Social Trends & News

If you’ve spent any time online recently, you’ve probably heard a lot about corn. According to a recently trending TikTok song, it’s a “big lump with knobs”. A new TikTok sound, titled “Corn but it becomes a song and unites world” spawned over 607,000 videos at the time of publication, and that number is only growing. As the song says, “it has the juice”.Check out the full article on Sprout Social’s Insight Blog: https://sproutsocial.com/insights/its-corn-viral-trend/

Hi all! Wanted to share an upcoming TikTok webinar happening this Thursday at 1 pm CT - How to Explain to Business Value of TikTok to Your Boss.This will be a short and sweet, 30 minute webinar all about the value of TikTok for brands, an overview of the average TikTok user, as well as top marketing tips for brands to build authentic connections on the platform. We hope to see you there!!

I manage 5 LinkedIn pages and all follower charts every month look like this and I have no idea why. I checked on LinkedIn and all the growth is organic, not sponsored. So why is it fluctuating so much? Has anyone else come across this? At first, I thought it was because of a particular post, but some of the days we get the biggest spike we don’t have any posts going out. 

Hi Community! Pew Research Center released a new report titled “Teens, Social Media and Technology 2022.” It might not be immediately evident why we should care about teens' social use. I'd start with the thought exercise of "Just how many brands are on social promoting their products to teens.” Heck, how many of the brands that you represent/work with are engaging with this new generation of social media savant?Some of my favorite stats for you:Pew’s research paints an even more stark contrast in expected YouTube use from that demographic than even our own 2022 Index Data. Nearly half of teens now say they use the Internet ‘almost constantly’ (as dem

Happy Tuesday all! I was wondering everyone’s thoughts on the recent news about Instagram rolling out tests for replacing all videos with Reels?Will this impact the video content you want/have scheduled to push out on the platform? Will adjusting your video content from horizontal to vertical present challenges, especially if your content is produced by a media/video department?  If the change becomes a permanent fixture of Instagram, how will Sprout adapt to the changes? Will publishing all videos to “Reels” solely become an on-platform operation? It wasn’t stated in any of the articles, but how will videos already on the platform be converted into Reels, or will they simply grandfather in that content?Anyway, I’m appreciative of any and all insights this community has to offer on this topic. It would be an interesting change for sure.

I’m having difficulty finding social media benchmarks in the manufacturing industry. I would like to know more about organic and paid performance benchmarks specific to this industry. Any tips on how to gather that data or good resources to look at? Thank you!

Hi social friends!Curious how your brands capitalize on trends like the “Little Miss” trend when it involves copyright. We’ve seen a lot of brands jump on the trends, but were advised by our legal council against posting due to copyright of the “Little Miss” brand. Would love to know how you all approach trends/memes when there is copyright involved!

Not sure if I have the right terminology here! I work for a member organisation. I’ve been asked to look into whether we can create some kind of digital badge or certificate for our members to add to their LinkedIn profiles. Wondered if anyone had any advice in this area please - my rudimentary google searches haven’t come up with the goods… thank you, Karen

Our amazing team posted this article today explaining why you should be on Tiktok, the latest trends, and examples we can all learn from. There is so much opportunity with Tiktok, I’d love to get your thoughts and takeaways so we can learn and grow together.6 brands on TikTok to invigorate your strategy

As social commerce continues to grow, social platforms are continually investing in growing their understanding of consumer behavior and its impacts on the economy.Twitter’s new research highlights some of the many benefits and learnings of social shopping. Read the report: https://marketing.twitter.com/en/perspectives/twitter-publicis-research-how-social-conversation-powers-shopping

Facebook changed the structure of their Global Pages so that now there is a “Root Page” and a Root Admin that controls everything. Before, as admin of the Default page, I could publish and unpublish new pages, but now I can’t. I cannot find this Root Admin thing and I need to unpublish 2 of our accounts.Can anyone help me find it?  

Hi all! I have requested verification for my organization, a well-known music conservatory with lots of press that I believe is definitely worthy of the check mark, but keep getting declined. Does anyone have any idea why, and any advice on what I can do? Is there a way to get in contact with an actual person at Facebook to have a conversation about this? Any advice would be greatly appreciated!

Question: How do you conduct a mass-sunset of brand social media profiles w/out evoking confusion/hysteria from followers? Context: Our organization has agreed it is time to mass-sunset a series of social media accounts (currently 114 social media profiles hopefully going down to roughly 60 before the EOY) that were created over the years by numerous dept.’s/teams. These profiles have already been determined to be sunset as they do not serve the brand in any way. Many of them have followers but have not been regularly posted on. These social profiles support an overall brand, but are not the umbrella brand themselves. Thoughts? Ideas? Questions?

The FCC is calling for Apple and Google to remove TikTok from their app stores: https://techcrunch.com/2022/06/28/fcc-commissioner-writes-to-apple-and-google-about-removing-tiktok/ My colleague posted this question to LinkedIn, but I’m curious if anyone here is doing anything different with their accounts currently because of this?

I’m curious on what thought leadership tactics our community is seeing the most success from and on which channels. I know LinkedIn is usually the primary channel but what are you seeing work best: video, doc shares, something else? And how are you bringing thought leadership into your other channel strategies? Thanks for the insight!