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Jonathan ZuluagaCommunity Manager

Latest Talks & Trends

Community Question Giveaway: Tell us how you want AI to make your life easier

We’re celebrating the AI event with a special giveaway! To enter to win, answer this question in the thread below: "What's one way you're hoping AI can help make your work in social media easier this year?" Share your biggest challenge or boldest idea — we want to hear it! Share your answer by Tuesday, May 6, 2025 at 11:59pm for a chance to win 1 of 3 prizes that include an Arboretum sweater, moleskin pen, Ringo 24 Oz. MagSafe Tripod Water Bottle, socks and fleece blanket. See full Terms and Conditions here. Let’s get the conversation started!

Jonathan ZuluagaCommunity Manager

👋 Welcome New Members & Swag Giveaway!Welcome + Giveaway

Welcome to The Arboretum! We're so glad you're here and excited to help you connect, learn, and grow with our community. To get started, we’d love to hear from you! Reply to this message to introduce yourself, share your goals, or let us know what excites you most about joining us. Some ideas to get you started: 1️⃣ What inspired you to become part of the Arboretum community? 2️⃣ Do you have specific areas of interest or expertise in social media marketing? 3️⃣ What challenges or goals are you looking to tackle with the support of our community? 4️⃣ Share a fun fact about yourself unrelated to marketing. 5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here? As a welcome bonus, everyone who replies will be entered to win one of three cozy Arboretum giveaways, featuring an Arboretum fleece blanket, mug, pen, socks and notebook. Perfect for sparking new ideas while staying warm! Contest Terms and Conditions here. @socialmedia.team @meg.howe @Prek

Gayatri ShuklaCommunity Manager

15 years in and we’re not slowing down. This is Where Bold Social Starts–Are You Part of It?

You’ve seen the movement. You’ve felt the energy. Now’s your chance to be a part of what’s next. This space—The Arboretum—is where bold social thinkers like you turn inspiration into action. It’s where we unpack what it means to lead with social, not just manage it. And where we build the future of social for business…together. Why you’re here We launched this movement on Sprout’s 15-year anniversary as a call to action to social pros and businesses everywhere. A declaration that those who thrive tomorrow are the ones who lead with social today. Being an Arb member means you’re not just following trends, you’re helping co-create and shape them. You’re connecting with fellow marketers who get it. Who are solving the same challenges. Who know that social is no longer just a channel, but the heartbeat of modern business. Are you in? Social can’t change business until bold leaders change social. So let’s start here, and share with us: What’s one bold move you’re making on social this yea

Jonathan ZuluagaCommunity Manager

Latest Talks & Trends

This Week in Social: Threads Holds Steady, Pinterest Schools Teens, and a Bold Move for 20243-Minute Watch

This week’s This Week in Social is live and packed with some big updates from across the platforms. Threads is quietly keeping its momentum, Pinterest is trying to keep teens off during school hours, and we’ve got new tools to talk about from both Instagram and Canva. Plus, we’re sharing a big Sprout Social milestone. 🎥 Watch the episode: 📰 Explore the stories we cover: Threads Maintains Growth Momentum as X and Bluesky See Slower Take Up Pinterest wants teens to log off during school hours Edits by Instagram: A video creation app Canva Introducing Visual Suite 2.0 What’s one bold move you’re making on social this year? 15 year announcement

Jonathan ZuluagaCommunity Manager

Financial Services Hub

Let's Talk #FinTok: Trends and Success StoriesShare for a chance to be featured

Niche communities on social have been generating a lot of buzz. One in particular is #FinTok. We're writing a blog article about this phenomenon and are keen to tap into your experiences to understand the current landscape. What trends are you seeing right now? Are there any emerging trends we should be paying attention to for the future? Have you seen any financial services brands or individual influencers who are really making waves in #FinTok? Your insights or examples may be featured in our Sprout Social blog, which will focus on the opportunities and best practices within #FinTok for financial services brands. Looking forward to hearing your thoughts and experiences!

Laura PorcinculaCommunity Manager

Welcome New Members - April 21st, 2025

Hey everyone! Welcome to The Arboretum—so excited to have you join us! Let's kick things off and get to know one another: 🌟 Introduce Yourself: Tell us your name, your role, and what got you passionate about social media. 💻 Favorite Platform: Which social media platform do you find most captivating and why? 🚀 Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect? 💡 Expert Advice: What’s your top tip for crafting killer social media content? 🔮 Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it? 🧠 Learning Objectives: What are your goals for learning and achieving within our community? Your presence here is what makes our community great, we’re so happy you’ve joined us! @nsp.media @isabel.simpson @mahnoor.khan @rachelle.scott @janelle.cooley @kaitlyn.white @danielle.dean @sierra.stallworth @mike.suniga @wmaster-zipking @trojandb13 @HallieWiseman @melissa.hoy @alex

Jonathan ZuluagaCommunity Manager

Latest Talks & Trends

📆 Upcoming Workshop: AI-Powered Social with Jeff MacDonaldSave your spot

AI isn’t on the horizon—it’s here, and it’s already reshaping how we work. On May 1st, join @jeff.macdonald, Director of AI at Mekanism, for a hands-on workshop where we’ll walk through how to use AI tools like Google AI Studio and ChatGPT to boost your storytelling, content, and strategy. You’ll leave with real skills, new ideas, and a clear path to bring AI into your workflow. RSVP:

Jonathan ZuluagaCommunity Manager

🔦 Member Spotlight – Makenzie Bowker, Senior Manager, Social Media Strategy, City of HopeApril Member Spotlight

Meet Makenzie Bowker! This month’s Member Spotlight features @makenzie.bowker, a seasoned social pro with over 13 years of experience in health care, nonprofit, and breaking news sectors. Whether she’s leading strategy or consulting behind the scenes, Makenzie has seen just about every corner of the social world. What keeps her motivated? Communities like The Arboretum. “It’s a chance to learn from others and cheer on the next generation of social leaders,” she says. Beyond the Feed: Knitting, Toddlers and a Historic Home Makenzie’s creativity carries over into her personal life too. She’s a knitter, lives in a 130-year-old house in Atlanta, and spends her time chasing after her toddler while trying to convince her husband to adopt a third dog. Creative Spotlight: Faces of Hope One of her recent proud moments is “Faces of Hope,” a heartfelt video series that highlights City of Hope’s employees and care teams. The content feels personal, uplifting, and is resonating with both staff and

Jonathan ZuluagaCommunity Manager

Welcome to the Arboretum! Get started here.

Welcome to the Arboretum - we’re so glad you’re here! Here’s some information to help you get acclimated. Also, check out the video below for more information on how to navigate this community platform, and settle in. Getting Started Bookmark this page to navigate back quickly Make sure to bookmark the Arboretum URL so you have quick access to the community in a convenient location. Stop by and say hi to everyone Head over to Coffee Talk to introduce yourself. Tell us about you, your hobbies, your professional goals and what you’re good at. Maybe you learned how to make your own sourdough bread during the pandemic. Maybe you moved to a different city. Either way, we know you have a unique and valuable story to share, and we can’t wait to hear it. After you introduce yourself, check out the other spaces in the hub, make new connections, start a conversation, reply to threads, or drop in product ideas. Talk social with people who get social In the Advice & Best Practices section, you can

Laura PorcinculaCommunity Manager

How are Healthcare organizations harnessing social media?

Like in many regulated sectors, conversations about medical conditions and healthcare brands are rampant with misinformation. Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on social—not brands. Sprout Social’s April 2025 Post Performance Report highlights healthcare brands breaking through the noise and combatting misinformation, while providing value and building trust with their patients and community. From Moffitt Cancer Center’s social-first nutrition videos led by an oncology dietitian and UCHealth’s use of local influencers to promote wellness to Pfizer's real patient storytelling and the London Women’s Clinic relatable, expert-led content. Dive into the full report to see how these organizations are breaking stigmas, fighting misinformation and making meaningful digital connections. Read now: Post Performance Report: Healthcare organizations harnessing social media A massive thank you t

Laura PorcinculaCommunity Manager

🎥 Scrub in with Sprout Social, an expert series reimagining healthcare social strategy

Introducing Scrub in with Sprout Social, a video series focused on innovative, transformative social strategies to help you get the most out of your social media efforts. Every month, our dedicated Healthcare Solutions Engineering experts, Katherine Van Allen (@katherine.vanallen) and Ian Steely (@ian.steely), will drop a new episode covering relevant social media topics and trends from their conversations with social media professionals in the industry. The first episode dives into Influencer Marketing, examining opportunities and challenges for healthcare brands. Watch now: Let us know in the thread below: How are you thinking about Influencer Marketing? Are you exploring Influencer Marketing for brand awareness? Come back on April 16th for a second video where our team will quickly show you what to consider when vetting influencers.

Jonathan ZuluagaCommunity Manager

Financial Services Hub

Monzo Bank’s investments in social media creativity pay dividendsGet Inspired

Looking for fresh inspiration on how to make social media work in financial services? 👀 Check out how Monzo Bank is flipping the script—using humor, transparency, and a strong sense of brand voice to build real connections and stay compliant in a highly regulated space. This new feature from Sprout dives into: Why authenticity is their secret weapon How they turn customer support into brand marketing Navigating compliance while staying creative Whether you're on the brand, strategy, or content side of things, there’s something in here for you. 👉 Read the full article and let us know what stood out to you!

Jonathan ZuluagaCommunity Manager

April Mentorship Network Connections Are Open!Sign Ups Close April 18th

It’s time to sign up for April’s round of Mentorship Network Connections! Whether you want to talk big-picture strategy or dig into Sprout shortcuts, we’ve got two tracks: Peer-to-Peer: Connect with another social pro for an honest, insightful 30-minute conversation. Sign Up Now Sprout Platform Networking: Share how you’re using the platform, troubleshoot together, and spark new ideas. Sign up Now Sign ups close Friday, April 18th. Don’t miss your chance to learn and grow with someone who gets it. It’s simple, it’s impactful, and it only takes 30 minutes. Learn more, here.

Jonathan ZuluagaCommunity Manager

Latest Talks & Trends

This Week in Social: YouTube Shorts Shifts, TikTok Ban Buzz, LinkedIn Trends, and New Creation ToolsNew Eposide

This week’s This Week in Social is packed with updates you won’t want to miss—from new creation tools on YouTube Shorts to LinkedIn’s test of a trending video tab, and yes, the ongoing TikTok ban drama. 🎥 Watch now: Read more on each story: YouTube Shorts view count changes LinkedIn tests video trends TikTok ban saga & Navigating the US TikTok ban: What brands need to know New creation tools coming to YouTube Shorts Best times to post on social media in 2025

Jonathan ZuluagaCommunity Manager

We want to hear from you: Share Product Ideas!

Dreaming about a new Sprout feature or a much needed enhancement? Let’s make it a reality. If you haven’t already checked out the Share Product Ideas Forum, this is your call to do so. Our team continuously values feedback from customers and prospect and we look to you to help us make improvements. So what’s stopping you?

Jonathan ZuluagaCommunity Manager

Welcome New Members - April 7, 2025Introductions

Welcome everyone, we are excited to welcome you to The Arboretum! To kick things off, we'd love to hear a bit about you. Please introduce yourself below, here are some questions for inspo. Introduce Yourself: Tell us your name, your role, and what got you passionate about social media. Favorite Platform: Which social media platform do you find most captivating and why? Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect? Expert Advice: What’s your top tip for crafting killer social media content? Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it? Learning Objectives: What are your goals for learning and achieving within our community? Our members are what makes The Arboretum so special, we can’t wait to get to know you! @rina.gluckman @gary.petit @sara.smith @aldona.tront-cortes @katelyn.louis26 @george.diguido @makala.bitzer @holly.pankhurst @linda.rodziewicz @ivin

Jonathan ZuluagaCommunity Manager

Member Spotlight – Jeremy Kohm, Manager, Creative Development at Condé NastMarch's Member Spotlight

Meet Jeremy Kohm! This month’s Member Spotlight features @Jeremy, a Creative Development, Manager with a passion for social storytelling, visual innovation, and bringing fresh perspectives to content development. With a career shaped by learning from others, Jeremy is all about giving back to the social media community and sparking meaningful conversations. Let’s dive into his world. Beyond the Screen: Baking, Surfing & Travel When he’s not developing social content, you might find Jeremy baking up something delicious, traveling, or out in the water surfing. Recently, he’s been getting more into hiking, embracing the outdoors whenever possible. But one thing he definitely doesn’t love? Shopping. Creative Spotlight: The Death of a Lawn One of Jeremy’s standout projects was "The Death of a Lawn," a short-form video exploring the history of the American yard and why the pursuit of the perfect lawn is often unattainable. By reframing what could have been a mundane topic into something tho

Laura PorcinculaCommunity Manager

PII/Data Masking Beta Invitation for the Healthcare Hub!

Attention Sprout Healthcare Customers, we have an exciting opportunity for you! We're introducing a new security feature for PII/Data Masking—designed to automatically block sensitive data from view within Sprout. This enhancement is particularly relevant for those of you in the healthcare industry, and we believe it will add a valuable layer of protection to your social media management. We are looking for Healthcare Hub members who are interested in participating in a beta test of this feature. Participation is free for the beta period, then will transition to a paid offering after completion. We will provide detailed pricing information well in advance. Here are some key details to keep in mind when deciding to participate in the beta program: What is it? The PII/Data Masking feature, once enabled, will automatically mask Personally Identifiable Information (PII) within Sprout, including phone numbers, email addresses, URLs, Social Security Numbers (SSNs), and credit card numbers. A

Laura PorcinculaCommunity Manager

Financial Services Hub

PII/Data Masking Beta Invitation for Financial Services!

Attention Sprout Financial Services Customers, we have an exciting opportunity for you! We're introducing a new security feature for PII/Data Masking—designed to automatically block sensitive data from view within Sprout. This enhancement is particularly relevant for those of you in the finance industry, and we believe it will add a valuable layer of protection to your social media management. We are looking for Financial Services Hub members who are interested in participating in a beta test of this feature. Participation is free for the beta period, then will transition to a paid offering after completion. We will provide detailed pricing information well in advance. Here are some key details to keep in mind when deciding to participate in the beta program: What is it? The PII/Data Masking feature, once enabled, will automatically mask Personally Identifiable Information (PII) within Sprout, including phone numbers, email addresses, URLs, Social Security Numbers (SSNs), and credit ca

Laura PorcinculaCommunity Manager

Announcing 1:1 Connections for Healthcare Hub Members

We’re excited to announce a new networking opportunity within The Arboretum's Healthcare Hub! We recognize the value of peer discussions and are thrilled to launch 1:1 Connections, a new way to meet and learn from your healthcare social marketing peers who truly understands the unique challenges you face in the healthcare industry. Here’s why you’ll love this program: Exchange insights on industry challenges and trends with someone who knows what you’re going through Learn actionable strategies from an experienced peer who understands the nuances of HIPAA, patient engagement, and effective content creation Forge meaningful connections with fellow marketers to support your ongoing development Whether you're looking for fresh ideas, peer support, or just someone who understands the unique challenges of social in health care, this is your chance to connect. How does it work? Sign up and share a little about your role and interests by April 11th You’ll get matched with another industry pee

How do I configure my Single Sign-on settings?

Self-service Single Sign-on (SSO) allows the Sprout Social Account Owner to assign other users permission to manage SSO and to update and maintain SSO settings without needing to go through Sprout Support. With self-service SSO, a person with Manage SSO Permissions can: Upload your identity provider's SSO metadata file Edit SAML settings Add/remove/verify additional domains Enable or disable Sprout-managed passwords Enable or disable Just-in-Time provisioning Set a default Role or Group and Profile permissions for an authenticated SSO user’s account upon their first login Who can use self-service SSO? Self-Service SSO is available to all customers. Users must have Manage SSO permissions to configure or update SSO. What do I need to get started? These are the requirements you'll need before getting started: You must have SSO enabled for Sprout. For more information about using SSO with Sprout, read this Help Center guide. The Manage Single Sign On permission must be turned on under Company Permissions. By default, Account Owners have this setting enabled and can grant this permission to other users. You'll need your SSO metadata XML file from your identity provider (IdP). Security Assertion Markup Language (SAML) settings Security Assertion Markup Language (SAML) is used to exchange authentication and authorization data between parties, in particular, between an identity provider (such as Okta, Onelogin, or Azure) and a service provider (in this case, Sprout Social). To update your SAML settings: Navigate to Settings > Account > Authentication Settings. Click Edit SAML Settings if you want to make changes to any of your SAML settings. To upload your XML file with your SSO metadata, click Upload XML File. Your systems administrator can provide you with this file. Add/remove/verify a new domain Email domain verification is a process that confirms you own and control your domain (e.g., yourcompany.com) to secure communication and prevent unauthorized use. To add a new domain: Click Add email domain. Enter the domain name you want to add. You can continue to add more domains by clicking + Add or click Add New Email Domain. All newly added domains are in a Pending state until they have been verified. To verify domain ownership, copy the Unique Identifier and add it to your domain name’s DNS record. Your domain provider should be able to provide instructions on how to this, but generally, you can follow these steps: Copy the Unique Identifier Access Your DNS Management Interface: Log in to your domain registrar or DNS hosting provider's control panel. Navigate to the section where you manage DNS records for your domain. Create a New TXT Record: Look for an option to add a new DNS record Select TXT as the record type. Enter the hostname or label (usually just "@" for the root domain). Paste the unique identifier value into the text or data field of the TXT record. Set the TTL (Time to Live) value (the duration for which the record is cached), a common value is 3600 seconds (1 hour). Save the Changes: Save the newly created TXT record. Allow some time for the DNS changes to propagate across the network. Verify the Record: Use a DNS lookup tool to verify that the TXT record is correctly added and contains the correct value. This helps to ensure that the record is correctly configured and accessible. Once you’ve completed those steps, you can verify the domain by clicking Verify. If verification fails, you’ll receive an error message and the status changes to Verify Failed. Troubleshoot in your DNS Management Interface and try again. If verification is successful the status will show as Verified and that domain will be part of your SSO configuration To remove a domain, click the trashcan icon. Just-in-Time (JIT) provisioning JIT SSO Provisioning allows user accounts to be automatically created and configured the first time they log in via Single Sign-On (SSO). This eliminates the need to manually invite users and ensures a seamless onboarding process. To use JIT SSO Provisioning, your account must have SSO enabled. To set up JIT provisioning: Navigate to Settings > Account > Single Sign-On. Click Enable Just-In-Time Provisioning. Once you’ve enabled JIT, you’ll be able to see your remaining user seats under the Single Sign-On settings page and the Team Members section. Note: If you assign all your seats, the Account Owner will receive an email and JIT will be disabled. How JIT SSO Provisioning Works Admins configure default roles and permission sets in the SSO settings A new user logs in via SSO for the first time The system automatically creates their account and applies the pre-configured roles and permissions Example Workflow An Admin sets up "Care Manager" and a custom profile permission set as defaults in the SSO admin panel. A new user logs in via SSO, enters their basic information, and is immediately provisioned with the specified configuration. The user’s roles and permissions are visible in the Roles & Team Members section of the Account settings. User JIT SSO experience For Existing Customers with Legacy Roles Can choose between legacy roles or the new multi-role setup. Able to assign organizational roles, profile permissions, or legacy roles, or if roles are not needed, assign the group and social profile. For New Customers or Customers Without Legacy Roles Experience streamlined multi-role provisioning. Note: JIT SSO is not available for the Sprout mobile app. Once a new user logs in, the Account Owner will receive an email with a notification that a new user account has been created. You can manage a user’s permissions by clicking Manage User. Set a default Role or Group and Profile If you’re on the Advanced Plan, you can assign new users a default Role or a default Group and Profile. If you’re on the Standard or Professional Plans, you can assign new users a default Group and Profile. For more information on Groups, Profiles and Roles in Sprout, see our Administration Basics. If you select Assign with Role, you can choose the default Role for new users from the dropdown menu. If you select Assign with Group and Profile, you can choose the Group and Profile from the dropdown menu. Note: If you select Assign with Group and Profile, users will be assigned Read Only access to the Profile. You can update this access later. Back to Top

How do I customize my branding in Reports?

If you're a customer on the Professional or Advanced Plans, you can add customized branding to the PDF exports of your Reports. Note: Each group has its own customized branding. You'll need to upload your logo into each group if you want to use the same branding. To add your customized branding: Navigate to Reports. Select Customize Branding from the left menu. Click Upload Logo and select the file you want to use from your computer. Recommended dimensions: up to 400px wide, 30px in height

How can I engage with messages in Listening?

This feature is only available for Social Listening customers. Message actions provide quick ways to accomplish common tasks within Listening and can help increase engagement with your social audience. These actions are similar to how you engage with messages in the Smart Inbox. These features require Manage Topic permissions. Rather watch a video? Check out the tutorial: How can I engage with messages in Listening You can perform the following actions on messages in Listening: Translate messages Email messages Save message text to the Asset Library Quote and repost messages Repost messages to Facebook Repost messages to Instagram Delete messages Like a message Send a message to Compose Start a team conversation from a message Reply to X messages Reclassify a message’s sentiment Translate messages You can translate messages in Listening to your default language. Sprout integrates with Google Translate for the language translation feature. Set up your default language in Settings > Personal Settings. To translate a message: Navigate to the Messages tab in your Listening topic. Click the three-dot overflow menu on the message you want to translate. Select Translate. Your translated message will appear. Email messages You can email a message in Listening to any email address. To email a message: Navigate to the Messages tab in your Listening topic. Click the three-dot overflow menu on the message you want to email. Enter up to 50 email addresses. The From field is attached to your account’s email address and can’t be edited. Click Send. Save message text to the Asset Library Sometimes a Listening message includes quotes, hashtags or URLs that you want to save for future use. You can save a message as a text asset in Sprout’s Asset Library. To save message text: Navigate to the Messages tab in your Listening topic. Click the three-dot overflow menu icon on the message text you want to save to the Asset Library. Select Save Text to Asset Library. The Asset window will open. Enter a title for the asset and any tags or context. Click Add Asset. Quote and repost messages You can quote or repost to any of your own X profiles. To repost a post: Navigate to the Messages tab in your Listening topic. Click the three-dot overflow menu on the message you want to quote or repost. (For reposts) Select Repost and select the profile you'd like to use. Your repost immediately posts to your profile. (For quote posts) Select Quote. The Compose window opens. (For quote posts) Select the X profile you’d like to use. (For quote posts) Add any text. (For quotes) Click Send or Schedule. Repost messages to Facebook You can repost Page Wall Posts and visitor Posts found on Pages to any of your own Facebook profiles. To repost a Facebook message: Navigate to the Messages tab in your Listening topic. Click the three-dot overflow menu on the message you want to repost. Select Repost to Facebook. The Compose window will open. Select the Facebook profile you’d like to use and add any post text. Click Send or Schedule. Repost messages to Instagram You can share Instagram posts to your followers with the Repost messages to Instagram feature. We recommend tagging the original author in your post for attribution. To repost an Instagram message: Navigate to the Messages tab in your Listening topic. Click the three-dot overflow menu on the message you want to repost. Select Repost to Instagram. The Compose window will open. Select the Instagram profile you’d like to use and add any post text. Click Send or Schedule. Delete messages You can delete messages in Listening to reduce Topic noise. Delete messages from the Messages tab or from the Message Explorer. To delete a single message: Navigate to the Messages tab in your Listening Topic or to the Message Explorer. Click the delete icon on the message you want to delete. A confirmation message appears. To delete multiple messages: Navigate to the Messages tab in your Listening topic or to the Message Explorer. Select the messages you want to delete. Click the delete icon on the menu. A confirmation message appears. Like a message You can like messages from X, Facebook and LinkedIn. If you have multiple profiles on the same social network, you can choose which profile will like the message. You can only like messages using profiles from the same social network. To like a message: Navigate to the Messages tab in your Listening topic. Click the Like icon. On X, the icon is a heart and on Facebook and LinkedIn the icon is a thumbs-up . Send a message to Compose You can send a Listening message, including its associated media, to the Compose window. From there, you can create and publish messages to any of your linked networks. To send a message to Compose: Navigate to the Messages tab in your Listening topic. Click the overflow menu and then click Send to Compose. Select the profile you’d like to use from the profile picker. You can edit the post or add any labels, campaigns or workflows. Click Send or Schedule. Start a team conversation from a message If you discover that a message in Listening needs attention, you can start a team conversation and collaborate with other Sprout users on your team. To start a conversation: Navigate to the Messages tab in your Listening topic. Click the leaf icon . Type your message. Press Enter. Reply to X messages You can reply to messages from X. To reply to a message: Navigate to the Messages tab in your Listening topic. Click the reply icon . Compose your reply. Click Send. Reclassify a message's sentiment Messages in Listening are automatically categorized by sentiment as positive, neutral or negative. You can change a Listening message’s sentiment categorization. Read this article to learn about reclassifying message sentiment. Sentiment reclassification only affects the message in Listening, not if it appears elsewhere such as the Smart Inbox. Video Guide Want to learn more? Check out these articles? Sentiment for Messages How do I create and configure Message Spike Alerts? Social Listening FAQs Back to Top

How do I build a Crisis Management Listening strategy?

This feature is only available for Social Listening customers. Sprout’s Listening tools help you monitor and manage your brand reputation in moments of crisis or controversy. You can use Listening to inform your responses to crises and to track reactions to any brand statements. Before you create a Crisis Management Listening strategy, it’s useful to understand how to build a Listening query. Learn more about building queries in this walkthrough. Creating a Crisis Management topic To create a Crisis Management topic, navigate to Listening Templates > Custom Topic. Creating themes Crisis management is about being proactive—catching a potential problem earlier lets you craft a response strategy faster. It’s a good idea to create a theme in your existing Listening topic as soon as you notice any unusual or concerning words or phrases. If this conversation continues gaining momentum, we recommend setting up a new crisis management topic so that everything in the topic is related to the crisis. This makes it easier to track and report the entirety of a crisis. Potential crisis themes and topics might include key words, people or categories that relate to this crisis. You’ll want to capture all the different variations of how people are talking about this potential crisis and your brand or industry so you can understand how the controversy is affecting you. You can also view top posts by different metrics to see what is driving traffic in your theme. Performance The Performance tab can help you better understand the volume and types of messages you receive during a moment of crisis. In addition to the snapshot view of your topic summary, you can dig into volume, sentiment and engagement. Total Volume can give you a sense of the scale of the conversation. You can combine these insights with Sprout’s other features to track and manage responses. For example, if you’re on the Professional or Advanced plan, you can set up rules to auto-tag comments and pull that tag data into your Reports. You can create similar workflows around sentiment analysis for received messages in the Tag Performance Report. Sentiment trends over time can help you measure how you’re handling a controversy. For example, you can track the response to a brand statement. Conversation The Conversation tab provides valuable insights for crisis management. The Word Cloud and Conversation Overview widgets give you a quick overview of the most common words and phrases in your topic. You can use these insights to refine your Listening topics and set up new queries. The Smart Categories widget can also help identify top profiles or influencers who may be driving traffic in your topic. You can use these insights to create themes for specific figures or refine topics to include or exclude these profiles. Demographics The Profile Overview widget in Demographics can help identify who’s driving the conversation around your topic. In addition to viewing messages from specific profiles, you can add or exclude profiles from your topic if you want to track or filter out those conversations. Messages You can explore what individual people are saying about the crisis under the Messages tab. Messages are useful for providing context, but you don’t need to read each one. You can filter by specific keywords and sentiment if you want to dig deeper. Sharing insights In a crisis, it’s critical for PR, legal, executive and other teams to remain informed so the organization can craft a response. You can quickly share your Listening insights with stakeholders outside Sprout using the link sharing feature. Want to learn more? Check out these resources: Social Listening Query Builder How do I build a Market Research Listening Strategy? How do I build a Campaign Analysis Listening Strategy? How do I build a Brand Health Listening Strategy? How do I build an Industry Insights Listening Strategy? Back to Top

Bambu to Employee Advocacy Transition FAQs

Bambu by Sprout Social became Employee Advocacy by Sprout Social on October 3, 2022. What’s changed?We've updated the logo to match the new product name, so anywhere you previously saw "Bambu" you'll now see "Employee Advocacy." You can also now create your LinkedIn advocacy posts right from Sprout. We plan to add more networks and story type integrations in the future. What URL do I use? Any old URLs on app.getbambu.com will be redirected to the corresponding advocacy.sproutsocial.com location. This includes URLs like the generated invite link URL. Even though your old URLs will redirect, you should still navigate to the new URL to log in to Employee Advocacy. Which domain do Employee Advocacy emails come from?Emails that previously came from getbambu.com will now come from the sproutsocial.com domain. What happens to my custom branding or custom domain with this change?Any custom logo or color you've applied to your account will continue to exist. For more information on uploading a custom logo, see this Help Center guide. Your custom domain format will change from [name].getbambu.com to [name].advocacy.sproutsocial.com. Sprout will redirect your old URL for about six months. How are my integrations through your Public API or SSO impacted?Sprout will continue to support any previously configured integrations. If any changes are needed, we will follow up directly with the recommended steps. SSO providers are aware of the rebrand and are working on updates, but you will continue to see the old logo and product name until these updates take effect. If you have an existing OneLogin or Azure Active Directory SSO integration, you'll need to change your tile display name within your OneLogin or Azure portal. Have the IP addresses of the new domain (advocacy.sproutsocial.com) changed?No, the IP addresses remain the same. What happens to the mobile app?The mobile app name will change to Advocacy. You’ll be able to find the app by searching for "Advocacy by Sprout Social" in the app stores. If you have automatic updates turned on, you’ll see the new name immediately. Otherwise, you’ll continue to see Bambu until you download the new version.

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