Connect & Discuss

Meet Jeremy Kohm!This month’s Member Spotlight features ​@Jeremy, a Creative Development, Manager with a passion for social storytelling, visual innovation, and bringing fresh perspectives to content development. With a career shaped by learning from others, Jeremy is all about giving back to the social media community and sparking meaningful conversations. Let’s dive into his world. Beyond the Screen: Baking, Surfing & TravelWhen he’s not developing social content, you might find Jeremy baking up something delicious, traveling, or out in the water surfing. Recently, he’s been getting more into hiking, embracing the outdoors whenever possible. But one thing he definitely doesn’t love? Shopping.Creative Spotlight: The Death of a LawnOne of Jeremy’s standout projects was "The Death of a Lawn," a short-form video exploring the history of the American ya

Save your spot for Vantage Tour Chicago!The Vantage Tour continues in the Windy City! Join us in Chicago on Wednesday, April 16, from 1 PM – 6 PM CT for an afternoon of fresh social insights, expert-led discussions, and meaningful connections. Explore the latest trends in influencer marketing, gain actionable strategies to elevate your brand’s social presence, and enjoy immersive experiences designed to inspire. Reserve your spot now! Register for Vantage Chicago here (https://events.sproutsocial.com/vantagechicago)Check out the full tour lineup for 2025 (https://events.sproutsocial.com/2025vantageroadshow)

Ready to take your B2B social media strategy to the next level? Don't miss our upcoming 45-minute webinar with Milena Toro, Creative Strategist at IBM Global Social Marketing. Milena has led successful campaigns for one of the world’s largest tech companies and is here to share her expertise with you!In "Unlocking the Secrets of B2B Social Marketing," you'll dive into advanced strategies, insider tactics, and cutting-edge tools that will help you outpace your competition. Whether you're looking to optimize LinkedIn for lead generation, craft impactful video campaigns on Instagram and TikTok, or define a strong brand voice, this webinar is packed with actionable insights to elevate your digital marketing efforts.Key Takeaways:How to define your brand voice and target audience Mastering content pillars and messaging frameworks Understanding the latest B2B trends and platform opportunities O

Welcome everyone, we are excited to welcome you to The Arboretum! To kick things off, we'd love to hear a bit about you. Please introduce yourself below, here are some questions for inspo. Introduce Yourself: Tell us your name, your role, and what got you passionate about social media.Favorite Platform: Which social media platform do you find most captivating and why?Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect?Expert Advice: What’s your top tip for crafting killer social media content?Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it?Learning Objectives: What are your goals for learning and achieving within our community?

Hey everyone! Welcome to The Arboretum—so excited to have you join us!Let's kick things off and get to know one another:🌟 Introduce Yourself: Tell us your name, your role, and what got you passionate about social media.💻 Favorite Platform: Which social media platform do you find most captivating and why?🚀 Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect?💡 Expert Advice: What’s your top tip for crafting killer social media content?🔮 Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it?🧠 Learning Objectives: What are your goals for learning and achieving within our community?Share a bit about yourself a

Welcome to The Arboretum!We're so glad you're here and excited to help you connect, learn, and grow with our community. To get started, we’d love to hear from you! Reply to this message to introduce yourself, share your goals, or let us know what excites you most about joining us.Some ideas to get you started:1️⃣ What inspired you to become part of the Arboretum community?2️⃣ Do you have specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you looking to tackle with the support of our community?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here?As a welcome bonus, everyone who replies will be entered to win one of

Navigating social media in financial services comes with unique challenges—compliance, trust-building, and audience engagement, to name a few. That’s why we’ve created the Financial Services Group in The Arboretum, a space designed just for you!By joining, you’ll:💡 Gain Industry-Specific Insights – Stay ahead with tailored discussions on compliance, content strategies, and emerging trends.🤝 Connect with Like-Minded Pros – Network with peers who understand the challenges of financial social media.📈 Share & Learn Best Practices – Exchange strategies for growing engagement, handling regulations, and proving social ROI.🚀 Exclusive Peer Group Events – Participate in discussions, guest speaker sessions, and problem-solving meetups.Whether you’re looking to level up your strategy or simply connect with others in the industry, this is the place for you. Join

Orlando it’s your turn to experience VantageKick off 2025 with fresh social insights and valuable connections at the first Vantage Tour event of the year in Orlando!Dive into the latest trends in influencer marketing, connect with industry experts, and gain actionable strategies to elevate your brand’s social presence. Reserve your spot now! Register for Vantage Orlando here (https://events.sproutsocial.com/vantageorlando2)Check out the full tour lineup for 2025 (https://events.sproutsocial.com/2025vantageroadshow)

Welcome to The Arboretum!We're so glad you're here and excited to help you connect, learn, and grow with our community. To get started, we’d love to hear from you! Reply to this message to introduce yourself, share your goals, or let us know what excites you most about joining us.Some ideas to get you started:1️⃣ What inspired you to become part of the Arboretum community?2️⃣ Do you have specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you looking to tackle with the support of our community?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here?As a welcome bonus, everyone who replies will be entered to win one of three Arboretum giveaways, featur

Meet Viennelyn Maier!This month’s Member Spotlight features ​@viennelyn.maier, a seasoned social strategist with over 15 years of experience leading social media for brands like Intuit, TikTok, and BILL. Whether she's crafting engaging content strategies, rebranding major accounts, or helping entrepreneurs build their digital presence, Vienna is all about humanizing brands and fostering authentic community engagement. Let’s dive into her journey.What’s in a Name?Viennelyn was named after the city of Vienna, and fun fact—she’s been studying German for the past couple years. It’s always a fun surprise when people find out that alongside her social media expertise, she’s building her multilingual skills.Social-First Strategies & Big WinsOne of Vienna’s proudest achieveme

Welcome to The Arboretum!We're so glad you're here and so excited to help you connect, learn, and grow with our community. To get started, we’d love to hear from you! Reply to this message to introduce yourself, share your goals, or let us know what excites you most about joining us.Here are some ideas to get you started:1️⃣ What inspired you to become part of the Arboretum community?2️⃣ Do you have specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you looking to tackle with the support of our community?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here?While you’re here, check out some of our upcoming events:

The Arboretum Year in Review is here! Take a look back at an incredible year of connection, collaboration, and growth in our community. Watch the video now to see:🎤 Top Poster:  ​@jaxn.engstrom with 84 posts! ❤️ Most Likes Received: ​@Brittany Taylor with 94 likes! 🤝 Most Likes Given:  ​@emily.murray with 229 likes! 💬 Most Answers Given: ​@Nycole with 4 answers! We’re so grateful for all of you who made 2024 unforgettable. As a thank-you, we’re kicking off a giveaway! Prompt: Tell us your favorite moment from your social media world this year. It could b

The latest episode of This Week in Social is live. This week, we’re covering key updates, including Instagram’s new post dimensions, X accepting payments, and other trends shaping the industry.How will these changes impact social strategies? We’d love to hear your thoughts—join the discussion in the comments.Read these stories:New Instagram Dimensions for 2025 X Says In-Stream Payments Are Coming ‘Later This Year’ Threads is getting a dedicated media tab and photo tagging

Meet Heather Mills, Director of Short Form Content at YMH StudiosThis month’s Member Spotlight features ​@heathermillscreative, the powerhouse behind short-form content at YMH Studios! With a background spanning comedy, music (including a stint at the LA Philharmonic), and podcasts, Heather’s social media strategy is anything but ordinary. Let’s dive into her unique journey and creative insights.Dual Citizen, Dual PerspectivesDid you know Heather is a dual citizen of the U.S. and the U.K.? Her parents even live on an island in Scotland! This global perspective brings a fresh, dynamic edge to her work in the ever-evolving world of social media.Growth Game StrongHeather's impact at YMH Studios has been nothing short of phenomenal. When she started, their Instagram had 180k followers—now it’s sitting at a whopping 500k! She also skyroc

Ready to build connections that matter? We’re thrilled to announce the next round of The Arboretum Mentorship Network—your chance to connect, grow, and succeed with peers, mentors, and Sprout platform pros. This month, we’re offering three exciting programs tailored to your needs:Peer-to-Peer Connect:Engage in mutual learning and exchange ideas. Sign Up NowMentor<>Mentee Pairings:Enhance your skills with one-on-one guidance. Sign Up Now

Time to Meet Zachary WalkerThis month’s Member Spotlight shines on ​@zach.walker, VP of Social Media at The Motion Agency! Zachary’s journey in marketing is as dynamic as it is inspiring, and his passion for elevating others in the industry makes his story one you don’t want to miss.Breaking Barriers in AdvertisingAs a POC and marketing leader, Zachary is proud to represent diversity and champion inclusivity within the advertising industry. He’s a trailblazer who uses his platform to create opportunities and highlight underrepresented voices.From Kitchens to CampaignsBefore diving into marketing, Zachary had dreams of becoming a chef and even worked at one of the world’s best restaurants. (We bet his cooking skills are still top-tier!) That passion for creativity and precision now fuels his work in social media.Highlight Moment: Navy