Social Trends & News

Happy Tuesday all! I was wondering everyone’s thoughts on the recent news about Instagram rolling out tests for replacing all videos with Reels? Will this impact the video content you want/have scheduled to push out on the platform? Will adjusting your video content from horizontal to vertical present challenges, especially if your content is produced by a media/video department? If the change becomes a permanent fixture of Instagram, how will Sprout adapt to the changes? Will publishing all videos to “Reels” solely become an on-platform operation? It wasn’t stated in any of the articles, but how will videos already on the platform be converted into Reels, or will they simply grandfather in that content? Anyway, I’m appreciative of any and all insights this community has to offer on this topic. It would be an interesting change for sure.

I’m having difficulty finding social media benchmarks in the manufacturing industry. I would like to know more about organic and paid performance benchmarks specific to this industry. Any tips on how to gather that data or good resources to look at? Thank you!

Hi social friends! Curious how your brands capitalize on trends like the “Little Miss” trend when it involves copyright. We’ve seen a lot of brands jump on the trends, but were advised by our legal council against posting due to copyright of the “Little Miss” brand. Would love to know how you all approach trends/memes when there is copyright involved!

Not sure if I have the right terminology here! I work for a member organisation. I’ve been asked to look into whether we can create some kind of digital badge or certificate for our members to add to their LinkedIn profiles. Wondered if anyone had any advice in this area please - my rudimentary google searches haven’t come up with the goods… thank you, Karen

Our amazing team posted this article today explaining why you should be on Tiktok, the latest trends, and examples we can all learn from. There is so much opportunity with Tiktok, I’d love to get your thoughts and takeaways so we can learn and grow together. 6 brands on TikTok to invigorate your strategy

As social commerce continues to grow, social platforms are continually investing in growing their understanding of consumer behavior and its impacts on the economy. Twitter’s new research highlights some of the many benefits and learnings of social shopping. Read the report: https://marketing.twitter.com/en/perspectives/twitter-publicis-research-how-social-conversation-powers-shopping

Facebook changed the structure of their Global Pages so that now there is a “Root Page” and a Root Admin that controls everything. Before, as admin of the Default page, I could publish and unpublish new pages, but now I can’t. I cannot find this Root Admin thing and I need to unpublish 2 of our accounts. Can anyone help me find it?

Hi all! I have requested verification for my organization, a well-known music conservatory with lots of press that I believe is definitely worthy of the check mark, but keep getting declined. Does anyone have any idea why, and any advice on what I can do? Is there a way to get in contact with an actual person at Facebook to have a conversation about this? Any advice would be greatly appreciated!

Question: How do you conduct a mass-sunset of brand social media profiles w/out evoking confusion/hysteria from followers? Context: Our organization has agreed it is time to mass-sunset a series of social media accounts (currently 114 social media profiles hopefully going down to roughly 60 before the EOY) that were created over the years by numerous dept.’s/teams. These profiles have already been determined to be sunset as they do not serve the brand in any way. Many of them have followers but have not been regularly posted on. These social profiles support an overall brand, but are not the umbrella brand themselves. Thoughts? Ideas? Questions?

The FCC is calling for Apple and Google to remove TikTok from their app stores: https://techcrunch.com/2022/06/28/fcc-commissioner-writes-to-apple-and-google-about-removing-tiktok/ My colleague posted this question to LinkedIn, but I’m curious if anyone here is doing anything different with their accounts currently because of this?

I’m curious on what thought leadership tactics our community is seeing the most success from and on which channels. I know LinkedIn is usually the primary channel but what are you seeing work best: video, doc shares, something else? And how are you bringing thought leadership into your other channel strategies? Thanks for the insight!

Hello all! I am a small boutique marketing firm who loves to create content and graphics for social media. I started with a Client on April 1 and since having taken over - the reach and engagements drastically dropped off. This is also the time I implemented Sprout. I don’t understand all of the technicalities, and would love to provide the client with some concrete reasons for the decline.

Starting today, you can pin three posts to the top of your Instagram profile. What cool ways are you utilizing this new feature?

Social media marketers know that content is king. But there’s no such thing as a one-size-fits-all social content strategy. Take this assessment to visualize a mix of content that fits your brand.

Hi there! I’m thrilled to be a member of this community! I’m looking for some advice regarding global social content strategy. Our company has recently acquired a company in the U.K., making us global. When looking at content calendars, how do you decide which holidays or celebrations to feature on social media? Our leadership wants to move forward with creating content for U.S.-only holidays (think 4th of July or Memorial Day). These are either celebrated on different days or not celebrated at all in the U.K. We believe we either need to be focused on both regions or none at all - as it might ignore a large portion of our employee base. How do we find a happy medium? Move forward with global or international-focused holidays?

Happy Friday everyone! Today is the day for our AMA with Mike Blight. Make sure to add the event to you calendar and we will see you in an hour! RSVP and add the event to your calendar

Hello everyone! A quick reminder, the Sprout Social Index AMA with @mike.blight is on Friday at 11am CST hosted right here in the Sprout Community Hub. Thread your questions for Mike here, and follow this link to add the event to your calendar! We will see you there. If you would like to send an anonymous question for Mike, feel free to DM me.