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Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

343 Topics
joe.huber
Advanced User
joe.huberFormer Moderator
posted in Latest Talks & Trends
Weekly check in! Welcome to the week of February 21st for the Grow your revenue cohort!

Hello! It’s the week of February 21st!This is our weekly check-in! We’ll be using these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this first check-in, let’s share:Your name One thing you want to learn from Team Sprout about growing your revenue on socialOther Community happeningsCheck out the Introductions & networking megathread for more info on some of the other participants. This cohort is all about connecting, so introduce yourselves and start building together!If you’re brand new to Sprout or want a refresher, be sure to check out the Jumpstart Group. We offer live onboarding sessions where you can learn alongside others, ask questions to an onboarding professional about your specific scenario, and get your account set up the way you want.I’ll be sharing more information about the program, so be sure to check back!

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joe.huber
Advanced User
2 years ago
joe.huber
Advanced User
joe.huberFormer Moderator
posted in Latest Talks & Trends
State of Influencer Marketing [Article from The Drum]

Really great read on how brands and agencies are evolving their strategies with influencers. The most interesting thing to me is on the pricing model and how agencies are working through that.Data collection was also eye opening. Normalizing the process and going beyond a simple screenshot of engagement metrics could help make influencers more professional, reliable, and consistent in their deliverables, as well.Do you work with influencers? Are you prices public? How are you collecting the data?Here's the article..

2
joe.huber
Advanced User
2 years ago
joe.huber
Advanced User
joe.huberFormer Moderator
posted in Latest Talks & Trends
Weekly check in! Welcome to the week of February 14th for the Grow your revenue cohort!

Hello! It’s the week of February 14th!This is our first weekly check-in! We’ll be using these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this first check-in, let’s share:Your name Your goal for the next 7 weeks What you want out of the next 7 weeks with this program One thing that you’re doing to hit your goalOther Community happeningsCheck out the Introductions & networking megathread for more info on some of the other participants.Our product team wants to hear from you about your ideas to make Sprout better. We have the Share Product Ideas forum open for business.I’ll be sharing more information about the program, so be sure to check back!

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joe.huber
Advanced User
2 years ago
joe.huber
Advanced User
joe.huberFormer Moderator
posted in Latest Talks & Trends
Year in social thread!

I want to hear from you about your year in social!This campaign is pretty awesome and I’d love to hear from some of you about what numbers surprised you or made you feel great. Drop some of your numbers in the replies!

0
joe.huber
Advanced User
2 years ago
paul.nowak
paul.nowakSprout Team
posted in Latest Talks & Trends
Community Survey #1: Tell us about your experience so far

Now that you’ve had some time to get familiar with Sprout Community, we’d like to hear about your experience so far!  The link below is for a short survey where you can anonymously share feedback with the Community team. Your feedback, questions and ideas directly impact everything we do. Whether it’s about content, conversations, resources, or design feedback, we’d love to know what you like, what you don’t like, and how we can improve things.Survey closedAs always, I’m available whenever you have comments, questions or ideas. Feel free to send me a DM or tag me in a post if you’d ever like to chat.

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NateG
Frequent User
2 years ago
joe.huber
Advanced User
joe.huberFormer Moderator
posted in Latest Talks & Trends
Our first ever AMA (Ask Me Anything)! Featuring: Brooke Sellas

Thanks to Brooke Sellas for joining us for our first ever AMA!Thank you for participating and asking questions. We’ll be back with more of these in the future as we refine the format.-What’s an AMA?It stands for “Ask me anything” and we mean just that! Anything you want to know more about, our AMA panelist is here for you! From their hobbies to what they get done in business, this is the time to ask!I can’t make it live, but I have a question. How do I get it asked?Just add it here to the replies! We’ll be using this thread as the AMA.Is there a video?No. AMAs are text-based replies, so the panelist will be answering right here in the threads.How do we join?There’s nothing to join, per se. Just come back to this thread on the date and you’ll see Brooke answering questions in the replies as you ask them!-About our panelist!Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-f

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Brooke B. Sellas
Advanced User
2 years ago
bill.braun
Engaged User
bill.braunEngaged User
asked in Latest Talks & Trends
Upskilling Opinions - What to do and whom to do it with.

I’m not one to be idle.  As I was asked to assume the role of “Social Media Guy” in my company with no prior experience, my focus (insistence, really) on education has been effectively non-stop for six years. Endless seminars, webinars, online classes etc for countless subjects, all in an effort not just to excel at my job, but to truly make a difference in the future of my company.  Here’s the problem:  there is precious little “advanced” education out there. The vast majority of online courses are focused - nay fixated - on the basic architecture and implementation of the application, be it Facebook, Instagram, Google Analytics and the like.  I need more, and I know of very few places to get it.    So, far here’s my list of resources I consider potentially “Advanced”:Facebook Ads: Jon Loomer’s “Power Hitters Club”Analytics: Trust Insights “So What” videos on YouTube & measurementmarketing.ioGoogle Ads: CXL.com (Potentially)Copywriting: Also, CXLPinterest/Twitter: NO Earthly ClueP

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alisammeredith
New User
2 years ago
joe.huber
Advanced User
joe.huberFormer Moderator
posted in Latest Talks & Trends
Social Media can bring good things, too!

I know there’s been so much talk about how social media can be such a downer and cause depression. It’s all true, but social has some great aspects as well. Such as this story about the 16-year-old that was in danger and was able to use a hand signal to alert someone to her situation.What are some other things you think would be cool to see the industry of social media lean into?

1
joe.huber
Advanced User
2 years ago
joe.huber
Advanced User
joe.huberFormer Moderator
posted in Latest Talks & Trends
Webinar question follow-up.

This is a test post to see if this is a viable idea that you all like. The premise is to share the list of questions in a single thread and then people could pick and choose which question to answer. It would also give one thread for people to network and link up on after the webinar, in case they were having cool connections during the session in the replies.But are there too many? Does it look strange? I’m going to check it and let me know if this is just a terrible idea.Also, if you were live on the webinar, you saw my internet cut out for the first time in forever right as we went live. I would include an intro to what the webinar was and what we covered and then add the questions below. Here’s what the questions would look like:How do you balance algorithm changes and EOY/Future planning? Is the monthly look-ahead simply an email to multiple stakeholders or a meeting? How do you decide who to include? Where can we find the standard for engagement rate in our industry?? https://spr

1
NateG
Frequent User
2 years ago
joe.huber
Advanced User
joe.huberFormer Moderator
posted in Latest Talks & Trends
Who is getting Twitter Blue?

I might drop the $3 to investigate it, but… I am not sold on it, yet. Details in the Twitter blog here.Are you going to check it out?

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joe.huber
Advanced User
2 years ago
Sydney Nielsen
New User
Sydney NielsenFormer Moderator
posted in Latest Talks & Trends
Design your future at Canva Create

Happy Friday y’all! Wanted to share an really cool upcoming opportunity. Earlier this year, Sprout integrated with Canva to streamline the creative publishing process and workflows in Sprout.As part of our partnership, Canva has extended an invitation to Sprout customers to their upcoming virtual Canva Create event on 16-17th of November. This event will include two days, three streams, and an incredible line-up of leading speakers packed with sessions designed to unlock your creativity and achieve your goals. It’s free to join, you can register here!

1
Laura Porcincula
Community Manager
2 years ago
brad.keeling
Advanced User
brad.keelingAdvanced User
posted in Latest Talks & Trends
What's emerging new in 2022?

I am currently writing a paper for a client for internal use and not for publication. It’s primary function is to be a guide to the most commonly used social media platforms and multi-user chat and messaging apps. And very specifically how they apply to my client’s industry sector - so not just a ‘how to Facebook or Insta’ …I’m covering things like Clubhouse and TikTok too. However, my last section is ‘Emerging New’ . Does anyone remember Bebo? Around 2007/8/9 I had a Bebo account (I also had MySpace etc etc etc too) But Bebo is relaunching as a ‘community app’ and I’ll include it in my paper.So, what’s new in 2022?

1
joe.huber
Advanced User
2 years ago
bill.braun
Engaged User
bill.braunEngaged User
posted in Latest Talks & Trends
Insta Posts on Desktop (finally)

Im told this was announced last week, but for those who don’t know I was happily surprised to see Instagram now allows you to post directly via your laptop/desktop browser. A rather Instagram-esque plus sign denotes your ability to perform a heretofore impossible task- save for using Sprout, naturally. I have only tried this using Chrome, and to my elation, multi-format/carousel posts are possible.  Hopefully more functionality will roll out in the foreseeable future, including (and especially) deeper analytics external to Facebook’s option. 

3
bcoffron
Engaged User
2 years ago
joe.huber
Advanced User
joe.huberFormer Moderator
posted in Latest Talks & Trends
"Contents may be hot: Behind the handle with Social Media Tea"

You know I’m going to shout out this article that features a few of our friends also here in the beta.@AlexaHeinrich and @Austin run a pretty hilarious, almost entirely UGC account on Twitter, Facebook, and InstagramLots of great stuff in the interview, which was done by the incomparable Rachael Samuels. If you’re not following these two, you really should check them out!You can check out the article here.And here’s Alexa’s community spotlight!

2
joe.huber
Advanced User
2 years ago
joe.huber
Advanced User
joe.huberFormer Moderator
posted in Latest Talks & Trends
What are some rituals that you would find beneficial in this group?

Obviously, we’ll be working with you throughout the beta to find out what you think about things, but I’d love to just pitch this right here and leverage the tools we have. What is something that you would find helpful?Right now, I want to be really mindful of how much formal content we offer to Founders like you because I don’t want to overwhelm you.Some things we’ll be starting are AMAs, spotlights, and the “Welcome Wagon”.AMAs are going to be people who volunteer to host an AMA in the Get & Give Advice forum and will do an AMA around a social topic.Spotlights are simple. Everyone who logs in is prompted to bookmark this page and make an introduction in the Coffee Talk forum. It’s purely a way to show the community who you are right out of the gate!The “Welcome Wagon” is a zoom call that will be in the afternoon on the first Friday of the month and will serve as a way to get community members and the community team at Sprout together for a hangout. It will be relaxed, so there’s

2
joe.huber
Advanced User
2 years ago
paul.nowak
paul.nowakSprout Team
published in Latest Talks & Trends
Share your feedback on the Community!News

My name is Paul Nowak, a researcher from Team Sprout! I’m here to gather your feedback & ideas to help make your experience on Sprout Community the best it can be. Your feedback, questions and ideas directly impact everything we do. Whether it’s about content, conversations, resources, or design feedback, we’d love to know what you like, what you don’t like, and how we can improve things. While you will periodically see me post questions or surveys about your experience using the Sprout Community forums, I’m available whenever you have comments, questions or ideas. Feel free to send me a DM or tag me in a post if you’d ever like to chat. See you in the forums!

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paul.nowak
2 years ago
joe.huber
Advanced User
joe.huberFormer Moderator
published in Latest Talks & Trends
Get and give advice

Welcome to the Get & Give Advice forum!This section is a place for you to grow professionally and ask about situations that others might have insight into.Post questions or conversations around professional development, like how to better leverage analytics or how to pass along information to executives.You can also post about things like social strategy that might be helpful to learn how others have faced similar decisions.Get started by asking a question.

730
joe.huber
Advanced User
3 years ago
joe.huber
Advanced User
joe.huberFormer Moderator
posted in Latest Talks & Trends
The 2021 Content Benchmarks Report

There’s a great report from Sprout on Content Benchmarks. More information is listed below, but it’s something we heard about in the community spaces a lot last year. This report takes a closer look at the data from the Sprout Social Index, Edition XVII: Accelerate to identify what marketers need to know about standout social content, including:Why consumers Like or follow brands on social in the first place What Industry publishing and engagement benchmarks are on social What types of social content marketers find most valuable for achieving their goalsDownload this report to shape a social content strategy that speaks directly to your audience and leapfrogs the competition.Share your takeaways in the comments.

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joe.huber
Advanced User
3 years ago
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