Hello!
We use Sprout tags on every post, tagging by department. So, theoretically, our tag report should give a pretty good idea of how well our overall performance is.
The engagement rate between the report on “profile performance” versus “tag performance” for the same period and the same platform is VERY different. Can anyone help me understand why this is?
Best answer by hilary.engel
Hi, Tiffany! Aside from the potential reason that
We have a similar setup, and when I did a comparison between the tag and profile reports, there was a difference of .43% in our engagement rates.
Those are the only things that come to mind for me,
+2Hi, Tiffany! Are you using multiple campaigns/labels on your posts? That could explain the different metrics your getting.
+1Hi, Tiffany! Aside from the potential reason that
We have a similar setup, and when I did a comparison between the tag and profile reports, there was a difference of .43% in our engagement rates.
Those are the only things that come to mind for me,
If you are a Sprout customer or trial user, no need to create a new profile - click the button below and simply use your Sprout login to continue.
Sign up with your Sprout Social CredentialsCurrent Sprout Customer or have an account already?
Login for community access.
If you are a Sprout customer or trial user, no need to create a new profile - click the button below and simply use your Sprout login to continue.
Login with your Sprout Social credentialsEnter your E-mail address. We'll send you an e-mail with instructions to reset your password.