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Latest Talks & Trends

Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.

  • 233 Topics
  • 840 Replies
233 Topics
mike.blight
mike.blightSprout Team
asked in Latest Talks & Trends
[Research] How teens are using social media

Hi Community! Pew Research Center released a new report titled “Teens, Social Media and Technology 2022.” It might not be immediately evident why we should care about teens' social use. I'd start with the thought exercise of "Just how many brands are on social promoting their products to teens.” Heck, how many of the brands that you represent/work with are engaging with this new generation of social media savant? Some of my favorite stats for you: Pew’s research paints an even more stark contrast in expected YouTube use from that demographic than even our own 2022 Index Data. Nearly half of teens now say they use the Internet ‘almost constantly’ (as demonstrated in this data viz) What sticks out to all of you? Anything that Pew missed in their research? Any tips for how your brand makes decisions based on these demographic data points?

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mike.blight
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rebecca.mcneillLevel 1
asked in Latest Talks & Trends
Manufacturing Industry Social Benchmarks

I’m having difficulty finding social media benchmarks in the manufacturing industry. I would like to know more about organic and paid performance benchmarks specific to this industry. Any tips on how to gather that data or good resources to look at? Thank you!

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kelsey.kruzelLevel 1
asked in Latest Talks & Trends
Capitalizing on Memes while protecting the brand

Hi social friends! Curious how your brands capitalize on trends like the “Little Miss” trend when it involves copyright. We’ve seen a lot of brands jump on the trends, but were advised by our legal council against posting due to copyright of the “Little Miss” brand. Would love to know how you all approach trends/memes when there is copyright involved!

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Jonathan Zuluaga
Community Manager
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karen.nowerLevel 1
asked in Latest Talks & Trends
LinkedIn profile badges, anyone?

Not sure if I have the right terminology here! I work for a member organisation. I’ve been asked to look into whether we can create some kind of digital badge or certificate for our members to add to their LinkedIn profiles. Wondered if anyone had any advice in this area please - my rudimentary google searches haven’t come up with the goods… thank you, Karen

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
🎧 In need of inspiration? Check out Sprout's Podcast: Social Creatures!

Social media is a place for everyone - how can you possibly stand out and be noticed? With a new episode every two weeks, Sprout Social’s Cat Anderson will chat with some of social media’s most inspiring and unique businesses, organisations and individuals to reveal how they have achieved success on social media. 🎙Start Listening Now Want to get some advice? Email us at soundadvice@sproutsocial.com.

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
15 tools your organization should use in 2022

When searching for your company’s missing piece, an informed decision is the best decision. Kicking off your selection process with a dedicated research phase can pave the way for better process and performance outcomes. The tool that takes your team’s efforts to the next level is out there. Keep reading to find out what you need to know when choosing an enterprise social media management software. Here are 15 tools your organization should consider: https://sproutsocial.com/insights/enterprise-social-media/

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Jonathan Zuluaga
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Sprout Social Index Events - This week!News

Hello Social Marketers, It’s an exciting week! Now that you’ve had time to read through the Sprout Social Index, we’ve got some great events to continue the conversation around Social Media Trends for 2022 & Beyond. Tomorrow, Tuesday May 24th, 2022 at 11am CST we will get started with the Sprout Social Index: Social Media Trends for 2022 and Beyond, hosted by Sprout’s Mike Blight and Sarah Corley. On Thursday May 26th at 4pm GMT +1, our EMEA colleagues will be live with several special guests: Interpreting the Index: What It Means for European Businesses. Lastly, Friday May 27th, 2022 at 11am CST, join me in the Sprout Community for an exclusive AMA with Mike Blight, the lead researcher behind this years Index. Follow this link to RSVP and add the event to your calendar. If you have any questions for Mike ahead of our AMA on Friday, please thread them here or send me a DM.

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kadebo
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
The Creator Economy: Making Dollars and Sense Out of Social PartnershipsNews

The social landscape is maturing and expanding. That’s exciting news, but many marketers are discovering that their tried and true tactics aren’t producing the same results. Enter the creator economy. See the full report: https://sproutsocial.com/insights/data/creator-economy/

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
New Twitter Research: How brand conversation powers shopping

As social commerce continues to grow, social platforms are continually investing in growing their understanding of consumer behavior and its impacts on the economy. Twitter’s new research highlights some of the many benefits and learnings of social shopping. Read the report: https://marketing.twitter.com/en/perspectives/twitter-publicis-research-how-social-conversation-powers-shopping

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Social media in Europe: 15 stats to inform your strategy

Managing a social presence across U.S. and European markets is a unique challenge for U.S-based marketers. Little nuances in platform and communication preferences can become major cultural differences when combined. To put it simply, social media in Europe is way different from social media in the U.S. Check out the full article: https://sproutsocial.com/insights/social-media-in-europe/

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Jonathan Zuluaga
Community Manager
brad.keeling
brad.keelingLevel 2
posted in Latest Talks & Trends
Infuriating! Level One Support

Infuriating !! Level One Support should never disconnect a profile before asking permission!!! My suggestion is that Level One Support should NEVER take these sorts of initiatives. I have a minor issue. Ask support for advice. And on a Saturday morning OVER A WEEK AFTER ASKING THE QUESTION - I get this email. The problem being that I was not the Admin who connected this profile and that Admin is away this weekend!! So my profile is disconnected from Sprout thanks to a lazy inexperienced level one support person. From Support: “It looks like your profile may need to have its permissions refreshed. I've just prompted this profile for reconnection on my end. Do you mind refreshing your page and then clicking the notification icon in the right-hand corner of Sprout? From there you'll want to follow the prompt to reconnect your profile under the "Issues" tab.”

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Why lifecycle marketing matters for your social teamBlog

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact . If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing. Read the full article: https://sproutsocial.com/insights/lifecycle-marketing/

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
🎥 Three Elements of a Successful Brand StoryVideo

Brand storytelling establishes emotional connections with people based on the values you share with them and their needs, desires and aspirations. They convey empathy, create experiences and demand urgency.

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Jonathan Zuluaga
Community Manager
jackie.dunham
jackie.dunhamSprout Team
asked in Latest Talks & Trends
What are your main thought leadership tactics?

I’m curious on what thought leadership tactics our community is seeing the most success from and on which channels. I know LinkedIn is usually the primary channel but what are you seeing work best: video, doc shares, something else? And how are you bringing thought leadership into your other channel strategies? Thanks for the insight!

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Agency Partner
led.danielsAgency Partner
asked in Latest Talks & Trends
Drastic Decline in Engagement

Hello all! I am a small boutique marketing firm who loves to create content and graphics for social media. I started with a Client on April 1 and since having taken over - the reach and engagements drastically dropped off. This is also the time I implemented Sprout. I don’t understand all of the technicalities, and would love to provide the client with some concrete reasons for the decline.

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Agency Partner
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Latest Talks & Trends
Interactive Quiz: Find the ideal social media content mix for your brand

Social media marketers know that content is king. But there’s no such thing as a one-size-fits-all social content strategy. Take this assessment to visualize a mix of content that fits your brand.

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Laura Porcincula
Community Manager
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victoriawalengaLevel 1
asked in Latest Talks & Trends
Question: Global Social Strategy

Hi there! I’m thrilled to be a member of this community! I’m looking for some advice regarding global social content strategy. Our company has recently acquired a company in the U.K., making us global. When looking at content calendars, how do you decide which holidays or celebrations to feature on social media? Our leadership wants to move forward with creating content for U.S.-only holidays (think 4th of July or Memorial Day). These are either celebrated on different days or not celebrated at all in the U.K. We believe we either need to be focused on both regions or none at all - as it might ignore a large portion of our employee base. How do we find a happy medium? Move forward with global or international-focused holidays?

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
posted in Latest Talks & Trends
TODAY - Index 2022 ask me anything with Mike Blight

Happy Friday everyone! Today is the day for our AMA with Mike Blight. Make sure to add the event to you calendar and we will see you in an hour! RSVP and add the event to your calendar

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
posted in Latest Talks & Trends
Share your questions for the exclusive Index AMA with Mike Blight on Friday!

Hello everyone! A quick reminder, the Sprout Social Index AMA with @mike.blight is on Friday at 11am CST hosted right here in the Sprout Community Hub. Thread your questions for Mike here, and follow this link to add the event to your calendar! We will see you there. If you would like to send an anonymous question for Mike, feel free to DM me.

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Latest Talks & Trends
Sprout Social Index: Social Media Trends for 2022 and Beyond report has arrived!

Our ninth year of trend forecasting! We surveyed over 1,000 U.S. consumers and 500 U.S. social marketers to understand how social has transformed. Use this data to discover how consumer expectations are shifting, how consumers respond to emerging technology and the new challenges social faces as a strategic business function. Get the US report: https://sproutsocial.com/insights/index/ Social trends for UK & Ireland: https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/

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john.venen
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
asked in Latest Talks & Trends
Discussion: What was your favorite part of yesterday's Index webinar?

Happy Wednesday everyone! There were so many great learnings in the Sprout Social Index webinar yesterday. What was your favorite topic discussed? Are there any new actions you plan to take in your social strategy? Do you still have questions? On Friday there will be an AMA with Mike Blight, lead researcher and webinar guest, hosted right here in the Sprout Community. RSVP here and add it to your calendar! Thread your questions for Mike here.

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
asked in Latest Talks & Trends
Brand Health & KPIs?

Building your brand starts with a strong strategy and developing KPIs that align to that strategy. There are tons of KPIs to report on, but here are some that are important to us at Sprout. Q: What are the KPIs that are most important to your organization?

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Jonathan Zuluaga
Community Manager
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tyler.kingLevel 1
posted in Latest Talks & Trends
B2B Social Media Strategies

B2B social media is constantly changing. Social Media platforms no longer want you to drive traffic from their channels to your site, which means engagement and reach have gone down. What are you doing in the B2B space to engage your audience? What content is working? Is there a company that is doing a great job?

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talissa.beall
Joy.Fernandez
Joy.FernandezSprout Team
posted in Latest Talks & Trends
Social Media Challenges

Our team here at Sprout recently published this article summarizing some of the toughest social media marketing challenges and ways to solve for them. I would love to hear how this article resonates with folks. Is there a challenge that stands out to you and your team? Are there any solutions, either provided in the article or not, that you’ve tried and have made a noticeable impact? 8 of the toughest social media marketing challenges (and how to overcome them)

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Joy.Fernandez
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Latest Talks & Trends
Video: 8 Trends to watch for in 2022 📈

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Jonathan Zuluaga
Community Manager

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