Career Talk & Job Board
Need to find a job, post one, or chat about social media careers? Visit The Arboretum for ultimate job searching, networking and career advice platform.
I remember the first time I attempted a social media contest early on in my career… It was humbling to say the least. I had so much excitement going in and I thought SURELY this would work wonders and boost engagement. But to my surprise, there was no participation whatsoever - a big fat zero! In hindsight, with more experience now, I understand why it didn't take off. It was a small local brand, and I naively relied on just one or maybe two Instagram posts for promotion. Social media contests are a whole different ballgame; they require careful planning, intention, and most importantly, value. I'm grateful for the insights I've gained along the way, which now help me guide my clients when they approach me with that all-too-familiar excitement about running a contest. Has anyone else had a humbling experience with a social media contest?
I am approaching the end of my 2nd year in my current role as a SMM. I’m excited to share that for the 2nd consecutive year, I successfully grew impressions, engagements, and our audience across our 5 brand’s 13 accounts!To date in 2023 (vs. 2022):Impressions: Up 7.6%Engagements: 16.3%Engagement Rate: Up 8.1%Net New Audience: Up 18.5%Beginning to use a social media management tool was one of my first priorities when I started, and I’ve been very happy with decision to go with SproutSocial. They make tracking these types of accomplishments very easy!What are some of your accomplishments this year?
A standout moment for me in my social media journey was when I realized that in order to build credibility and authenticity as a brand, you have to be a responsive brand! When I signed on to a previous role in 2019, I noticed my predecessor was very reactive with social media, and they only engaged with customers when someone left a negative comment or question. Our content had low engagement, and the engagement we received was solely negative. When I started, I created a new SM strategy that included a level of expectation with responsiveness - a simple “thanks for sharing!” or even a cheeky emoji in response to someone can go a long way. Once we started engaging with our audience when the comments were neutral and positive in addition to the negative, we saw so much more engagement (and even had UGC rolling in regularly!) It added a whole new pillar of content that essentially created itself!
Throughout my social media career (close to a decade), it’s always been me + a manager in a marketing communications role that’s been willing to listen. Sometimes, they’re there as a requirement and don’t really care about the impact of social.This year’s standout moment was finally getting an intern and being able to manage and, more importantly, see their growth and curiosity formulate. It puts things in perspective if you’ve been wondering if “am I right for this role?” and also gives small teams/solo team the opportunity to flex in other areas instead of spinning their wheels. If you’re in this situation, always push for the ask since it can give you time to focus on the most important areas while also testing your abilities as a people manager.
I took on the social media role kind of unexpectedly when I started in my current role two years ago. I’ve really had to learn a lot quickly. As part of my role, I manage an ambassador program with 90+ brand ambassadors and 50+ active Facebook pages. I’m happy to report that across all our active pages, our engagement increased by more than 200% and impressions increased by 130% from last year. Makes me proud of my hard work and excited to see what can be achieved next year!
One of the biggest lessons I’m continuing to learn in my career is the ability to pivot/be flexible. I naturally have a tendency to be fairly rigid when it comes to accomplishing tasks. If I made a list of tasks that need to be accomplished, in an ideal world, I’d live in a bubble and could just quietly do my tasks in order. But...I chose to work in a very fast paced industry, and it’s taught me the absolute necessity of being flexible! In my current role, this looks like not being married to the social calendar I’ve created. I’m learning to use the calendar as more of a guidepost than a contract.
I recently joined my Communications team back in May of 2023 and have been immersed in the social media world even more than ever before. I had to do a total overhaul of the platforms to get them up to snuff and engaging our audience. Our recent success was partnering with our Development team for end of year fundraising. They wanted to do a philanthropy initiative highlighting the effects that private support has on our mission. Their initial suggest, highlight over one week in November. My rebuttle: Why limit it to one week when philanthropy has such a huge impact on everyone far beyond that. We therefore created #ImpactMonth and highlighted the hundreds of ways private support works towards our mission throughout the entire month of November and it was a raving success! Engaging more than 80% of our audience and being in the top two campaigns the company has ever done on social! What other tricks have you found on social that changed the way you highlight impact on your organizati
I had a very important moment, because a client was very difficult, but one day, thanks to the social listening module, i catcah a very important thing that didn’t develop as a social media crisis, we stopped it and it was very thankful! Today, this client not only extend their contract, but are giving us a lot whole new pair of countries because we can resolve a lot of things!My boss was very happy with that action.
Earlier this year, I was drowning in work but I loved what I was doing. A new role at my company opened up, and I saw it as my dream role, but didn’t think it was meant for me at this time. I thought “that’s the job I’ll have in five years.” When I told my supervisor at the time that X person was leaving their role, he asked “so you’re going to apply for it, right?” I was taken aback by his response, I genuinely hadn’t even thought about applying. I was under-qualified, in my head, and was in my current role for less than a year. He gave me a pep talk, telling me you never know when your dream role will open up again. What’s the worst that could happen, I don’t get an interview? That night I fixed up my resume, after he also scolded me for not always having an up-to-date resume (spoiler: it’s not up to date now, either!) Long story short, a few months later I was leaving my first role at the company for my NEW role at the company! I’ve been in this job for 8 months now and it’s the be
I am pretty fresh in my career in social media, with just under two years of experience in the field so far. One of the things that I learned right away in a social media role is to find inspiration through other pages’ social media accounts. I of course look to similar and larger competitors to evaluate what types of content they are posting and how they are sharing it in an interesting and creative format. But, I also found that I can even find lots of inspiration from other companies in completely different industries. Each company shares their brand in a unique way via social media, and just by spending the time to see what’s out there you can find all sorts of inspiration!
Don't miss out on this unique opportunity on Thursday, November 16th at 12pm CT to join your peers in the retail industry and discuss the latest industry trends, share ideas, and work together to overcome any challenges before the busy season kicks in. This group will be hosted for the first time ever by one of our own Arboretum members and your peer from the Retail industry, @tiffany.torbik! Register Now: For everyone who has already registered, please fill out this intake form by Wednesday November 15th to better inform our conversation!@Scott.Jedrzejczyk @catheren.andrade @jpichardo @Songbirdnj @ben.marcus @JoshPhilz @junior state.of america @ali.ocampo @philz.coffee @Adam Morse @chris.anderson @chasity.rodriguez @AO Brunch @briel.young We are looking forward to seeing you there!
Retail Industry Peer Group - Recap!Peer Groups
Thank you so much to those who attended our Retail Industry Peer Groupemail@example.com @lexa.krajewski @joe.seta @tiffany.torbik and @ben.marcus please continue to collaborate with each other when you need assistance!For those who weren’t able to attend, here are some of the things we discussed. Let us know if you have any thoughts or questions about the topics below:ChatGPT and AI, how are folks feeling about it? How to respond to folks who think your social channels are using AI for content? What are some best practices for keeping inbox responses firstname.lastname@example.org @megan.molique @chris.nichols @phyllis.francis @kelseywbohl, we hope to see you next time! Let us know your thoughts on these questions in the thread.
Hello! The Association of Zoos and Aquariums (AZA) is currently hiring a Digital Media Coordinator. More information is below. Please feel free to reach out with questions!JOB DESCRIPTION: The Digital Media Coordinator raises awareness and inspires support for AZA and AZA-accredited aquariums and zoos in their work in species conservation, education, animal wellbeing, and other priority areas. Under general supervision, the coordinator will develop content and implement strategies using social media and the association’s website. This position works closely with members of all AZA departments and interfaces with AZA members and outside consultants and vendors.LOCATION: Silver Spring, Maryland (Hybrid - 2 days in the office, up to 3 remote)COMPANY: Association of Zoos and AquariumsJOB TITLE: Digital Media CoordinatorHIRING MANAGER: Betsy Hildebrandt // email@example.comLINK TO FULL JOB DESCRIPTION: https://www.aza.org/jobs?job=39680
Arboretum Industry Peer Groups are a great opportunity to make invaluable connections, gain expert insights, and accelerate your career!As a peer group host, you'll be moderating industry specific social marketing meetups by guiding the conversation, driving attendee engagement with insightful questions, and cultivating an active community of like-minded professionals. You'll not only assist your peers in finding answers to their burning questions, but you'll also guide folks in sharing best practices that will enhance their career to new heights.Our peer groups aren't just about knowledge-sharing; they're about building lasting relationships and expanding your network in the ever-evolving world of social. Don’t miss out on this opportunity to build your personal brand and become a thought leader in your industry!Please fill out this short form to be considered as a host for an Industry Peer Group in The Arboretum!
The Healthcare Industry Peer Group starts in 10 minutes! Looking forward to seeing you there.As a reminder these sessions are not recorded so please attend the live session. I’ll share a recap of our conversation in the thread below, feel free to engage with each other and meet folks who also work in Healthcare.
Hello to all of my favorite Hospitality Industry Social Professionals!Tomorrow Sept 14th, I’ll be hosting an industry peer group where you can all get together and collaborate on current trends, successes, and struggles. Register here: This is a great opportunity for networking with your peers and learning from others who experience a similar day to day.If you have anything you’d like to bring up with the group tomorrow, please thread below!I’m looking forward to see you soon @levi.kalb @Emm at Brew @colby.kingston @gina.spin @ksquinn @eryn.locks @kayla.stephens @abbie.judge @zoe.boyd @jessica.mcdonald @NellieD @karahosmer @mary @nickgilham @allie.gritt @emily.harris @brooklyn.duren @sam.chaney @barbara.estrada There was an incorrect link in the Healthcare Peer Group registration which incorrectly brought folks to this event registration. If you’re in Healthcare, the peer group is on Sept 28th and you can register here. Thank you!
Hello! Atlassian is looking for two new Community Strategist to help grow and activate more champions of our Agile & DevOps and ITSM products and the Atlassian brand. Community Strategist, Agile & DevOpsCommunity Strategist, IT Service ManagementI am not the hiring manager, but do report to them. Also, Atlassian is a fully remote company! Feel free to reach out if you have any questions, thanks!
Calling all Non-Profit industry folks, today is our industry peer group session. I’m excited to meet you all and I’m looking forward to the conversations. If you haven’t filled out the intake form yet, please do it now so I can better lead our conversation! See you there. @michelle.paul @martina.wissa @Jennysi @ajanigro @kaylie.parr @suzy.tam @keesa.mckoy @COOP Careers @rbrandt @Austin Z @susan.walsh @niki.cruz @auhughes @fiona.hannigan @judith.edwards @stephanie.ehmke @lobna.abdllatif @kate.meyers emery @robyn.burke @lisagonzo @brittany.javor @lisa.rodrigo @ryanalmusawi @abigaillee @alex.fleming @lsvdesign @carolyn.macleod @leefrostwrites @amanda.melton @brandon_xx @michael.coccagnia @kenzie.ruiz @mariah.berry @daniel.pritchard @Emily @rebecca.field @sydney.slifka @stephanie.roloff @briermae.ossont @LauraPorcincula @Jonathan Zuluaga @Andy Hawkins
Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers
Bob Wolfley has worn many hats: Content creator. Social media manager. Brand manager. Senior director of campaign strategy. Director of social and partnerships. Unicorn.His interest and talents in social emerged early. Wolfley points to the nostalgic days of internet angst for many: MySpace. Writing emo poetry on MySpace notes revealed a passion for creative writing. His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta.In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn, an Instagram account documenting his journeys—but in a unicorn mask. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies. But he’ll always be a unicorn at heart, whether he’s posting or not.Read more of my article, here.
Hey folks,I’m excited to host our Government Industry peer group tomorrow! If you haven’t had a chance to fill out the intake form, please do so now. I’d love to have some themes for our conversation.Intake form link:https://forms.gle/3aRnzYmVCUmY4jLRARegister for the event: See you firstname.lastname@example.org @ocipublicaffairs @delaney.janosek @cjgutierrez @kyleigh.wegener @DanielleKing @kate.graham @lisa.chism @bree.humphrey @elizabeth.pugh @Blu Gilliand @mary.vs @kaylie.parr @dvehar @cindy.solis @erica.shekell @kwaltrip @Maki @vanessa.enriquez @caitlin.croswell @mary.mcguire @jennifer.nesossis @laura.madden
About The Land Trust for TennesseeThe Land Trust for Tennessee (“LTTN”) is a statewide, accredited non-profit land conservation organization with offices in Nashville and Chattanooga. Since 1999, LTTN has protected nearly 135,000 acres through 435 conservation projects across Tennessee. LTTN is recognized for meeting the highest industry standards for excellence and conservation permanence by the Land Trust Accreditation Commission and received the 2020 National Land Trust Excellence Award from the Land Trust Alliance. The Opportunity The Marketing & Communications Manager leads LTTN’s overall communications and marketing strategy and is responsible for messaging and brand reputation for the organization. This role will work collaboratively with colleagues, leadership, LTTN’s Board of Directors, and external partners to develop and implement a plan to build strategic awareness of LTTN’s programs and statewide impact. The Marketing & Communications Manager’s goal is to become we
We are building a new brand and taking big swings in digital marketing. This role will manage our digital signage program + the day-to-day operations and growth of our Employee Advocacy Program. Learn more and APPLY HERE!
Create an Account
Current Sprout Customer or have an account already?
Login for community access.
Social LoginLogin with your Sprout Social credentials
Log in to the Arboretum
Don't have an Arboretum login?
Create an account for community access.
Social LoginLogin with your Sprout Social credentials
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.