Recap & Recording - The Power of Instagram Reels: Publishing & Boosting with Meta

Creating ideas can be hard for me since there’s so many potentials. The list of the top 8 trending video forms was a really helpful starting point for me!

I think the challenge is getting people to be active on video.  Since I get a lot of photos as the social media manager, I feel a #photodump coming on.  Thank you for the tip!

Challenge: 

Time to create the reels with all the of things that are happening on campus as well as I have going on. I overthink what will make good content. 

What I loved about today was seeing the stats of how these are working as well as the different types of content that Reels can help with. 

hardest thing is the right production approach and not just repurose content that isn’t a good fit.

Our biggest challenge is repurposing the most engaging content. The tip I learned today would be to use the post performance report to choose reels to Boost them for higher engagement.

When recording, I rely on too many outside people. I want to do more, but I work at home. The company does not want to send me to events or shoot them. They want “professionals” to record them.

My biggest challenge when creating Reels is creating a video that is appropriate for our brand, but still relevant for our audience. As a university organization, it can be hard to always follow the trends while still being on brand. I am going to  use the boosting in Sprout tool I learned about today to help promote our brand with videos I have already posted.

My biggest challenge is taking the time to create a reel and convincing leadership that this is what we should focus on. The best tip is the importance of being consistent and having quality content. 

I have trouble finding what I want to create, the tip that helped the most was the different examples using live photos for videos is mind blowing

The biggest challenge for us is figuring out the right type of Reels strategy to pursue for our B2B company. I took note of some that could be easy for us to create regularly like photo dumps of the projects we work on.