There’s a great report from Sprout on Content Benchmarks. More information is listed below, but it’s something we heard about in the community spaces a lot last year. 

This report takes a closer look at the data from the Sprout Social Index, Edition XVII: Accelerate to identify what marketers need to know about standout social content, including:

• Why consumers Like or follow brands on social in the first place
• What Industry publishing and engagement benchmarks are on social
• What types of social content marketers find most valuable for achieving their goals

Download this report to shape a social content strategy that speaks directly to your audience and leapfrogs the competition.

Share your takeaways in the comments.