Mine is Notion!! i love how it helps me organize a project and keeps all relevant docs organized.
Also love notion! But having a hard getting full agency buy-in on it. Sadly no one tool seems to make everyone happy.
Notion is amazing. But it does take work to get it set up properly because it’s so customizable. You’d have to get buy-in for it to be useful. But if you’re able to, it’s a transformative platform.
SparkToro: https://sparktoro.com/
This is the best audience research tool online. They have aggregated data for demographics, search terms, similar websites, even things like social media accounts users follow. It’s a must-use tool for anyone who creates marketing strategies or someone looking to do competitive research.
Plus, their resources (blog, newsletter, webinars) are extremely well done and helpful.
They’ve been on my list to sit down and investigate. I’m always looking for resources to understand a landscape and create interesting strategies.
Asana, Asana, Asana!
It keeps everything organized and streamlined, from project tracking to team collaboration. I love how it breaks down big tasks into manageable steps, ensuring nothing falls through the cracks. It’s a total game-changer for productivity!
Trello!!!
I’m a sucker for visualized organizational tools and Trello makes it SO easy to track my tasks personally and also streamline content approvals and feed planning for my team! Plus, it’s free (with a few minor limitations) but I’ve found that the free version works perfectly fine for a small business/freelance workflow.
One of my favorite tools is monday.com. It is my lifesaver!!! Not sure what I would do without it 
It’s a work management tool that my whole team uses to organize our tasks and projects. I have automations set up to create reoccurring tasks each month, track how long projects take so I can look back on them in the future, and more! I also love tracking my KPIs in monday and being able to visually see how close I am to hitting my goals. I would highly recommend monday to anyone who is looking for a better way to organize their tasks and projects.
We use Clickup as our project management tool. I’ve used Trello, Monday, Basecamp, and Asana in the past. Monday and Asana are the most alike, but Clickup is the most powerful. It may have too many features for some organizations. Basecamp and Trello are both relatively simple by comparison.
Canva for sure!
Our team also uses Asana which is helpful for cross functional campaigns and planning. I use the calendar on sprout for social only content planning.
We’re on Asana too, I loved that they did a wrapped-style “Asana year in review” last week!
Like of others, my day to day life centers around Monday.com. Not only for project work, campaign tracking, collaboration, etc. but for my personal tasks too. I keep a board with groups. What I do every single day (with checkboxes), what I must do today, tomorrow, this week, next week, next month, later. Once a week, I review the entire board, moving tasks from later, next month, etc. to appropriate buckets as time progresses, and then every morning I focus on my today and tomorrow groups. I’m juggling too many balls all the time and I’ve found this to be way better than using paper notes or just working through my email inbox. Of course, this same thing can be done in Asana, Notion, EverNote, OneNote, etc. But I find Monday to be the easiest to use.. I love it!
I hate to admit it, but ChatGPT has been a game changer for me this year. It’s helped with enhancing productivity as a social media manager.
Canva is also a go-to tool I use frequently!
YES! Such a game-changer!
One of my favorite tools is monday.com. It is my lifesaver!!! Not sure what I would do without it
It’s a work management tool that my whole team uses to organize our tasks and projects. I have automations set up to create reoccurring tasks each month, track how long projects take so I can look back on them in the future, and more! I also love tracking my KPIs in monday and being able to visually see how close I am to hitting my goals. I would highly recommend monday to anyone who is looking for a better way to organize their tasks and projects.
I love Monday too. I’ve used Asana, Notion, Trello, Jira, Evernote, and One Note and Monday.com is by far my favorite. It’s so easy to use and the UI has just the right feel.
Mine is Notion!! i love how it helps me organize a project and keeps all relevant docs organized.
My 2025 goal is to begin utilizing Notion!
Whether for personal projects or work-based. I’ve heard so many good things!
I am addicted to ChatGPT - I just had it write two different ‘Twas the Night Before Christmas’ poems for two different audiences. I even asked how to make it even more personalized and it gave me ideas and then did the rewrite for me until it was perfect. It is my go-to starter when I am just not feeling creative.
I picked Monday.com as my favorite too, but in hindsight… I probably should have picked ChatGPT too. I use it for all kinds of stuff, too many uses cases to list. 
Why, Sprout, of course! But beyond Sprout, we love using Mavrck to support our influencer marketing goals from sourcing to all campaign execution and payments.
Can I cheat and do two? I’m gonna cheat.
#1. Canva, my ride or die graphic design tool.
I wear so many hats at work, and having Canva as my sidekick makes my design process so much easier than it would be if I was using Adobe.
At least, I think it does. Canva makes sure I don’t have to figure out how to use all the Adobe bells and whistles--just the ones I desperately need to prepare certain files.
#2. AirTable, my project management pick of a decade-plus.
AirTable works the way my brain does and is completely customizable, making it scratch that itch to be able to organize things my way, 100% of the time.
If Canva has no fans, I’m no longer on this Earth.
Trello!!!
I’m a sucker for visualized organizational tools and Trello makes it SO easy to track my tasks personally and also streamline content approvals and feed planning for my team! Plus, it’s free (with a few minor limitations) but I’ve found that the free version works perfectly fine for a small business/freelance workflow.
Trello’s aesthetic is top tier >>>
My tools have already been named here - Trello and Canva (obviously), but I’d say that Headliner.app has been crucial for my team. It allows us to easily caption videos, create audiograms of our podcasts, and even suggests videos to promote our podcast using stock images. It’s been such a time saver!
Trello!!!
I’m a sucker for visualized organizational tools and Trello makes it SO easy to track my tasks personally and also streamline content approvals and feed planning for my team! Plus, it’s free (with a few minor limitations) but I’ve found that the free version works perfectly fine for a small business/freelance workflow.
I would LOVE to see how you have your boards set up. We use Trello for our media relations team, longform stories, videos, but I’m struggling to keep our social media board updated because so much of what we do is so in the moment!
Here’s a favorite I recently discovered - Adobe’s Enhance Speech tool: https://podcast.adobe.com/enhance
So useful for improving low-quality audio files! As someone who doesn’t have a video/audio background but has to wear the hat anyway, it’s been really helpful. 
This is pretty simple but we have “work in progress” Google docs with a running list of all of our tasks and we assign all of them through the Google tasks function. But the real kicker is that it will show up on your Google calendar and you can easily see what’s going on that day and when things are due. I know there are lots of cool calendar apps out there but Google Cal is my go to!
Another vote for Adobe Express here! I’ve migrated from Canva to Express since our team can easily access and use assets from the entire Adobe suite as well as Adobe Fonts.
I’ve been impressed with the AI features, specifically how quickly it can resize designs for different platforms and automatically improve images. It saves time and helps me create professional-looking content more easily.
Yes! As someone who works in an Adobe-affiliated university, Adobe Express is defintely a great option I love to see grow in strength :)
Like of others, my day to day life centers around Monday.com. Not only for project work, campaign tracking, collaboration, etc. but for my personal tasks too. I keep a board with groups. What I do every single day (with checkboxes), what I must do today, tomorrow, this week, next week, next month, later. Once a week, I review the entire board, moving tasks from later, next month, etc. to appropriate buckets as time progresses, and then every morning I focus on my today and tomorrow groups. I’m juggling too many balls all the time and I’ve found this to be way better than using paper notes or just working through my email inbox. Of course, this same thing can be done in Asana, Notion, EverNote, OneNote, etc. But I find Monday to be the easiest to use.. I love it!
I’ll have to look into this, it sounds amazing!!
Trello!!!
I’m a sucker for visualized organizational tools and Trello makes it SO easy to track my tasks personally and also streamline content approvals and feed planning for my team! Plus, it’s free (with a few minor limitations) but I’ve found that the free version works perfectly fine for a small business/freelance workflow.
I would LOVE to see how you have your boards set up. We use Trello for our media relations team, longform stories, videos, but I’m struggling to keep our social media board updated because so much of what we do is so in the moment!
This is a big reason I stopped using Trello. I couldn’t figure out a good workflow for social media specifically. In a previous role we used it for public relations campaigns and it was a phenomenal tool for that. Especially franchise clients where we had processes that would repeat. I’d love to find better ideas for a social media workflow because Trello was one of my favorite project management platforms visually!
I couldn’t live without Motion. It’s a Task Manager that automatically plans my day based on the the deadlines and priorities I’ve set in the tasks. It also syncs with my Google Calendar so that it doesn’t plan tasks during meetings. I cannot believe how much more efficient I am with this tool. Also, it helps with priorities meetings with my boss because Motion will tell me when it’s impossible to do all of my tasks before the given deadlines.
This is pretty simple but we have “work in progress” Google docs with a running list of all of our tasks and we assign all of them through the Google tasks function. But the real kicker is that it will show up on your Google calendar and you can easily see what’s going on that day and when things are due. I know there are lots of cool calendar apps out there but Google Cal is my go to!
This makes me wish Google (Gmail, Docs, etc.) was a bigger part of our workflow. Everything is Microsoft and Outlook, which just doesn’t have the functionality that Google does. I might steal this idea for my personal organization though, even if I can’t for work, so thank you!
I hate to admit it, but ChatGPT has been a game changer for me this year. It’s helped with enhancing productivity as a social media manager.
Canva is also a go-to tool I use frequently!
YES! Such a game-changer!
Agree to both ChatGPT and Canva. They both help when you’re in a creative rut especially.
Apart from Sprout Social and Canva, which are amazing tools that I use on a daily basis, Adobe Color’s accessibility tool is a go-to for testing color contrast in designs. Accessible Brand Colors by Use All Five is another great accessibility tool that I’ve been using as my organization is working towards a rebrand.
This is so good. Thank you! I’ve been an advocate for making our designs and content more accessible. No more yellow on white please!
