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Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

362 Topics
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
📺 This Week In Social - August 25th2-Minute Video

Welcome to back to This Week in Social, your source for all the latest in the world of social media news! Let’s explore the latest updates, from changes to in-stream link previews on X, to an improved web app for Threads, there’s lots to hear about!  👓 Read more of these stories:Threads on the web is here New features and transparency measures to comply with the EU's Digital Services Act X is Changing How Link Previews are Presented In-Stream, Which Could Impact Your Posting Strategy Our principles for partnering with the music industry on AI technology 📆 Check out and RSVP for upcoming events: 

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rosanna.jensen
Frequent User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - August 18th2-Minute Video

Welcome to This Week in Social, your source for the most up-to-date highlights from the world of social media news! Let’s explore the latest digital landscape updates, from TikTok's travel insights, TweetDeck to YouTube Music's Samples feature, there’s lots to hear about!👓 Read more of these stories:From TikTok to all over the world TweetDeck is no longer free YouTube Music Adds a TikTok-Like Videofeed to Attract Gen Z 📆 Check out and RSVP for upcoming events: 

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robyn.burke
Frequent User
1 year ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Discover how building personal connections through social can drive brand loyalty!

Join us today in the Arboretum for an exclusive Unread Watch Party with special guests @olivia.jepson and @rachael.samuels appearing live to share behind-the-scenes secrets and answer your burning questions.In this episode, Olivia, Greg and Heliz dig into building social connections through personal connections with your audience. You don’t want to miss it, RSVP now:  What is UNREAD? A social-first show sharing thoughts and opinions about the past, present and future of social media from a team who thinks and talks about social media's influence every single day.Learn more about the show here.

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glory.rohde
Frequent User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - August 11th2-Minute Video

Welcome to This Week in Social, your source for the most up-to-date highlights from the world of social media news! In this edition, we dive into WhatsApp's cutting-edge features, Instagram's latest safeguards, the intersection of TikTok and AI disclosure, and a range of other happenings! WhatsApp Launches Video Sharing for Calls  Instagram’s new feature protects users from unwanted images and videos in DMs TikTok is seemingly making it easier to disclose if your content was generated by AI New Profile tools to spotlight your Top Skills, Projects and Credentials Q: With TikTok making it easier to disclose AI content, is this something you’re already leveraging for content creation?

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Jonathan Zuluaga
Community Manager
1 year ago
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Frequent User
nathan.fosterFrequent User
posted in Social Networks
Should we start changing Twitter to X on our website?

On our website at Azusa Pacific University, we have several pages with links saying “Follow us on Twitter.” Since Twitter is now officially known as X, we changed the logo from the bird to the X logo, but debated whether we should say “Follow us on X” or “X account” for various department Twitter accounts. What are your thoughts on this? Is it best to still use the word Twitter with the X logo or to use the X logo with the name X next to it? Thank you! 

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Katy4Riskonnect
Advanced User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - August 4th2-Minute Video

Let’s step into This Week in Social, your gateway to the freshest insights in the realm of social media. Join us as we uncover the latest buzz, including intriguing developments like TikTok's style with YouTube Shorts, exciting enhancements to Threads, the ever-evolving Meta AI Chatbots, and other captivating topics!Watch Now: Want to learn more? 6 ways to level up your Shorts with our newest creation tools  Pinterest CEO on user growth: ‘Gen Z is our fastest-growing cohort’ Threads Launches New Features, Including a Chronological Feed   With Ads On Hold for Threads, Branded Content Is A Viable Alternative  Meta Is Developing AI Chatbots with Over 30 Different Personalities Q: With new Thread features and changes quickly being implemented, is your brand utilizing the platform? If not, why not?Share your thoughts in the thread below by Thursday, August 10th. One lucky winner from the thread stands to win some exciting Arboretum swag! ✨

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K
Frequent User
1 year ago
J
New User
jprimackNew User
posted in Latest Talks & Trends
[Event] How Community x Social Media Can Work Better Together feat. Krystal Wu (ZoomInfo) + Joel Primack (Community Consultant)

Hey All 👋 On Aug. 16, Krystal Wu (Sr. Manager, Community & Content at ZoomInfo) and I will be discussing all things Social Media x Community on how they can work together, including:Learn why Social Media and Community are great partners for one another (+ can help each other support business outcomes) How to intertwine Social Media into your Community strategy (+ the metrics that matter)⁠ Hear about examples of Community and Social Media working together that we've seen and loved⁠To join us, here’s the RSVP link: https://hub.ledby.community/public/events/exploring-the-thread-of-connection-in-community-across-social-media-and-beyond  

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Jonathan Zuluaga
Community Manager
1 year ago
R
Frequent User
rebecca.mcneillFrequent User
posted in Latest Talks & Trends
Social Media Conferences

What conferences have you found beneficial for social media? 

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C
Frequent User
1 year ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎧 Watch UNREAD: Build trust, engage your community, work with creators and more!Video

In the latest episode of Unread, @olivia.jepson, @gregrokisky and Heliz Mazouri discuss what we can all learn from the auto industry and the importance of having a deep understanding of your full customer journey. I especially enjoyed the conversation around understanding your audience and their lifestyle, then building your social strategy through telling engaging stories and fostering a social community. Watch the episode here, and let me know which part you enjoyed the most in the thread below.   

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Laura Porcincula
Community Manager
1 year ago
K
Frequent User
kristen.francaFrequent User
asked in Social Networks
How to access FB Business Page without user access

Hello!We merged with another school, who has completely lost access to their FB Business Page. I have tried reaching out to former workers to no avail. Any tips?

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K
Frequent User
1 year ago
christi.newman
Engaged User
christi.newmanEngaged User
asked in Social Networks
Is Twitter now officially "X?"

My marketing team is working on a blog post and we usually list our social handles.  We’re in a debate on whether to call Twitter - “X” now.  Anyone have any insight on this?  Professionally, is this “Twitter” or is it “X?”

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alyssa.martelli
Advanced User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
📺 Watch Now: This Week In Social - July 28th3-Minute Video

It’s Friday! Don’t miss out on this week's episode! It's the perfect way to stay up-to-date on the latest happenings in the social media world and updates from your favorite platforms: Want to read these stories?Twitter Rebrands to X  TikTok launches text posts amidst Twitter 'X' rebrand Alt text on Threads could be a thing real soon LinkedIn Reports ‘Record Engagement’ Once Again in Latest Performance UpdateJoin our upcoming events: 

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Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social, July 21st2-Minute Video

Welcome back to This Week in Social, your ultimate destination for all things happening in the ever-evolving world of social media. Get ready for an exciting journey as we unveil the latest updates and trends in the social space.In this episode, we're diving into a world of new possibilities in the social sphere. From Meta's intriguing Llama 2 to Instagram's fresh template releases, and much more – there's plenty to discover. Watch now: Want to read more of these stories? Warner Music Group & TikTok Announce First-of-its-Kind Expanded Agreement Introducing New Ways to Find Inspiration and Easily Create Reels with Templates  Twitter Tests Reformed ‘Articles’ Section to Facilitate More Long Form Content  Meta and Microsoft Introduce the Next Generation of Llama With Meta introducing Llama 2, we’re curious… which is your current go-to AI tool? 🧵 your answers below! Join us today for our guided meditation:  

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Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Community Question: 2024 Predictions

Community, we want to hear your thoughts!What are your predictions about how social media marketing will look in 2024, and how SMMs will need to adjust?Answer the question in the thread below for a chance to win a 16.9oz Bell Echo Bottle, Modern Daisies Kit and a Port Authority Document Tote. 

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Engaged User
1 year ago
LeslieDC
Frequent User
LeslieDCFrequent User
posted in Social Networks
Comedy is alive and well on Threads! If you're looking for inspiration, I wrote about brands using Threads

Dream Weavers? Mulling Brands' Initial Activity on ThreadsA new platform yields fresh possibilitieshttps://musebycl.io/digital-data/dream-weavers-mulling-brands-initial-activity-threads

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LeslieDC
Frequent User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
📺 Watch Now: This Week In Social - July 14th3-Minute Video

Another week of news and happenings! Watch now to learn more about Threads, Youtube captions, new Meta Quest partnerships and much more!  Want to learn about these stories?Instagram’s Threads surpasses 100 million users  TikTok Testing Watermark Removal  This Week at YouTube: Video Title Suggestions and Creator Demographics Survey in the UK Roblox Open Beta Coming to App Lab for Meta Quest 2 & ProSound off: If TikTok allows for downloads without a watermark, would your team leverage that content across other platforms? 

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Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
📺 Watch Now: This Week In Social - July 7th2-Minute Videos

Happy Friday, Arboretum! Instagram introduces collaborative posts, enabling users to include multiple collaborators, while Twitter faces backlash over temporary tweet limits imposed by Elon Musk and much more!Don't forget to follow us for your weekly dose of social media updates.Watch Now:Read these stories:Meta launches Instagram Threads in a direct challenge to Twitter Reddit's API protest just got even more NSFW What does Twitter 'rate limit exceeded' mean for users? Multiple Instagram CollaboratorsWhat are your thoughts on Instagram's new messaging app, Threads? Do you think it will be a game-changer in fostering authentic and spontaneous conversations, or do you prefer other messaging platforms? 

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Jonathan Zuluaga
Community Manager
1 year ago
M
Frequent User
melissa.chelistFrequent User
asked in Latest Talks & Trends
Influencer Log/Tracking

Hi all! I work for a gaming company that sells table top miniatures and board games as well role playing games like Dungeons and Dragons. We’ve been working with a lot of influencers recently on Tik Tok, IG, and YouTube and are having a hard time figuring out the best way to organize all the data to track each influencer’s post performance. We are monitoring likes, comments, and views. We tried using just an Excel file and it gets messy very quickly.  Does anyone use a different platform or service they love for influencer tracking or how do you all go about tracking influencer content? 

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tiffany.torbik
Advanced User
1 year ago
kyle.skinner21
Frequent User
kyle.skinner21Frequent User
asked in Social Networks
Confirming Threads Friend Requests Despite Being Public?

For those who have made a Threads account for your brands: Have you noticed that there are friend requests that Threads requires you to confirm even though your account is public? We have a ton that seemed to have come through before we made an account, and now we have to confirm individually 🙃

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kyle.skinner21
Frequent User
1 year ago
jeff.macdonald
New User
jeff.macdonaldNew User
posted in Social Networks
How many followers should my brand have on Threads?

Since launch, I've been tracking some of the biggest brands to create a meta analysis for Threads. This chart doesn't represent all of the brands in my meta group, but it shows a few key trends:1️⃣ Most brands saw a 40-50% increase of following over the weekend2️⃣ Most brands are receiving around 7% of their current Instagram follow3️⃣ It's split 50/50 with brands creating specific content for Threads vs. reusing content from other platforms4️⃣ Brands that are using an irreverent tone of voice are performing better by engagement rate vs. brands sticking to messagingStill a lot more to learn, but I'll be sure to keep collecting data as things unfold.What would you like to know about Threads?  

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jeff.macdonald
New User
1 year ago
chris.long
chris.longSprout Team
asked in Social Networks
What do I need to know logistically for a brand name change for social handles?

Hey there! I’m curious if anyone has ever navigated the logistics of a name change for a brand on social and what advice you might have per platform. Any ideas? Thanks!

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L
Engaged User
1 year ago
K
Agency Partner
kailee.sticklerAgency Partner
asked in Latest Talks & Trends
Influencer Parternship Analytic Tracking

Hi! Does anyone have an influencer marketing platform they like using? We’re looking for a platform to track influencer partnership analytics as well as work as a discovery tool for finding new influencers. We currently use Sideqik, but they’re increasing their prices and it’s out of our client’s budget. Would love to hear other’s favorite platforms!

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tiffany.torbik
Advanced User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
📺 Watch Now: This Week In Social - June 302-Minute Video

Happy Friday, Arboretum community! Join @LauraPorcincula and I as we embark on a journey through the social media world! On this week’s episode we explore TikTok changes, Linkedin’s new algorithm and much more!Watch now: Read more about these stories:More Ways for Creators to Collaborate with Brands: TikTok Creative Challenge  LinkedIn Changed Its Algorithms — Here's How Your Posts Will Get More Attention Now TikTok is discontinuing its BeReal clone Sound off: Do you think the BeReal craze is over? We’d love to hear your thoughts!   

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Jonathan Zuluaga
Community Manager
1 year ago
C
Advanced User
caitlyn.ahernAdvanced User
posted in Social Networks
LinkedIn execs explain algorithm changes

If you’re like me and noticed shifts in LinkedIn performance recently, turns out you can blame the algorithm this time. 😅 LinkedIn execs did an interview and spoke about the algorithm changes: https://www.entrepreneur.com/science-technology/linkedin-changed-its-algorithms-heres-how-your-posts/454728 TL;DR- share knowledge and advice in your posts

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Laura Porcincula
Community Manager
1 year ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🏳️‍🌈 🏳️‍⚧️ Celebrating Pride: Inclusivity in Social Media and Beyond

Are you ready to embrace the power of diverse voices, impactful content, and allyship in the marketing industry? Join us for an electrifying event that promises to ignite your passion for inclusivity!For folks who missed this event, here is the recording: Our Panelists:  Subscribe to this thread for all the latest updates!  

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Laura Porcincula
Community Manager
1 year ago
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