Social Networks

Discuss social media best practices and share tips about specific social networks with other digital marketers.

  • 74 Topics
  • 151 Replies

74 Topics

hilary.engel
Frequent User
hilary.engelFrequent User
asked in Social Networks

LinkedIn: Engagement and Visibility

Hello!Has anyone else experienced a sudden drop in engagements and impressions on LinkedIn as of late? I manage a company page and over the past two weeks our impressions have plummeted -- despite not doing anything differently in terms of frequency of our content.I know that the algorithm is changing more frequently now, but if that’s what caused this, we’ve really taken a hit. Along those lines, I continue to see that LinkedIn suppresses the visibility of content that includes links that would take a user away from LinkedIn. Is there any truth to this? I’ve been ignoring it as a possibility, but nearly all our content points back to our website, so I’m beginning to wonder.Thanks in advance! 

1
E
Frequent User
4 months ago
J
New User
jordandvdsn7New User
asked in Social Networks

Question about setting up new company FB account

Hey everyone! This is my first post through the Arb so hopefully I do this right :)My company is in the process of deleting our current Facebook account and starting a new one (long story.) Ideally, we would have each person with admin permissions set up an individual page for themselves using their “@upgrade” email address, and then that page would be the one with admin permissions (as opposed to giving admin permissions to each person’s everyday page that they already use frequently.) We mainly want to do this for cybersecurity reasons.Has anyone tried this method before? Did it work? Did you run into any problems with Facebook, getting flagged, or anything of that nature? We’ve gone the rounds with Facebook a few times over a few different issues and their support team has been less than helpful, so we want to avoid doing anything that could get our page compromised or restricted in any way since we’re not confident in Facebook’s ability to fix problems.

0
J
New User
4 months ago
jeff.macdonald
New User
jeff.macdonaldNew User
posted in Social Networks

Local Store FB Pages for A National Brand?

Hi everyone! I’m really curious about everyone’s POV on having individual store pages on Facebook vs. ONLY a national store page.Also, I’m curious how is everyone who has a national and local page strategy post connect all at once to the store pages?Thanks!

0
jeff.macdonald
New User
4 months ago
J
Frequent User
jujuFrequent User
asked in Social Networks

Navigating Pharma Constrictions on Meta

I am dealing with a lot of very tight restrictions, as I currently work with a lot of client in the pharmaceutical (ophthalmology, mostly) space. I just have a number of things I encounter constantly so I thought I would throw a few out there. Has anyone had success with geotargeting as specific as, for example: all countries in europe but not the UK? It would be a pretty severe consequence if it did show up in the UK; again just as a recent example.  Am I correct that I can turn off comments on an ad on Instagram, but not Facebook? Has anyone ever encountered the ability to limit sharing, as well?  How do people navigate the rejections they encounter on Facebook from ads that are more explicitly pharma? One client has mentioned getting a rep? But I’m sus.  I’m sure I have many more, but these are just immediate stressors. thanks in advance!

0
J
Frequent User
5 months ago
S
New User
simon.birkettNew User
asked in Social Networks

Mastodon

Is there a better alternative to Twitter than Mastodon i.e. with Twitter-like functionality and reach?

3
samantha.hart
Engaged User
5 months ago
jeff.macdonald
New User
jeff.macdonaldNew User
asked in Social Networks

Using TikTok Text-To-Speech for Paid Ads?

Super curious if anyone know the legalities of using Text-to-speech in paid ads on TikTok. I know in the past I wasn’t able to see Text-to-speech as an option on my brands accounts, but now it’s showing up. Just curious if anyone has ran into this or has a POV. I’m kind of in the “try it and find out” camp, but my production team is more risk adverse, haha.

1
Jonathan Zuluaga
Community Manager
5 months ago
T
Frequent User
tiffany.cookeFrequent User
asked in Social Networks

Fbclid and boosting posts

We’ve never had a problem boosting posts with external links, but recently, Facebook start automatically adding a Facebook click ID (fbclid) to the URL. I went through the steps to remove this from our Google Analytics, but it still hasn’t removed it from Facebook. Posts with the fbclid aren’t eligible to be boosted. How do I get Facebook to stop added these? What’s the workaround? 

1
T
Frequent User
5 months ago
kelli.morrell
kelli.morrellSprout Team
posted in Social Networks

Share your favorite Tiktok accounts - Government and Non-profits

Hi all! Curious to know if there are any Government (city/local) or Non-profit TikTok accounts have caught your eye lately. Looking for some aspirational accounts that may help others navigate the platform. Thank you!Kelli

3
judith.edwards
Frequent User
5 months ago
judith.edwards
Frequent User
judith.edwardsFrequent User
asked in Social Networks

Facebook group management - best practices & training

I’m looking for training for Facebook group admins. Our company has Facebook group for the people who utilize our service. The group is managed by the team that provides the service (not our social media team). Most of the admins don’t have a background in MarCom and they are looking for training and best practices for managing a Facebook group. Does anyone know of any good resources?

0
judith.edwards
Frequent User
5 months ago
katie.hogan
Frequent User
katie.hoganFrequent User
asked in Social Networks

LinkedIn Groups?

Are LinkedIn Groups still a thing? I know they exist, but does anyone use them as an active community? Are you a part of a LinkedIn group where users are having conversations? We have a few ‘official’ groups from my org and they used to be community-driven, healthy locations for conversations about specific topics. Now, all we see are promotional posts and little to no engagement by the community. We have a lot of members, and would like to get it back to what it was, but not sure LinkedIn Groups are still where that should be happening? 

0
katie.hogan
Frequent User
5 months ago
A
New User
abby.draperNew User
asked in Social Networks

Is it bad practice to create two LinkedIn accounts for one company?

Hi Everyone! We use a hiring management system called Clear Company and I guess it requires a LinkedIn profile to set up. We have a LinkedIn profile for our National Office and that is connected to the job site for our jobs. However, HR wants to create a new Clear Company account to list jobs for all of the churches that are part of our denomination for them to list their open positions. This will require us to create a separate LinkedIn profile for church job postings. Is this bad practice or a bad idea? I know it’s illegal to have two LinkedIn profiles for an individual, but don’t know about a company.Thank you!

2
hilary.engel
Frequent User
6 months ago
J
Frequent User
josh.hedrickFrequent User
posted in Social Networks

Twitter Verified Org Program: value/risk of new $1,000-per-month subscription service

Wondering if there’s any case to be made justifying the $1K/month (+affiliate account add-ons) price point for Elon’s new brand subscription service? Weighing the financial and potential reputation costs vs any early-mover advantage from signing up Day 1, I’m just not seeing it right now for us. At best, a wait-and-see situation to watch how this plays out in the early goings. Does anyone feel differently? Have you already signed up or planning to within the next week as “legacy” Blue Checks are reportedly (but empirically it’s anyone guess) set for removal as early as next week? 

0
J
Frequent User
6 months ago
M
meagan.brownSprout Team
asked in Social Networks

Locked Out of Instagram

Hi everyone! Does anyone have tips for being locked out of an Instagram account due to not receiving the access code to login? They have their password and are able to request a code, but then it never comes through.They’ve tried deleting + re-downloading their app, attempted logging in on a desktop computer, and have tried to get in touch with Meta but don’t have a POC there. She confirmed it’s her phone number, and is getting the code when she tested her personal IG account, so it’s not an issue with her phone.Any insight or tips would be greatly appreciated! 

1
Jonathan Zuluaga
Community Manager
6 months ago
kayla.eggenberg
Frequent User
kayla.eggenbergFrequent User
asked in Social Networks

People who are using Twitter Blue for their company: How are you paying?

Hey yall!I’m wondering who here is using Twitter Blue for their company accounts -- My company wants to test it out. I have an iPhone, so I’m trying to find a way around their model of automatic subscription going to my personal Apple ID -- has anyone been able to use a company card for this recurring subscription?TIA!- Kayla

2
LauraPorcincula
Community Manager
9 months ago
kelsey.martin
kelsey.martinSprout Team
posted in Social Networks

Twitter controversy has been top of conversations, but what in the world has happened to Snapchat's relevancy?

Hi Agencies! I was having an awesome conversation with my friends at cannonball and we were chatting about the total change in conversations and requests from clients around Snapchat. Remember when we would get requests for geo-filters and AR filters left and right?Snapchat has always been challenging to tackle from a community management standpoint, but many of you have overcome those similar barriers in your TikTok strategy.Curious to hear your thoughts on your current approach to Snapchat and your predictions for its future?  

0
kelsey.martin
9 months ago
B
Frequent User
becca.youngFrequent User
posted in Social Networks

Instagram Giveaway Help

Hi friends!! We’re running a giveaway on our Insta where followers just need to tag a friend in the comments. Anyone have suggestions for how to aggregate all the comments into a list so we can pick a winner? I’ve seen a few websites online, but thought I’d ask this community as well.Thanks!

1
Jonathan Zuluaga
Community Manager
9 months ago
LauraPorcincula
Community Manager
LauraPorcinculaCommunity Manager
published in Social Networks

Tumblr is back. What does that mean for you?Blog

With all of the renewed interested in Tumblr, marketers might be considering the platform for their social strategy. But before brands can decide if Tumblr is right for them, they need to understand the nuances of the platform.Read more here and let us know what you think in the thread. Source: https://sproutsocial.com/insights/tumblr-marketing/

121
Jonathan Zuluaga
Community Manager
10 months ago
S
Frequent User
social.umicoreFrequent User
asked in Social Networks

Should a brand have separate regional channels?

We are currently investigating if we should allow separate channels to our main group account. We are worried about brand confusion and dividing our followers but also having less people look at the main channel. There is not much info out there…  some brands do it others don’t so I thought this community might have some interesting insights or opinions :) 

2
lisa.rodrigo
Advanced User
11 months ago
R
Frequent User
rebecca.mcneillFrequent User
asked in Social Networks

B2B LinkedIn Follower Growth Rate

What’s a “normal” LinkedIn follower growth rate for a B2B page? 

2
A
Engaged User
11 months ago
C
Frequent User
charo.nagafuchiFrequent User
posted in Social Networks

Facebook Pages Missing 'Stores' Tab

Hello everyone! I was on Facebook.com reviewing content when I realized my pages are missing the Stores tab! I manage three brands with over 260 locations -- all brand and location pages are missing the Stores tab. I immediately went into my settings to see if I had accidentally turned it off, but the Stores did not appear as an option in the template we are using. I reviewed different templates (Business, Shopping) to see if it was a template issue, but no template Facebook offered had the Stores tab.My coworker discovered other major brands like McDonalds are also missing the Stores tab. I tried looking through Meta’s platform, social media outlets like Social Media Today, and general news outlets to see if there was some type of explanation, but found nothing!Is anyone else experiencing this issue? Does anyone have any clue as to why this is happening, when this will be fixed, and where we can keep track of this issue on Meta’s platform?  Thanks!

0
C
Frequent User
11 months ago
emily.haworth
Engaged User
emily.haworthEngaged User
posted in Social Networks

New article format on Twitter?

A question and a comment -- has anyone else seen this format on Twitter desktop for news articles? So far, I’ve only noticed it with a few New York Times articles. It really emphasizes the image, and I think it looks cool! If anyone knows more about this, or has seen any news about a larger rollout, please let me know. :)

2
lisa.rodrigo
Advanced User
1 year ago
LauraPorcincula
Community Manager
LauraPorcinculaCommunity Manager
published in Social Networks

14 TikTok tools to amplify your social video strategyBlog

Yesterday our team shared this new blog article on 14 TikTok tools to amplify your social video strategy. I found it very insightful and wanted to share. There were a few resources I didn’t know about, but my biggest takeaway is the Ads Library which consists of the top ads on TikTok over the last 7 or 30 days.Let me know what you learned below.

470
LauraPorcincula
Community Manager
1 year ago
V
Vero TorrucoSprout Team
published in Social Networks

This Thursday: How to Explain the Business Value of TikTok to Your Boss

Hi all! Wanted to share an upcoming TikTok webinar happening this Thursday at 1 pm CT - How to Explain to Business Value of TikTok to Your Boss.This will be a short and sweet, 30 minute webinar all about the value of TikTok for brands, an overview of the average TikTok user, as well as top marketing tips for brands to build authentic connections on the platform. We hope to see you there!!

251
Jonathan Zuluaga
Community Manager
1 year ago
karina.sibata
Frequent User
karina.sibataFrequent User
asked in Social Networks

Random spikes in LinkedIn followers?

I manage 5 LinkedIn pages and all follower charts every month look like this and I have no idea why. I checked on LinkedIn and all the growth is organic, not sponsored. So why is it fluctuating so much? Has anyone else come across this? At first, I thought it was because of a particular post, but some of the days we get the biggest spike we don’t have any posts going out. 

0
karina.sibata
Frequent User
1 year ago
K
Frequent User
kobee.stalderFrequent User
posted in Social Networks

Instagram Tests Moving Every Video to Reels

Happy Tuesday all! I was wondering everyone’s thoughts on the recent news about Instagram rolling out tests for replacing all videos with Reels?Will this impact the video content you want/have scheduled to push out on the platform? Will adjusting your video content from horizontal to vertical present challenges, especially if your content is produced by a media/video department?  If the change becomes a permanent fixture of Instagram, how will Sprout adapt to the changes? Will publishing all videos to “Reels” solely become an on-platform operation? It wasn’t stated in any of the articles, but how will videos already on the platform be converted into Reels, or will they simply grandfather in that content?Anyway, I’m appreciative of any and all insights this community has to offer on this topic. It would be an interesting change for sure.

3
LauraPorcincula
Community Manager
1 year ago
The Arboretum Terms of UseCookie settings