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Career Advice

Get advice from other social media professionals. Learn what it takes to build and make an impact in your career. Get inspired with our stories and resources.

  • 173 Topics
  • 440 Replies
173 Topics
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kristen.jeffersonLevel 1
posted in Career Advice
Finding Success on an Unexpected Platform

A big highlight in my social media journey comes in the form of galvanizing my D2C company around the value of LinkedIn for our business and our employees. When I started LinkedIn was an underutilized landscape for the business with no formal strategy other than thought leadership posts for the CEO. With the help of Advocacy by Sprout Social, our internal communications strategist to help get buy in from the community, and the work of our PR director fueling a wealth of amazing stories around the brand, we launched our employee advocacy program to great success. Instead of only sharing marketing-focused content about our products and company, we are able to support the program with a diverse offering of third-party features including corporate social responsibilty stories, business highlights created by partners, vendors, and press, and non-corporate content created by other teams within the company. We were able to educate all levels of employees on the value of personal branding, off

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ohva.commsLevel 2
posted in Career Advice
Find tools that help you save time!

I was pleasantly surprised when I got a notification from Canva that I was my company’s ‘power Canva user’ that was before we changed over to a different account in Canva and I am sure I am on my way there again. I love to find tools that work for me and help me save time like this one does. That combined with scheduling posts on Sprout has opened my schedule up to be more helpful to the parents in our school on a more personal level through our social media channels. Find something that works for you and learn all you can about it!

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nussbaum.marketingLevel 1
posted in Career Advice
Christmas Caroling & Trucking??

An odd combo, but it created our first viral moment on Instagram: Social Media Success with Christmas Caroling | the Arboretum (sproutsocial.com)

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nussbaum.marketingLevel 1
posted in Career Advice
Social Media Success with Christmas Caroling

Last Christmas, we posted a video of our annual office Christmas caroling on Instagram. (We’re a trucking company, so not exactly the typical, but content is content :) A reeeeaaaallly good video on our Instagram up to that point would get 2-4K views. This one soared to over 20K views. Point being - yes, you want to strategically post content that fits your industry/audience etc. But sometimes, going a little off-script and trying something new can be rewarding! You might discover something new that your audience cares about. ~ Keep posting!

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AmberLevel 1
posted in Career Advice
Make that Facebook Ad!

When I first got started as a SMM, about 8 years ago, my clients used to ask me about ads vs boosted posts. I still get this question sometimes. I was new to SMM and new to their account history/audience, too. The one thing I didn’t want to do was waste anyone’s budget, and those were very tight for my clients. Eventually, I secured a client that had the budget and needed all the ads available to let me explore everything Facebook Ads Manager, now Meta Business Suite, had to offer. Wow! I finished that campaign as a whole new perspective and grasp on what it’s truly like to dive in! I can answer questions revolving around ads and boosting with confidence and experience now.

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bfrymanLevel 2
posted in Career Advice
My Standout Social Media Moment

The day I got my confidence changed how I approach social media and my career. It was the day when I realized I wasn’t faking it. Before that moment, I struggled with debilitating imposter syndrome - always in my head second-guessing my decisions. But one day it struck me that my situation was no different than most who work in social. SMM’s have to learn on the fly because there are so many day-to-day platform changes and no two clients are the same. We all have to use our knowledge of the space to our best abilities and then prepare and post accordingly. Being equipped with this knowledge allowed me to make confident recommendations and push my own boundaries. My biggest social media moment wasn’t going viral or getting a promotion it was the day I realized I had all the tools I needed to be my version of successful.

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hayley.gilbertLevel 1
posted in Career Advice
Humbling Lessons from My First Social Media Contest Attempt

I remember the first time I attempted a social media contest early on in my career… It was humbling to say the least. I had so much excitement going in and I thought SURELY this would work wonders and boost engagement. But to my surprise, there was no participation whatsoever - a big fat zero! In hindsight, with more experience now, I understand why it didn't take off. It was a small local brand, and I naively relied on just one or maybe two Instagram posts for promotion. Social media contests are a whole different ballgame; they require careful planning, intention, and most importantly, value. I'm grateful for the insights I've gained along the way, which now help me guide my clients when they approach me with that all-too-familiar excitement about running a contest. Has anyone else had a humbling experience with a social media contest?

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Jonathan Zuluaga
Community Manager
mmellander
mmellanderLevel 3
posted in Career Advice
2nd year of growth!

I am approaching the end of my 2nd year in my current role as a SMM. I’m excited to share that for the 2nd consecutive year, I successfully grew impressions, engagements, and our audience across our 5 brand’s 13 accounts! To date in 2023 (vs. 2022): Impressions: Up 7.6%Engagements: 16.3%Engagement Rate: Up 8.1%Net New Audience: Up 18.5% Beginning to use a social media management tool was one of my first priorities when I started, and I’ve been very happy with decision to go with SproutSocial. They make tracking these types of accomplishments very easy! What are some of your accomplishments this year?

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kat.cottrill
kat.cottrillLevel 1
posted in Career Advice
Engage with your audience - be proactive (not reactive!)

A standout moment for me in my social media journey was when I realized that in order to build credibility and authenticity as a brand, you have to be a responsive brand! When I signed on to a previous role in 2019, I noticed my predecessor was very reactive with social media, and they only engaged with customers when someone left a negative comment or question. Our content had low engagement, and the engagement we received was solely negative. When I started, I created a new SM strategy that included a level of expectation with responsiveness - a simple “thanks for sharing!” or even a cheeky emoji in response to someone can go a long way. Once we started engaging with our audience when the comments were neutral and positive in addition to the negative, we saw so much more engagement (and even had UGC rolling in regularly!) It added a whole new pillar of content that essentially created itself!

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alyssa.martelli
alyssa.martelliLevel 2
posted in Career Advice
Trust Your Gut

Read more about how I trusted my gut and it paid off here:

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chris.limbaughLevel 2
posted in Career Advice
Leveling Up on Small Teams

Throughout my social media career (close to a decade), it’s always been me + a manager in a marketing communications role that’s been willing to listen. Sometimes, they’re there as a requirement and don’t really care about the impact of social. This year’s standout moment was finally getting an intern and being able to manage and, more importantly, see their growth and curiosity formulate. It puts things in perspective if you’ve been wondering if “am I right for this role?” and also gives small teams/solo team the opportunity to flex in other areas instead of spinning their wheels. If you’re in this situation, always push for the ask since it can give you time to focus on the most important areas while also testing your abilities as a people manager.

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corrine.dorrian
corrine.dorrianLevel 3
posted in Career Advice
My Social Media Marketing Journey

I took on the social media role kind of unexpectedly when I started in my current role two years ago. I’ve really had to learn a lot quickly. As part of my role, I manage an ambassador program with 90+ brand ambassadors and 50+ active Facebook pages. I’m happy to report that across all our active pages, our engagement increased by more than 200% and impressions increased by 130% from last year. Makes me proud of my hard work and excited to see what can be achieved next year!

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emma.peneguyLevel 4
posted in Career Advice
Knowing how to PIVOT!

One of the biggest lessons I’m continuing to learn in my career is the ability to pivot/be flexible. I naturally have a tendency to be fairly rigid when it comes to accomplishing tasks. If I made a list of tasks that need to be accomplished, in an ideal world, I’d live in a bubble and could just quietly do my tasks in order. But...I chose to work in a very fast paced industry, and it’s taught me the absolute necessity of being flexible! In my current role, this looks like not being married to the social calendar I’ve created. I’m learning to use the calendar as more of a guidepost than a contract.

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brittany.weinzierlLevel 2
posted in Career Advice
My AHA moment!

I recently joined my Communications team back in May of 2023 and have been immersed in the social media world even more than ever before. I had to do a total overhaul of the platforms to get them up to snuff and engaging our audience. Our recent success was partnering with our Development team for end of year fundraising. They wanted to do a philanthropy initiative highlighting the effects that private support has on our mission. Their initial suggest, highlight over one week in November. My rebuttle: Why limit it to one week when philanthropy has such a huge impact on everyone far beyond that. We therefore created #ImpactMonth and highlighted the hundreds of ways private support works towards our mission throughout the entire month of November and it was a raving success! Engaging more than 80% of our audience and being in the top two campaigns the company has ever done on social! What other tricks have you found on social that changed the way you highlight impact on your organization

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Edmundo Gómez O
Edmundo Gómez OLevel 1
posted in Career Advice
A change with a client

I had a very important moment, because a client was very difficult, but one day, thanks to the social listening module, i catcah a very important thing that didn’t develop as a social media crisis, we stopped it and it was very thankful! Today, this client not only extend their contract, but are giving us a lot whole new pair of countries because we can resolve a lot of things! My boss was very happy with that action.

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Edmundo Gómez O
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tori.zitoLevel 2
posted in Career Advice
Apply for the Job You Think You're Unqualified For.

Earlier this year, I was drowning in work but I loved what I was doing. A new role at my company opened up, and I saw it as my dream role, but didn’t think it was meant for me at this time. I thought “that’s the job I’ll have in five years.” When I told my supervisor at the time that X person was leaving their role, he asked “so you’re going to apply for it, right?” I was taken aback by his response, I genuinely hadn’t even thought about applying. I was under-qualified, in my head, and was in my current role for less than a year. He gave me a pep talk, telling me you never know when your dream role will open up again. What’s the worst that could happen, I don’t get an interview? That night I fixed up my resume, after he also scolded me for not always having an up-to-date resume (spoiler: it’s not up to date now, either!) Long story short, a few months later I was leaving my first role at the company for my NEW role at the company! I’ve been in this job for 8 months now and it’s the bes

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kloey.murpheyLevel 1
posted in Career Advice
Finding Inspiration in Social Media

I am pretty fresh in my career in social media, with just under two years of experience in the field so far. One of the things that I learned right away in a social media role is to find inspiration through other pages’ social media accounts. I of course look to similar and larger competitors to evaluate what types of content they are posting and how they are sharing it in an interesting and creative format. But, I also found that I can even find lots of inspiration from other companies in completely different industries. Each company shares their brand in a unique way via social media, and just by spending the time to see what’s out there you can find all sorts of inspiration!

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tristan.audet
tristan.audetLevel 2
posted in Career Advice
Read read read

Social media is evolving so fast, I found that I have to read about it everyday to stay up to date with updates and trends. I love using an aggregator like Flipboard to find relevant articles and follow blogs (like Sprout’s Insights, for example). :)

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tristan.audet
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Career Advice
Retail Industry Peer Group - Recap November 16th, 2023Meetup

Don't miss out on this unique opportunity on Thursday, November 16th at 12pm CT to join your peers in the retail industry and discuss the latest industry trends, share ideas, and work together to overcome any challenges before the busy season kicks in. This group will be hosted for the first time ever by one of our own Arboretum members and your peer from the Retail industry, @tiffany.torbik! Register Now: For everyone who has already registered, please fill out this intake form by Wednesday November 15th to better inform our conversation! @Scott.Jedrzejczyk @catheren.andrade @jpichardo @Songbirdnj @ben.marcus @JoshPhilz @junior state.of america @ali.ocampo @philz.coffee @Adam Morse @chris.anderson @chasity.rodriguez @AO Brunch @briel.young We are looking forward to seeing you there!

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Career Advice
Retail Industry Peer Group - Recap!Peer Groups

Thank you so much to those who attended our Retail Industry Peer Group! @colette.mitola @lexa.krajewski @joe.seta @tiffany.torbik and @ben.marcus please continue to collaborate with each other when you need assistance! For those who weren’t able to attend, here are some of the things we discussed. Let us know if you have any thoughts or questions about the topics below: ChatGPT and AI, how are folks feeling about it? How to respond to folks who think your social channels are using AI for content? What are some best practices for keeping inbox responses fresh? @kassandra.quinn @megan.molique @chris.nichols @phyllis.francis @kelseywbohl, we hope to see you next time! Let us know your thoughts on these questions in the thread.

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Career Advice
Your opportunity to host an Industry Peer Group in The Arboretum is here!

Arboretum Industry Peer Groups are a great opportunity to make invaluable connections, gain expert insights, and accelerate your career! As a peer group host, you'll be moderating industry specific social marketing meetups by guiding the conversation, driving attendee engagement with insightful questions, and cultivating an active community of like-minded professionals. You'll not only assist your peers in finding answers to their burning questions, but you'll also guide folks in sharing best practices that will enhance their career to new heights. Our peer groups aren't just about knowledge-sharing; they're about building lasting relationships and expanding your network in the ever-evolving world of social. Don’t miss out on this opportunity to build your personal brand and become a thought leader in your industry! Please fill out this short form to be considered as a host for an Industry Peer Group in The Arboretum!

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Career Advice
Healthcare Industry Peer Group - Join us!

The Healthcare Industry Peer Group starts in 10 minutes! Looking forward to seeing you there. As a reminder these sessions are not recorded so please attend the live session. I’ll share a recap of our conversation in the thread below, feel free to engage with each other and meet folks who also work in Healthcare.

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Career Advice
👋 Hospitality Peer Group Recap - Thursday Sept 14th

Hello to all of my favorite Hospitality Industry Social Professionals! Tomorrow Sept 14th, I’ll be hosting an industry peer group where you can all get together and collaborate on current trends, successes, and struggles. Register here: This is a great opportunity for networking with your peers and learning from others who experience a similar day to day. If you have anything you’d like to bring up with the group tomorrow, please thread below! I’m looking forward to see you soon @levi.kalb @Emm at Brew @colby.kingston @gina.spin @ksquinn @eryn.locks @kayla.stephens @abbie.judge @zoe.boyd @jessica.mcdonald @NellieD @karahosmer @mary @nickgilham @allie.gritt @emily.harris @brooklyn.duren @sam.chaney @barbara.estrada There was an incorrect link in the Healthcare Peer Group registration which incorrectly brought folks to this event registration. If you’re in Healthcare, the peer group is on Sept 28th and you can register here. Thank you!

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karahosmer
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Career Advice
Non-Profit Industry Peer Group

Calling all Non-Profit industry folks, today is our industry peer group session. I’m excited to meet you all and I’m looking forward to the conversations. If you haven’t filled out the intake form yet, please do it now so I can better lead our conversation! See you there. @michelle.paul @martina.wissa @Jennysi @ajanigro @kaylie.parr @suzy.tam @keesa.mckoy @COOP Careers @rbrandt @Austin Z @susan.walsh @niki.cruz @auhughes @fiona.hannigan @judith.edwards @stephanie.ehmke @lobna.abdllatif @kate.meyers emery @robyn.burke @lisagonzo @brittany.javor @lisa.rodrigo @ryanalmusawi @abigaillee @alex.fleming @lsvdesign @carolyn.macleod @leefrostwrites @amanda.melton @brandon_xx @michael.coccagnia @kenzie.ruiz @mariah.berry @daniel.pritchard @Emily @rebecca.field @sydney.slifka @stephanie.roloff @briermae.ossont @LauraPorcincula @Jonathan Zuluaga @Andy Hawkins

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Laura Porcincula
Community Manager
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jamia.kenanSprout Team
published in Career Advice
Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Bob Wolfley has worn many hats: Content creator. Social media manager. Brand manager. Senior director of campaign strategy. Director of social and partnerships. Unicorn. His interest and talents in social emerged early. Wolfley points to the nostalgic days of internet angst for many: MySpace. Writing emo poetry on MySpace notes revealed a passion for creative writing. His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies. But he’ll always be a unicorn at heart, whether he’s posting or not. Read more of my article, here.

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