Question

Using Reddit for B2B?

  • 13 July 2023
  • 4 replies
  • 55 views

Userlevel 2
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Does anyone have any experience using Reddit to build up subject matter experts in specific communities and potentially find leads? The strict rules on the platform and within subreddits make me uncertain if it would be worth the effort. 


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Userlevel 5
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Curious if anyone jumps in and responds. We see click throughs to our website come in from Reddit and they appear to be prospects… they click through more pages and stay on the site longer than our other socials, and convert at a higher rate. We are looking at how we could show up (with SMEs et al). 

Userlevel 2
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@lisa.rodrigo we met with Reddit’s team to discuss potential paid advertising with them. Seems like it could be a big risk to dive into communities directly as each subreddit has their own rules and regulations against companies coming in to promote. Happy to share some of the resources they provided if you’re curious. Sales person wasn’t overly impressive, but the materials were interesting. 

Userlevel 5
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Would love to see your resources; thanks for the offer. lisa.rodriguez@cradlepoint.com 🙌

Late to this but if there’s a specific subreddit you think you’d generate leads in, you can use siftree to search them.

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