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Sprout Article: Navigating social media in an election year

  • 8 February 2024
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Hi social marketers! 

My name is Aubree, and I’m a Content Strategist on the Sprout team. I’m working on an article about navigating/managing social media during the 2024 US presidential election. We know the election will pose timely challenges for brand marketers, including (but not limited to): 

  • Ensuring brand messages and content stand out in flood of political posts 
  • Determining whether your brand will get political in its own content 
  • Finding the right influencers to partner with (on political and non-political content) 
     

Let us know in the comments: How are you adjusting your strategy for the election? What tools are helping you fortify your brand?

If you’d like to be featured in the article, let me know! I can use the quotes you provide in the comments, you can answer questions via email or we can meet for a brief 15-minute call.


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