Question

Link clicks declining?

  • 7 July 2023
  • 1 reply
  • 21 views
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  • amyw
  • Frequent User
  • 0 replies

Has anyone else noticed a drop in link clicks to external websites across Facebook and LinkedIn this year? Have you pivoted your strategy to keeping people on platform as opposed to driving to your website?

1 reply

alyssa.martelli
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Userlevel 3
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Hey @amyw, our industry is a bit strange because we are highly focused on recruiting versus sales, so we haven’t seen a huge decrease, but a slight one for sure. One thing we have done is utilized stories/reels with links highlighted in it to try to “spice up” folks engaging in the link.

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