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We surveyed over 1,000 U.S. consumers and 500 U.S. social marketers to understand how social has transformed. Use this data to discover how consumer expectations are shifting, how consumers respond to emerging technology and the new challenges social faces as a strategic business function.
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+2In the listing of top platforms consumers and brands anticipate using most in the next 12 months there is a glaring absence of Twitter. Is it true that marketers are planning to use Snapchat more than Twitter?
+2Hey,
In the listing of top platforms consumers and brands anticipate using most in the next 12 months there is a glaring absence of Twitter. Is it true that marketers are planning to use Snapchat more than Twitter?
To take your behind the scenes a bit, we asked marketers and consumers: “What are the top three platforms that your brand intends to focus on in the next 12 months?”
We juxtaposed the data from both consumers and marketers for that answer option to draw out the natural tension between those groups. Marketers did list Twitter as a platform that they anticipated pursuing within the next 12 months; however, the comparison between those groups (e.g., consumer vs marketer) was not as significant as it was for the other platforms listed.
Hopefully that answers the question!
+2Thank you. That is very intesting.
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