Coffee Talk

If you missed ​@Jenny Fowler’s webinar yesterday, here’s your chance to dive in.As MIT’s Director of Social Media Strategy, Jenny offered practical advice and strategic guidance tailored for higher ed marketers.🎥 Watch now:Chime in below — what’s one tactic you’re excited to try?

Hey everyone! Welcome to The Arboretum—so excited to have you join us!Let's kick things off and get to know one another! Feel free to answer any of the below and share a bit about yourself. 🌟 Introduce Yourself: Tell us your name, your role, and what got you passionate about social media.💻 Favorite Platform: Which social media platform do you find most captivating and why?🚀 Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect?💡 Expert Advice: What’s your top tip for crafting killer social media content?🔮 Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it?🧠 Learning Objectives: What are your goals for learning and achieving within our community?

Hey everyone! Welcome to The Arboretum—so excited to have you join us!Let's kick things off and get to know one another! Feel free to answer any of the below  for a chance to win some cool Arboretum swag! 🌟 Introduce Yourself: Tell us your name, your role, and what got you passionate about social media.💻 Favorite Platform: Which social media platform do you find most captivating and why?🚀 Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect?💡 Expert Advice: What’s your top tip for crafting killer social media content?🔮 Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it?🧠 Learning Objectives: What are your goals for learning and achieving within our communi

Meet Brendan McLaughlin!This month’s Member Spotlight features ​@brendan.mcl, a creative leader and digital strategist with more than ten years of experience helping businesses grow through the power of social media. Brendan believes digital marketing is about more than metrics. It’s about building meaningful connections that support long-term success.He’s passionate about learning, innovating, and sharing knowledge with others in the field. “Being spotlighted in the Arboretum is a chance to celebrate the work I love and inspire others to keep pushing boundaries in digital strategy.”Beyond the Feed: Broadway, Art, and a Love of PerformanceBrendan’s creativity doesn’t stop at content calendars. This year, he made his Broadway debut, singing backup for Kristin Chenoweth at the Roundabout Theater Gala. That unforgettable moment b

You’ve seen the movement. You’ve felt the energy. Now’s your chance to be a part of what’s next. This space—The Arboretum—is where bold social thinkers like you turn inspiration into action. It’s where we unpack what it means to lead with social, not just manage it. And where we build the future of social for business…together.Why you’re hereWe launched this movement

Meet Makenzie Bowker!This month’s Member Spotlight features ​@makenzie.bowker, a seasoned social pro with over 13 years of experience in health care, nonprofit, and breaking news sectors. Whether she’s leading strategy or consulting behind the scenes, Makenzie has seen just about every corner of the social world.What keeps her motivated? Communities like The Arboretum. “It’s a chance to learn from others and cheer on the next generation of social leaders,” she says.Beyond the Feed: Knitting, Toddlers and a Historic HomeMakenzie’s creativity carries over into her personal life too. She’s a knitter, lives in a 130-year-old house in Atlanta, and spends her time chasing after her toddler while trying to convince her husband to adopt a third dog.Creative Spotlight: Faces of HopeOne of her recent proud moments is “Faces of Hope,” a heartf

Hey everyone! Welcome to The Arboretum—so excited to have you join us!Let's kick things off and get to know one another:🌟 Introduce Yourself: Tell us your name, your role, and what got you passionate about social media.💻 Favorite Platform: Which social media platform do you find most captivating and why?🚀 Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect?💡 Expert Advice: What’s your top tip for crafting killer social media content?🔮 Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it?🧠 Learning Objectives: What are your goals for learning and achieving within our community?Your presence here is what makes our co

Welcome to The Arboretum!We're so glad you're here and excited to help you connect, learn, and grow with our community. To get started, we’d love to hear from you! Reply to this message to introduce yourself, share your goals, or let us know what excites you most about joining us.Some ideas to get you started:1️⃣ What inspired you to become part of the Arboretum community?2️⃣ Do you have specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you looking to tackle with the support of our community?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here?As a welcome bonus, everyone who replies will be entered to win one of three cozy Arboretum giveaways, featuring an Arboretum

Dreaming about a new Sprout feature or a much needed enhancement? Let’s make it a reality.If you haven’t already checked out the Share Product Ideas Forum, this is your call to do so. Our team continuously values feedback from customers and prospect and we look to you to help us make improvements. So what’s stopping you? 

Welcome everyone, we are excited to welcome you to The Arboretum! To kick things off, we'd love to hear a bit about you. Please introduce yourself below, here are some questions for inspo.Introduce Yourself: Tell us your name, your role, and what got you passionate about social media.Favorite Platform: Which social media platform do you find most captivating and why?Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect?Expert Advice: What’s your top tip for crafting killer social media content?Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it?Learning Objectives: What are your goals for learning and achieving within our community? 

Meet Jeremy Kohm!This month’s Member Spotlight features ​@Jeremy, a Creative Development, Manager with a passion for social storytelling, visual innovation, and bringing fresh perspectives to content development. With a career shaped by learning from others, Jeremy is all about giving back to the social media community and sparking meaningful conversations. Let’s dive into his world. Beyond the Screen: Baking, Surfing & TravelWhen he’s not developing social content, you might find Jeremy baking up something delicious, traveling, or out in the water surfing. Recently, he’s been getting more into hiking, embracing the outdoors whenever possible. But one thing he definitely doesn’t love? Shopping.Creative Spotlight: The Death of a LawnOne of Jeremy’s standout projects was "The Death of a Lawn," a short-form video exploring the history of the American ya