Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

292 Topics

Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends

🎧 Exploring the Spotify Wrapped Campaign: An Educational Short3-Minute Video

Spotify Wrapped season is here! There’s so much value in analyzing this viral campaign, in this video I dig into:Why Spotify Wrapped is so successful? How you can be innovative in your strategy Some of my favorite marketing humor posts from your peersWatch now: I’m a big fan of marketing humor, so please share your favorite Spotify Wrapped campaign posts in the thread below. I would really love to see them!

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lisa.rodrigo
Advanced User
3 months ago
craig.cordell
Advanced User
craig.cordellAdvanced User
posted in Latest Talks & Trends

What social trend will you put into action in 2024? 🔮

Social media marketers are sharing their social trends and year-in-review everywhere I look. They are often insightful ideas that could easily be put into action. Then the holiday break hits and I forget all those good intentions! What social trend you will put into action in 2024? 🔮 Interested to hear what you’ve got planned @rhys.jones & @hellis4!

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Laura Porcincula
Community Manager
3 months ago
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New User
mckenzie.swisshelmNew User
asked in Social Networks

Instagram Account Access

Hi all! Has anyone had any luck contacting someone at Instagram for help with an account that they no longer have access to? Long story short - I was recently hired to manage their marketing and the account this company had appears to be associated with a non-work email. We’ve tried multiple ways of accessing to no avail. I’ve tried through Meta and can see the account and ID was once connected, but it no longer is. We’re ready to send any kind of letters or proof, but I’m not sure where or who we would send this to. Any help would greatly be appreciated.  Thank you! 

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M
New User
3 months ago
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Frequent User
Emily HarperFrequent User
asked in Social Networks

HELP! - Client business IG account disabled

Hi there! Any help appreciated! I have a client that is a division of a global, well-known brand and our Instagram account has been disabled. Account of events:Updated profile image to new brand standard Monday afternoon Monday evening, I received a notification from Sprout that our IG profile had been disconnected. Went to reconnect in Sprout and was unable to.  Went to the account’s IG profile on my phone and saw that it was suspended. I filled out the form to verify out account information (username, email, password, phone number attached to the account)  Received a notification that our account had been reviewed and that it was now suspended due to violating IG’s community guidelines (photo attached of the reasons they gave me) Instagram did not give me another option to appeal this.  I read countless blogs/articles that night and clicked every link that I thought would be helpful and every form I tried to fill out it said “the username you’re inquiring about does not exist.” and w

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E
Frequent User
3 months ago
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New User
abigael.lynchNew User
asked in Social Networks

Instagram Ad Help

Hey Everyone!  I have come across an issue I am wondering if anyone can help with. I boosted a post on Instagram only to have it rejected for no reason. The content isn't political in the slightest and inclusive, so safe to say I am baffled.  Can anyone lend a hand? 

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T
Engaged User
3 months ago
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New User
jordandvdsn7New User
asked in Social Networks

Question about setting up new company FB account

Hey everyone! This is my first post through the Arb so hopefully I do this right :)My company is in the process of deleting our current Facebook account and starting a new one (long story.) Ideally, we would have each person with admin permissions set up an individual page for themselves using their “@upgrade” email address, and then that page would be the one with admin permissions (as opposed to giving admin permissions to each person’s everyday page that they already use frequently.) We mainly want to do this for cybersecurity reasons.Has anyone tried this method before? Did it work? Did you run into any problems with Facebook, getting flagged, or anything of that nature? We’ve gone the rounds with Facebook a few times over a few different issues and their support team has been less than helpful, so we want to avoid doing anything that could get our page compromised or restricted in any way since we’re not confident in Facebook’s ability to fix problems.

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mary
Advanced User
3 months ago
M
Frequent User
michelle.polandFrequent User
asked in Social Networks

Linkedin For Parent Companies

Hi All -  I have a client who is wondering what the best practices are for having/using a parent company LinkedIn when the bigger brand is part of the parent company. Does any one have any strategy resources on something like this? Which should be prioritized, are there structural recommendations to be made (should employees be employees the parent company or the bigger brand page?)  Thank you! 

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C
Engaged User
3 months ago
S
New User
sedNew User
asked in Latest Talks & Trends

What's your average daily spend on Meta ads?

For those of you using Meta Business Manager and advertising on Facebook and Instagram, I’m curious what your daily average spend per campaign is? Please share what type of campaign objective and also campaign duration so there’s context for the group. Meta marketing pro is saying average $50 / day for traffic campaigns in general as a rule of thumb

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C
Engaged User
3 months ago
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Frequent User
Elida S.Frequent User
posted in Social Networks

Limiting business social channels next year? Which ones are you discontinuing?

I keep reading that the trend will be that companies will hyperfocus their channels and not be “everywhere”. My hunch is that the easy one to discontinue is Twitter/X, but will you stop others? Have you left already?How has your experience been @sarah.root after leaving (posted on @sara.costello’s feed about X)? Has it improved your brand’s efforts, after losing potential exposure?

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Nycole
Advanced User
4 months ago
S
New User
sara.costelloNew User
posted in Social Networks

Are you brands staying on Twitter? What are you recommending?

Hi team, With everything Elon Musk has said in the last few days and the way that larger brands are pulling out, I’m curious - what’s the temperature for your clients? Are they choosing to keep their account but go inactive? And what are their major reasons? If they’re going inactive, are they ghosting the platform, leaving a note, going private, etc.? I’m interested in hearing what other marketers are seeing, experiencing, and recommending?

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Nycole
Advanced User
4 months ago
pat.pastrana
Frequent User
pat.pastranaFrequent User
asked in Latest Talks & Trends

No engagement growth for a while. How would you switch things up?

I work at a non-profit and the engagement is in a rough spot. The things we post get between 1-10 likes on a post. We have over 4000 Likes and 5000 Followers on Facebook. We’re supposed to be educational, informative, and helpful. Corporate tried encouraging more “fun” videos but their views are getting the same as ours - between 50-250 views per video.  What’s the first steps you guys would take to switch things up? @craig.cordell @amanda.coe 

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amanda.coe
Advanced User
4 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Networks

Giveaway Extravaganza: Day 5Holiday Giveaway Extravaganza

Where does your social engagement come from?We're curious! What's your go-to social media platform for brand engagement? Share your preference and why and discover the community's favorites. How to Participate:Share a reply in the thread below and explore to win a Conversations That Connect Book, $50 Amazon Gift card. Arboretum Branded Water Bottle, and Arboretum Tote! The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 15, 2023, and ends at 11:59 p.m. CT on December 15, 2023. To participate in the promotion, engage with the outlined discussions by sharing the most innovative social media campaign you've come across lately for the chance to win a Conversations That Connect Book, $50 Gift Card, Arb Water bottle, and Arboretum tote. A $50 value. One prize will be awarded. No purchase necessary. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa, and the U.S. Virgin Islands, 21 yea

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Jonathan Zuluaga
Community Manager
4 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - December 15, 2023

Happy Friday and almost weekend, Arb members! As most of you are gearing up for the holidays and hopefully some R&R, we want to keep you informed on all the happenings in the world of social. This week we’re covering Linkedin newsletter, changes coming to Threads, new Pew Research and so much more!Get the latest updates and watch now: Want to learn more about today’s stories? Check out the links below.New Research Shows YouTube Remains the Top Social App for Teens  Meta's Fact-Checking Program Now Includes Threads  New Tools to Establish Your Voice with LinkedIn Newsletters  Here's to an epic 25 years: Exploring the most searched trends of all time  Check out the Holiday Giveaway Extravaganza! Participate in today’s giveaway: 

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austin.weaver
Engaged User
4 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

Giveaway Extravaganza: Day 3Holiday Giveaway Extravaganza

What's your social media marketing pet peeve? Is it your hate for the world “viral”? Share it the thread below with the community and see if others can relate. Jump in on others conversations and share your perspective.How to Participate:Reply to the question in the thread below and converse with others for a chance to win a ChatGPT Bible Book, a $50 Amazon gift card, and swag like an Arboretum Pen, Sticker, and Echo Water Bottle!📆 Want to see the other giveaways? See the full line-up here: The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 13, 2023, and ends at 11:59 p.m. CT on December 13, 2023. To participate in the promotion, engage with the outlined discussions by sharing your social media marketing pet peeve for the chance to win a ChatGPT Bible Book & $50 Amazon Gift Card - $50. One prize will be awarded. No purchase necessary. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, Am

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Jonathan Zuluaga
Community Manager
4 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - December 8th, 2023

Happy Friday Arb Members!It’s time to share your weekly update on all the things which happened this week in social.Watch me and @Jonathan Zuluaga dig into the latest now:Read more here:The Arboretum Holiday Giveaway Extravaganza! Meta’s Threads to Launch in Europe in App’s Biggest Expansion Since Debut Instagram and Facebook Messenger chats are being disconnected this month 2024 Instagram Trend TalkHelp with your input: 

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Laura Porcincula
Community Manager
4 months ago
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Frequent User
nataly.daviesFrequent User
asked in Social Networks

LinkedIn Link Preview

A few days ago I noticed the link preview on LinkedIn has a new format when a post is published. In Sprout the draft show as the original formatting, so I’m wondering if this is a LinkedIn update. Is anyone else seeing this? It’s not just with our posts but I’m noticing it across the platform. Screenshot of an example I found.  

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S
Frequent User
4 months ago
camryn.reid
Frequent User
camryn.reidFrequent User
posted in Social Networks

My Social Media Success Story | Giveaway Extravaganza: Day 1 🎉

A success story through social media management for me is I worked for a nonprofit for two years. They hadn’t really had anyone that was well-versed in social media before and didn’t put a lot of effort or strategy behind anything they did. When I came on, I really pushed the envelope of doing trends, staying “in the know” and strategizing with a variety of goals. Once I left, I had increased their social media engagement 95% from the previous two years! It was a great validation as a young digital marketer to know, “hey, maybe I DO know what i’m doing”! 

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camryn.reid
Frequent User
4 months ago
S
New User
synelson5New User
asked in Social Networks

Meta Business Manager Issue

I'm reaching out to see if anyone could help connect me to someone at Facebook who could help us resolve a Meta Business Manager connection issue. We've tried reaching out to them for months now and have been unable to connect with anyone who can help us. I’ve tried the help pages, I’ve tried support emails, I’m no longer able to submit tickets/cases through their support page… I’m at a complete loss.Here's the situation: Through the natural transition of employees, access to our Business Manager account was lost. When I came on as the social media manager in June, I started reaching out to Meta to gain access and learned that the account admin is registered to a former employee's work email, which is no longer recognized by Facebook as an account because it's been inactive for more than three years now. This led us to request a disconnect of our Facebook page from the Business Manager account—only to learn that too, must be approved by the admin (again, who doesn't exist). Due to this

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celestica.inc.
Frequent User
4 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - December 1st

It’s Friday Arb Members!This week we’re excited to celebrate an incredible 10,000 member milestone with you! Listen now as @Laura Porcincula and I share the latest news in the world of social media! Watch now: Share some of your ideas with @Katy4Riskonnect on how you’re overcoming the loss of LinkedIn Carousels in a few weeks.Want to learn more? Read the articles below:X Is Bringing Post Headlines Back to Link Previews In-Stream TikTok Says Users Spend Half Their Time in the App Watching Minute+ Long Clips Pinterest begins testing a ‘body type ranges’ tool to make searches more inclusive Bluesky is now 2 million users strong, with big plans ahead 

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Sonya
New User
4 months ago
Katy4Riskonnect
Advanced User
Katy4RiskonnectAdvanced User
posted in Social Networks

Do you use Reddit to promote social posts featuring blog or ebook links?

Do you ever use Reddit to share links to B2B social posts that link out to blog content?I’m a B2B marketer and we do a lot of leveraging LinkedIn groups to get our posts in front of the right sets of eyes. This is pretty effective for us. But I don’t want to be solely relying on LinkedIn groups. I’d like to also leverage Reddit and potentially also Discord groups as well.  Definitely important to abide by community rules for those channels. And only promote in spots where promotion is allowed. But, say, I have a GRC Guide - a great place to share that is in a group of GRC professionals. It’s the right set of eyes for the piece of content. And it’s a good opportunity to bring new followers to our page at the same time. Just joined Reddit recently and I’m trying to find the best way to use it as a vehicle to get our posts in front of the right eyes. Especially for the ‘finance’ and ‘risk management’ prospects we target. Appreciate your ideas/insights or Reddit general best practices. (I’

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H
Engaged User
4 months ago
corrine.dorrian
Engaged User
corrine.dorrianEngaged User
asked in Social Networks

Facebook Business Account Access

I am trying to assign an employee to one of our Facebook pages but they aren’t receiving the invite to join our account. Has anyone had this issue before? They have their email notifications turned on, it's not in their junk inbox… so I have no clue why they aren’t receiving the invite to join. Thanks!

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New User
4 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Networks

Bluesky: The Future of Social Media?Community Question

Bluesky's goal is to create a more transparent, decentralized, and user-controlled social media ecosystem. The aim is to give users more control over their data, and to reduce the power of big tech companies over social media.I am curious to know what you think about this new development. Do you think that Bluesky has the potential to change the way we use social media? Will it be successful in achieving its goals, or will it face challenges along the way? What are your predictions for the future of social media, and how do you think Bluesky fits into that picture?Let's start a discussion in the comments below. Share your thoughts, opinions, and predictions about the future of social media and Twitter's Bluesky.

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Nycole
Advanced User
4 months ago
rrodriguezua
Engaged User
rrodriguezuaEngaged User
posted in Social Networks

The Flip App / flip.shop

Our social team has been hearing about a new app called Flip app. Anyone have any experience yet with it? Seems like there’s some opportunity for retail brands. Would love to discuss!  

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rrodriguezua
Engaged User
4 months ago
corrine.dorrian
Engaged User
corrine.dorrianEngaged User
asked in Social Networks

Facebook Page Access

Hi all, I’m having some trouble getting an employee access to our Facebook page. I’ve set them up through our business account with their email, they received the invite to join the page and they got through. However, the page isn't showing up when they log into their personal page under Profile or Pages. They have full control of the page, so I’m not sure what else I need to do to get the page to show up. They even went back to the email invite and it says they have already accepted it and redirects them back to Facebook. Any advice? Thanks!

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corrine.dorrian
Engaged User
5 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - November 17th, 2023

It’s Friday Arb Members!Get your weekly dose of social news now. We’ve got TikTok updates for Agencies, new Instragram Reel sharing options, and much more. Join me and @Jonathan Zuluaga, as we dive into the latest in social!Watch now: Want to learn more? Read the articles below:Introducing our badged TikTok Agency Partners Threads Appears to Be Developing Hashtag Support, Based on New Back-End Insights Instagram Rolls Out Option To Share Reels and Feed Posts With ‘Close Friends’ Only TikTok, Insta, Twitch See Rising Number of Users Seeking News, Pew Study Finds Next week is a holiday for The Arboretum team, therefore we will be out of the office. Our next episode will be on Friday December 1st, 2023. See you in two weeks!

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Laura Porcincula
Community Manager
5 months ago
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