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Advice & Best Practices

Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

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Laura PorcinculaCommunity Manager

published in Content Creation

October is Disability Employment Awareness Month

October is National Disability Employment Awareness Month (NDEAM), a month dedicated to raising awareness on how to build a more inclusive workplace for individuals with disabilities. I spent a lot of time today reading through LinkedIn, learning what others are doing to raise awareness and I highly recommend you do the same. Some of the hashtags I searched through were: #NDEAM #DisabilityInclusion #DisabilityAwareness and #InclusionAtWork. The content shared browsing these hashtags was some great quick tips on how you can take action, or share these resources with the proper teams at your company. My favorite post found today was from Alycia Anderson and included some great tips, TED Talks, a podcast recommendation, and more.Lastly, one of my favorite resources for education on creating accessible social media content is Accessible Social, a free resource from one of our community members @AlexaHeinrich. Go check out these resources and let us know what you are doing to raise awarenes

lindsay.scottFrequent User

asked in Content Creation

Service Outages: How does your brand manage the aftermath?

We are a tech company that make smart garage door openers that can be controlled with our smartphone app. Occasionally, we experience service outages that may temporarily leave people locked out of their garages if their only way in is though our app (i.e. they don’t carry keys with them, don’t have a garage door controller with them AND don’t have an entry keypad installed outside of their garage).We are looking for perspective from brands who have experience with this on how to approach the 24-48 hours following a major outage:After announcing that service is restored/issue is resolved, how long do you leave that announcement post up? Do you delete it at some point and if so, when? Do you pause all posting on the following day? How long do you wait to resume your day-to-day publishing activity? Thanks in advance for any insight you can offer here!

Jonathan ZuluagaCommunity Manager

published in Content Creation

Connect with others marketers like you! RSVP: Community Connect: 30-Minute Speed Networking.Event

Kick off Agency Month with other agency folks, just like you!Join us on Wednesday, October 5th @ 10:00am CST for a “Speed Networking” event to connect with your peers in the Agency Partner Community Hub! Plus, we have a fun round of trivia to get you prepared for Agency Month. One partner will be selected as the winner, including a prize! RSVP NOW: While this event is Agency focused, this event is open to all Community Hub members and Sprout users.

social.managerNew User

asked in Social Data

Social Media Engagement Decrease

My companies social media engagement has plummeted YoY. Any thoughts as to why?

Jonathan ZuluagaCommunity Manager

published in Social Data

RSVP: Social Listening and Engaging your audienceEvent

Join us for a conversation with @Brooke B. Sellas! Brooke will be speaking on the importance of social listening and engaging your audience to ultimately make them customers!

Jonathan ZuluagaCommunity Manager

published in Content Creation

New & Free Social Media Templates

These free social media image templates were created to help improve your social media marketing. These free templates can be used to optimize your social profiles or can be shared alongside your social media posts!Check out the newest templates from Sprout Social: https://sproutsocial.com/templates/

Jonathan ZuluagaCommunity Manager

published in Social Data

Leverage Conversations For Connection and Conversion: Recording and Q&APost-Event Recording

Hey Social listeners! Head over to coffee talk to check out the recording and Q&A!

Jonathan ZuluagaCommunity Manager

published in Content Creation

Latinx Creator Event Recording

Creators! If you missed this week’s Latinx Creators event, tune in below! Our three creators talk all about creator partnerships, costs of creators and how to build strong campaigns!

Jonathan ZuluagaCommunity Manager

published in Social Customer Care

🎥 Watch now: 3-Minute Webinar, Social Customer CareVideo

Exceed your customers’ expectations and deliver responsive, tailored experiences on their communication channel of choice: social media.

Laura PorcinculaCommunity Manager

published in Social Customer Care

Social Customer Care Bootcamp

Hello Everyone!I’m excited to announce our course Social Customer Care Bootcamp: How to Build & Measure World-Class Service on Social is now LIVE. Once you’ve completed the course, come back here and let us know what stood out to you.Please share your feedback in the survey at the end of the course, we would love to know your thoughts. Thank you!

Gayatri ShuklaCommunity Manager

published in Social Customer Care

How top brands handle social media customer service and support

“Social customer service” and “social customer care” are often used interchangeably. They aren’t the same, though.Customer service is generally a passive but responsive field. A customer comes to you with a question or issue. You respond. Simple enough, right?Customer care is about proactively meeting your customers’ needs. In terms of social customer care, that means:Having a self-service help center Educating customers about your product via social content Interacting with customers on a consistent basis (even before they make a purchase) Having answers and information on-hand before someone reaches out Offering personalized service that goes beyond automated responsesRead the full article: https://sproutsocial.com/insights/social-customer-care/

Jonathan ZuluagaCommunity Manager

published in Content Creation

📆 RSVP! Get Advice On Leveraging Conversations For Connection and ConversionEvent

Join @Brooke B. Sellas, CEO of B Squared Media, LLC and discuss how to leverage meaningful connections and social listening to connect, converse and convert your consumers.You will walk away with:Knowing how to connect with your consumers in a genuine way Understanding the value of social listening and its impact on your brand Examples of how major brands are engaging and connecting with consumers to help convert them into customers New ideas and approaches to influencer your work todayPlus, Brooke Sellas will be giving away a signed copy of her Brooke to an attendee.RSVP Now:

mike.blightSprout Team

posted in Content Creation

How to pitch a social media promotion

Hi all! I came across an article that many of you might be interested in reading! The title is How to pitch a social media promotion.I’m curious to know how much of these insights resonate for you? What is the article missing? We have awesome practitioners in this community that are certainly deserving of their next title! Would love some feedback.- Mike

kelli.morrellSprout Team

asked in Content Creation

Is there a difference in reach when you switch from IG Creator to IG Business?

Hello all! One of my customers from City Government is using Instagram Creator Accounts..mainly to have access to the music for reels. He is curious to know if anyone here has switched from a Creator Account to Business acct. If so, were there noticeable differences in engagement/reach? Is it worth the change so you can schedule and publish through Sprout?

carly.hillSprout Team

asked in Content Creation

What are your favorite social media training courses?

Hi everybody! 👋 I was wondering if anyone has any favorite online training courses for social media marketing/management/customer care etc.? I’m writing an article and I want to feature stand-out courses that can help train those who are new to social, and level up the skills of managers, too!Thank you!

jenni.perkinsNew User

posted in Content Creation

Is my brand cannibalizing itself on social?

We are a non-profit organization serving 1200 clients annually. We have approx 150 staff members. We are well-known and highly regarded in our community, although most people are not aware of the broad scope of what we offer to those with intellectual and developmental disabilities. That’s a big focus of our brand storytelling, especially through social media. Before I began as the marketing director for the agency four months ago, one of the programs that falls under the agency umbrella was given permission to start their own Facebook page. It is specific to that singular program, which annually serves about 150-200 clients. That page currently has about 800 followers, and their posts generally lack any strategic focus or meaty content - and it shows in their analytics. The agency page has well over 5k followers, as a point of comparison.I see zero benefit - and possibly even some harm - for our agency brand by having a redundant social profile for this program. People have tagged the

sara.mineoNew User

asked in Content Creation

Is Facebook Ads Dying for B2B?

Recently, out of the blue, Facebook permanently banned our main Business Page from running ads. Our ads account is still active and we can run ads from any other page, just not our main page. They stated we went against their advertising policies but told us that they couldn’t tell us what policy we broke and why. We’ve been running ads on Facebook since 2014 and have never run into this issue before. We work closely with their “Meta Experts” who regularly review our campaigns, so you’d assume they would be aware of any policy we may be breaking. We did not have any ads rejected prior to the ban. Has this happened to you? I have connected with 4 other B2B businesses that this has happened to in the last few weeks. None of them were given a reason why nor a notice or warning. Additionally, we have noticed diminishing results in our campaigns over the past 2 years. We expected it, but as we have always relied on 1st party data anyways, we didn’t think the quality of results would chan

Jonathan ZuluagaCommunity Manager

published in Content Creation

📆 RSVP NOW! Latinx Creators get real on brand partnerships and Hispanic Heritage Month.Event

We’ve teamed up with Violeta Venegas, Vanessa Sirias and Lis Wonder who are a powerhouse of Latinx creators. Their communities have a combined following of 3.4 million and a highly engaged audience. Join us and walk away knowing...How to work with creators Understanding the true cost of building creator campaigns How brands can appropriately tap into and celebrate Hispanic Heritage Month and much more! RSVP Now:

bill.braunEngaged User

asked in Content Creation

Considering an MBA in Marketing...maybe.

I am considering what I can only call “the nuclear option.”An opportunity has arisen, allowing me to pursue an extremely affordable education from a reputable college. A quick synopsis/pretext to my question for you:I can pursue an MBA with a Marketing Analytics concentration. Or… I can pursue a Masters in Data Science. Or… I stick with my current educational methods: YouTube, Skillshop, Meta, Sprout, LinkedIn Learning and CXL. Or... I stop fixating on education (aka “staying in my lane”). Like many of you, I am a one person Social Media and Copywriting department. I currently use almost all of Sprout’s tools along with SpyFu to automate the research side of my job, so I might be more reactive to our fans/followers and plan future campaigns. In may ways, sprout takes the bricks out of the briefcase.My desire for education stems from a strong need to help bridge the informational gap many of us face: marketing’s often vague relationship to revenue, as I don’t have a “buy” button at the

Laura PorcinculaCommunity Manager

published in Social Data

How to measure employee advocacy at every stage of your programBlog

You’ve shared your content through the proper internal channels. You’re seeing more employee posts on LinkedIn and Twitter. Overall, your employee advocacy program seems to be performing well. But can you prove it?To accurately measure employee advocacy initiatives, you need to have a clear goal in mind. Whether your needs lie in brand awareness, human resources or sales, employee advocates can play a vital role in achieving business objectives. You just need to zero in on the right assortment of metrics to prove it.In this article, we’ll break down the 14 key metrics that you can use to evaluate the success of your employee advocacy program. The right combination of metrics will help you track employee engagement, business value and program performance over time.Check it out and let me know your thoughts in the thread below!How to measure employee advocacy at every stage of your program

Jonathan ZuluagaCommunity Manager

published in Content Creation

3 Social media executives share what it takes to build a long-term career in social

In 2016, after eight years working in traditional media relations, Kikora Mason stepped into her first social media role. Six years later, in 2022, she became the Vice President of Social Media and Community Management at JP Morgan Chase.How did Mason rise to social media executive status? Read the newest article and get insight and advice from three inspiring social media executives. Read: 3 Social media executives share what it takes to build a long-term career in social

Jonathan ZuluagaCommunity Manager

posted in Content Creation

For those who do it all, it's time for a guided meditation session!

Join us Friday, August 26th for a camera-off guided mediation session! Learn the basics and kick off your Friday in the right way. RSVP:

jackie.dunhamSprout Team

asked in Content Creation

Is repurposing top engaged content part of your strategy?

Personally, I’m a big fan of repurposing top evergreen content on a weekly/monthly basis depending on the channel (especially when Sprout’s Send Again feature in the Post Performance Report makes it so easy!) but I’m interested to see if this is still a tactic our community members are leveraging. If you aren’t doing it, why/why not? If you are doing it, what’s your cadence for repurposing content? Are you doing it across all channels or specific ones?

taylor.nelsonFrequent User

posted in Content Creation

Influencer Strategies - The Best Tips For 2023 Marketing

Influencer Marketing is a huge focus for brands as they see consumers spending less due to the shakey recession thats on it’s way and ecomm sales revving up. What are some tips you all might have for Influencer mangers and brands as a whole? I will drop some of mine in this weekend but curious to here from more leads! in the space!

Laura PorcinculaCommunity Manager

published in Content Creation

Introducing: Content Creator Central - A group for all things content creation

Hi Everyone and Happy Friday,I’m really excited to share that we recently launched Content Creator Central, a new community group for all things content creation.In our article, Social media is all-in on the content creator economy. What does that mean for brands? our team digs in to: Who are content creators? In the simplest of terms, “creator” applies to anyone who builds, produces or creates a good, service or content. Content creators produce everything from long- and short-form videos to newsletters, viral dance moves and sponsored posts on Instagram. These are some of the most popular people on the internet; they’re not only plugged into social trends, they’re setting the social trends.Wherever you are in this content creating journey, this group is a great place for you all to network, collaborate and share pro tips - and have some fun along the way. Make sure you join the Content Creator Central group today and I’ll see you there!

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