Recap & Recording - The Power of Instagram Reels: Publishing & Boosting with Meta

Creating content that is both relevant to trends but remains applicable to the brand DNA is the biggest challenge. I’m excited to learn more about Tagger and see how it can help me!

We have a very small team and I am our only content marketing specialist, so I sometimes struggle with time to create unique Reels content. However, we have blog posts that I write and can easily use the tip of reusing content to reuse these blog articles into a quick video.

Getting more eyes on our content that follow the trends by boosting our best performing reels - so excited to do this via Sprout Social now that I’m aware of this feature. 

My biggest challenge with creating reels for my company is copyrighted music. Our Marketing team can provide us with music that we own the rights to share, but it is an additional step to get it added vs. just creating directly in the app with the provided music. We already have a workaround for this with our Marketing team as mentioned, but I’d love for Meta to provide more options in this category down the line.

Determining the creative storytelling viewpoint is the most challenging thing for me, and the top 8 trending storytelling types are the most helpful thing for me to create new reels! 

I find that creating reels can be very time consuming, but I love the suggestion and reminder to reuse what we already have. Plus, the storytelling types as jumping off point slide you shared serves as a great way to reuse the content we have with a diff storytelling pov and it can help me frame content ideation before I go into the creation phase. 

Challenge: Creating content that works well on the platform while staying within our brand voice.

Helpful tip: Think about a wide variety of approaches and concepts (e.g., #photodump, Q&A, Listicles)

My biggest challenge is time and cooperation. I work for an architecture firm so I at times need help from designers. So that means pulling them away from projects. As a one person team, it can take a long time to film and edit while other things are piling up. But the ideas for reels will help as a jumping off point / a template.

Such a great webinar today! My biggest challenge is getting approval in a timely manner from my stake holders. We will create a trending reel but by the time the approvals come through, the trend has moved on and we don’t see as high of ROI on those posts as we could have. 

Top tip from today’s webinar: the different categories of top trending reels! This just jump started my creativity and has me thinking of what types of reels we can be integrating into our strategy that we haven’t done before. 

My biggest challenge with creating reels is mainly team capacity & not always knowing where to start. I work for a news organization so there isn’t always an obvious creative angle. But the different kinds of reels -- Q+A, POV, photodump -- are a great place to start. I also saw a lot of people talking about the mobile publishing feature in the Zoom chat and I think that will help with my workflow.