Social Trends & News

Leave it to Meta to like to keep people nice and confused! They are gradually re-branding Business Accounts or Business Manager accounts to “Business Portfolios.” This info was a bit buried on their site, so I thought I’d share here! “Meta Business Accounts, sometimes known as Business Manager accounts, are now called business portfolios. This change will appear gradually across Meta technologies.” Meta

Hi there, I spotted this ad on LinkedIn. It seems to be an organic post that’s been boosted by a company page. Have you tried this in the past? What are your thoughts? I don’t think it’s available through Campaign Manager, so I’m wondering if there’s a different feature you need access to in order to run these.Many thanks! :) 

Does anyone know how to add the “We’re hiring” tabs to Twitter?  

Happy 2024!Has anyone noticed that posts published to LinkedIn from Sprout are showing as “edited” as soon as they hit the platform? (This is a screenshot from this morning. Originally, the post said edited within 6 minutes of hitting LI.)I’ve reached out to the admins on our page internally and no one has edited the posts. LinkedIn’s help center is not helpful. I opened a ticket with Sprout Support, but LinkedIn’s editing change logs aren’t accessible. Any thoughts?

I started at my company almost a year ago but started after the Marketing Manager left the company. We still have access to the Facebook account with a few admins who have full control but trying to get her off as the account owner has been impossible to this point. I have made the requests, which say they have gone to her but she must not have used her work email because our IT doesn’t see it. She also claims that she doesn’t see it either when we have reached out. I have tried to email support (you can probably guess how that went!) and am stuck on what to do next! If anyone has had similar experiences and can advise on what I should try next that would be appreciated!  

This is one of my favorite questions to cap off a year. 👎🏻 What do you want to leave behind in 2023? AND 👍🏻 What are you excited to do more of/start in 2024? These can be personal to your situation or the industry as a whole.Ok I’ll go first to get everyone going….👎🏻 What I want to leave behind is more broadly for the industry as a whole - I want to see social break out of it’s silo and I don’t want people to think of it as an after thought. Also, companies need to invest in experienced social experts! If you want to leverage social in a major way for your brand you can’t expect one person with a few years experience to come in and conquer the world on their own - it isn’t fair to them. 👍🏻 I want to see more social first content being used beyond just organic social. Use it in paid (not just paid social), newsletters, emails, etc. The sky is the limit. If constructed well, your social team may be the most connected to your customers so the conte

Social media marketers are sharing their social trends and year-in-review everywhere I look. They are often insightful ideas that could easily be put into action. Then the holiday break hits and I forget all those good intentions! What social trend you will put into action in 2024? 🔮 Interested to hear what you’ve got planned @rhys.jones & @hellis4!

Hi all! Has anyone had any luck contacting someone at Instagram for help with an account that they no longer have access to? Long story short - I was recently hired to manage their marketing and the account this company had appears to be associated with a non-work email. We’ve tried multiple ways of accessing to no avail. I’ve tried through Meta and can see the account and ID was once connected, but it no longer is. We’re ready to send any kind of letters or proof, but I’m not sure where or who we would send this to. Any help would greatly be appreciated.  Thank you! 

Hey Everyone!  I have come across an issue I am wondering if anyone can help with. I boosted a post on Instagram only to have it rejected for no reason. The content isn't political in the slightest and inclusive, so safe to say I am baffled.  Can anyone lend a hand? 

For those of you using Meta Business Manager and advertising on Facebook and Instagram, I’m curious what your daily average spend per campaign is? Please share what type of campaign objective and also campaign duration so there’s context for the group. Meta marketing pro is saying average $50 / day for traffic campaigns in general as a rule of thumb

Hi team, With everything Elon Musk has said in the last few days and the way that larger brands are pulling out, I’m curious - what’s the temperature for your clients? Are they choosing to keep their account but go inactive? And what are their major reasons? If they’re going inactive, are they ghosting the platform, leaving a note, going private, etc.? I’m interested in hearing what other marketers are seeing, experiencing, and recommending?

I work at a non-profit and the engagement is in a rough spot. The things we post get between 1-10 likes on a post. We have over 4000 Likes and 5000 Followers on Facebook. We’re supposed to be educational, informative, and helpful. Corporate tried encouraging more “fun” videos but their views are getting the same as ours - between 50-250 views per video.  What’s the first steps you guys would take to switch things up? @craig.cordell @amanda.coe 

A few days ago I noticed the link preview on LinkedIn has a new format when a post is published. In Sprout the draft show as the original formatting, so I’m wondering if this is a LinkedIn update. Is anyone else seeing this? It’s not just with our posts but I’m noticing it across the platform. Screenshot of an example I found.  

A success story through social media management for me is I worked for a nonprofit for two years. They hadn’t really had anyone that was well-versed in social media before and didn’t put a lot of effort or strategy behind anything they did. When I came on, I really pushed the envelope of doing trends, staying “in the know” and strategizing with a variety of goals. Once I left, I had increased their social media engagement 95% from the previous two years! It was a great validation as a young digital marketer to know, “hey, maybe I DO know what i’m doing”! 

Do you ever use Reddit to share links to B2B social posts that link out to blog content?I’m a B2B marketer and we do a lot of leveraging LinkedIn groups to get our posts in front of the right sets of eyes. This is pretty effective for us. But I don’t want to be solely relying on LinkedIn groups. I’d like to also leverage Reddit and potentially also Discord groups as well.  Definitely important to abide by community rules for those channels. And only promote in spots where promotion is allowed. But, say, I have a GRC Guide - a great place to share that is in a group of GRC professionals. It’s the right set of eyes for the piece of content. And it’s a good opportunity to bring new followers to our page at the same time. Just joined Reddit recently and I’m trying to find the best way to use it as a vehicle to get our posts in front of the right eyes. Especially for the ‘finance’ and ‘risk management’ prospects we target. Appreciate yo