🎥 You've built your Advocacy program, what's next?

✨ Giveaway time! Thread your answer below for your chance to win! ✨

“Bucket” your employees into content categories based on their personal interests, job scope, and personal community. Craft versions of your Stories based around your content categories and provide multiple versions to choose from.

Putting messages in first person voice from the employee is helpful. Sometimes, just sharing a link with a hashtag as the post--simple!

Create multiple different copy options for them to choose for! Encourage them to use their own voice and say what feels natural to them.

Use imagery that employees want their friends and family to see! For my clients, that’s usually photos of them around the office, kicking butt at work!

Making messages conversational. Helping them understand the why, will help them want to share.

As an engineering firm, our employees are constantly sharing about what conferences they’ll be attending or presenting at. To help the teams out, we work with our creative team to build out “conference graphics” that include booth information, speech information, and more. Our employees love the ease to share about the conference and it helps their audience know to look for our company at local events.

Employees are more likely to share messaing with broad relevany and impact. Nicher content can have powerful engagement if you dial in your audience and can help build an engaged community ...but for employee sharing? Go big and broad! 

At my prior employer we found that adoption went up when we made the disclosure more natural. So instead of the initial stuff that read like it was written by a lawyer (because it was), we moved towards intros like “I’m proud to work for a company that supports XYZ...” It passed legal muster, and just felt more natural for our employees.

We’ve put together internal resources for employees including topic ideas, a useful hashtag list and we send out recommended social posts by category as an easy copy/paste each week in our internal newsletter.

Thank you everyone for attending today for our session on Scaling your Employee Advocacy program. We dug into some really great audience questions:

Watch the recording below to hear all the answers @stephan.hovnanian and @jessie.o'donnell shared as part of this session:

Here are some of the resources discussed in our session today:

• Maximize your potential: Build your Personal Brand - an amazing resource to share with your team on how to develop a strong personal brand while achieving your career and business goals
• Extend your brand’s reach through Employee Advocacy - Part 1 in the Employee Advocacy series
• The Real Value of Your Employees' Social Media Reach - this is the article Jessie mentioned on the value of leveraging your employees social reach

✨ Congratulations to @michelle.reddick for winning the giveaway prize! Keep an eye out for a DM from me to send your reward. ✨