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Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

347 Topics
kate.meyers emery
Engaged User
kate.meyers emeryEngaged User
posted in Latest Talks & Trends
Meet Candid insights: a fresh perspective on the social sector

We're excited to introduce you all to Candid insights: a new platform that offers data-driven analysis alongside real-world experiences and practical advice from thought leaders. Dig in to get all the information you need to do good.Learn more about how we're changing our platform to deliver what our readers tell us they need most: https://blog.candid.org/post/announcing-candid-insights-nonprofit-sector-articles-data-stories/Here are some related posts that nonprofit comms/social folks will love: Spring cleaning: How to do a social media audit Rethink, reuse, and repurpose: How to create more social media content with less wor Turning the comms toolkit upside down

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kate.meyers emery
Engaged User
4 months ago
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Frequent User
Annie DohertyFrequent User
asked in Social Networks
Meta Pixel Sharing

Our company was split into 2 different companies due to a recent acquisition. These are now company X and company Y. Both companies want to keep the meta pixel once created for the website, but now each company will have their own new and individual website and want to keep/use the same pixel. Now knowing the pixel has to remain on the business page it originated on and cannot move, what are the options here? Can company X give access to the pixel to Company Y and how will that effect data, etc? 

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Gayatri Shukla
Community Manager
4 months ago
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Frequent User
meghan.cooperFrequent User
asked in Latest Talks & Trends
Can you rewatch webinars/events?

I was watching a recent webinar on Threads but had to leave early. Is there a way to rewatch a webinar? I can’t seem to find it and didn’t get any emails after the event to watch a recording.  Thanks! 

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Gayatri Shukla
Community Manager
4 months ago
katie.murphy
Frequent User
katie.murphyFrequent User
posted in Social Networks
LinkedIn Link Previews changing

After months of beta testing, it seems LinkedIn is moving towards thumbnailing link previews. See this recent article from Social Media Today: https://www.socialmediatoday.com/news/linkedin-updates-link-previews-organic-posts-smaller-images/717571/Wanted to start a conversation to see what others are doing - how they plan to adjust their strategies etc. on LinkedIn. As an organic social media manager, this is a bummer as now it seems we can’t use link previews and could draw bogus clicks (like Twitter/X!) Any insights are appreciated!

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Anna Laura McGranahan
Agency Partner
4 months ago
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New User
chris.cutillarNew User
asked in Social Networks
Is your Facebook pen graphs failing to pull correct thumbnail to page when published?

Is anyone else having trouble with Facebook pulling incorrect images when scheduling and sending content on to their timelines? Every time we try to post a link, without editing Title and Description of the Attached Link, and it pulls up the default thumbnail of our website and not the specified thumbnail that is associated with that page. It’s only when we change the Title and Description of the Attached Link is when it pulls in the image correctly. This has been happening since Mid-April of this year.

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Anna Laura McGranahan
Agency Partner
4 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - June 14, 20242-Minute Video

This week's episode of "This Week in Social" is packed with must-know insights! We're diving into the latest on WhatsApp users, Instagram, carousel changes, Pinterest’s newest report, and so much more.So what are you waiting for? Dive in now! Read more on these stories:Instagram Carousel Changes Attention, please: Unlock the potential of Total Attention WhatsApp Channels surpasses 500 million monthly active users   TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop  

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Jonathan Zuluaga
Community Manager
4 months ago
hilary.engel
Engaged User
hilary.engelEngaged User
asked in Social Networks
LinkedIn: Engagement and Visibility

Hello!Has anyone else experienced a sudden drop in engagements and impressions on LinkedIn as of late? I manage a company page and over the past two weeks our impressions have plummeted -- despite not doing anything differently in terms of frequency of our content.I know that the algorithm is changing more frequently now, but if that’s what caused this, we’ve really taken a hit. Along those lines, I continue to see that LinkedIn suppresses the visibility of content that includes links that would take a user away from LinkedIn. Is there any truth to this? I’ve been ignoring it as a possibility, but nearly all our content points back to our website, so I’m beginning to wonder.Thanks in advance! 

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J
New User
4 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Engage with your peers in the Heathcare Hub!News

Introducing our brand new Healthcare Hub in The Arboretum! A new community group specifically for social media marketing pros in the healthcare industry. Whether you're navigating HIPAA compliance, trying to understand your unique audience, or simply want to connect with folks who share your interests, this group is perfect for you!Here's what you can expect in the Healthcare Hub:Connect with Industry Peers: Share insights and experiences with fellow healthcare marketers. Expand Your Network: Build relationships that foster personal and professional growth. Gain New Perspectives: Learn from others and see your challenges in a new light. Collaborative Problem-Solving: Work together to solve common issues, like patient confidentiality and HIPAA compliance. Join the Healthcare Hub

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Laura Porcincula
Community Manager
4 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - May 31, 20242-Minute Video

This week's episode of "This Week in Social" is packed with must-know insights! We're diving into Canva for work,Google Business changes, new Best Times To Post Report and X's controversial move to hide likes. Don't miss out – tune in now to stay ahead in the social media game!Read MoreCanva Create 2024: Introducing a whole new Canva  Google Business Profile chat and call history going away  Best Times to Post in 2024 X is hiding likes to encourage ‘edgy’ engagementSprout Customers, join us on June 13th as we team up with Meta for an exclusive event where the Threads team will offer exclusive insights and practical steps to enhance your strategy. Register now: 

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Jonathan Zuluaga
Community Manager
4 months ago
brad.keeling
Advanced User
brad.keelingAdvanced User
asked in Latest Talks & Trends
Social Listening

Hi,Especially for the people using Sprout Social Listening…I’m very interested in knowing how you use the Sprout Social Listening. What sort of topics you have set up, how you fine tuned them etc, and what sort of outcomes you are getting.Just FYI: I’m quite familiar with Sprout, we, quite extensively, use Publishing, Reports and InBox - we use tags and inbox rules etc and we’ve been using Sprout for more than ten years (2009 if I recall) And, although we are a small consultancy we work for some fairly large companies from Media to Insurance for whom we assist with social media management, moderation and forensics. We are beginning to see some possibilities for us using Listening.

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bethany.baymore
5 months ago
E
Frequent User
Emily HarperFrequent User
asked in Social Networks
HELP! - Client business IG account disabled

Hi there! Any help appreciated! I have a client that is a division of a global, well-known brand and our Instagram account has been disabled. Account of events:Updated profile image to new brand standard Monday afternoon Monday evening, I received a notification from Sprout that our IG profile had been disconnected. Went to reconnect in Sprout and was unable to.  Went to the account’s IG profile on my phone and saw that it was suspended. I filled out the form to verify out account information (username, email, password, phone number attached to the account)  Received a notification that our account had been reviewed and that it was now suspended due to violating IG’s community guidelines (photo attached of the reasons they gave me) Instagram did not give me another option to appeal this.  I read countless blogs/articles that night and clicked every link that I thought would be helpful and every form I tried to fill out it said “the username you’re inquiring about does not exist.” and w

1464
A
Frequent User
5 months ago
S
stephanie.clarkSprout Team
asked in Social Networks
Question from #TeamSprout: Best practice for connecting Instagram Business profiles without a Facebook page

Hi Arboretum Community!My name is Stephanie and I’m coming to you from Sprout’s Agency team. 👋🏻 I’m reaching out to the brain trust on behalf of one of my customers, who has a new Instagram profile to connect to Sprout that doesn’t have its own dedicated Facebook page (this Instagram profile is a division of the company and separate from the company’s main Instagram profile/Facebook page, so it sounds like there is some hesitancy to launch a new individual page).Knowing Facebook no longer supports “unlisting” Pages, is there a workaround for connecting the Instagram profile as a business to Sprout without having a public-facing Facebook Page? For example, has anyone created a Facebook page but unlisted it, per this article? Thanks in advance for any/all inputs!

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M
Engaged User
5 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - May 17, 20242-Minute Video

Happy Friday Arboretum Community!Check out this week's episode of "This Week in Social" where we dive into the latest trends and insights you need to stay ahead. We’re talking TikTok tests, reels timing and much more!After watching, hop into our new "Likes & Dislikes" forum to share your thoughts and discuss what’s working and what’s not in your social media world!  Read More:TikTok Is Testing a Collaboration Feature for Posts (LP) Reels that are longer than 90 seconds can “HURT distribution" (LP)\ Likes & Dislikes Forum Gen Z mostly doesn't care if influencers are actual humans, new study shows Recap - Elevate Your Impact: Fostering Inclusion through Content

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regina.rodriguez-martin
Frequent User
5 months ago
A
New User
amandaRBNew User
asked in Social Networks
Instagram SEO: How to source keywords?

Any tips/tricks on how to source relevant keywords for Instagram captions to improve SEO? Where do you look to find the best words for your brands niche?

3562
S
Advanced User
5 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - May 3, 2024Watch Now

Happy Friday Community!Tune in to today's episode of This Week In Social for all the juicy updates, from TikTok's music comeback to LinkedIn's new in-stream games. Trust us, you won't want to miss this!Read More:Step into spring with new YouTube Shopping features  Instagram’s updated algorithm prioritizes original content instead of rip-offs  Universal Music Group and TikTok Announce New Licensing Agreement Linkedin: Bringing Professionals Together with Games

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Jonathan Zuluaga
Community Manager
5 months ago
KathlynClore
New User
KathlynCloreNew User
posted in Social Networks
Instagram Stories not able to be shared inter-platform

Hi! I am trying to grow my nonprofit’s Instagram account, and recently realized our Stories are not sharable on Instagram. Our posts, however, are sharable. I’ve looked at our Stories from multiple other accounts and indeed they cannot be shared on Instagram. Several of my colleagues have asked me to fix this so they can share our company posts - which I really would love them to do!I’ve been through all our settings and everything looks good - all content is sharable, we are public, we have a business account….Has anyone had this happen and figured out how to fix it?? I submitted a request for help via Instagram but I’m not optimistic about hearing back... 

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S
Advanced User
6 months ago
C
Frequent User
carolinemFrequent User
asked in Social Networks
FB Event Boost Ad Glitches

Having some trouble with Meta ads this week for one of our clients FB Event pages were boosted and the ads are not displaying numbers, or allowing us to edit the audience or ad itself. The ads are not appearing in the ads manager and are only appearing in Ad Center and Meta Business Suite. Getting this error message when trying to edit and resave the ad. Is anyone else having this issue with FB Event boosting's and is there a way to fix it without restarting a whole new ad?  

550
C
Frequent User
6 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Join Us for AI Bootcamp: Supercharge Your Social Workflow Today With Jeff MacDonaldRSVP NOW

If AI isn’t integrated into your social media workflows, you’re missing out.Dive into the world of AI (without the confusing tech talk) and discover practical ways to seamlessly integrate it into your daily social media tasks. Explore straightforward strategies to enhance your content, engage your audience, and bring a fresh perspective to your social media approach. Plus, learn how to use AI to create a virtual panel of customers for feedback and research purposes.Join The Arb on Tuesday, April 30 at 1 p.m. CT (11 a.m. PT/2 p.m. ET), this webinar will feature @jeff.macdonald, a seasoned Social Media Director with 13 years of experience, as he shares valuable insights on how to leverage AI today. You’ll learn more about:The future of AI-powered social media strategies  Integrating AI into your daily workflows  Leveraging generative AI for virtual feedback & research Prompts to successfully start or improve your AI journey 📆 Save your spot now: 

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jeff.macdonald
New User
6 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
🎥 This Week in Social - April 19th, 20242-Minute Video

Happy Friday Arb Members!We’ve got some exciting updates to share this week. From brand new social media platforms to the latest trends setting features, we’ve got it for you!Watch now: Read more here:TikTok Is Testing A New Instagram Rival—Are Photos Making A Comeback? Is Airchat Ushering In A New Era Of Social Audio And Conversational Networks? Snap plans to add watermarks to images created with its AI-powered tools  LinkedIn Pages: Our Latest and Greatest FeaturesIf you missed this weeks event focused on the fundamentals of influencer marketing, check it out now:  

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D
New User
6 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
How do your creator and influencer partnerships measure up?

Measure your campaigns against other industry players, set meaningful ROI expectations and craft influencer content audiences want with Sprout Social’s Influencer Marketing Benchmarks Report! Download: Influencer Marketing Benchmarks Report 

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Laura Porcincula
Community Manager
6 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Networks
Get answers to common Meta Business Suite questions

Last month, I worked with Sprout’s Insights blog team to share some common challenges social marketers face when navigating Meta Business Suite. Much of this article's content was from talking to you all over the last few years.Get answers to questions like:What is Meta Business Suite? How do I connect and manage a Facebook Page with Meta Business Suite? How to I connect and manage an Instagram account with Meta Business Suite? Getting started with Meta Business Suite How do I manage users as an Admin? How to use social media analytics in Meta Business Suite?I'm sure there may be more questions you have about Meta Business Suite. Please feel free to share them in the thread below. Your community is always here to support you. Read the article now:How to use Meta Business suite like a pro 

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ben.marcus
Advanced User
6 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎥 This Week in Social - April 5th, 2024

Happy Friday Arb Members!This week we’ve got updates to LinkedIn messaging, Facebook videos, Instagram Stories, and more! Watch now: Read more here:Engage with Your Audience Directly: Pages Messaging Has Arrived Exploring Videos on Facebook Just Got Easier Instagram Stories Tips and Tricks Women’s basketball is central to this year’s March Madness ad campaigns Bonus article: WNBA launching new campaign capitalizing on college hoops explosion in popularity, which discusses how the WNBA is using influencers to capitalize on the March Madness momentum to convert viewers into fans of their league.

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lisa.rodrigo
Advanced User
6 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Micro-influencer marketing guide: Facts and usesBlog

Why would brands want to work with micro-influencers… and what even is a micro-influencer? Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with.Check out our complete guide to micro-influencer marketing so your brand can easily get started.

551
A
New User
6 months ago
annarangos
New User
annarangosNew User
posted in Latest Talks & Trends
Do you believe in shadow banning?

Was wondering how folks felt about shadow banning and if you personally think it’s real. 

501
Nycole
Advanced User
6 months ago
R
Frequent User
rebecca.hoangFrequent User
asked in Social Networks
Facebook Cover Photos for Location Pages

Hello! I currently manage our brand (parent) Facebook page and over 260 location pages on Facebook. The Classic Pages allowed me to change the Facebook cover photo on the parent page and it would automatically change all the cover photos for the location pages.Our pages recently switched to the New Pages Experience and now the location pages don’t change when the parent cover photo is changed. I really don’t want to switch into 260+ pages to change the cover photos. Does anyone have a resolution for this? Thank you!!

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H
New User
6 months ago
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