Content Creation

October is National Disability Employment Awareness Month (NDEAM), a month dedicated to raising awareness on how to build a more inclusive workplace for individuals with disabilities. I spent a lot of time today reading through LinkedIn, learning what others are doing to raise awareness and I highly recommend you do the same. Some of the hashtags I searched through were: #NDEAM #DisabilityInclusion #DisabilityAwareness and #InclusionAtWork. The content shared browsing these hashtags was some great quick tips on how you can take action, or share these resources with the proper teams at your company. My favorite post found today was from Alycia Anderson and included some great tips, TED Talks, a podcast recommendation, and more.Lastly, one of my favorite resources for education on creating accessible social media content is Accessible Social, a free resource from one of our community members @AlexaHeinrich. Go check out these resources and let us know what you are doing to raise awarenes

We are a tech company that make smart garage door openers that can be controlled with our smartphone app. Occasionally, we experience service outages that may temporarily leave people locked out of their garages if their only way in is though our app (i.e. they don’t carry keys with them, don’t have a garage door controller with them AND don’t have an entry keypad installed outside of their garage).We are looking for perspective from brands who have experience with this on how to approach the 24-48 hours following a major outage:After announcing that service is restored/issue is resolved, how long do you leave that announcement post up? Do you delete it at some point and if so, when? Do you pause all posting on the following day? How long do you wait to resume your day-to-day publishing activity? Thanks in advance for any insight you can offer here!

Hi all! I came across an article that many of you might be interested in reading! The title is How to pitch a social media promotion.I’m curious to know how much of these insights resonate for you? What is the article missing? We have awesome practitioners in this community that are certainly deserving of their next title! Would love some feedback.- Mike

Hello all! One of my customers from City Government is using Instagram Creator Accounts..mainly to have access to the music for reels. He is curious to know if anyone here has switched from a Creator Account to Business acct. If so, were there noticeable differences in engagement/reach? Is it worth the change so you can schedule and publish through Sprout? 

Hi everybody! 👋 I was wondering if anyone has any favorite online training courses for social media marketing/management/customer care etc.? I’m writing an article and I want to feature stand-out courses that can help train those who are new to social, and level up the skills of managers, too!Thank you! 

We are a non-profit organization serving 1200 clients annually. We have approx 150 staff members. We are well-known and highly regarded in our community, although most people are not aware of the broad scope of what we offer to those with intellectual and developmental disabilities. That’s a big focus of our brand storytelling, especially through social media. Before I began as the marketing director for the agency four months ago, one of the programs that falls under the agency umbrella was given permission to start their own Facebook page. It is specific to that singular program, which annually serves about 150-200 clients. That page currently has about 800 followers, and their posts generally lack any strategic focus or meaty content - and it shows in their analytics. The agency page has well over 5k followers, as a point of comparison.I see zero benefit - and possibly even some harm - for our agency brand by having a redundant social profile for this program. People have tagged the

Recently, out of the blue, Facebook permanently banned our main Business Page from running ads. Our ads account is still active and we can run ads from any other page, just not our main page. They stated we went against their advertising policies but told us that they couldn’t tell us what policy we broke and why. We’ve been running ads on Facebook since 2014 and have never run into this issue before.  We work closely with their “Meta Experts” who regularly review our campaigns, so you’d assume they would be aware of any policy we may be breaking. We did not have any ads rejected prior to the ban.  Has this happened to you? I have connected with 4 other B2B businesses that this has happened to in the last few weeks. None of them were given a reason why nor a notice or warning.  Additionally, we have noticed diminishing results in our campaigns over the past 2 years. We expected it, but as we have always relied on 1st party data anyways, we didn’t think the quality of results would chan

I am considering what I can only call “the nuclear option.”An opportunity has arisen, allowing me to pursue an extremely affordable education from a reputable college. A quick synopsis/pretext to my question for you:I can pursue an MBA with a Marketing Analytics concentration. Or… I can pursue a Masters in Data Science. Or… I stick with my current educational methods: YouTube, Skillshop, Meta, Sprout, LinkedIn Learning and CXL. Or... I stop fixating on education (aka “staying in my lane”). Like many of you, I am a one person Social Media and Copywriting department. I currently use almost all of Sprout’s tools along with SpyFu to automate the research side of my job, so I might be more reactive to our fans/followers and plan future campaigns. In may ways, sprout takes the bricks out of the briefcase.My desire for education stems from a strong need to help bridge the informational gap many of us face: marketing’s often vague relationship to revenue, as I don’t have a “buy” button at the

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Personally, I’m a big fan of repurposing top evergreen content on a weekly/monthly basis depending on the channel (especially when Sprout’s Send Again feature in the Post Performance Report makes it so easy!) but I’m interested to see if this is still a tactic our community members are leveraging. If you aren’t doing it, why/why not? If you are doing it, what’s your cadence for repurposing content? Are you doing it across all channels or specific ones?  

Influencer Marketing is a huge focus for brands as they see consumers spending less due to the shakey recession thats on it’s way and ecomm sales revving up. What are some tips you all might have for Influencer mangers and brands as a whole? I will drop some of mine in this weekend but curious to here from more leads! in the space!

Hi there, I run accounts for a well know university in the UK with lots of press that I believe is definitely worthy of the check mark, but keep getting declined. Does anyone have any idea why, and any advice on what I can do?Thanks a million 🤗

I have started scheduling stories for Instagram and sometimes Facebook. I noticed when I post, no documented content stays in the Sprout calendar. I assume any data that results from posting to stories is lost in Sprout? Assuming this is correct, I must now natively collect data from Instagram and Facebook?Just looking for a confirmation. Could be beneficial for Sprout to negotiate some way to track social story data as well. Thanks! -Riana

Good morning all -We are an athletic club located in Greenwood Village, Denver, Colorado and are curious as to how other teams are approaching the topic of having a Business Account or Creator Account when it comes to social media, Instagram specifically. As we move in to the space of creating more video driven content such as Reels, the limited song/sound library for a business account seems to minimize our potential reach within the platform. How are other teams pivoting or working around this that are using business accounts? Is it worth the switch just for the reach potential? Any additional information or insight is greatly appreciated!Thank you all!