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Coffee Talk

Make introductions, meet new community members and discuss ideas. Join for an engaging conversation and make lasting connections in the Arboretum.

  • 425 Topics
  • 2,443 Replies
425 Topics
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
✨Community Spotlight: Micah MellanderMember Spotlight

Join us in celebrating Micah Mellander @mmellander as this month’s Community Spotlight! Micah is the Social Media Administrator at Visions Federal Credit Union, whose late career switch to social media marketing at the age of 44 has been nothing short of transformative!Can you share a recent project you worked on that you're particularly proud of? On Giving Tuesday, I oversaw a donation match campaign that met its goal of $10,000 donations from our members to charitable organizations in just 15 hours. With our gift match, $20,000 in donations were distributed to 107 different non-profit organizations. The campaign was almost 100% marketed via our social channels.What’s your favorite social account to follow right now? I follow tons of brands on Instagram, but if I am able to avoid getting sucked into endlessly scrolling through Reels, I love the fun they are always having at @clevelandbrowns, as well as @lego and @tacobell ·When you're not working, what do you like to do for fun? I hav

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Gayatri Shukla
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
Reflecting on 2023: Celebrating Milestones and Memories Together!2-Minute Video

Let's celebrate our incredible journey together in 2023! 🎉From countless conversations to memorable events, your contributions have made The Arboretum what it is today. Our Year in Review video is now live - join us and relive the highlights of our amazing year! Tell us, what was your favorite memory of 2023?

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Gayatri Shukla
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk
👋 Welcome New Members: February 12th, 2024

Welcome to the Arb community, new members!We're thrilled you have joined us in this vibrant social media marketing community where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community and share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We want to hear it!Help your peers by contributing

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Gayatri Shukla
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
👋 Welcome to the Arb - February 6, 2024!New Member Welcome

Happy Tuesday and Welcome to The Arboretum!We're thrilled to have you at The Arb, and we can't wait to learn and grow together in the exciting world of social media!To kick off your journey with us, we'd love to get to know you better. Please take a moment to share a bit about yourself by answering one of the following prompts: Introduce Yourself: Tell us your name, role, and what sparked your interest in social media. Favorite Social Media Platform: Which social media platform do you enjoy working on the most, and why? Best Social Media Campaign: Share a memorable social media campaign you've worked on or admired. What made it stand out? Top Social Media Tip: What's your go-to tip for creating engaging and impactful social media content? Future Trends: What do you think will be the next big trend in social media, and how are you preparing for it? Learning opportunity: What are you hoping to learn and get out of this community?Feel free to express yourself and connect with fellow membe

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
✨Community Spotlight: Katy SeveranceMember Spotlight

Join us in spotlighting this month's community star, Katy Severance (@Katy4Riskonnect), a trailblazing Digital Marketing Manager (Global Social Media Program) at Riskonnect Inc!With a passion for transforming B2B brands on social media, Katy recently earned the title of 'LinkedIn Top Voice' in Social Media and Writing – a testament to her dedication to the craft.Recent Project Accomplishment:Katy's proudest achievement in 2023 was leading her first Social Team at Riskonnect, where she collaborated with EMEA marketers and a Digital Marketer to enhance the company's social media program. Grateful for the team's support, she highlights the success of engaging content like carousels and videos, with enthusiastic backing from the executive leadership team.Favorite Social Accounts:Katy's top 3 LinkedIn Company Pages include Riskonnect, Chili Piper, and Sprout Social. For digital marketing inspiration, she follows Meryoli Arias of Apollo.io and Emily Mireault of Nectar on LinkedIn.Off-Duty Ho

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Gayatri Shukla
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
👋 Welcome to the Arb - January 16, 2024!New Member Introductions

Happy Tuesday and welcome to The Arboretum!We're thrilled to have you on board, and we can't wait to learn and grow together in the exciting world of social media.To kick off your journey with us, we'd love to get to know you better. Please take a moment to share a bit about yourself by answering one of the following prompts:Introduce Yourself: Tell us your name, role, and what sparked your interest in social media. Favorite Social Media Platform: Which social media platform do you enjoy working on the most, and why? Best Social Media Campaign: Share a memorable social media campaign you've worked on or admired. What made it stand out? Top Social Media Tip: What's your go-to tip for creating engaging and impactful social media content? Future Trends: What do you think will be the next big trend in social media, and how are you preparing for it? Learning opportunity: What are you hoping to learn and get out of this community?Feel free to express yourself and connect with fellow members

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk
👋 Welcome New Members: January 22nd, 2024

Welcome to the Arb community, new members!We're thrilled you have joined us in this vibrant social media marketing community where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community and share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We want to hear it! Join us in celebrating all of y

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ren.harris
lisa.rodrigo
lisa.rodrigoLevel 5
asked in Coffee Talk
transition plan for an acquired company's socials?

My company acquired another company last year and its future is as a product brand. I’m tasked with strategizing if their social profiles stay or if we fold them into ours. I have what I think is a pretty good skeleton of a framework of considerations. I’m auditing the content and followers right now to inform the plan. As this is my first rodeo, asking if others have been through this dance before and if so, have any advice to spare my sanity? 

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alyssa.martelli
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk
🎉 Celebrate your wins with us!

Now that you’ve seen your 2023 data, let’s celebrate by sharing an accomplishment from the year! Let us know if the thread below what you are most proud of, and how are you going to use these wins to achieve more in 2024!I’m so excited to hear about all of your amazing accomplishments. ❤​ 

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
Community Question: 2024 Goals

Hi there community! In Jenny Li Fowler's event, she'll delve into goal setting for 2024. So, we want to know:What are your social media goals for the coming year? Let's inspire each other and brainstorm ideas! Answer today’s community question below by Friday, January 12th at 12pm CT for a chance to win one of three packages that include a Arboretum tote, notebook, water bottle, EOS chapstick and a copy of “Organic Social Media” by Jenny Li Fowler! The Promotion begins at 9:00 a.m. Central Time (“CT”) on January 11, 2024, and ends at 11:59 a.m. CT on January 12, 2023. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win Arboretum tote, notebook, water bottle, EOS chapstick and a copy of “Organic Social Media” by Jenny Li Fowler. Three prizes will be awarded. No purchase necessary. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa, and th

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
🔴 Watch Recording: Level-Up Series: Strategize & thrive in organic socialrecording

Join us for an enlightening session with Jenny Li Fowler, Director of Social Media at MIT as she provides an actionable breakdown of her book, 'Organic Social Media.'Discover invaluable insights for social media managers navigating organic growth across platforms. From goal-setting for 2024 to building trust with leadership, this event offers a roadmap to elevate your social media strategy.Whether you're a beginner or aiming to sharpen your skills, don't miss this chance to learn from a leading expert. Secure your spot now! 🔴 Missed the event? Watch the recording now: 

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Jenny Fowler
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk
👋 Welcome New Members: January 9th, 2024

Welcome to the Arb community, new members!We're thrilled you have joined us in this vibrant social media marketing community where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community and share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We want to hear it! Don’t miss our event on Thursda

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regina.rodriguez-martin
K
Kalee.WilliamsLevel 2
posted in Coffee Talk
Social Media Team Structures

Hey Community! Happy Friday! I’m reaching out to understand a little more about social team structure at mid-size companies and larger enterprises. I have experience working on large enterprise teams where there are defined titles and roles with a clear path for social career progression.I’d love to learn a little about what is the standard structure for social teams. Thanks for sharing! 

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alyssa.greve
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ashley.manivongLevel 2
asked in Coffee Talk
Professional Development In-Person or Virtual in 2024

Planning for 2024, I would like to hear from you all what events your will be attending in-person or virtual for professional development! 

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
🎁 The Ten Day Giveaway Extravaganza!Giveaway

Get ready to unwrap the joy!The Holiday Giveaway Extravaganza is here and we’re celebrating YOU! From Dec 11-22, join us for 10 days of winning and celebration! It's our special way of saying thank you to all social media mavens for all the work you do on the daily. Don't miss out on $1,200+ worth of prizes!Check the daily prompt below and participate! Day 1 - CLOSEDKickstart your week by sharing a standout moment from your social media journey! We want to hear all about you by sharing a post in the the Career Advice forum. Prize: $50 Amazon Gift Card, Wireless Lavalier Microphone for iPhone, Arboretum Branded Tote and PenWinner:@emma.peneguy Day 2 - CLOSEDTime for a little show & tell! Snap a pic of your workspace and give us a sneak peek into where the social media magic happens. Prize: VSITOO S3 Temperature Control Smart Mug 2, $25 Starbucks gift card, Arboretum Tote, Pen, Sticker, and Notebook!Winner: @Kris Day 3 - ClosedSound off! What's your social media marketing pet peeve?

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
✨ Giveaway Extravaganza: Day 7 ✨Holiday Giveaway Extravaganza

Let’s help each other out!Spread some holiday cheer and a hand by answering two unanswered questions in the Arboretum and by connecting with others!How to Participate:Reply and participate in two conversations in the Unanswered question forum  for a chance to win a $100 Amazon Gift Card, a swag bundle that includes Tote, Notebook, Coffee Mug, Sticker, Pen, and Charger pack. Then share links to those two conversations in the thread below!📆 Want to see the other giveaways? See the full line-up here:   The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 19, 2023, and ends at 11:59 p.m. CT on December 19, 2023. To participate in the promotion, engage with the outlined discussions by sharing the Arboretum on Social Media for the chance to win a $100 Amazon Gift Card, an swag bundle that includes Tote, Notebook, Coffee Mug, Sticker, Pen, and Charger pack. Total prize value $166. One prize will be awarded. No purchase necessary. Open to legal residents of the United States (wit

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Jonathan Zuluaga
Community Manager
Nycole
NycoleLevel 4
posted in Coffee Talk
Anyone going to Creator Economy Live in Vegas in January?

Hey! One of my 2024 goals is to meet more people IRL. If anyone is going to Creator Economy Live in January I’d love to connect. I’ll be on a panel about Content Strategy! Here is some info if anyone is interested: https://creatoreconomylive.com/ 

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amanda.coe
amanda.coeLevel 5
asked in Coffee Talk
Successful social media education/mindset shift you made with your leadership?

Wondering about how other social media managers have successfully made an impact with non-social/marketing leadership?I’m often working with leaders who have ZERO marketing experience, are very academic, and are not regular users of social media themselves.We get great feedback from peers outside our organization and our boards, but we’re frequently an afterthought internally. 😔Our team frequently deals with a “communication-on-demand” environment - how have you advocated for marketing/social to be involved earlier in other team’s planning processes? @craig.cordell @Katy4Riskonnect 

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
Giveaway Extravaganza: Day 6Holiday Giveaway Extravaganza

Ask those burning questions! 🔥Fire up a conversation by posting a burning question about social media marketing!Create a post with a question related to social media marketing, and tag two members you'd love to hear from. Let's turn this into a collaborative knowledge-sharing session! How to Participate:Create a new post and start a new discussion or ask a question related to social media marketing, and tag two members you'd love to hear from and then drop the link to that post below. Engage for a chance to win a Logitech for Creators Blue Yeti USB Microphone, and receive swag like an Arboretum Branded Notebook, and pen! The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 18, 2023, and ends at 11:59 p.m. CT on December 18, 2023. To participate in the promotion, engage with the outlined discussions by posing a burning question related to social media marketing and tag two members you'd love to hear from for the chance to win a Logitech for Creators Blue Yeti USB Microphon

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Jonathan Zuluaga
Community Manager
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briermae.ossontLevel 1
asked in Coffee Talk
Learning Paid SM Advertising

Hey social pros! How do you dive into paid advertising on Social Media? I prefer to push organic as far as possible first, but the organization I’m working for is large enough to have a paid budget. I’m looking for educational materials on best practices, preferably resources that have come out in the last year or two.  

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
Giveaway Extravaganza: Day 4Holiday Giveaway Extravaganza

Let’s get social and spread the love!Let’s amplify our community's value across social media together! We want to share what you’ve learn, share your favorite forum, event or simply invite others to join us 10,000+ member community! How to Participate:Post about your favorite discussion, event or resource from The Arboretum and tag us! (If you share on Linkedin make sure to tag The Arboretum by Sprout Social page). Once you do, share a link or drop a screenshot of your post in order to be officially entered!Participate in for your chance to win a  1-year Subscription to Calm, Beats Solo3 Wireless On-Ear Headphones, Arboretum Notebook, Sticker, and Pen! Looking for images to use on your post? Download below!The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 14, 2023, and ends at 11:59 p.m. CT on December 14, 2023. To participate in the promotion, engage with the outlined discussions by sharing your go-to social media platform for brand engagement for the chance to win a 1

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Jonathan Zuluaga
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk
👋 Welcome New Members: December 13th

Welcome to the Arb community, new members!We are excited you’ve joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community and share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We're all ears!After your intro, take a gander at our handy Welcome Gui

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Davidleebiz
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
Giveaway Extravaganza: Day 2

Time for a little show & tell! Snap a pic of your workspace and give us a sneak peek into where the social media magic happens. Are you a minimalist or thriving amidst creative chaos? While you’re at it, feel free to update your avatar pictures in your profile.How to Participate:Take a picture, reply to this post in the thread below and share it with the community to enter for a chance to win a VSITOO S3 Temperature Control Smart Mug 2, along with a $25 Starbucks gift card! Also, get swag like a Tote, Pen, Sticker, and Notebook!📆 Want to see the other giveaways? See the full line-up here:  The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 12, 2023, and ends at 11:59 p.m. CT on December 12, 2023. To participate in the promotion, engage with the outlined discussions by snapping a pic of your workspace and sharing it for the chance to win a VSITOO S3 Temperature Control Smart Mug 2 with Lid & $25 Starbucks Gift Card - $131 Value. One prize will be awarded. No purc

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Jonathan Zuluaga
Community Manager
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hannah.inmanLevel 1
posted in Coffee Talk
My best moment in social media

In my current job, we are struggling with creating new content. We’re still being asked to get new stuff out there -- so I put on my old content marketing hat and got thinkin’! How could I use content that’s already been created and make something new out of it, that I know will perform well?So, I went to our glossary pages. A lot of companies have these for SEO. There’s a lot of great intro-type information on these pages, already written and approved. I decided to spearhead a “what is” campaign, using carousel posts (document uploads, really) on Linkedin! These types of posts I know perform well according to our data and industry trends. I worked with the creative team to get these out the door and they have been our best performing pieces of content consistently for months. I’m so proud of this project, and now it has grown so much that we have done almost a dozen of them, each being at least in the top 3 posts on our Linkedin every monthly readout. I feel like not many roles in a c

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kelly.bean
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
👋 Welcome New Members: December 6thNew Member Welcome

Welcome to the Arb community, new members!We are excited you’ve joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community and share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We're all ears!After your intro, take a gander at our handy Welcome Gui

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Jonathan Zuluaga
Community Manager
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