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Advice & Best Practices

Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

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ClubGreenwoodNew User

posted in Content Creation

Business Accounts vs Creator Accounts

Good morning all -We are an athletic club located in Greenwood Village, Denver, Colorado and are curious as to how other teams are approaching the topic of having a Business Account or Creator Account when it comes to social media, Instagram specifically. As we move in to the space of creating more video driven content such as Reels, the limited song/sound library for a business account seems to minimize our potential reach within the platform. How are other teams pivoting or working around this that are using business accounts? Is it worth the switch just for the reach potential? Any additional information or insight is greatly appreciated!Thank you all!

jess.abdulnourFrequent User

asked in Content Creation

Cleaning FB Followers

Hello! I’m looking for any recommendations on services or apps that can help clean up a Business FB page. I’ve inherited a new page, and unfortunately the previous manager purchased followers, and now we need to go through 70k profiles. Appreciate any recommendations!

melea.odellNew User

asked in Content Creation

Suspended Google My Business Profile

Hi! We recently had a few of our Google My Business profiles suspended. We haven’t made any changes, so I’m not sure why they got suspended. In order to submit a ticket to Google for any type of help or reconsideration, you must include the profile URL. However, the profile URL is unavailable on suspended accounts. So I’m stuck, unable to get any help on this. Has anyone experienced this before or have any advice? Thanks!

john.venenFrequent User

posted in Content Creation

3 key models to consider when creating content

“You can assemble your brand’s content creation force in multiple ways. Each offers a distinct complement of pros, cons, and practical considerations. To determine the best contributor model – and decide whether to use it in combination with other approaches – weigh factors like the nature of your business, your content competition, expertise your content requires, and team and budget resources.” -- Content Marketing InstituteClick here to view models.

Jonathan ZuluagaCommunity Manager

published in Content Creation

Checklist: 6 Steps to Launching an Employee Advocacy Program Your Team Wants to Participate In

An employee advocacy program can deliver major benefits for organizations of all sizes, including greater brand trust, shorter sales cycles and more opportunities for earned media. But it’s not a set-it-and-forget-it endeavor. Get the checklist: https://sproutsocial.com/insights/templates/employee-advocacy-launch-checklist/

mike.blightSprout Team

published in Content Creation

New Report: The Creator Economy: Making Dollars and Sense Out of Social PartnershipsNews

“Successful creators don’t just churn out content, they inspire communities. They bring people together around shared interests, hobbies and identities. Those ready-built communities are extremely valuable and major brands are starting to recognize what they bring to the table.”Read the newest report from our team: https://sproutsocial.com/insights/data/creator-economy/

lyndsay.nielsenFrequent User

asked in Content Creation

Strategy/tactic when people tag friends in comments?

Hi everyone!For those who are actively social monitoring, when a commenter tags another in their comment, do you respond to those comments? I’m fairly new in the monitoring realm of social (previously was working heavily in content creation, not monitoring) so I’d love to hear some insights. Part of me doesn’t want to interject two (or three) commenter’s conversations amongst our post, but I also want to acknowledge their comment. TIA!

Jonathan ZuluagaCommunity Manager

published in Content Creation

🎥 3 Minute Webinar: Customer CareVideo

Exceed your customers’ expectations and deliver responsive, tailored experiences on their communication channel of choice: social media.

Laura PorcinculaCommunity Manager

posted in Content Creation

Hi all,Our blog team is working on a TikTok Story featured article and would love to hear from you!What are your unique use cases? What value are you seeing out of the story feature on TikTok?Thread your feedback here!

raven.gillAgency Partner

asked in Content Creation

Biotech - Medical Equipment Manufacturing and Social Media

Hi everyone, looking to pick someone's brain. I'm in the process of getting a new client in the Biotech industry specifically in Medical Equipment Manufacturing. I work at an agency so I have no control over who my agency takes on as new clients. I would love to discuss with someone who has worked in this industry before about LinkedIn. Thanks in advance. Or if you have any articles about this industry and social media, I'll accept any and all links. Thank you!

kirsty.williamsNew User

asked in Content Creation

Help with banned Twitter ad account

Hi all, I work for an NGO and recently had our Twitter ads account made ineligible to run ads as I posted an advert warning civilians of explosives in Ukraine but this has flagged up as inappropriate. I’ve been in touch with Twitter Ads support, who said if I remove the violating content then they will review and unblock the account so I’ve deleted the ad that has been flagged on the account and asked them to review but the same standard email ‘please remove the violating content and we will review’ keeps coming back. I haven’t run any other ads for a while before so it definitely is this one advert that is flagging on the system. Anyone able to offer any other advice??

Laura PorcinculaCommunity Manager

published in Social Data

Getting started with building your brandNews

We are excited to hear that building your brand is a goal for you! In this group you’ll find peers with similar brand building goals. You’ll have a centralized location to learn from each other, network, and hold one other accountable while you grow your skills and achieve your goals.What do we mean by “Build your brand”?We mean navigating brand awareness, growth and perception with peers who share your aspirations. Things like campaigns, growing impressions, and general awareness around growing your brand.We are excited you are here! Let us know how we can help by creating your first topic.The other goal based groups we have in the community are: Grow Your Revenue and Engage Your Audience, please check them out!

will.velizSprout Team

asked in Social Data

Illustrating Social ROI: Top of Funnel vs. Bottom of Funnel

Hey everyone! I wanted to crowdsource some insights for the age-old battle to illustrate the true ROI of social when it comes to conversions: I’ve worked with several teams/individuals who struggles to illustrate true ROI of social efforts to leadership as their leadership is fixated on the bottom of the proverbial marketing funnel (actual conversions) as opposed to the top (where social is dumping the leads to begin with). Between the two points there seems to be a decent amount of attrition/factors that the social team cannot control and that are more on the website side. I would love to see if any others are running into this challenge and get any insights from the Community on how best to tackle this issue and get leadership to focus more on the top of the funnel! Thanks!

Kalee.WilliamsEngaged User

posted in Social Data

Are you reporting out on brand sentiment to your stakeholders?

Hey Social Media Managers! I’m looking to have brand sentiment be my team’s umbrella OKR for FY23. I’m leaning this way because it can nicely support my team’s tactical plans and programs as well as other department initiatives. I’m interested to learn your POV on brand sentiment and how your using it from a reporting and measurement standpoint. Thanks!

A

Anonymous

asked in Social Data

How do you approach social insights?

What does social insights mean to you and your organization? What strategies do you use when it comes to understanding performance and audience insights?

Madison.MastersonSprout Team

posted in Social Data

Best video metrics to track?

With the rise of TikTok and Instagram Reels, social media video is at the forefront of marketing discussions. But what is the best way to prove efficacy of these assets? Curious to hear what marketers are tracking and reporting out on for social video to show its impact on business goals!

meital.caplanNew User

asked in Content Creation

A-B Testing on Instagram

There’s no built in mechanism for A-B testing on Instagram so I’d love to hear how others have approached testing on this platform. For my use case, I’m interested in figuring out how to identify the hashtags that connect us with the right audiences and create new followers. We’ve been trying with different hashtags but are finding it difficult it differentiate between when a post was simply great vs. when the right hashtags were utilized.

Jonathan ZuluagaCommunity Manager

published in Content Creation

Best Times to Post in 2022Strategy

One of my favorite articles is fresh out of the oven with new data from over 30,000 customers! Check out it out:https://sproutsocial.com/insights/best-times-to-post-on-social-media/

Jonathan ZuluagaCommunity Manager

posted in Social Data

3-Minute Webinar: Social Insights

The best brands are built on data and social insights. Watch “The 3-Minute Webinar: Social Insights” with Liz Dotson, Senior Customer Success Manager at Sprout.

joe.huberFormer Moderator

posted in Content Creation

Weekly check-in! Welcome to the week of March 14th for the Build your brand cohort!

Hello! It’s the week of March 14th!This is our weekly check-in. We use these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this check-in, let’s share: Your name How you have been tracking your goals A tip you’d like to share around driving more awareness Other Community happenings Join us this Thursday, March 17th at 1 PM Central time for the Year In Social All Cohort hangout! Jessie has some questions about Facebook’s New Pages and some troubleshooting that you might also have run into. Check out the Introductions & networking megathread for more info on some of the other participants. Want to earn your badge from Year In Social? Check out this thread on how to do just that.

joe.huberFormer Moderator

posted in Content Creation

Weekly check-in! Welcome to the week of March 7th for the Build your brand cohort!

Hello! It’s the week of March 7th!This is our weekly check-in. We use these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this check-in, let’s share: Your name How you have been tracking your goals A tip you’d like to share around driving more awareness Other Community happenings This post from Bill Braun about tag reports. Bill wants to know what you’re doing and would love some tips! Check out the Introductions & networking megathread for more info on some of the other participants. Want to earn your badge from Year In Social? Check out this thread on how to do just that.

Gayatri ShuklaCommunity Manager

posted in Content Creation

Weekly check-in! Welcome to the week of February 28th for the Build your brand cohort!

Hello! It’s the week of February 28th!This is our weekly check-in. We use these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this check-in, let’s share: Your name Something that helped contribute to your goals last week What your number one priority is for this week Your percentage to goal for the year (We’re through 2 months already!) Other Community happenings This just in: A brand new post on our blog to help you make sure your values align your brand to cultural moments, in ways that resonate with your audience. Check out the Introductions & networking megathread for more info on some of the other participants.

joe.huberFormer Moderator

posted in Content Creation

Introductions & networking megathread - Build your brand cohort

Connect with one another and share your goals!This group is designed to help you hit your awareness goals this year, so please let us know if there’s anything we can do to make that happen!In the replies, let me know who you are!I’ll start. I’m Joe Huber and I’m the customer community strategist at Sprout.My wife Bliss and I live in the Chicago suburbs with our daughter London and our dog Haywood. I’ve been at Sprout for 5 and a half years!Some things I’d love to hear from all of you:Name Title 1-3 sentence bio What your goals are for the year What you’d like to see from Sprout to get there What you’d like to get out of this group

joe.huberFormer Moderator

posted in Content Creation

Build Your Brand cohort programming and how to earn your badge

Sprout is here to help you "Build Your Brand". Helping you elevate your work and helping you link up with others is what the program is all about.In this post, we'll outline all of the programming available to you over the next several weeks and clarify exactly how you can earn your badge. Participation is entirely at will, but it's designed for you to build your network, commit to your goals, and learn more about social along the way. Not everyone will earn a badge, and that's ok! If you're hitting your goals and making strides, that's what's most important. The badge is a way for you to signify to others that you committed to your Year In Social goals this year. Badges will be closed at 3:00 PM Central time on April 1, 2022.To earn a badge, you must qualify with all of the following criteria:You must have attended one of the Year In Social workshops. You must check-in on the Check-In posts that go out on Mondays 3 of the next 5 weeks (Feb 28 - Mar 28). You must participate in 4 of th

joe.huberFormer Moderator

posted in Content Creation

Weekly check in! Welcome to the week of February 21st for the Build your brand cohort!

Hello! It’s the week of February 21st!This is our weekly check-in! We’ll be using these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this first check-in, let’s share:Your name A win from last week One thing you want to learn from Team Sprout about building your brand on socialOther Community happeningsCheck out the Introductions & networking megathread for more info on some of the other participants.We had an excellent question from @caitlin.kooyman about tag structures and how to set them up in last week’s checkin. Here’s a link to my comment that shares a video.If you’re brand new to Sprout or want a refresher, be sure to check out the Jumpstart Group. We offer live onboarding sessions where you can learn alongside others, ask questions to an onboarding professional about your specific scenario, and get your account set up the way you wa

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