Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

boe.fordFrequent User

asked in Social Networks

Instagram Business Account Login Issues

Hi All!Looking for some help / guidance- Currently our agency manages 300+ client Instagram accounts. A crucial part of our business is posting Stories and Reels on a regular basis. However, the biggest hurdles we’re facing is trying to login to multiple IG accounts daily. The same person can't always log in to every single client account to post, plus when a new client onboards we need to login. We have always run into issues but have been able to navigate the issues. Recently, a large number of us have been blocked when trying to login to accounts we have logged into before / when we get new accounts. I'm hoping someone here has experience managing a large number of social media accounts, particularly on Instagram to see how you’ve been combatting the login issues. Any info is appreciated! :)

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4 months ago

michelle.polandNew User

asked in Social Networks

Linkedin For Parent Companies

Hi All - I have a client who is wondering what the best practices are for having/using a parent company LinkedIn when the bigger brand is part of the parent company. Does any one have any strategy resources on something like this? Which should be prioritized, are there structural recommendations to be made (should employees be employees the parent company or the bigger brand page?) Thank you!

993

4 months ago

raven.gillAgency Partner

asked in Social Networks

Donor Posts on LinkedIn?

Good Morning, My agency just took on a non-profit client. I’ve been asked in donation request posts perform well on LinkedIn. This is my first time doing full service for a non-profit so I don’t have any personal experience to answer this question. I’m also not finding much feedback on this online from reliable sources. Therefore, for my peers in the non-profit industry. Have you ever made donation requests on LinkedIn and what were your results. My thought process would be to design a corporate sponsorship program with them and create a landing page with the different tiers. Then post about about this program on LinkedIn. But I don’t think posting a “Donate Today” post would perform well. I could be mistaken though.

120

4 months ago

alyssa.martelliEngaged User

asked in Latest Talks & Trends

Media Monitoring Tool

Hi all! I’m researching media monitoring tools to capture mentions of our company on websites, news stations, etc. We currently use Mention, but it is limited in what it pools. Would anyone have a suggestion/recommendation? OR is anyone a Mention expert who could assist in analyzing my company’s account for feedback?

402

4 months ago

jordandvdsn7New User

asked in Social Networks

Question about setting up new company FB account

Hey everyone! This is my first post through the Arb so hopefully I do this right :)My company is in the process of deleting our current Facebook account and starting a new one (long story.) Ideally, we would have each person with admin permissions set up an individual page for themselves using their “@upgrade” email address, and then that page would be the one with admin permissions (as opposed to giving admin permissions to each person’s everyday page that they already use frequently.) We mainly want to do this for cybersecurity reasons.Has anyone tried this method before? Did it work? Did you run into any problems with Facebook, getting flagged, or anything of that nature? We’ve gone the rounds with Facebook a few times over a few different issues and their support team has been less than helpful, so we want to avoid doing anything that could get our page compromised or restricted in any way since we’re not confident in Facebook’s ability to fix problems.

578

4 months ago

alyssa.martelliEngaged User

asked in Latest Talks & Trends

Managing Map Listings

Hello all! Does anyone have any platforms or recommendations on process to manage online map listings (Google, Bing, Apple, Waze)? My company is opening training centers in specific regions, but they aren’t staffed like our corporate office is. I’m having trouble getting the listings approved since there isn’t a dedicated phone number and all the mail forwards to one address.

141

4 months ago

Anna Laura McGranahanAgency Partner

asked in Social Networks

Agency/Freelancers: Do You Have Two LinkedIn Accounts?

Hi agency & freelancer folks, curious if anyone has multiple accounts to help manage LinkedIn. I’m finding that all of my client-related notifications are going to my personal email instead of my company email. I was hoping setting up a LinkedIn Business Manager for my agency would help solve this, but it unfortunately has not. If you manage multiple clients, how do you handle LinkedIn accounts?

613

4 months ago

corrine.dorrianEngaged User

asked in Social Networks

Messaging Users from Business Page

Hi all, I just ran a giveaway contest on one of the business pages I manage but I can't message any of the participants. There was one only person who I could send a message to from the business page. What am I doing wrong? Thanks for your help!

101

4 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week in Social - June 28, 20243-Minute Video

This week @Jonathan Zuluaga and I share updates to Google Analytics, Pinterest board sharing, TikTok trends, and more!Get caught up now!Read more on these stories:Four ways Google Analytics delivers actionable insights for your business Introducing a new way to share Pinterest boards on social media Meta’s Rolling out Broadcast Channels to Pages With Over 10K Followers TikTok Shares Updated Trend Insights for MarketersThe Arboretum community team is out of the office next week, July 1st through July 5th while we observe a Rest and Recharge week. If you’re around, please continue to support your peers while the community team is away. We'll be back in the office on July 8. Take care of yourselves and see you soon!Participate in our giveaway until Friday, June 28 at 11:59pm

5863

5 months ago

kate.meyers emeryEngaged User

posted in Latest Talks & Trends

Meet Candid insights: a fresh perspective on the social sector

We're excited to introduce you all to Candid insights: a new platform that offers data-driven analysis alongside real-world experiences and practical advice from thought leaders. Dig in to get all the information you need to do good.Learn more about how we're changing our platform to deliver what our readers tell us they need most: https://blog.candid.org/post/announcing-candid-insights-nonprofit-sector-articles-data-stories/Here are some related posts that nonprofit comms/social folks will love: Spring cleaning: How to do a social media audit Rethink, reuse, and repurpose: How to create more social media content with less wor Turning the comms toolkit upside down

230

5 months ago

Annie DohertyFrequent User

asked in Social Networks

Meta Pixel Sharing

Our company was split into 2 different companies due to a recent acquisition. These are now company X and company Y. Both companies want to keep the meta pixel once created for the website, but now each company will have their own new and individual website and want to keep/use the same pixel. Now knowing the pixel has to remain on the business page it originated on and cannot move, what are the options here? Can company X give access to the pixel to Company Y and how will that effect data, etc?

373

5 months ago

meghan.cooperFrequent User

asked in Latest Talks & Trends

Can you rewatch webinars/events?

I was watching a recent webinar on Threads but had to leave early. Is there a way to rewatch a webinar? I can’t seem to find it and didn’t get any emails after the event to watch a recording. Thanks!

511

5 months ago

katie.murphyFrequent User

posted in Social Networks

LinkedIn Link Previews changing

After months of beta testing, it seems LinkedIn is moving towards thumbnailing link previews. See this recent article from Social Media Today: https://www.socialmediatoday.com/news/linkedin-updates-link-previews-organic-posts-smaller-images/717571/Wanted to start a conversation to see what others are doing - how they plan to adjust their strategies etc. on LinkedIn. As an organic social media manager, this is a bummer as now it seems we can’t use link previews and could draw bogus clicks (like Twitter/X!) Any insights are appreciated!

1682

5 months ago

chris.cutillarNew User

asked in Social Networks

Is your Facebook pen graphs failing to pull correct thumbnail to page when published?

Is anyone else having trouble with Facebook pulling incorrect images when scheduling and sending content on to their timelines? Every time we try to post a link, without editing Title and Description of the Attached Link, and it pulls up the default thumbnail of our website and not the specified thumbnail that is associated with that page. It’s only when we change the Title and Description of the Attached Link is when it pulls in the image correctly. This has been happening since Mid-April of this year.

641

5 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week In Social - June 14, 20242-Minute Video

This week's episode of "This Week in Social" is packed with must-know insights! We're diving into the latest on WhatsApp users, Instagram, carousel changes, Pinterest’s newest report, and so much more.So what are you waiting for? Dive in now! Read more on these stories:Instagram Carousel Changes Attention, please: Unlock the potential of Total Attention WhatsApp Channels surpasses 500 million monthly active users TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop

5300

5 months ago

hilary.engelEngaged User

asked in Social Networks

LinkedIn: Engagement and Visibility

Hello!Has anyone else experienced a sudden drop in engagements and impressions on LinkedIn as of late? I manage a company page and over the past two weeks our impressions have plummeted -- despite not doing anything differently in terms of frequency of our content.I know that the algorithm is changing more frequently now, but if that’s what caused this, we’ve really taken a hit. Along those lines, I continue to see that LinkedIn suppresses the visibility of content that includes links that would take a user away from LinkedIn. Is there any truth to this? I’ve been ignoring it as a possibility, but nearly all our content points back to our website, so I’m beginning to wonder.Thanks in advance!

932

5 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

Engage with your peers in the Heathcare Hub!News

Introducing our brand new Healthcare Hub in The Arboretum! A new community group specifically for social media marketing pros in the healthcare industry. Whether you're navigating HIPAA compliance, trying to understand your unique audience, or simply want to connect with folks who share your interests, this group is perfect for you!Here's what you can expect in the Healthcare Hub:Connect with Industry Peers: Share insights and experiences with fellow healthcare marketers. Expand Your Network: Build relationships that foster personal and professional growth. Gain New Perspectives: Learn from others and see your challenges in a new light. Collaborative Problem-Solving: Work together to solve common issues, like patient confidentiality and HIPAA compliance. Join the Healthcare Hub

1070

5 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

This Week In Social - May 31, 20242-Minute Video

This week's episode of "This Week in Social" is packed with must-know insights! We're diving into Canva for work,Google Business changes, new Best Times To Post Report and X's controversial move to hide likes. Don't miss out – tune in now to stay ahead in the social media game!Read MoreCanva Create 2024: Introducing a whole new Canva Google Business Profile chat and call history going away Best Times to Post in 2024 X is hiding likes to encourage ‘edgy’ engagementSprout Customers, join us on June 13th as we team up with Meta for an exclusive event where the Threads team will offer exclusive insights and practical steps to enhance your strategy. Register now:

2750

6 months ago

brad.keelingAdvanced User

asked in Latest Talks & Trends

Social Listening

Hi,Especially for the people using Sprout Social Listening…I’m very interested in knowing how you use the Sprout Social Listening. What sort of topics you have set up, how you fine tuned them etc, and what sort of outcomes you are getting.Just FYI: I’m quite familiar with Sprout, we, quite extensively, use Publishing, Reports and InBox - we use tags and inbox rules etc and we’ve been using Sprout for more than ten years (2009 if I recall) And, although we are a small consultancy we work for some fairly large companies from Media to Insurance for whom we assist with social media management, moderation and forensics. We are beginning to see some possibilities for us using Listening.

1434

6 months ago

Emily HarperFrequent User

asked in Social Networks

HELP! - Client business IG account disabled

Hi there! Any help appreciated! I have a client that is a division of a global, well-known brand and our Instagram account has been disabled. Account of events:Updated profile image to new brand standard Monday afternoon Monday evening, I received a notification from Sprout that our IG profile had been disconnected. Went to reconnect in Sprout and was unable to. Went to the account’s IG profile on my phone and saw that it was suspended. I filled out the form to verify out account information (username, email, password, phone number attached to the account) Received a notification that our account had been reviewed and that it was now suspended due to violating IG’s community guidelines (photo attached of the reasons they gave me) Instagram did not give me another option to appeal this. I read countless blogs/articles that night and clicked every link that I thought would be helpful and every form I tried to fill out it said “the username you’re inquiring about does not exist.” and w

1614

6 months ago

stephanie.clarkSprout Team

asked in Social Networks

Question from #TeamSprout: Best practice for connecting Instagram Business profiles without a Facebook page

Hi Arboretum Community!My name is Stephanie and I’m coming to you from Sprout’s Agency team. 👋🏻 I’m reaching out to the brain trust on behalf of one of my customers, who has a new Instagram profile to connect to Sprout that doesn’t have its own dedicated Facebook page (this Instagram profile is a division of the company and separate from the company’s main Instagram profile/Facebook page, so it sounds like there is some hesitancy to launch a new individual page).Knowing Facebook no longer supports “unlisting” Pages, is there a workaround for connecting the Instagram profile as a business to Sprout without having a public-facing Facebook Page? For example, has anyone created a Facebook page but unlisted it, per this article? Thanks in advance for any/all inputs!

923

6 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week In Social - May 17, 20242-Minute Video

Happy Friday Arboretum Community!Check out this week's episode of "This Week in Social" where we dive into the latest trends and insights you need to stay ahead. We’re talking TikTok tests, reels timing and much more!After watching, hop into our new "Likes & Dislikes" forum to share your thoughts and discuss what’s working and what’s not in your social media world! Read More:TikTok Is Testing a Collaboration Feature for Posts (LP) Reels that are longer than 90 seconds can “HURT distribution" (LP)\ Likes & Dislikes Forum Gen Z mostly doesn't care if influencers are actual humans, new study shows Recap - Elevate Your Impact: Fostering Inclusion through Content

5661

6 months ago