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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
 Coffee Talk
Anyone else going to the National Restaurant Association 2025 show?

Hi community, I’m going to be at NRA show this upcoming Monday, May 19th from 1-5pm in Booth #8544 in Chicago! Stop by and say hi!

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
 Latest Talks & Trends
This Week In Social: Unlockable Reels, AI Alive and much more!Watch Now

This week’s episode of This Week in Social is live! We’re breaking down the biggest updates across your favorite platforms — and what they mean for marketers, creators, and brands alike. It’s quick, it’s insightful, and it’s packed with the kind of commentary that makes staying informed actually fun. Catch up on what’s happening in social — you won’t want to miss it. Read more: Instagram Launches First Official Use of Unlockable Reels TikTok Adds Option To Activate Customer DMs During Livestreams Introducing AI Alive: Bringing Your Photos to Life on TikTok Stories Navigating Your Career in the AI Era Want to know if your content strategy is on par with industry standards? Or if you're maximizing your engagement? Get your copy of the report: The 2025 Content Benchmarks Report

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
 Latest Talks & Trends
The Social Care Revolution Starts Now - Stay Connected Here for What's Next!

Excited to explore the future of social care at Breaking Ground? Make sure you subscribe to this thread now to stay in the loop! Join us for Breaking Ground: The Social Care Revolution tomorrow, Wednesday, May 14th for the latest groundbreaking innovations. After the event, return here for follow-up discussions, answers to your burning questions, and to connect with other forward-thinkers. This will be your hub for post-event insights and ongoing discussions with your peers. Don't miss out on being part of this journey!

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
 Welcome Guide
Welcome to the Arboretum! Get started here.

Welcome to the Arboretum - we’re so glad you’re here! Here’s some information to help you get acclimated. Also, check out the video below for more information on how to navigate this community platform, and settle in. Getting Started Bookmark this page to navigate back quickly Make sure to bookmark the Arboretum URL so you have quick access to the community in a convenient location. Stop by and say hi to everyone Head over to Coffee Talk to introduce yourself. Tell us about you, your hobbies, your professional goals and what you’re good at. Maybe you learned how to make your own sourdough bread during the pandemic. Maybe you moved to a different city. Either way, we know you have a unique and valuable story to share, and we can’t wait to hear it. After you introduce yourself, check out the other spaces in the hub, make new connections, start a conversation, reply to threads, or drop in product ideas. Talk social with people who get social In the Advice & Best Practices section, you can

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julia.gross
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
 Career Advice
Apply to be a part of May's Mentorship Network ConnectionsApplications Closed May 16th

This month, The Arboretum Mentorship Network is back with three ways to connect—each designed to support your goals and meet you where you are. Whether you’re looking to lead, share, or learn, there’s a spot for you. 1. Mentor <> Mentee Program Support the next generation of social pros while flexing your leadership skills. Sign up to Mentor or Be Mentored 2. Peer Connect Get matched with another social pro to swap insights, ideas, and what’s working in your world. Apply to Peer Connect 3. Sprout User Connect Looking to go deep on platform strategy? This one’s for Sprout power users ready to exchange tips and workflows. Join Sprout User Connect Sign-ups close Friday, May 16. Matches hit inboxes Monday, May 19. You bring 30 minutes. We’ll bring the connection.

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
 Content Creation
How does your content strategy stack up?

Want to know if your content strategy is on par with industry standards? Or if you're maximizing your engagement? The Sprout Social Content Benchmarks report has the answers you need to level up your social strategy: Platform breakdowns for Facebook, Instagram, TikTok, and X Stats on the growing importance of video content A reality check on posting frequency (hint: quality over quantity) Inspiration from brands that are getting it right and more! The insights in this report will help you create more impactful content while connecting with your audience on a deeper level. Get your copy of the report: The 2025 Content Benchmarks Report What are your thoughts on your current content strategy after reading this report? Will you change anything about your strategy after reading these findings? Is there anything you’re considering but need to bounce it off a colleague for their thoughts? Your peers are here to support! Share in the thread below, we’re here to help.

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
 Latest Talks & Trends
Community Question Giveaway: Tell us how you want AI to make your life easier

We’re celebrating the AI event with a special giveaway! To enter to win, answer this question in the thread below: "What's one way you're hoping AI can help make your work in social media easier this year?" Share your biggest challenge or boldest idea — we want to hear it! Share your answer by Tuesday, May 6, 2025 at 11:59pm for a chance to win 1 of 3 prizes that include an Arboretum sweater, moleskin pen, Ringo 24 Oz. MagSafe Tripod Water Bottle, socks and fleece blanket. See full Terms and Conditions here. Let’s get the conversation started!

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
 Latest Talks & Trends
This Week in Social: Threads Holds Steady, Pinterest Schools Teens, and a Bold Move for 20253-Minute Watch

This week’s This Week in Social is live and packed with some big updates from across the platforms. Threads is quietly keeping its momentum, Pinterest is trying to keep teens off during school hours, and we’ve got new tools to talk about from both Instagram and Canva. Plus, we’re sharing a big Sprout Social milestone. 🎥 Watch the episode: 📰 Explore the stories we cover: Threads Maintains Growth Momentum as X and Bluesky See Slower Take Up Pinterest wants teens to log off during school hours Edits by Instagram: A video creation app Canva Introducing Visual Suite 2.0 What’s one bold move you’re making on social this year? 15 year announcement

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kate.meyers emery
Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
 Coffee Talk
15 years in and we’re not slowing down. This is Where Bold Social Starts–Are You Part of It?

You’ve seen the movement. You’ve felt the energy. Now’s your chance to be a part of what’s next. This space—The Arboretum—is where bold social thinkers like you turn inspiration into action. It’s where we unpack what it means to lead with social, not just manage it. And where we build the future of social for business…together. Why you’re here We launched this movement on Sprout’s 15-year anniversary as a call to action to social pros and businesses everywhere. A declaration that those who thrive tomorrow are the ones who lead with social today. Being an Arb member means you’re not just following trends, you’re helping co-create and shape them. You’re connecting with fellow marketers who get it. Who are solving the same challenges. Who know that social is no longer just a channel, but the heartbeat of modern business. Are you in? Social can’t change business until bold leaders change social. So let’s start here, and share with us: ​ What’s one bold move you’re making on social this yea

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kate.meyers emery
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
 Healthcare Hub
🎥 Episode 2: Scrub in with Sprout Social, an expert series reimagining healthcare social strategy

Last month, we launched a new video series focused on innovative, transformative social strategies to help you get the most out of your social media efforts, Scrub in with Sprout Social . 📣 And today, we are back with a new episode on Employee Advocacy! 📣 So, how many of you are leveraging the power of internal brand advocates and their networks? If you aren’t, our dedicated Healthcare Solutions Engineering experts, Katherine Van Allen (​ @katherine.vanallen ) and Ian Steely (​ @ian.steely ), will share trends and benefits of this win-win strategy. Get ready to examine how employee advocacy can maximize your reach and help you reach your goals. Watch now: And, let us know in the thread below: Are you thinking about employee advocacy? What questions do you have for the group? If your organization is currently using EA, what are the highlights and lowlights? Come back on May 21st for an insights video where our team will quickly show you how simple it is to create compliant and brand-c

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
 Latest Talks & Trends
🎥 Watch: AI-Powered Social with Jeff MacDonald

AI isn’t on the horizon—it’s here, and it’s already reshaping how we work. On May 1st, join ​@jeff.macdonald, Director of AI at Mekanism, for a hands-on workshop where we’ll walk through how to use AI tools like Google AI Studio and ChatGPT to boost your storytelling, content, and strategy. You’ll leave with real skills, new ideas, and a clear path to bring AI into your workflow. This event has concluded. Catch up on-demand and watch the recording:

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
 Coffee Talk
🔦 Member Spotlight – Makenzie Bowker, Senior Manager, Social Media Strategy, City of HopeApril Member Spotlight

Meet Makenzie Bowker! This month’s Member Spotlight features ​@makenzie.bowker, a seasoned social pro with over 13 years of experience in health care, nonprofit, and breaking news sectors. Whether she’s leading strategy or consulting behind the scenes, Makenzie has seen just about every corner of the social world. What keeps her motivated? Communities like The Arboretum. “It’s a chance to learn from others and cheer on the next generation of social leaders,” she says. Beyond the Feed: Knitting, Toddlers and a Historic Home Makenzie’s creativity carries over into her personal life too. She’s a knitter, lives in a 130-year-old house in Atlanta, and spends her time chasing after her toddler while trying to convince her husband to adopt a third dog. Creative Spotlight: Faces of Hope One of her recent proud moments is “Faces of Hope,” a heartfelt video series that highlights City of Hope’s employees and care teams. The content feels personal, uplifting, and is resonating with both staff and

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lisa.rodrigo
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
 Content Creation
Are you posting on social at the right time? Data-driven insights for optimal engagement

Ever feel like you're throwing amazing content into the social media void or that engagements aren't what you anticipate them to be? Posting your content at the right time can determine the success of your social campaigns or leave you struggling to align your social strategies to business goals. And as social networks evolve to further engage audiences in new ways, you need to nail your social media game and stay on top of these changes. With the support of Sprout Social's Data Science team, we analyzed nearly 2.5 billion engagements globally to uncover the trends for when audiences are most active across major social media platforms. We've learned some key insights that can help you maximize your reach and engagement in 2025. What are your biggest challenges when it comes to timing your social media posts? Let us know in the comments. Here's what you'll discover in the full article: General trends for the best days and times to post across social media. How engagement patterns vary b

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kate.meyers emery
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
 Coffee Talk
Welcome New Members - April 21st, 2025

Hey everyone! Welcome to The Arboretum—so excited to have you join us! Let's kick things off and get to know one another: 🌟 Introduce Yourself: Tell us your name, your role, and what got you passionate about social media. 💻 Favorite Platform: Which social media platform do you find most captivating and why? 🚀 Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect? 💡 Expert Advice: What’s your top tip for crafting killer social media content? 🔮 Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it? 🧠 Learning Objectives: What are your goals for learning and achieving within our community? Your presence here is what makes our community great, we’re so happy you’ve joined us! ​ @nsp.media @isabel.simpson @mahnoor.khan @rachelle.scott @janelle.cooley @kaitlyn.white @danielle.dean @sierra.stallworth @mike.suniga @wmaster-zipking @trojandb13 @HallieWiseman @melissa.hoy @alex

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
 Coffee Talk
👋 Welcome New Members & Swag Giveaway!Welcome + Giveaway

Welcome to The Arboretum! We're so glad you're here and excited to help you connect, learn, and grow with our community. To get started, we’d love to hear from you! Reply to this message to introduce yourself, share your goals, or let us know what excites you most about joining us. Some ideas to get you started: 1️⃣ What inspired you to become part of the Arboretum community? 2️⃣ Do you have specific areas of interest or expertise in social media marketing? 3️⃣ What challenges or goals are you looking to tackle with the support of our community? 4️⃣ Share a fun fact about yourself unrelated to marketing. 5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here? As a welcome bonus, everyone who replies will be entered to win one of three cozy Arboretum giveaways, featuring an Arboretum fleece blanket, mug, pen, socks and notebook. Perfect for sparking new ideas while staying warm! Contest Terms and Conditions here. ​ @socialmedia.team @meg.howe @Prek

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
 Financial Services Hub
Let's Talk #FinTok: Trends and Success StoriesShare for a chance to be featured

Niche communities on social have been generating a lot of buzz. One in particular is #FinTok. We're writing a blog article about this phenomenon and are keen to tap into your experiences to understand the current landscape. What trends are you seeing right now? Are there any emerging trends we should be paying attention to for the future? Have you seen any financial services brands or individual influencers who are really making waves in #FinTok? Your insights or examples may be featured in our Sprout Social blog, which will focus on the opportunities and best practices within #FinTok for financial services brands. Looking forward to hearing your thoughts and experiences!

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
 Healthcare Hub
How are Healthcare organizations harnessing social media?

Like in many regulated sectors, conversations about medical conditions and healthcare brands are rampant with misinformation. Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on social—not brands. Sprout Social’s April 2025 Post Performance Report highlights healthcare brands breaking through the noise and combatting misinformation, while providing value and building trust with their patients and community. From Moffitt Cancer Center’s social-first nutrition videos led by an oncology dietitian and UCHealth’s use of local influencers to promote wellness to Pfizer's real patient storytelling and the London Women’s Clinic relatable, expert-led content. Dive into the full report to see how these organizations are breaking stigmas, fighting misinformation and making meaningful digital connections. Read now: Post Performance Report: Healthcare organizations harnessing social media A massive thank you t

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madison.skipper
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
 Healthcare Hub
🎥 Episode 1: Scrub in with Sprout Social, an expert series reimagining healthcare social strategy

Introducing Scrub in with Sprout Social, a video series focused on innovative, transformative social strategies to help you get the most out of your social media efforts. Every month, our dedicated Healthcare Solutions Engineering experts, Katherine Van Allen (​@katherine.vanallen) and Ian Steely (​@ian.steely), will drop a new episode covering relevant social media topics and trends from their conversations with social media professionals in the industry. The first episode dives into Influencer Marketing, examining opportunities and challenges for healthcare brands. Watch now: Let us know in the thread below: How are you thinking about Influencer Marketing? Are you exploring Influencer Marketing for brand awareness? Come back on April 16th for a second video where our team will quickly show you what to consider when vetting influencers.

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
 Financial Services Hub
Monzo Bank’s investments in social media creativity pay dividendsGet Inspired

Looking for fresh inspiration on how to make social media work in financial services? 👀 Check out how Monzo Bank is flipping the script—using humor, transparency, and a strong sense of brand voice to build real connections and stay compliant in a highly regulated space. This new feature from Sprout dives into: Why authenticity is their secret weapon How they turn customer support into brand marketing Navigating compliance while staying creative Whether you're on the brand, strategy, or content side of things, there’s something in here for you. 👉 Read the full article and let us know what stood out to you!

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
 Career Advice
April Mentorship Network Connections Are Open!Sign Ups Close April 18th

It’s time to sign up for April’s round of Mentorship Network Connections! Whether you want to talk big-picture strategy or dig into Sprout shortcuts, we’ve got two tracks: Peer-to-Peer: Connect with another social pro for an honest, insightful 30-minute conversation. Sign Up Now Sprout Platform Networking: Share how you’re using the platform, troubleshoot together, and spark new ideas. Sign up Now Sign ups close Friday, April 18th. Don’t miss your chance to learn and grow with someone who gets it. It’s simple, it’s impactful, and it only takes 30 minutes. Learn more, here.

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