Link clicks declining?

  • 7 July 2023
  • 1 reply

  • Frequent User
  • 0 replies

Has anyone else noticed a drop in link clicks to external websites across Facebook and LinkedIn this year? Have you pivoted your strategy to keeping people on platform as opposed to driving to your website?

1 reply

Userlevel 2

Hey @amyw, our industry is a bit strange because we are highly focused on recruiting versus sales, so we haven’t seen a huge decrease, but a slight one for sure. One thing we have done is utilized stories/reels with links highlighted in it to try to “spice up” folks engaging in the link.