Discuss social media best practices and share tips about specific social networks with other digital marketers.
- 74 Topics
- 151 Replies
Our amazing team posted this article today explaining why you should be on Tiktok, the latest trends, and examples we can all learn from. There is so much opportunity with Tiktok, I’d love to get your thoughts and takeaways so we can learn and grow together.6 brands on TikTok to invigorate your strategy
Facebook changed the structure of their Global Pages so that now there is a “Root Page” and a Root Admin that controls everything. Before, as admin of the Default page, I could publish and unpublish new pages, but now I can’t. I cannot find this Root Admin thing and I need to unpublish 2 of our accounts.Can anyone help me find it?
Hi all! I have requested verification for my organization, a well-known music conservatory with lots of press that I believe is definitely worthy of the check mark, but keep getting declined. Does anyone have any idea why, and any advice on what I can do? Is there a way to get in contact with an actual person at Facebook to have a conversation about this? Any advice would be greatly appreciated!
Question: How do you conduct a mass-sunset of brand social media profiles w/out evoking confusion/hysteria from followers? Context: Our organization has agreed it is time to mass-sunset a series of social media accounts (currently 114 social media profiles hopefully going down to roughly 60 before the EOY) that were created over the years by numerous dept.’s/teams. These profiles have already been determined to be sunset as they do not serve the brand in any way. Many of them have followers but have not been regularly posted on. These social profiles support an overall brand, but are not the umbrella brand themselves. Thoughts? Ideas? Questions?
The FCC is calling for Apple and Google to remove TikTok from their app stores: https://techcrunch.com/2022/06/28/fcc-commissioner-writes-to-apple-and-google-about-removing-tiktok/ My colleague posted this question to LinkedIn, but I’m curious if anyone here is doing anything different with their accounts currently because of this?
Hi All,I’m looking to see if anyone has ever had the issue where one of the business pages they’ve inherited is owned by an account you don’t have access to? I’m an admin on the page, but it’s giving me issues with syncing our instagram, because it says I need an admin from the account that owns the page to approve.We’ve sent a request but it’s quite possible all the accounts associated with the account that owns the page are dormant or no longer active. Curious if anyone’s had an issue like this, or any suggestions on how to resolve?
We had major success with my business on Tiktok-hitting 200k views a WEEK. However, now-within the past 4 weeks- it has gone completely flat. We are lucky if we get 1,000 views per video. And we have changed NOTHING! Still using viral hashtags, posting at the right times, following the trends, etc. Has anyone else gone through this? Did the algorithm drastically change? ANY advice or information will help. Thanks!
Did you know that TikTok has a hub for business users? I was browsing through it just now and found so much insight in the Learning tab under Blog and How-to videos. There is even a Small Business Center.There are so many great 5 minute tutorials that I ultimately spent a little too much time on TikTok over the past hour of my workday. Oops.Check it out here: TikTok for Business
As you all know there has been a major focus on social commerce and Instagram has been leading the way for years. Their platform is the perfect place to mix inspiration and your credit card together. I recently heard of them hosting a physical shop pop up this weekend in NYC. Curious on people’s thoughts? Is it more publicity or are they testing out a new way to extend their commerce approach?
Has anyone else seen/used this yet? Yesterday TikTok released a new insights experience dedicated to stats and data around community behavior, interests, and how they connect and feel about brands.Personally, I love TikTok’s transparency with their data and how users are using the tool. Combining these available insights with owned will really help drive a solid content strategy. What stats + insights stand out to you the most?
TikTok challenges are some of the most memorable and popular videos on the platform. Have you been exploring TikTok challenges as part of your social strategy?If not, I highly recommend reading TikTok challenges: what they are and why they’re great for brands. This article breaks down the different types of challenges, its benefits, and some best practices for brands. What are your favorite TikTok challenges?
If you’re like me, you’ve likely been tracking many of the changes Whatsapp has been making in the last couple of months. Their newest additions include reactions, 2GB file sharing and the announcement of over 512 groups! Read the full article: https://blog.whatsapp.com/Another source of inspiration is this recent article our team wrote an article listing out everything you need to know about Whatsapp Marketing.
I’m sure many of you out there are facing constant questioning from clients or colleagues about TikTok and its importance on the business. As you all know, influencers are a HUGE part of what make TikTok a growing and top performing channel. I wanted to share this new article from our blog that talks about the top influencers and how your brand can be inspired by them! https://sproutsocial.com/insights/tiktok-influencers/
Is anyone else experiencing issues with organic carousels on Facebook? When we create an organic carousel through the Page Posts feature on Business Manager, images from the website link pulls through into the carousel once it is published instead of the images which we uploaded. It is very odd because this only happens when we use our website links, but when we use external links the carousel publishes perfectly. We’ve reached out to Facebook Support but they have no managed to resolved this issue.
For months now, after moving our Facebook page to the New Pages Experience, Sprout’s super customer service team has been trying to figure out why we can’t reply to Facebook private messages via Sprout. Of course, now we’re all at the mercy of Facebook’s support team figuring things out on their end, so it’s been a long-term holding pattern (Sprout does a great job of checking back in with me as we wait).I’m mostly wondering if anyone else has run into this brick wall and if you’ve seen a resolution to it? I can reply to private messages with no issue within native Facebook platforms. I can reply to Facebook comments and Instagram comments and DMs via Sprout, too. It’s just Facebook PMs that are the problem.
Tiktok announced new ways to make your videos more creative by adding a GIPHY library option to videos. I’m so curious to see how creators and brands will use the new options.Read the update here: https://newsroom.tiktok.com/en-us/tiktok-libraryQ: Any ideas on how you would use it?
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