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Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 190 Topics
  • 623 Replies
190 Topics
mike.blight
mike.blightSprout Team
published in Content Creation
New Report: The Creator Economy: Making Dollars and Sense Out of Social PartnershipsNews

“Successful creators don’t just churn out content, they inspire communities. They bring people together around shared interests, hobbies and identities. Those ready-built communities are extremely valuable and major brands are starting to recognize what they bring to the table.” Read the newest report from our team: https://sproutsocial.com/insights/data/creator-economy/

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mike.blight
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lyndsay.nielsenLevel 1
asked in Content Creation
Strategy/tactic when people tag friends in comments?

Hi everyone! For those who are actively social monitoring, when a commenter tags another in their comment, do you respond to those comments? I’m fairly new in the monitoring realm of social (previously was working heavily in content creation, not monitoring) so I’d love to hear some insights. Part of me doesn’t want to interject two (or three) commenter’s conversations amongst our post, but I also want to acknowledge their comment. TIA!

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
🎥 3 Minute Webinar: Customer CareVideo

Exceed your customers’ expectations and deliver responsive, tailored experiences on their communication channel of choice: social media.

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
posted in Content Creation
TikTok Stories

Hi all, Our blog team is working on a TikTok Story featured article and would love to hear from you! What are your unique use cases? What value are you seeing out of the story feature on TikTok? Thread your feedback here!

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Laura Porcincula
Community Manager
raven.gill
Agency Partner
raven.gillAgency Partner
asked in Content Creation
Biotech - Medical Equipment Manufacturing and Social Media

Hi everyone, looking to pick someone's brain. I'm in the process of getting a new client in the Biotech industry specifically in Medical Equipment Manufacturing. I work at an agency so I have no control over who my agency takes on as new clients. I would love to discuss with someone who has worked in this industry before about LinkedIn. Thanks in advance. Or if you have any articles about this industry and social media, I'll accept any and all links. Thank you!

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raven.gill
Agency Partner
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kirsty.williamsLevel 1
asked in Content Creation
Help with banned Twitter ad account

Hi all, I work for an NGO and recently had our Twitter ads account made ineligible to run ads as I posted an advert warning civilians of explosives in Ukraine but this has flagged up as inappropriate. I’ve been in touch with Twitter Ads support, who said if I remove the violating content then they will review and unblock the account so I’ve deleted the ad that has been flagged on the account and asked them to review but the same standard email ‘please remove the violating content and we will review’ keeps coming back. I haven’t run any other ads for a while before so it definitely is this one advert that is flagging on the system. Anyone able to offer any other advice??

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K
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meital.caplanLevel 1
asked in Content Creation
A-B Testing on Instagram

There’s no built in mechanism for A-B testing on Instagram so I’d love to hear how others have approached testing on this platform. For my use case, I’m interested in figuring out how to identify the hashtags that connect us with the right audiences and create new followers. We’ve been trying with different hashtags but are finding it difficult it differentiate between when a post was simply great vs. when the right hashtags were utilized.

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
Best Times to Post in 2022Strategy

One of my favorite articles is fresh out of the oven with new data from over 30,000 customers! Check out it out: https://sproutsocial.com/insights/best-times-to-post-on-social-media/

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tristan.audet
joe.huber
joe.huberFormer Moderator
posted in Content Creation
Weekly check-in! Welcome to the week of March 14th for the Build your brand cohort!

Hello! It’s the week of March 14th! This is our weekly check-in. We use these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads! For this check-in, let’s share: Your name How you have been tracking your goals A tip you’d like to share around driving more awareness Other Community happenings Join us this Thursday, March 17th at 1 PM Central time for the Year In Social All Cohort hangout! Jessie has some questions about Facebook’s New Pages and some troubleshooting that you might also have run into. Check out the Introductions & networking megathread for more info on some of the other participants. Want to earn your badge from Year In Social? Check out this thread on how to do just that.

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joe.huber
joe.huber
joe.huberFormer Moderator
posted in Content Creation
Weekly check-in! Welcome to the week of March 7th for the Build your brand cohort!

Hello! It’s the week of March 7th! This is our weekly check-in. We use these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads! For this check-in, let’s share: Your name How you have been tracking your goals A tip you’d like to share around driving more awareness Other Community happenings This post from Bill Braun about tag reports. Bill wants to know what you’re doing and would love some tips! Check out the Introductions & networking megathread for more info on some of the other participants. Want to earn your badge from Year In Social? Check out this thread on how to do just that.

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joe.huber
Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
posted in Content Creation
Weekly check-in! Welcome to the week of February 28th for the Build your brand cohort!

Hello! It’s the week of February 28th! This is our weekly check-in. We use these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads! For this check-in, let’s share: Your name Something that helped contribute to your goals last week What your number one priority is for this week Your percentage to goal for the year (We’re through 2 months already!) Other Community happenings This just in: A brand new post on our blog to help you make sure your values align your brand to cultural moments, in ways that resonate with your audience. Check out the Introductions & networking megathread for more info on some of the other participants.

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Gayatri Shukla
Community Manager
joe.huber
joe.huberFormer Moderator
posted in Content Creation
Introductions & networking megathread - Build your brand cohort

Connect with one another and share your goals! This group is designed to help you hit your awareness goals this year, so please let us know if there’s anything we can do to make that happen! In the replies, let me know who you are! I’ll start. I’m Joe Huber and I’m the customer community strategist at Sprout. My wife Bliss and I live in the Chicago suburbs with our daughter London and our dog Haywood. I’ve been at Sprout for 5 and a half years! Some things I’d love to hear from all of you: Name Title 1-3 sentence bio What your goals are for the year What you’d like to see from Sprout to get there What you’d like to get out of this group

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kmw1067
joe.huber
joe.huberFormer Moderator
posted in Content Creation
Build Your Brand cohort programming and how to earn your badge

Sprout is here to help you "Build Your Brand". Helping you elevate your work and helping you link up with others is what the program is all about. In this post, we'll outline all of the programming available to you over the next several weeks and clarify exactly how you can earn your badge. Participation is entirely at will, but it's designed for you to build your network, commit to your goals, and learn more about social along the way. Not everyone will earn a badge, and that's ok! If you're hitting your goals and making strides, that's what's most important. The badge is a way for you to signify to others that you committed to your Year In Social goals this year. Badges will be closed at 3:00 PM Central time on April 1, 2022. To earn a badge, you must qualify with all of the following criteria: You must have attended one of the Year In Social workshops. You must check-in on the Check-In posts that go out on Mondays 3 of the next 5 weeks (Feb 28 - Mar 28). You must participate in 4 of

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joe.huber
joe.huber
joe.huberFormer Moderator
posted in Content Creation
Weekly check in! Welcome to the week of February 21st for the Build your brand cohort!

Hello! It’s the week of February 21st! This is our weekly check-in! We’ll be using these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads! For this first check-in, let’s share: Your name A win from last week One thing you want to learn from Team Sprout about building your brand on social Other Community happenings Check out the Introductions & networking megathread for more info on some of the other participants. We had an excellent question from @caitlin.kooyman about tag structures and how to set them up in last week’s checkin. Here’s a link to my comment that shares a video. If you’re brand new to Sprout or want a refresher, be sure to check out the Jumpstart Group. We offer live onboarding sessions where you can learn alongside others, ask questions to an onboarding professional about your specific scenario, and get your account set up the way you

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joe.huber
joe.huber
joe.huberFormer Moderator
posted in Content Creation
Weekly check in! Welcome to the week of February 14th for the Build your brand cohort!

Hello! It’s the week of February 14th! This is our first weekly check-in! We’ll be using these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads! For this first check-in, let’s share: Your name Your goal for the next 7 weeks What you want out of the next 7 weeks with this program One thing that you’re doing to hit your goal Other Community happenings Check out the Introductions & networking megathread for more info on some of the other participants. Our product team wants to hear from you about your ideas to make Sprout better. We have the Share Product Ideas forum open for business. I’ll be sharing more information about the program, so be sure to check back!

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joe.huber

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