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LinkedIn Newsletter Benchmarks


sdtitmas
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We’ve recently started a LinkedIn Newsletter and it appears to be off to a solid start. One thing is that LinkedIn doesn’t really provide a lot of meaningful data around Newsletters - a lot of it is just about your post announcing the newsletter.

That said, I’m curious if anyone is aware of industry benchmarks or similar type of information around the data that LinkedIn does indeed provide. I’d love to see these to help communicate our success to leadership.

 

Also would love to just hear how YOU are communicating the data.

2 replies

kate.meyers emery
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I don’t have any answers, but super curious about this! We’ve been talking about getting into LinkedIn newsletters since they do seem to be getting attention. What types of things are working for you ​@sdtitmas


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Hi ​@sdtitmas we are about to kick off a LinkedIn Newsletter after having success with LinkedIn Articles giving us above industry average engagement rate and increasing traffic to our web pages with click-through rates. 

So two metrics I would keep an eye on: 

  • Engagement Rate 
  • Post clicks or CTR 

Hope that helps! 


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