Link clicks declining?

  • Frequent User
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Has anyone else noticed a drop in link clicks to external websites across Facebook and LinkedIn this year? Have you pivoted your strategy to keeping people on platform as opposed to driving to your website?

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Userlevel 3
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Hey @amyw, our industry is a bit strange because we are highly focused on recruiting versus sales, so we haven’t seen a huge decrease, but a slight one for sure. One thing we have done is utilized stories/reels with links highlighted in it to try to “spice up” folks engaging in the link.

Userlevel 3
Badge +1

Yes, link clicks were down. And they’re still down even more (but now posting less of them as a result). 

For the links we use, we still do UTMs (for both paid + organic) to be able to see where website traffic is happening.

But, trying to do the push to keep most content w/in platform.