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Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

362 Topics
reid.zura
Frequent User
reid.zuraFrequent User
asked in Social Networks
A huge increase in spam on Facebook and X - any tips on how to reduce?

Okay, I hope I don’t sound crazy and this is a good place, but, over the past few weeks, I have noticed a lot of extra spam coming into the social media channels for my company. It’s mostly in two forms. On Facebook: I either get something in Messenger or a wall post from an account posing to be some sort of Meta authority figure claiming the page will be permanently deleted for violating some sort of guidelines and I can request a review by clicking their sketchy link (Obviously I know it is a scam) Here is an example:    On X: I get MULTIPLE tags for these spamming crypto bots somehow. They don’t seem to end and come in a lot. They’re also tagged with a bunch of other random accounts, so I’m simply not sure how my company’s account is picked. Here is what those look like: Now obviously, social media has and always will have scammers and spam. I have a decent radar and digital literacy to know where not to click and what to ignore, but it seems like these have gotten worse -- sometime

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New User
4 months ago
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Frequent User
megan.smithFrequent User
asked in Social Networks
Facebook company page or store location page

Hi, we have a main Facebook company page with 12 store location pages underneath for the brands. But we need to set up another page and I’m not sure whether to do is as it’s own company page or a store location page? Does anyone have any thoughts for which one is the best approach?

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M
Frequent User
4 months ago
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Frequent User
rebecca.spearsFrequent User
asked in Social Networks
Having trouble connecting Instagram account in account center

One of my employees is having trouble getting logged in to one of our Instagram pages. She keeps getting this error message:   She can not find it in the Account Center. Any advice? 

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R
Frequent User
4 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
posted in Social Networks
Discussion: TikTok Editing Features

Happy Monday Everyone! Just curious, what is your favorite editing feature on TikTok and why?

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H
New User
4 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - July 12, 20243-Minute Video

The latest news in social, now.Join @Laura Porcincula  and I this week's episode of This Week in Social! We’re breaking down TikTok’s latest ad restrictions and YouTube’s exciting new features to help you stay ahead in the social media world. And much much more, don’t miss out: Read these stories:TikTok Implements Restrictions on Ads Targeted at Teens, New AI Disclosure Requirements Youtube broadens @Handles to 75 languages Threads announces 175 Million monthly active users Instagram Chief Reiterates That Sends Are Now a Key Focus Learn more about how you can create more inclusive content with alt text 

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Jonathan Zuluaga
Community Manager
5 months ago
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Frequent User
emily.harrisFrequent User
asked in Social Networks
Instagram 2024 Algorithm

Instagram recently made changes to the algorithm. The one that we’re curious about is asking for engagement and downgrading reach. Does anyone know if you get downgraded for just “Comment below”, or will questions like “What is your favorite book?” or “What are you reading today?” also downgrade reach?

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E
Frequent User
5 months ago
B
Frequent User
boe.fordFrequent User
asked in Social Networks
Instagram Business Account Login Issues

Hi All!Looking for some help / guidance- Currently our agency manages 300+ client Instagram accounts. A crucial part of our business is posting Stories and Reels on a regular basis. However, the biggest hurdles we’re facing is trying to login to multiple IG accounts daily. The same person can't always log in to every single client account to post, plus when a new client onboards we need to login. We have always run into issues but have been able to navigate the issues. Recently, a large number of us have been blocked when trying to login to accounts we have logged into before / when we get new accounts. I'm hoping someone here has experience managing a large number of social media accounts, particularly on Instagram to see how you’ve been combatting the login issues. Any info is appreciated! :) 

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B
Frequent User
5 months ago
M
New User
michelle.polandNew User
asked in Social Networks
Linkedin For Parent Companies

Hi All -  I have a client who is wondering what the best practices are for having/using a parent company LinkedIn when the bigger brand is part of the parent company. Does any one have any strategy resources on something like this? Which should be prioritized, are there structural recommendations to be made (should employees be employees the parent company or the bigger brand page?)  Thank you! 

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raven.gill
Agency Partner
5 months ago
raven.gill
Agency Partner
raven.gillAgency Partner
asked in Social Networks
Donor Posts on LinkedIn?

Good Morning, My agency just took on a non-profit client. I’ve been asked in donation request posts perform well on LinkedIn. This is my first time doing full service for a non-profit so I don’t have any personal experience to answer this question. I’m also not finding much feedback on this online from reliable sources. Therefore, for my peers in the non-profit industry. Have you ever made donation requests on LinkedIn and what were your results. My thought process would be to design a corporate sponsorship program with them and create a landing page with the different tiers. Then post about about this program on LinkedIn. But I don’t think posting a “Donate Today” post would perform well. I could be mistaken though. 

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raven.gill
Agency Partner
5 months ago
alyssa.martelli
Advanced User
alyssa.martelliAdvanced User
asked in Latest Talks & Trends
Media Monitoring Tool

Hi all! I’m researching media monitoring tools to capture mentions of our company on websites, news stations, etc. We currently use Mention, but it is limited in what it pools. Would anyone have a suggestion/recommendation? OR is anyone a Mention expert who could assist in analyzing my company’s account for feedback? 

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S
Frequent User
5 months ago
J
New User
jordandvdsn7New User
asked in Social Networks
Question about setting up new company FB account

Hey everyone! This is my first post through the Arb so hopefully I do this right :)My company is in the process of deleting our current Facebook account and starting a new one (long story.) Ideally, we would have each person with admin permissions set up an individual page for themselves using their “@upgrade” email address, and then that page would be the one with admin permissions (as opposed to giving admin permissions to each person’s everyday page that they already use frequently.) We mainly want to do this for cybersecurity reasons.Has anyone tried this method before? Did it work? Did you run into any problems with Facebook, getting flagged, or anything of that nature? We’ve gone the rounds with Facebook a few times over a few different issues and their support team has been less than helpful, so we want to avoid doing anything that could get our page compromised or restricted in any way since we’re not confident in Facebook’s ability to fix problems.

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S
Advanced User
5 months ago
alyssa.martelli
Advanced User
alyssa.martelliAdvanced User
asked in Latest Talks & Trends
Managing Map Listings

Hello all! Does anyone have any platforms or recommendations on process to manage online map listings (Google, Bing, Apple, Waze)? My company is opening training centers in specific regions, but they aren’t staffed like our corporate office is. I’m having trouble getting the listings approved since there isn’t a dedicated phone number and all the mail forwards to one address.

161
S
Advanced User
5 months ago
Anna Laura McGranahan
Agency Partner
Anna Laura McGranahanAgency Partner
asked in Social Networks
Agency/Freelancers: Do You Have Two LinkedIn Accounts?

Hi agency & freelancer folks, curious if anyone has multiple accounts to help manage LinkedIn. I’m finding that all of my client-related notifications are going to my personal email instead of my company email. I was hoping setting up a LinkedIn Business Manager for my agency would help solve this, but it unfortunately has not. If you manage multiple clients, how do you handle LinkedIn accounts?

633
S
Advanced User
5 months ago
corrine.dorrian
Engaged User
corrine.dorrianEngaged User
asked in Social Networks
Messaging Users from Business Page

Hi all, I just ran a giveaway contest on one of the business pages I manage but I can't message any of the participants. There was one only person who I could send a message to from the business page. What am I doing wrong? Thanks for your help!

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S
Advanced User
5 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week in Social - June 28, 20243-Minute Video

This week @Jonathan Zuluaga and I share updates to Google Analytics, Pinterest board sharing, TikTok trends, and more!Get caught up now!Read more on these stories:Four ways Google Analytics delivers actionable insights for your business Introducing a new way to share Pinterest boards on social media Meta’s Rolling out Broadcast Channels to Pages With Over 10K Followers TikTok Shares Updated Trend Insights for MarketersThe Arboretum community team is out of the office next week, July 1st through July 5th while we observe a Rest and Recharge week. If you’re around, please continue to support your peers while the community team is away. We'll be back in the office on July 8. Take care of yourselves and see you soon!Participate in our giveaway until Friday, June 28 at 11:59pm 

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Laura Porcincula
Community Manager
5 months ago
kate.meyers emery
Engaged User
kate.meyers emeryEngaged User
posted in Latest Talks & Trends
Meet Candid insights: a fresh perspective on the social sector

We're excited to introduce you all to Candid insights: a new platform that offers data-driven analysis alongside real-world experiences and practical advice from thought leaders. Dig in to get all the information you need to do good.Learn more about how we're changing our platform to deliver what our readers tell us they need most: https://blog.candid.org/post/announcing-candid-insights-nonprofit-sector-articles-data-stories/Here are some related posts that nonprofit comms/social folks will love: Spring cleaning: How to do a social media audit Rethink, reuse, and repurpose: How to create more social media content with less wor Turning the comms toolkit upside down

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kate.meyers emery
Engaged User
6 months ago
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Frequent User
Annie DohertyFrequent User
asked in Social Networks
Meta Pixel Sharing

Our company was split into 2 different companies due to a recent acquisition. These are now company X and company Y. Both companies want to keep the meta pixel once created for the website, but now each company will have their own new and individual website and want to keep/use the same pixel. Now knowing the pixel has to remain on the business page it originated on and cannot move, what are the options here? Can company X give access to the pixel to Company Y and how will that effect data, etc? 

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Gayatri Shukla
Community Manager
6 months ago
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Frequent User
meghan.cooperFrequent User
asked in Latest Talks & Trends
Can you rewatch webinars/events?

I was watching a recent webinar on Threads but had to leave early. Is there a way to rewatch a webinar? I can’t seem to find it and didn’t get any emails after the event to watch a recording.  Thanks! 

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Gayatri Shukla
Community Manager
6 months ago
katie.murphy
Frequent User
katie.murphyFrequent User
posted in Social Networks
LinkedIn Link Previews changing

After months of beta testing, it seems LinkedIn is moving towards thumbnailing link previews. See this recent article from Social Media Today: https://www.socialmediatoday.com/news/linkedin-updates-link-previews-organic-posts-smaller-images/717571/Wanted to start a conversation to see what others are doing - how they plan to adjust their strategies etc. on LinkedIn. As an organic social media manager, this is a bummer as now it seems we can’t use link previews and could draw bogus clicks (like Twitter/X!) Any insights are appreciated!

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Anna Laura McGranahan
Agency Partner
6 months ago
C
New User
chris.cutillarNew User
asked in Social Networks
Is your Facebook pen graphs failing to pull correct thumbnail to page when published?

Is anyone else having trouble with Facebook pulling incorrect images when scheduling and sending content on to their timelines? Every time we try to post a link, without editing Title and Description of the Attached Link, and it pulls up the default thumbnail of our website and not the specified thumbnail that is associated with that page. It’s only when we change the Title and Description of the Attached Link is when it pulls in the image correctly. This has been happening since Mid-April of this year.

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Anna Laura McGranahan
Agency Partner
6 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - June 14, 20242-Minute Video

This week's episode of "This Week in Social" is packed with must-know insights! We're diving into the latest on WhatsApp users, Instagram, carousel changes, Pinterest’s newest report, and so much more.So what are you waiting for? Dive in now! Read more on these stories:Instagram Carousel Changes Attention, please: Unlock the potential of Total Attention WhatsApp Channels surpasses 500 million monthly active users   TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop  

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Jonathan Zuluaga
Community Manager
6 months ago
hilary.engel
Engaged User
hilary.engelEngaged User
asked in Social Networks
LinkedIn: Engagement and Visibility

Hello!Has anyone else experienced a sudden drop in engagements and impressions on LinkedIn as of late? I manage a company page and over the past two weeks our impressions have plummeted -- despite not doing anything differently in terms of frequency of our content.I know that the algorithm is changing more frequently now, but if that’s what caused this, we’ve really taken a hit. Along those lines, I continue to see that LinkedIn suppresses the visibility of content that includes links that would take a user away from LinkedIn. Is there any truth to this? I’ve been ignoring it as a possibility, but nearly all our content points back to our website, so I’m beginning to wonder.Thanks in advance! 

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J
New User
6 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Engage with your peers in the Heathcare Hub!News

Introducing our brand new Healthcare Hub in The Arboretum! A new community group specifically for social media marketing pros in the healthcare industry. Whether you're navigating HIPAA compliance, trying to understand your unique audience, or simply want to connect with folks who share your interests, this group is perfect for you!Here's what you can expect in the Healthcare Hub:Connect with Industry Peers: Share insights and experiences with fellow healthcare marketers. Expand Your Network: Build relationships that foster personal and professional growth. Gain New Perspectives: Learn from others and see your challenges in a new light. Collaborative Problem-Solving: Work together to solve common issues, like patient confidentiality and HIPAA compliance. Join the Healthcare Hub

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Laura Porcincula
Community Manager
6 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - May 31, 20242-Minute Video

This week's episode of "This Week in Social" is packed with must-know insights! We're diving into Canva for work,Google Business changes, new Best Times To Post Report and X's controversial move to hide likes. Don't miss out – tune in now to stay ahead in the social media game!Read MoreCanva Create 2024: Introducing a whole new Canva  Google Business Profile chat and call history going away  Best Times to Post in 2024 X is hiding likes to encourage ‘edgy’ engagementSprout Customers, join us on June 13th as we team up with Meta for an exclusive event where the Threads team will offer exclusive insights and practical steps to enhance your strategy. Register now: 

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Jonathan Zuluaga
Community Manager
6 months ago
brad.keeling
Advanced User
brad.keelingAdvanced User
asked in Latest Talks & Trends
Social Listening

Hi,Especially for the people using Sprout Social Listening…I’m very interested in knowing how you use the Sprout Social Listening. What sort of topics you have set up, how you fine tuned them etc, and what sort of outcomes you are getting.Just FYI: I’m quite familiar with Sprout, we, quite extensively, use Publishing, Reports and InBox - we use tags and inbox rules etc and we’ve been using Sprout for more than ten years (2009 if I recall) And, although we are a small consultancy we work for some fairly large companies from Media to Insurance for whom we assist with social media management, moderation and forensics. We are beginning to see some possibilities for us using Listening.

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bethany.baymore
6 months ago
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