Recap & Recording - The Power of Instagram Reels: Publishing & Boosting with Meta

My biggest challenge is finding the time in my schedule to think through being creative and putting all of the elements together. In today’s session, the storytelling strategies are going to be helpful. It gives me a direction for creative thinking. 

Challenge: I run a business award show account and we don’t have a face central to who we are we have multiple. We have multiple ranges of genres and more and are very limited on content because most the time it is archived footage. 

Tip Takeaway: Be in the trends more and really dive in and don’t be afraid to break the brand. The Safe Zone too. That is good to know the Ai is involved in that. 

Challenge: fInding time to take B-Roll so I have content to use for a Reel. And, when relying on others to gather video and photos for me, there is a varying level of expertise so quailty may be hit and miss.

Challenge: Bandwidth to produce content. Helpful tip from the webinar: It’s about quality, not quantity.

Giveaway question! Thread your answer below, and you could be one of three lucky members to win an Arboretum Swag Package!

What’s your biggest challenge when creating Reels, and which tip from today’s session do you think will help you overcome it? We are giving away three separate Arboretum swag packages to three members who respond by Friday!

*The promotion begins at 10 am Central Time on September 25th, 2024 and ends at 11:59 pm Central Time on September 28th, 2024. To participate in the promotion, answer and reply to the discussion question. No purchase necessary. There will be a total of three prizes awarded. Each prize will consist of a Blue Yeti Microphone, Arboretum branded coffee mug, a pen, and Conversations that Connect book, OR branded sweatshirt, Organic Social Media book, Arb Owala water bottle, and Arb branded socks, OR Arboretum branded blanket, arb mug, notebook, pen, and headphones. Limited to those 21 years or older. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa, and the U.S. Virgin Islands. Information provided to Sprout Social, Inc. is subject to our privacy policy. For details, see this promotion’s complete official rules which govern this promotion. Sprout Social, Inc. address: 131 S Dearborn St Ste 700, Chicago, IL 60603.

My biggest challenge when creating reels for my brand is understanding how and when to use creators to support content creation and awareness building. By learning about Sprouts influencer and creator searching tools, I will follow the tips of not only using these tools but also working with more creators, too!

I think my biggest challenge is finding other team members who are willing to be on camera for different reel ideas! I’ll definitely be trying the photo dump idea, though–a no brainer, yet I hadn’t though of it!

A lot of the content I would want to boost on Reels is not made with Reels in mind - it’s made with broadcast in mind and social as an afterthought. It’s a big challenge! But building the videos in the safe zone is a huge help to deliver to my production team when sharing what will make a video perform better.

The hardest thing for me is to get video  that fits in the safe zone since I usually repurpose already existing video. I am going to use what you shared in the webinar to show to our video team to help them see the importance of the safe zone. 

My biggest challenge is to curate a compelling reels with text overlay. I love the idea of safe zone- That really helped

My biggest challenge is creating Reels content that appeals to both the Gen X community and also appeals to Millennials and Gen Z.

The types of reels that are most popular gave me the most ideas to help me do this.

Thanks so much for adding me to the drawing!