We started a TikTok account about a year ago, knowing there was a good chance it would end up being restricted. Our strategy has been making sure we have a well rounded content plan across multiple platforms to ensure that losing TikTok wouldn’t have a significant negative impact. Cross posting content on YouTube Shorts and Instagram Reels is a top priority, as well as having enewsletters and running leads campaigns on Meta to get newsletter sign ups. We’re also prepared to pivot our budget for TikTok ads to other platforms like Meta and YouTube. I think the more channels your audience can reach you on, the less you’ll be negatively impacted by the loss of TikTok, if it happens.