I think the nearby feed for stories is going to be a great addition for small businesses. 

Someone in my LinkedIn feed (the amazing Jason Vana of B2B) was talking about the new feature for LinkedIn where you can now add a ‘Visit Website’ or ‘Book a Meeting’ button prominently to your profile. 

Here’s the post for anyone who wants to check it out - could be a helpful idea for Sales/BDR folks: https://www.linkedin.com/feed/update/urn:li:activity:7123640993349873664?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7123640993349873664%29