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Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 165 Topics
  • 510 Replies
165 Topics
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
Latinx Creator Event Recording

Creators! If you missed this week’s Latinx Creators event, tune in below! Our three creators talk all about creator partnerships, costs of creators and how to build strong campaigns!     

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Advanced User
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
📆 RSVP! Get Advice On Leveraging Conversations For Connection and ConversionEvent

 Join @Brooke B. Sellas, CEO of B Squared Media, LLC and discuss how to leverage meaningful connections and social listening to connect, converse and convert your consumers.You will walk away with:Knowing how to connect with your consumers in a genuine way Understanding the value of social listening and its impact on your brand Examples of how major brands are engaging and connecting with consumers to help convert them into customers New ideas and approaches to influencer your work todayPlus, Brooke Sellas will be giving away a signed copy of her Brooke to an attendee.RSVP Now:

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Brooke B. Sellas
Advanced User
2 years ago
mike.blight
mike.blightSprout Team
posted in Content Creation
How to pitch a social media promotion

Hi all! I came across an article that many of you might be interested in reading! The title is How to pitch a social media promotion.I’m curious to know how much of these insights resonate for you? What is the article missing? We have awesome practitioners in this community that are certainly deserving of their next title! Would love some feedback.- Mike

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mike.blight
2 years ago
kelli.morrell
kelli.morrellSprout Team
asked in Content Creation
Is there a difference in reach when you switch from IG Creator to IG Business?

Hello all! One of my customers from City Government is using Instagram Creator Accounts..mainly to have access to the music for reels. He is curious to know if anyone here has switched from a Creator Account to Business acct. If so, were there noticeable differences in engagement/reach? Is it worth the change so you can schedule and publish through Sprout? 

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New User
2 years ago
carly.hill
carly.hillSprout Team
asked in Content Creation
What are your favorite social media training courses?

Hi everybody! 👋 I was wondering if anyone has any favorite online training courses for social media marketing/management/customer care etc.? I’m writing an article and I want to feature stand-out courses that can help train those who are new to social, and level up the skills of managers, too!Thank you! 

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New User
2 years ago
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New User
jenni.perkinsNew User
posted in Content Creation
Is my brand cannibalizing itself on social?

We are a non-profit organization serving 1200 clients annually. We have approx 150 staff members. We are well-known and highly regarded in our community, although most people are not aware of the broad scope of what we offer to those with intellectual and developmental disabilities. That’s a big focus of our brand storytelling, especially through social media. Before I began as the marketing director for the agency four months ago, one of the programs that falls under the agency umbrella was given permission to start their own Facebook page. It is specific to that singular program, which annually serves about 150-200 clients. That page currently has about 800 followers, and their posts generally lack any strategic focus or meaty content - and it shows in their analytics. The agency page has well over 5k followers, as a point of comparison.I see zero benefit - and possibly even some harm - for our agency brand by having a redundant social profile for this program. People have tagged the

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J
New User
2 years ago
sara.mineo
New User
sara.mineoNew User
asked in Content Creation
Is Facebook Ads Dying for B2B?

Recently, out of the blue, Facebook permanently banned our main Business Page from running ads. Our ads account is still active and we can run ads from any other page, just not our main page. They stated we went against their advertising policies but told us that they couldn’t tell us what policy we broke and why. We’ve been running ads on Facebook since 2014 and have never run into this issue before.  We work closely with their “Meta Experts” who regularly review our campaigns, so you’d assume they would be aware of any policy we may be breaking. We did not have any ads rejected prior to the ban.  Has this happened to you? I have connected with 4 other B2B businesses that this has happened to in the last few weeks. None of them were given a reason why nor a notice or warning.  Additionally, we have noticed diminishing results in our campaigns over the past 2 years. We expected it, but as we have always relied on 1st party data anyways, we didn’t think the quality of results would chan

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sara.mineo
New User
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
📆 RSVP NOW! Latinx Creators get real on brand partnerships and Hispanic Heritage Month.Event

We’ve teamed up with Violeta Venegas, Vanessa Sirias and Lis Wonder  who are a powerhouse of Latinx creators. Their communities have a combined following of 3.4 million and a highly engaged audience. Join us and walk away knowing...How to work with creators Understanding the true cost of building creator campaigns How brands can appropriately tap into and celebrate Hispanic Heritage Month and much more! RSVP Now:  

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Laura Porcincula
Community Manager
2 years ago
bill.braun
Engaged User
bill.braunEngaged User
asked in Content Creation
Considering an MBA in Marketing...maybe.

I am considering what I can only call “the nuclear option.”An opportunity has arisen, allowing me to pursue an extremely affordable education from a reputable college. A quick synopsis/pretext to my question for you:I can pursue an MBA with a Marketing Analytics concentration. Or… I can pursue a Masters in Data Science. Or… I stick with my current educational methods: YouTube, Skillshop, Meta, Sprout, LinkedIn Learning and CXL. Or... I stop fixating on education (aka “staying in my lane”). Like many of you, I am a one person Social Media and Copywriting department. I currently use almost all of Sprout’s tools along with SpyFu to automate the research side of my job, so I might be more reactive to our fans/followers and plan future campaigns. In may ways, sprout takes the bricks out of the briefcase.My desire for education stems from a strong need to help bridge the informational gap many of us face: marketing’s often vague relationship to revenue, as I don’t have a “buy” button at the

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lisa.rodrigo
Advanced User
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
3 Social media executives share what it takes to build a long-term career in social

In 2016, after eight years working in traditional media relations, Kikora Mason stepped into her first social media role. Six years later, in 2022, she became the Vice President of Social Media and Community Management at JP Morgan Chase.How did Mason rise to social media executive status? Read the newest article and get insight and advice from three inspiring social media executives. Read: 3 Social media executives share what it takes to build a long-term career in social

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Jonathan Zuluaga
Community Manager
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Content Creation
For those who do it all, it's time for a guided meditation session!

Join us Friday, August 26th for a camera-off guided mediation session! Learn the basics and kick off your Friday in the right way. RSVP:  

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Jonathan Zuluaga
Community Manager
2 years ago
jackie.dunham
jackie.dunhamSprout Team
asked in Content Creation
Is repurposing top engaged content part of your strategy?

Personally, I’m a big fan of repurposing top evergreen content on a weekly/monthly basis depending on the channel (especially when Sprout’s Send Again feature in the Post Performance Report makes it so easy!) but I’m interested to see if this is still a tactic our community members are leveraging. If you aren’t doing it, why/why not? If you are doing it, what’s your cadence for repurposing content? Are you doing it across all channels or specific ones?  

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jackie.dunham
2 years ago
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Frequent User
taylor.nelsonFrequent User
posted in Content Creation
Influencer Strategies - The Best Tips For 2023 Marketing

Influencer Marketing is a huge focus for brands as they see consumers spending less due to the shakey recession thats on it’s way and ecomm sales revving up. What are some tips you all might have for Influencer mangers and brands as a whole? I will drop some of mine in this weekend but curious to here from more leads! in the space!

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Frequent User
2 years ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
Introducing: Content Creator Central - A group for all things content creation

Hi Everyone and Happy Friday,I’m really excited to share that we recently launched Content Creator Central, a new community group for all things content creation.In our article, ​​​Social media is all-in on the content creator economy. What does that mean for brands? our team digs in to: Who are content creators? In the simplest of terms, “creator” applies to anyone who builds, produces or creates a good, service or content. Content creators produce everything from long- and short-form videos to newsletters, viral dance moves and sponsored posts on Instagram. These are some of the most popular people on the internet; they’re not only plugged into social trends, they’re setting the social trends.Wherever you are in this content creating journey, this group is a great place for you all to network, collaborate and share pro tips - and have some fun along the way. Make sure you join the Content Creator Central group today and I’ll see you there! 

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Laura Porcincula
Community Manager
2 years ago
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New User
hesham.abdelhamidNew User
asked in Content Creation
Twitter Verification, how?!

Hi there, I run accounts for a well know university in the UK with lots of press that I believe is definitely worthy of the check mark, but keep getting declined. Does anyone have any idea why, and any advice on what I can do?Thanks a million 🤗

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tristan.audet
Advanced User
2 years ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
50 content creator tools you need to know aboutBlog

The creator economy shows no signs of waning, with about 50 million people who identify themselves as such. This movement is democratizing the content we consume and taking it out of the hands of the major media companies. Who among us hasn’t forgone a Netflix binge to stare at Instagram or TikTok for longer than we’re proud of?That’s why, in support of the ever-growing contingent, we’ve compiled this robust list of creator tools to help them do what they do best—entertain, engage, educate and delight us.Our article 50 content creator tools you need to know about shares all the latest tools for you to up your game as a content creator.

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Laura Porcincula
Community Manager
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
New tool: The best times to post on socialTools

Did you know over 350k people search on Google every month for the best times to post on social media? Sprout has created a tool to help you better plan.Select your industry and the network you’d like to post to, and we’ll tell you the best times, days and hours to publish: https://sproutsocial.com/best-times-to-post/

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Laura Porcincula
Community Manager
2 years ago
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Frequent User
riana.dFrequent User
asked in Content Creation
IG Story Data/Analytics

I have started scheduling stories for Instagram and sometimes Facebook. I noticed when I post, no documented content stays in the Sprout calendar. I assume any data that results from posting to stories is lost in Sprout? Assuming this is correct, I must now natively collect data from Instagram and Facebook?Just looking for a confirmation. Could be beneficial for Sprout to negotiate some way to track social story data as well. Thanks! -Riana

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Laura Porcincula
Community Manager
2 years ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
Bari’s TikTok Bootcamp - From Getting Started to Your first Viral Video

Auntie Anne’s—the beloved brand behind the soft pretzels you love devouring at the airport—is pretty funny on TikTok. In about a year the brand has grown to over 150k+ followers, generated 2 million likes and created multiple viral moments. And it’s thanks to Bari Rosenstein, the Social Media Manager behind Auntie Anne's.So how does she turn pretzels into interesting video content? And how can you find similar success for your brand? Join the mind behind Auntie Anne’s herself to hear her tricks of the trade to gain new followers and build your own brand on TikTok. Speaker:Bari Rosenstein, Social Media Manager, Auntie Anne's + Jamba at Focus Brands  In this webinar you'll learn:How to know if TikTok is right for your brand  The anatomy of a viral TikTok How to get executive buy-in to launch on the network The framework Bari used to gain her first 100k followers on TikTok in just a year What KPIs to focus on and where to find them in Sprout Why any brand in any industry needs a TikTok st

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caitlin.pierson
Engaged User
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
6 TikTok Marketing Tips You Need Right NowVideo

TikTok marketing has become a powerful and popular business strategy.This video features six proven tips for finding your audience, increasing views and working with influencers and creators. Whether you are using TikTok to promote a product or service, these recommendations will help you get started—or level up your strategy.  

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Jonathan Zuluaga
Community Manager
2 years ago
ClubGreenwood
New User
ClubGreenwoodNew User
posted in Content Creation
Business Accounts vs Creator Accounts

Good morning all -We are an athletic club located in Greenwood Village, Denver, Colorado and are curious as to how other teams are approaching the topic of having a Business Account or Creator Account when it comes to social media, Instagram specifically. As we move in to the space of creating more video driven content such as Reels, the limited song/sound library for a business account seems to minimize our potential reach within the platform. How are other teams pivoting or working around this that are using business accounts? Is it worth the switch just for the reach potential? Any additional information or insight is greatly appreciated!Thank you all!

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marcie.murphy
Agency Partner
2 years ago
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Frequent User
jess.abdulnourFrequent User
asked in Content Creation
Cleaning FB Followers

Hello! I’m looking for any recommendations on services or apps that can help clean up a Business FB page. I’ve inherited a new page, and unfortunately the previous manager purchased followers, and now we need to go through 70k profiles. Appreciate any recommendations!

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Frequent User
2 years ago
M
New User
melea.odellNew User
asked in Content Creation
Suspended Google My Business Profile

Hi! We recently had a few of our Google My Business profiles suspended. We haven’t made any changes, so I’m not sure why they got suspended. In order to submit a ticket to Google for any type of help or reconsideration, you must include the profile URL. However, the profile URL is unavailable on suspended accounts. So I’m stuck, unable to get any help on this. Has anyone experienced this before or have any advice? Thanks!

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M
New User
2 years ago
john.venen
Frequent User
john.venenFrequent User
posted in Content Creation
3 key models to consider when creating content

“You can assemble your brand’s content creation force in multiple ways. Each offers a distinct complement of pros, cons, and practical considerations. To determine the best contributor model – and decide whether to use it in combination with other approaches – weigh factors like the nature of your business, your content competition, expertise your content requires, and team and budget resources.” -- Content Marketing InstituteClick here to view models. 

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john.venen
Frequent User
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
Checklist: 6 Steps to Launching an Employee Advocacy Program Your Team Wants to Participate In

An employee advocacy program can deliver major benefits for organizations of all sizes, including greater brand trust, shorter sales cycles and more opportunities for earned media. But it’s not a set-it-and-forget-it endeavor. Get the checklist: https://sproutsocial.com/insights/templates/employee-advocacy-launch-checklist/ 

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Jonathan Zuluaga
Community Manager
2 years ago
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