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Latest Talks & Trends

Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.

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  • 829 Replies
231 Topics
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
📺 This Week In Social - August 25th2-Minute Video

Welcome to back to This Week in Social, your source for all the latest in the world of social media news! Let’s explore the latest updates, from changes to in-stream link previews on X, to an improved web app for Threads, there’s lots to hear about!  👓 Read more of these stories:Threads on the web is here New features and transparency measures to comply with the EU's Digital Services Act X is Changing How Link Previews are Presented In-Stream, Which Could Impact Your Posting Strategy Our principles for partnering with the music industry on AI technology 📆 Check out and RSVP for upcoming events: 

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rosanna.jensen
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - August 18th2-Minute Video

Welcome to This Week in Social, your source for the most up-to-date highlights from the world of social media news! Let’s explore the latest digital landscape updates, from TikTok's travel insights, TweetDeck to YouTube Music's Samples feature, there’s lots to hear about!👓 Read more of these stories:From TikTok to all over the world TweetDeck is no longer free YouTube Music Adds a TikTok-Like Videofeed to Attract Gen Z 📆 Check out and RSVP for upcoming events: 

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robyn.burke
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Discover how building personal connections through social can drive brand loyalty!

Join us today in the Arboretum for an exclusive Unread Watch Party with special guests @olivia.jepson and @rachael.samuels appearing live to share behind-the-scenes secrets and answer your burning questions.In this episode, Olivia, Greg and Heliz dig into building social connections through personal connections with your audience. You don’t want to miss it, RSVP now:  What is UNREAD? A social-first show sharing thoughts and opinions about the past, present and future of social media from a team who thinks and talks about social media's influence every single day.Learn more about the show here.

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glory.rohde
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - August 11th2-Minute Video

Welcome to This Week in Social, your source for the most up-to-date highlights from the world of social media news! In this edition, we dive into WhatsApp's cutting-edge features, Instagram's latest safeguards, the intersection of TikTok and AI disclosure, and a range of other happenings! WhatsApp Launches Video Sharing for Calls  Instagram’s new feature protects users from unwanted images and videos in DMs TikTok is seemingly making it easier to disclose if your content was generated by AI New Profile tools to spotlight your Top Skills, Projects and Credentials Q: With TikTok making it easier to disclose AI content, is this something you’re already leveraging for content creation?

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - August 4th2-Minute Video

Let’s step into This Week in Social, your gateway to the freshest insights in the realm of social media. Join us as we uncover the latest buzz, including intriguing developments like TikTok's style with YouTube Shorts, exciting enhancements to Threads, the ever-evolving Meta AI Chatbots, and other captivating topics!Watch Now: Want to learn more? 6 ways to level up your Shorts with our newest creation tools  Pinterest CEO on user growth: ‘Gen Z is our fastest-growing cohort’ Threads Launches New Features, Including a Chronological Feed   With Ads On Hold for Threads, Branded Content Is A Viable Alternative  Meta Is Developing AI Chatbots with Over 30 Different Personalities Q: With new Thread features and changes quickly being implemented, is your brand utilizing the platform? If not, why not?Share your thoughts in the thread below by Thursday, August 10th. One lucky winner from the thread stands to win some exciting Arboretum swag! ✨

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jprimackLevel 2
posted in Latest Talks & Trends
[Event] How Community x Social Media Can Work Better Together feat. Krystal Wu (ZoomInfo) + Joel Primack (Community Consultant)

Hey All 👋 On Aug. 16, Krystal Wu (Sr. Manager, Community & Content at ZoomInfo) and I will be discussing all things Social Media x Community on how they can work together, including:Learn why Social Media and Community are great partners for one another (+ can help each other support business outcomes) How to intertwine Social Media into your Community strategy (+ the metrics that matter)⁠ Hear about examples of Community and Social Media working together that we've seen and loved⁠To join us, here’s the RSVP link: https://hub.ledby.community/public/events/exploring-the-thread-of-connection-in-community-across-social-media-and-beyond  

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Jonathan Zuluaga
Community Manager
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rebecca.mcneillLevel 1
posted in Latest Talks & Trends
Social Media Conferences

What conferences have you found beneficial for social media? 

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎧 Watch UNREAD: Build trust, engage your community, work with creators and more!Video

In the latest episode of Unread, @olivia.jepson, @gregrokisky and Heliz Mazouri discuss what we can all learn from the auto industry and the importance of having a deep understanding of your full customer journey. I especially enjoyed the conversation around understanding your audience and their lifestyle, then building your social strategy through telling engaging stories and fostering a social community. Watch the episode here, and let me know which part you enjoyed the most in the thread below.   

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
📺 Watch Now: This Week In Social - July 28th3-Minute Video

It’s Friday! Don’t miss out on this week's episode! It's the perfect way to stay up-to-date on the latest happenings in the social media world and updates from your favorite platforms: Want to read these stories?Twitter Rebrands to X  TikTok launches text posts amidst Twitter 'X' rebrand Alt text on Threads could be a thing real soon LinkedIn Reports ‘Record Engagement’ Once Again in Latest Performance UpdateJoin our upcoming events: 

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social, July 21st2-Minute Video

Welcome back to This Week in Social, your ultimate destination for all things happening in the ever-evolving world of social media. Get ready for an exciting journey as we unveil the latest updates and trends in the social space.In this episode, we're diving into a world of new possibilities in the social sphere. From Meta's intriguing Llama 2 to Instagram's fresh template releases, and much more – there's plenty to discover. Watch now: Want to read more of these stories? Warner Music Group & TikTok Announce First-of-its-Kind Expanded Agreement Introducing New Ways to Find Inspiration and Easily Create Reels with Templates  Twitter Tests Reformed ‘Articles’ Section to Facilitate More Long Form Content  Meta and Microsoft Introduce the Next Generation of Llama With Meta introducing Llama 2, we’re curious… which is your current go-to AI tool? 🧵 your answers below! Join us today for our guided meditation:  

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Community Question: 2024 Predictions

Community, we want to hear your thoughts!What are your predictions about how social media marketing will look in 2024, and how SMMs will need to adjust?Answer the question in the thread below for a chance to win a 16.9oz Bell Echo Bottle, Modern Daisies Kit and a Port Authority Document Tote. 

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
📺 Watch Now: This Week In Social - July 14th3-Minute Video

Another week of news and happenings! Watch now to learn more about Threads, Youtube captions, new Meta Quest partnerships and much more!  Want to learn about these stories?Instagram’s Threads surpasses 100 million users  TikTok Testing Watermark Removal  This Week at YouTube: Video Title Suggestions and Creator Demographics Survey in the UK Roblox Open Beta Coming to App Lab for Meta Quest 2 & ProSound off: If TikTok allows for downloads without a watermark, would your team leverage that content across other platforms? 

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
📺 Watch Now: This Week In Social - July 7th2-Minute Videos

Happy Friday, Arboretum! Instagram introduces collaborative posts, enabling users to include multiple collaborators, while Twitter faces backlash over temporary tweet limits imposed by Elon Musk and much more!Don't forget to follow us for your weekly dose of social media updates.Watch Now:Read these stories:Meta launches Instagram Threads in a direct challenge to Twitter Reddit's API protest just got even more NSFW What does Twitter 'rate limit exceeded' mean for users? Multiple Instagram CollaboratorsWhat are your thoughts on Instagram's new messaging app, Threads? Do you think it will be a game-changer in fostering authentic and spontaneous conversations, or do you prefer other messaging platforms? 

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Jonathan Zuluaga
Community Manager
M
melissa.chelistLevel 1
asked in Latest Talks & Trends
Influencer Log/Tracking

Hi all! I work for a gaming company that sells table top miniatures and board games as well role playing games like Dungeons and Dragons. We’ve been working with a lot of influencers recently on Tik Tok, IG, and YouTube and are having a hard time figuring out the best way to organize all the data to track each influencer’s post performance. We are monitoring likes, comments, and views. We tried using just an Excel file and it gets messy very quickly.  Does anyone use a different platform or service they love for influencer tracking or how do you all go about tracking influencer content? 

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tiffany.torbik
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Agency Partner
kailee.sticklerAgency Partner
asked in Latest Talks & Trends
Influencer Parternship Analytic Tracking

Hi! Does anyone have an influencer marketing platform they like using? We’re looking for a platform to track influencer partnership analytics as well as work as a discovery tool for finding new influencers. We currently use Sideqik, but they’re increasing their prices and it’s out of our client’s budget. Would love to hear other’s favorite platforms!

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tiffany.torbik
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
📺 Watch Now: This Week In Social - June 302-Minute Video

Happy Friday, Arboretum community! Join @LauraPorcincula and I as we embark on a journey through the social media world! On this week’s episode we explore TikTok changes, Linkedin’s new algorithm and much more!Watch now: Read more about these stories:More Ways for Creators to Collaborate with Brands: TikTok Creative Challenge  LinkedIn Changed Its Algorithms — Here's How Your Posts Will Get More Attention Now TikTok is discontinuing its BeReal clone Sound off: Do you think the BeReal craze is over? We’d love to hear your thoughts!   

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Jonathan Zuluaga
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🏳️‍🌈 🏳️‍⚧️ Celebrating Pride: Inclusivity in Social Media and Beyond

Are you ready to embrace the power of diverse voices, impactful content, and allyship in the marketing industry? Join us for an electrifying event that promises to ignite your passion for inclusivity!For folks who missed this event, here is the recording: Our Panelists:  Subscribe to this thread for all the latest updates!  

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - June 16, 20232-Minute video

Join @LauraPorcincula and I as we discover the newest trends shaping the digital landscape in this week's episode of "This Week in Social." From AI-powered ad campaigns to community mobilization on Reddit, stay informed about the latest developments in social media.  With TikTok already releasing its holiday marketing playbook, is it too early to start planning? 

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Andy Hawkins
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎥 Catch up on the Latest in Social - June 9th2-Minute Video

We’re back with more of the latest “This Week in Social” episode!This week, @Jonathan Zuluaga and I share the latest Twitter updates, challenges B2B marketers face on LinkedIn, and much more. Watch now: Share your thoughts on which of these platform updates will make the biggest impact for you. Check out these upcoming events:  

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Captivate your B2B Audience with Emotional Marketing

I’m excited to share my colleagues in the APAC region are hosting an event, How to Captivate your B2B Audience with Emotional Marketing, on Thursday June 15th at 1pm AEST.Discover the power of emotional marketing in B2B and unlock a world of possibilities. Learn the secrets to captivating your audience, optimizing your LinkedIn strategy, and implementing instant emotional marketing tactics that will set your business apart. Don't miss out on this opportunity to gain a competitive advantage and make your brand truly unforgettable!Follow the link below to register:How to Captivate your B2B Audience with Emotional Marketing About the speakers:Juan GutierrezFounder & Director BlueMelonJuan is the Founder of BlueMelon, a creative thinker passionate about business and growth who injects humanity into his work. With 20+ years of design, product and UX initiatives with some of the world’s biggest brands like LinkedIn, Adobe and Salesforce, Juan is well-placed to share insights into creatin

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Laura Porcincula
Community Manager
T
tamunursingcommLevel 1
asked in Latest Talks & Trends
Power of AI link

I’m trying to access the power of AI zoom link and a guided meditation link is showing up. Anyone know where the correct link is to join? Thanks y’all! 

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Jonathan Zuluaga
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎥 WATCH: Unread Episode 3 is LIVE

The team is back with a new episode of Unread, featuring @olivia.jepson, @rachael.samuels, @gregrokisky and Heliz Mazouri!In this episode the team digs into what they believe has caused distrust in AI, they share brands who are leading the way with AI, and a fun segment on what’s “too bot to handle?” 😂  You don’t want to miss it! 

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎥 Introduction to AI - A video series

Revolutionize the way you approach your daily work as social media managers and unlock the true potential of Artificial Intelligence (AI) with this video series from Sprout Social’s Raneq Barber. The first video in this series introduces you to the basics of AI and will help you get started! UPDATED May 25th: AI for Content Creation is now LIVE! Updated June 5th: AI for Customer Care is now LIVE! Thread your questions for Raneq below!

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
📺 Get Ready for the Newest Episode of This Week in Social - June 2nd!2-Minute Video

Join us for another exciting episode of This Week In Social! Discover the latest trends from Facebook's redesigned Pages to YouTube's shift away from Stories. Explore TikTok's initiatives for Pride Month and how Twitter is combating misinformation.Stay informed and engaged in the world of social media. Watch now! What are your thoughts on the evolving role of AI in social media and its impact on content creation and audience engagement? Share your insights and join the conversation.

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
🎥 Join Us for This Week in Social - May 26thVideo

This week @LauraPorcincula and I are back with another thrilling episode of "This Week in Social"!Join us as we explore the latest trends and updates in the world of social media. This week, we're covering game-changing developments like Google Product Studio revolutionizing product photography with generative AI, Twitter Blue subscribers enjoying extended video content, Twitter's shift towards meaningful interactions, and WhatsApp's long-awaited edit feature. What are your thoughts on the recent advancements in product photography using generative AI, and how do you think it will impact the e-commerce industry?

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Laura Porcincula
Community Manager
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