Follower Churn Rate

  • 10 August 2023
  • 2 replies

I’m wondering, is there an average “churn rate” percentage for losing social media followers? 

I’ve been looking at my company’s social media analytics and one of the goals I want to set for my team is to increase follower retention. But, I’m running into a roadblock finding info on what actual goals and KPIs should be. What defines success? 


Best answer by Marlina Yates 10 August 2023, 17:51

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Userlevel 1

I’d love to learn this too! Hopefully someone has the answer.

I’ve read that in general, shooting for 6-8% increase over 3 months is a healthy/realistic goal.

Userlevel 3

You could look at the percentage of social media followers you lost in a specific timeframe last year, and then set a goal to have an x percentage less drop rate in that same time period for this year.