Social Trends & News

I saw a TikTok last night talking about Nostr, a “decentralized, censorship-resistant social media protocol.”It was new to me so I wondered if anyone was familiar with it! I found a CNN article from this year and Forbes from last year, it looks like it gained popularity with crypto/tech as early adopters.Do we think it’s worth looking into? Is anyone already using it?

Is anyone having issues toggling back and forth between Instagram accounts? I see that all the accounts I am running are available, but when I go to switch to another account, I am unable to switch. The only way I am able to switch is if I logout and login to the other accounts. Is anyone else having this problem? Any advice would appreciated.  Thanks, Dan

Does anyone have any experience using Reddit to build up subject matter experts in specific communities and potentially find leads? The strict rules on the platform and within subreddits make me uncertain if it would be worth the effort. 

It appears that this is no longer possible to do, and it doesn’t matter if you check the box for (Share Reel to your profile feed) in Sprout - it posts to your feed regardless.  Can anyone confirm that this is the case? If so, it’s unfortunate because I just had my first instance of needing to post a reel but not wanting it in my main feed. 

Does anyone else’s cover image for Instagram Reels not download on the mobile app, or is it just me? 

Hello!My team noticed that the Always Up-To-Date Guide for social post sizes was updated yesterday, and X and Facebook have changed drastically from the norm (at least from the last time we checked). Does anyone know what sparked this change? Is anyone using these sizes yet? The recommended size for a graphic on Facebook and X is now 1080x1350.

Screenshot of a Sprout Social graphic reads “Threads scheduling and publishing is now in Sprout”Hi SMM friends! Now that Sprout offers a Threads integration (yay!), how are we feeling about ongoing efforts for Twitter/X?When Threads was new and buzzy, we had a few clients asking about it. Ultimately, we decided to create accounts for everyone but not actively post until we had a scheduling integration.Now that we have it, I’m wondering if it’s worth evaluating underperforming Twitter/X accounts and making the transition to Threads. Has anyone mad

We’ve just joined Meta’s new ‘Threads’ and wanted to know if we will be able to moderate replies etc. through the Sprout inbox? Thanks!

Starting a conversation about Threads that is not tied into Sprouts capabilities/managing. Hey all! I’m sure most of you are on Threads by now. Excited to hear how everyone is feeling about it? The good, bad and ugly. Are you excited about the new platform? Have you started your brands account? Too early for baked strategies, but never too early to test and learn 🤓I personally jumped on right away, and am loving it. It’s a breath of fresh air compared to Twitter. Seeing all sorts topics, people trying to figure out their lane, etc. Its great. The only thing I’m not loving is how much Meta put into getting influencers and celebs on there to talk it up. I see the value to get their audiences but I was muting dozens of people who just weren’t people I cared to follow. It’s also interesting to see people with such big online video personalities not knowing how to navigate short text in an engaging way.Regarding professionally, we star

Hello! My organization is considering joining Threads in the near future but one thing we’ve seen a lot of is the data and privacy policy is a lot more abrasive than other platforms and Meta’s own FB & IG policies, collecting a lot more data. The org I work for handles a lot of donor data and financial information. Has anyone had a conversation with their team on the pros and cons of the new platform? I’m trying to find the actual policy to see if I can sift through it myself but not having great luck. Any thoughts would be appreciated!

My personal account continues to get invites from brand accounts to join their broadcast channels on Instagram. I haven’t actually joined or created any yet, but they seem like they could potentially be useful tool to get in touch with followers. So, I am asking what everyone else’s experience with this feature is.Are you a part of any with brands you follow? Have you created any for a brand you manage? What has been your experience? What is the ‘discussion’ like? How easy/ difficult is it to manage? What’s the business case? If you’re not using them, why not? I wanna know the tea!

I have a few questions for anyone running a successful advocacy program.How do you drive internal Advocacy adoption? What are your favorite metrics to measure success? How do you recognize top performers?

Hey, everyone! I am interested to learn about how your org works cross-functionally with legal. To be blunt, I’m at a startup, and legal and social live pretty far away when it comes to internal structure. There’s no true ‘legal approval process’ for posts -- usually the ‘big posts’ or if there is something in my gut where I’d like to have checked get extra eyes from legal. (Yeah, I know that comes with its own list of pros and cons, each miles long)But what does it look like for you? Is anyone similar? Or are you reading this in horror? Also, does anyone have favorite resources like courses, articles, certifications, etc. about social media and legal? Would love to hear it all, thanks! 

Hi social marketers! My name is Aubree, and I’m a Content Strategist on the Sprout team. I’m working on an article about navigating/managing social media during the 2024 US presidential election. We know the election will pose timely challenges for brand marketers, including (but not limited to): Ensuring brand messages and content stand out in flood of political posts  Determining whether your brand will get political in its own content  Finding the right influencers to partner with (on political and non-political content)   Let us know in the comments: How are you adjusting your strategy for the election? What tools are helping you fortify your brand?If you’d like to be featured in the article, let me know! I can use the quotes you provide in the comments, you can answer questions via email or we can meet for a brief 15-minute call.

Hi Everyone! Our parent company has acquired multiple brands. I’ve been tasked to look at potential brand consolidation of some brands - some will just be inactive and others will potentially occupy new roles. Has anyone experienced changing the name of the company’s LinkedIn page? If so, what happens to the existing content? Also, does this affect paid media in any way? Are there other things I need to be considering here? 

Hello all! I’ve been asked to lead a “how to” kind of presentation to employees about making their LinkedIn profiles better. The goal is to give these folks some social media confidence and build up their online presence so they can (if they desire) become mini influencers in our very niche industry. All of my expertise comes from knowing how to craft a LinkedIn profile when job searching, so I wanted to hear from the smm side of what makes a good LinkedIn influencer profile.Thoughts?

Our organization had a rep from Twitter until last year. Now that they have re-branded, we’re needing an X rep to support our business needs/social strategy. We have had an X “rep” contact us via email - does anyone know the process for X offering that support so we can confirm this person is legitimate? 

Leave it to Meta to like to keep people nice and confused! They are gradually re-branding Business Accounts or Business Manager accounts to “Business Portfolios.” This info was a bit buried on their site, so I thought I’d share here! “Meta Business Accounts, sometimes known as Business Manager accounts, are now called business portfolios. This change will appear gradually across Meta technologies.” Meta

Hi there, I spotted this ad on LinkedIn. It seems to be an organic post that’s been boosted by a company page. Have you tried this in the past? What are your thoughts? I don’t think it’s available through Campaign Manager, so I’m wondering if there’s a different feature you need access to in order to run these.Many thanks! :)