Giveaway Alert: Share Your Thoughts on AI in Social Media!

I really appreciate your note about the flagging of content. Our multimedia specialist and I were talking about this just the other day, and trying to determine how this impacts our creation flow and strategy. Thanks for highlighting!

AI is here to stay, so learning where it can streamline your workflow is important.
I appreciate the suggestions it makes, but I still feel it need a human to add the human touch.

Where AI will really shine is analyzing the analytics and making predictive suggestions, such as when is the best time to post, or where to find similar target audiences.

It is amazing in it’s creative abilities, but it also tends to be identifiable as AI artwork as opposed to an artist’s work.  This will improve over time, so some universal AI labelling is going to have to be implemented.

AI will replace people who don’t learn how to work with AI.  Prompting is the new creative art.
 

Yes! This is the issue that I’ve run into, as well. I feel like non-writers, or people who don’t write often, aren’t always aware of *why* something needs to be edited, or what it is about AI-generated content that requires additional labor. 

It feels like there’s a sentiment, especially among marketing folks without a writing/journalism background that ChatGPT and other AI platforms do the same job as a human Social Media Manager or Content Specialist. Like, it’s all just words and information, right? 😜

But there’s a big, big difference between generating email copy for a message you send out all the time and rarely changes and say, social media material. Like I don’t think ChatGPT is going to understand things like Threads, where everyone (including brands) is kind of in on the joke about why we’re all there, or that it’s a place to not take yourself too seriously (see: Wendy’s, Beyond Meat, etc).

Relying on AI to make content for platforms with a different style or tone feels like showing up to a party and shouting into the room before listening to what anyone’s talking about - and editing it back to try and make it fit takes more time than it’s worth. 

AI used sparingly can be very helpful. Whether using a magic expand tool in Canva to get a photo in the correct dimensions or asking Grammarly to make your email more personal. Some tools can help make the job of a social media marketer easier. However, these tools are not ready to be relied on heavily. AI often completely misses the mark and comes across as completely inhuman. However, being able to use AI as a tool is great.

As a tool in the hands of a social marketer, AI can automate processes like content management; greatly improve data analytics; and personalize content with algorithms. AI is not a do-everything technology or process. It’s a versatile tool that’s only as ethical, capable, or humanized, really, as the professional harnessing it.

On the flip side, AI can be misused and abused, so that it feels inauthentic and even unethical. Ensuring those lines aren’t crossed are even more important because it already feels overused in some ways, so many consumers are wary of AI. For example, many social media platforms (such as Facebook) are cluttered now with AI content and spread around like copypasta. It’s tougher these days to wade through that kind of content for authentic or meaningful posts and messaging. 

So, AI in social media is a double-edged sword. Short of well-designed guardrails on AI models and GenAI, I don’t expect those upsides and downsides to change anytime soon.

@MisterP @katie.franz @hanna.olsen @scott.mck @gwen.mcnamara @jordan.woody @katiebragaw @LVHN Lindsay @Gina Kirby @Sarah Davidson @Val @Katy4Riskonnect Make sure you create a new post in the Likes & Dislikes Forum to officially be entered for a chance to win! Good luck! 🙌

This is confusing.  After making a comment in your contest thread 2 days ago, I now have to go back and make a new comment to be entered?  We’re busy enough as it is as social media managers and now we have to play “follow the right comment” thread to play?

Sorry, not my idea of a great contest.

A little confusing, but I went ahead and created a new post. I also engaged with content directly in this thread… sooo do I now have to comment on the new posts? 

Hey, Jonathan! No option for you or an admin to move this thread to wherever you need it? I will skip the prize, did not do it for that, the question was interesting and validated an ongoing concern. 

My answer to the question was a direct reply to the OP first, but then I reposted it as a new post directly in the L&D forum. Or at least I thought I did. It ended up being shown as a question somehow, and I’m not sure it’s visible. Do I need to try to add it again, maybe rephrase it? Thanks!