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Social Networks

Discuss social media best practices and share tips about specific social networks with other digital marketers.

  • 154 Topics
  • 562 Replies
154 Topics
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Frequent User
Elida S.Frequent User
posted in Social Networks
Limiting business social channels next year? Which ones are you discontinuing?

I keep reading that the trend will be that companies will hyperfocus their channels and not be “everywhere”. My hunch is that the easy one to discontinue is Twitter/X, but will you stop others? Have you left already?How has your experience been @sarah.root after leaving (posted on @sara.costello’s feed about X)? Has it improved your brand’s efforts, after losing potential exposure?

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E
Frequent User
3 months ago
kelly.bean
Frequent User
kelly.beanFrequent User
asked in Social Networks
LinkedIn Live Advice

Hi everyone,  I’m looking to run my very first LinkedIn Live for the business I work for, and would love to hear from this community on best practice or any learnings from running LinkedIn Lives?  Thanks!Kelly 

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C
Engaged User
3 months ago
M
Frequent User
Mary Ellen ShoupFrequent User
asked in Social Networks
How do you handle excessive troll behavior?

Hello! I’m curious how your different organizations deal with trolls and hostile comments, specifically on X where the environment has become more volatile. I’m referring less to the one-off negative comment that we’ve just ignored and not engaged with and more to the pile-on behavior of dozens of accounts. We had a situation recently where one of our posts (which we’ve shared before) got picked up and retweeted by an account that caused a slew of 100+ negative comments, retweets, and just general misinformation. We typically don’t engage with these accounts and very rarely do we block accounts because of how it might reflect on us as an organization to silence comments or limit access to our account (and not to mention ignite more hostility). But this recent example of troll behavior has us rethinking our approach and if it’s worth exploring more proactive strategies to limit the toxicity and prevent future troll behavior directed at our account.Has anyone had similar experiences of t

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A
Frequent User
3 months ago
L
Frequent User
lisa.barnettFrequent User
asked in Social Networks
Help with Facebook Verification

Hello can someone help to get my Facebook Page verified?We have tried 3 times but have been rejected without any reason. We've had a number of fake accounts set up in our name so we want to get verified asap as our customers are being asked to share their personal details.The issue I think is that we were set up by the UK government and do not have any articles of incorporation, only the Order and Rules that were issued in the Pensions Act 2008, which we have supplied. Any thoughts how we can get verified?And we don’t have a FB Account Manager as we don’t advertise enough.ThanksLisa

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L
Frequent User
3 months ago
T
Engaged User
tiffany.cookeEngaged User
posted in Social Networks
Instagram forcing portrait photos

Hello! Just checked my Instagram DMs for the umpteenth time today to discover that our grid suddenly no longer features squares and that all photos have been converted to portrait size. Has anyone else experienced this yet, or could I just be in testing? I feel like I would’ve seen that this change was coming…

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tcsandoval
New User
4 months ago
vshankar
New User
vshankarNew User
posted in Social Networks
Which Social Media channel according to you is popular among life sciences/biotech/pharma audiences, esp. VCs? (Please comment references)

In a presentation today, I heard an opinion that Twitter/X remains popular among life science/biotech/pharma news consumption/discussion (esp. VCs focus on X!). I'm curious to know what the hive here thinks!

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vshankar
New User
4 months ago
A
Frequent User
ashley.casarellaFrequent User
asked in Social Networks
Anyone Managing Nextdoor for clients?

Hi Everyone!  Is anyone managing Nextdoor for clients?  We have a client who’s locations get discussed a lot on the platform - so much so that we may need to start engaging there.  Would love to get feedback on any experiences when it comes to management, monitoring, etc. 

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Tyler Wardrop
New User
4 months ago
J
New User
jisellewongNew User
asked in Social Networks
LinkedIn photos

I thought this feature would have been long gone on LinkedIn, but I guess it’s here to stay. Has anyone seem their numbers go down on LinkedIn since LinkedIn has made a photo linked to a URL super small? What other LinkedIn features are you using instead to keep engagements up? I’m considering some content to LinkedIn Newsletters. 

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D
Frequent User
4 months ago
reid.zura
Frequent User
reid.zuraFrequent User
asked in Social Networks
A huge increase in spam on Facebook and X - any tips on how to reduce?

Okay, I hope I don’t sound crazy and this is a good place, but, over the past few weeks, I have noticed a lot of extra spam coming into the social media channels for my company. It’s mostly in two forms. On Facebook: I either get something in Messenger or a wall post from an account posing to be some sort of Meta authority figure claiming the page will be permanently deleted for violating some sort of guidelines and I can request a review by clicking their sketchy link (Obviously I know it is a scam) Here is an example:    On X: I get MULTIPLE tags for these spamming crypto bots somehow. They don’t seem to end and come in a lot. They’re also tagged with a bunch of other random accounts, so I’m simply not sure how my company’s account is picked. Here is what those look like: Now obviously, social media has and always will have scammers and spam. I have a decent radar and digital literacy to know where not to click and what to ignore, but it seems like these have gotten worse -- sometime

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G
New User
4 months ago
M
Frequent User
megan.smithFrequent User
asked in Social Networks
Facebook company page or store location page

Hi, we have a main Facebook company page with 12 store location pages underneath for the brands. But we need to set up another page and I’m not sure whether to do is as it’s own company page or a store location page? Does anyone have any thoughts for which one is the best approach?

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M
Frequent User
4 months ago
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Frequent User
rebecca.spearsFrequent User
asked in Social Networks
Having trouble connecting Instagram account in account center

One of my employees is having trouble getting logged in to one of our Instagram pages. She keeps getting this error message:   She can not find it in the Account Center. Any advice? 

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R
Frequent User
4 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
posted in Social Networks
Discussion: TikTok Editing Features

Happy Monday Everyone! Just curious, what is your favorite editing feature on TikTok and why?

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H
New User
4 months ago
E
Frequent User
emily.harrisFrequent User
asked in Social Networks
Instagram 2024 Algorithm

Instagram recently made changes to the algorithm. The one that we’re curious about is asking for engagement and downgrading reach. Does anyone know if you get downgraded for just “Comment below”, or will questions like “What is your favorite book?” or “What are you reading today?” also downgrade reach?

210
E
Frequent User
5 months ago
B
Frequent User
boe.fordFrequent User
asked in Social Networks
Instagram Business Account Login Issues

Hi All!Looking for some help / guidance- Currently our agency manages 300+ client Instagram accounts. A crucial part of our business is posting Stories and Reels on a regular basis. However, the biggest hurdles we’re facing is trying to login to multiple IG accounts daily. The same person can't always log in to every single client account to post, plus when a new client onboards we need to login. We have always run into issues but have been able to navigate the issues. Recently, a large number of us have been blocked when trying to login to accounts we have logged into before / when we get new accounts. I'm hoping someone here has experience managing a large number of social media accounts, particularly on Instagram to see how you’ve been combatting the login issues. Any info is appreciated! :) 

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B
Frequent User
5 months ago
M
New User
michelle.polandNew User
asked in Social Networks
Linkedin For Parent Companies

Hi All -  I have a client who is wondering what the best practices are for having/using a parent company LinkedIn when the bigger brand is part of the parent company. Does any one have any strategy resources on something like this? Which should be prioritized, are there structural recommendations to be made (should employees be employees the parent company or the bigger brand page?)  Thank you! 

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raven.gill
Agency Partner
5 months ago
raven.gill
Agency Partner
raven.gillAgency Partner
asked in Social Networks
Donor Posts on LinkedIn?

Good Morning, My agency just took on a non-profit client. I’ve been asked in donation request posts perform well on LinkedIn. This is my first time doing full service for a non-profit so I don’t have any personal experience to answer this question. I’m also not finding much feedback on this online from reliable sources. Therefore, for my peers in the non-profit industry. Have you ever made donation requests on LinkedIn and what were your results. My thought process would be to design a corporate sponsorship program with them and create a landing page with the different tiers. Then post about about this program on LinkedIn. But I don’t think posting a “Donate Today” post would perform well. I could be mistaken though. 

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raven.gill
Agency Partner
5 months ago
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New User
jordandvdsn7New User
asked in Social Networks
Question about setting up new company FB account

Hey everyone! This is my first post through the Arb so hopefully I do this right :)My company is in the process of deleting our current Facebook account and starting a new one (long story.) Ideally, we would have each person with admin permissions set up an individual page for themselves using their “@upgrade” email address, and then that page would be the one with admin permissions (as opposed to giving admin permissions to each person’s everyday page that they already use frequently.) We mainly want to do this for cybersecurity reasons.Has anyone tried this method before? Did it work? Did you run into any problems with Facebook, getting flagged, or anything of that nature? We’ve gone the rounds with Facebook a few times over a few different issues and their support team has been less than helpful, so we want to avoid doing anything that could get our page compromised or restricted in any way since we’re not confident in Facebook’s ability to fix problems.

598
S
Advanced User
5 months ago
Anna Laura McGranahan
Agency Partner
Anna Laura McGranahanAgency Partner
asked in Social Networks
Agency/Freelancers: Do You Have Two LinkedIn Accounts?

Hi agency & freelancer folks, curious if anyone has multiple accounts to help manage LinkedIn. I’m finding that all of my client-related notifications are going to my personal email instead of my company email. I was hoping setting up a LinkedIn Business Manager for my agency would help solve this, but it unfortunately has not. If you manage multiple clients, how do you handle LinkedIn accounts?

633
S
Advanced User
5 months ago
corrine.dorrian
Engaged User
corrine.dorrianEngaged User
asked in Social Networks
Messaging Users from Business Page

Hi all, I just ran a giveaway contest on one of the business pages I manage but I can't message any of the participants. There was one only person who I could send a message to from the business page. What am I doing wrong? Thanks for your help!

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S
Advanced User
5 months ago
A
Frequent User
Annie DohertyFrequent User
asked in Social Networks
Meta Pixel Sharing

Our company was split into 2 different companies due to a recent acquisition. These are now company X and company Y. Both companies want to keep the meta pixel once created for the website, but now each company will have their own new and individual website and want to keep/use the same pixel. Now knowing the pixel has to remain on the business page it originated on and cannot move, what are the options here? Can company X give access to the pixel to Company Y and how will that effect data, etc? 

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Gayatri Shukla
Community Manager
6 months ago
katie.murphy
Frequent User
katie.murphyFrequent User
posted in Social Networks
LinkedIn Link Previews changing

After months of beta testing, it seems LinkedIn is moving towards thumbnailing link previews. See this recent article from Social Media Today: https://www.socialmediatoday.com/news/linkedin-updates-link-previews-organic-posts-smaller-images/717571/Wanted to start a conversation to see what others are doing - how they plan to adjust their strategies etc. on LinkedIn. As an organic social media manager, this is a bummer as now it seems we can’t use link previews and could draw bogus clicks (like Twitter/X!) Any insights are appreciated!

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Anna Laura McGranahan
Agency Partner
6 months ago
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New User
chris.cutillarNew User
asked in Social Networks
Is your Facebook pen graphs failing to pull correct thumbnail to page when published?

Is anyone else having trouble with Facebook pulling incorrect images when scheduling and sending content on to their timelines? Every time we try to post a link, without editing Title and Description of the Attached Link, and it pulls up the default thumbnail of our website and not the specified thumbnail that is associated with that page. It’s only when we change the Title and Description of the Attached Link is when it pulls in the image correctly. This has been happening since Mid-April of this year.

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Anna Laura McGranahan
Agency Partner
6 months ago
hilary.engel
Engaged User
hilary.engelEngaged User
asked in Social Networks
LinkedIn: Engagement and Visibility

Hello!Has anyone else experienced a sudden drop in engagements and impressions on LinkedIn as of late? I manage a company page and over the past two weeks our impressions have plummeted -- despite not doing anything differently in terms of frequency of our content.I know that the algorithm is changing more frequently now, but if that’s what caused this, we’ve really taken a hit. Along those lines, I continue to see that LinkedIn suppresses the visibility of content that includes links that would take a user away from LinkedIn. Is there any truth to this? I’ve been ignoring it as a possibility, but nearly all our content points back to our website, so I’m beginning to wonder.Thanks in advance! 

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J
New User
6 months ago
E
Frequent User
Emily HarperFrequent User
asked in Social Networks
HELP! - Client business IG account disabled

Hi there! Any help appreciated! I have a client that is a division of a global, well-known brand and our Instagram account has been disabled. Account of events:Updated profile image to new brand standard Monday afternoon Monday evening, I received a notification from Sprout that our IG profile had been disconnected. Went to reconnect in Sprout and was unable to.  Went to the account’s IG profile on my phone and saw that it was suspended. I filled out the form to verify out account information (username, email, password, phone number attached to the account)  Received a notification that our account had been reviewed and that it was now suspended due to violating IG’s community guidelines (photo attached of the reasons they gave me) Instagram did not give me another option to appeal this.  I read countless blogs/articles that night and clicked every link that I thought would be helpful and every form I tried to fill out it said “the username you’re inquiring about does not exist.” and w

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A
Frequent User
6 months ago
S
stephanie.clarkSprout Team
asked in Social Networks
Question from #TeamSprout: Best practice for connecting Instagram Business profiles without a Facebook page

Hi Arboretum Community!My name is Stephanie and I’m coming to you from Sprout’s Agency team. 👋🏻 I’m reaching out to the brain trust on behalf of one of my customers, who has a new Instagram profile to connect to Sprout that doesn’t have its own dedicated Facebook page (this Instagram profile is a division of the company and separate from the company’s main Instagram profile/Facebook page, so it sounds like there is some hesitancy to launch a new individual page).Knowing Facebook no longer supports “unlisting” Pages, is there a workaround for connecting the Instagram profile as a business to Sprout without having a public-facing Facebook Page? For example, has anyone created a Facebook page but unlisted it, per this article? Thanks in advance for any/all inputs!

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M
Advanced User
6 months ago
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