Hey there! I’m working on an article for the Sprout Insights blog. To really help inform it, I’d love to hear how you’re using Sprout custom reports and how they help you’re reporting process! (You might even get quoted in the article!)
Lmk! 
A chance to get quoted on the Sprout blog: How do you use Sprout custom reports?
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We like to do a comparison of the prior month (so, Oct 2023) vs Oct 2022 for our LinkedIn Analytics.
Year over year reporting helps our CMO understand our progress in comparison to the prior year. I think it’s a great metric to use - especially if you had a slow month that while slow, was still a win vs the prior year.
Knowing how to use your analytics to tell the story is so important when it comes to advocating for your own role, your social program’s budget, and the tools you’ll need to make the right impact.
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