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Hey everyone! This is my first post through the Arb so hopefully I do this right :)

My company is in the process of deleting our current Facebook account and starting a new one (long story.) Ideally, we would have each person with admin permissions set up an individual page for themselves using their “@upgrade” email address, and then that page would be the one with admin permissions (as opposed to giving admin permissions to each person’s everyday page that they already use frequently.) We mainly want to do this for cybersecurity reasons.

Has anyone tried this method before? Did it work? Did you run into any problems with Facebook, getting flagged, or anything of that nature? We’ve gone the rounds with Facebook a few times over a few different issues and their support team has been less than helpful, so we want to avoid doing anything that could get our page compromised or restricted in any way since we’re not confident in Facebook’s ability to fix problems.

Hi Jordan!

As far as I know, it is still against Facebook’s Terms of Service to create a second account to use for work purposes. That being said, they now allow you to create multiple profiles from your main personal account. We’ve had secondary accounts get flagged and shut down in the past, so have kept with people using their main profile (less risk). Reminder that you do not have to give everyone “Full” access to your business page. You can use “Task” access for users depending upon what they will be responsible for (usually junior employees). Users also have to have two factor authentication activated if they will have access to a business page. I recommend either using main profiles or looking into adding a “work” profile to their main account.

More Info: https://about.fb.com/news/2023/09/you-can-now-have-multiple-personal-profiles-on-facebook/

 

Mary

Facebook isn’t going to recommend you do that because it goes against their community guidelines. Can’t have a fake or second account. 

You can have one admin to the Meta Business Manager, and give everyone else partial access. But they have to login w/ the email and credentials they use for their personal Facebook, and then switch over to Meta Business Suite once they’re in. 

@Sarah Davidson I do not recommend only having one full admin to Facebook pages or Meta Business Portfolio accounts. If something happens to that person, no one will have full access. I always recommend at least two people have full access. Also, Facebook does allow individuals to create up to 5 profiles on an account and I’ve seen some clients use that to keep work/personal separate. Please see the article I linked to above.

Agreed, was just saying one could have full vs. partial. We currently have five individuals with full access, which came in super handy when I was out on mat leave last year. However, I’m the primary to the entire account, and the main billing point of contact.

That’s a good work around vs. having multiple accounts. I know of someone who has 3 accounts because she has been locked out so she just starts a new one.

Yes, I’ve had many clients who grant individuals more access than they really need to do their job. Same thing with granting agencies more access than they need. That can lead to an agency “owning” your accounts, which can then be difficult to get back if they aren’t responsive once they are no longer working with you. 

Ah! I’ve only ever set agencies up as a “partner” and then removed them immediately upon conclusion of the partnership. 

@Sarah Davidson Which is the correct way to do it! I’ve had some clients who didn’t even have a Meta Business Portfolio account for their Instagram and Facebook. So when they worked with previous agencies that pulled it into their Portfolio account, they ended up “owning” the assets. At that point, you need to get them to fully release them before you can add a new agency. 

😳 I’ve only ever worked in-house. That sounds like a nightmare!

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