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Advice & Best Practices

Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

316 Topics

Jonathan ZuluagaCommunity Manager

published in Content Creation

📆 RSVP NOW! Latinx Creators get real on brand partnerships and Hispanic Heritage Month.Event

We’ve teamed up with Violeta Venegas, Vanessa Sirias and Lis Wonder who are a powerhouse of Latinx creators. Their communities have a combined following of 3.4 million and a highly engaged audience. Join us and walk away knowing...How to work with creators Understanding the true cost of building creator campaigns How brands can appropriately tap into and celebrate Hispanic Heritage Month and much more! RSVP Now:

bill.braunEngaged User

asked in Content Creation

Considering an MBA in Marketing...maybe.

I am considering what I can only call “the nuclear option.”An opportunity has arisen, allowing me to pursue an extremely affordable education from a reputable college. A quick synopsis/pretext to my question for you:I can pursue an MBA with a Marketing Analytics concentration. Or… I can pursue a Masters in Data Science. Or… I stick with my current educational methods: YouTube, Skillshop, Meta, Sprout, LinkedIn Learning and CXL. Or... I stop fixating on education (aka “staying in my lane”). Like many of you, I am a one person Social Media and Copywriting department. I currently use almost all of Sprout’s tools along with SpyFu to automate the research side of my job, so I might be more reactive to our fans/followers and plan future campaigns. In may ways, sprout takes the bricks out of the briefcase.My desire for education stems from a strong need to help bridge the informational gap many of us face: marketing’s often vague relationship to revenue, as I don’t have a “buy” button at the

Laura PorcinculaCommunity Manager

published in Social Data

How to measure employee advocacy at every stage of your programBlog

You’ve shared your content through the proper internal channels. You’re seeing more employee posts on LinkedIn and Twitter. Overall, your employee advocacy program seems to be performing well. But can you prove it?To accurately measure employee advocacy initiatives, you need to have a clear goal in mind. Whether your needs lie in brand awareness, human resources or sales, employee advocates can play a vital role in achieving business objectives. You just need to zero in on the right assortment of metrics to prove it.In this article, we’ll break down the 14 key metrics that you can use to evaluate the success of your employee advocacy program. The right combination of metrics will help you track employee engagement, business value and program performance over time.Check it out and let me know your thoughts in the thread below!How to measure employee advocacy at every stage of your program

Jonathan ZuluagaCommunity Manager

published in Content Creation

3 Social media executives share what it takes to build a long-term career in social

In 2016, after eight years working in traditional media relations, Kikora Mason stepped into her first social media role. Six years later, in 2022, she became the Vice President of Social Media and Community Management at JP Morgan Chase.How did Mason rise to social media executive status? Read the newest article and get insight and advice from three inspiring social media executives. Read: 3 Social media executives share what it takes to build a long-term career in social

Jonathan ZuluagaCommunity Manager

posted in Content Creation

For those who do it all, it's time for a guided meditation session!

Join us Friday, August 26th for a camera-off guided mediation session! Learn the basics and kick off your Friday in the right way. RSVP:

jackie.dunhamSprout Team

asked in Content Creation

Is repurposing top engaged content part of your strategy?

Personally, I’m a big fan of repurposing top evergreen content on a weekly/monthly basis depending on the channel (especially when Sprout’s Send Again feature in the Post Performance Report makes it so easy!) but I’m interested to see if this is still a tactic our community members are leveraging. If you aren’t doing it, why/why not? If you are doing it, what’s your cadence for repurposing content? Are you doing it across all channels or specific ones?

taylor.nelsonFrequent User

posted in Content Creation

Influencer Strategies - The Best Tips For 2023 Marketing

Influencer Marketing is a huge focus for brands as they see consumers spending less due to the shakey recession thats on it’s way and ecomm sales revving up. What are some tips you all might have for Influencer mangers and brands as a whole? I will drop some of mine in this weekend but curious to here from more leads! in the space!

Laura PorcinculaCommunity Manager

published in Content Creation

Introducing: Content Creator Central - A group for all things content creation

Hi Everyone and Happy Friday,I’m really excited to share that we recently launched Content Creator Central, a new community group for all things content creation.In our article, Social media is all-in on the content creator economy. What does that mean for brands? our team digs in to: Who are content creators? In the simplest of terms, “creator” applies to anyone who builds, produces or creates a good, service or content. Content creators produce everything from long- and short-form videos to newsletters, viral dance moves and sponsored posts on Instagram. These are some of the most popular people on the internet; they’re not only plugged into social trends, they’re setting the social trends.Wherever you are in this content creating journey, this group is a great place for you all to network, collaborate and share pro tips - and have some fun along the way. Make sure you join the Content Creator Central group today and I’ll see you there!

hesham.abdelhamidNew User

asked in Content Creation

Twitter Verification, how?!

Hi there, I run accounts for a well know university in the UK with lots of press that I believe is definitely worthy of the check mark, but keep getting declined. Does anyone have any idea why, and any advice on what I can do?Thanks a million 🤗

Laura PorcinculaCommunity Manager

published in Content Creation

50 content creator tools you need to know aboutBlog

The creator economy shows no signs of waning, with about 50 million people who identify themselves as such. This movement is democratizing the content we consume and taking it out of the hands of the major media companies. Who among us hasn’t forgone a Netflix binge to stare at Instagram or TikTok for longer than we’re proud of?That’s why, in support of the ever-growing contingent, we’ve compiled this robust list of creator tools to help them do what they do best—entertain, engage, educate and delight us.Our article 50 content creator tools you need to know about shares all the latest tools for you to up your game as a content creator.

Jonathan ZuluagaCommunity Manager

published in Content Creation

New tool: The best times to post on socialTools

Did you know over 350k people search on Google every month for the best times to post on social media? Sprout has created a tool to help you better plan.Select your industry and the network you’d like to post to, and we’ll tell you the best times, days and hours to publish: https://sproutsocial.com/best-times-to-post/

riana.dFrequent User

asked in Content Creation

IG Story Data/Analytics

I have started scheduling stories for Instagram and sometimes Facebook. I noticed when I post, no documented content stays in the Sprout calendar. I assume any data that results from posting to stories is lost in Sprout? Assuming this is correct, I must now natively collect data from Instagram and Facebook?Just looking for a confirmation. Could be beneficial for Sprout to negotiate some way to track social story data as well. Thanks! -Riana

Laura PorcinculaCommunity Manager

published in Social Data

40 Unique Ways To Use Social ListeningGuide

Gone are the days where brands can afford to leave social data with their social media teams only. Download this guide to learn about 40 unique listening examples and real-life use cases across industries that will help inspire your own listening efforts and holistically influence your organization.

Laura PorcinculaCommunity Manager

published in Content Creation

Bari’s TikTok Bootcamp - From Getting Started to Your first Viral Video

Auntie Anne’s—the beloved brand behind the soft pretzels you love devouring at the airport—is pretty funny on TikTok. In about a year the brand has grown to over 150k+ followers, generated 2 million likes and created multiple viral moments. And it’s thanks to Bari Rosenstein, the Social Media Manager behind Auntie Anne's.So how does she turn pretzels into interesting video content? And how can you find similar success for your brand? Join the mind behind Auntie Anne’s herself to hear her tricks of the trade to gain new followers and build your own brand on TikTok. Speaker:Bari Rosenstein, Social Media Manager, Auntie Anne's + Jamba at Focus Brands In this webinar you'll learn:How to know if TikTok is right for your brand The anatomy of a viral TikTok How to get executive buy-in to launch on the network The framework Bari used to gain her first 100k followers on TikTok in just a year What KPIs to focus on and where to find them in Sprout Why any brand in any industry needs a TikTok st

Jonathan ZuluagaCommunity Manager

published in Content Creation

6 TikTok Marketing Tips You Need Right NowVideo

TikTok marketing has become a powerful and popular business strategy.This video features six proven tips for finding your audience, increasing views and working with influencers and creators. Whether you are using TikTok to promote a product or service, these recommendations will help you get started—or level up your strategy.

ClubGreenwoodNew User

posted in Content Creation

Business Accounts vs Creator Accounts

Good morning all -We are an athletic club located in Greenwood Village, Denver, Colorado and are curious as to how other teams are approaching the topic of having a Business Account or Creator Account when it comes to social media, Instagram specifically. As we move in to the space of creating more video driven content such as Reels, the limited song/sound library for a business account seems to minimize our potential reach within the platform. How are other teams pivoting or working around this that are using business accounts? Is it worth the switch just for the reach potential? Any additional information or insight is greatly appreciated!Thank you all!

jess.abdulnourFrequent User

asked in Content Creation

Cleaning FB Followers

Hello! I’m looking for any recommendations on services or apps that can help clean up a Business FB page. I’ve inherited a new page, and unfortunately the previous manager purchased followers, and now we need to go through 70k profiles. Appreciate any recommendations!

melea.odellNew User

asked in Content Creation

Suspended Google My Business Profile

Hi! We recently had a few of our Google My Business profiles suspended. We haven’t made any changes, so I’m not sure why they got suspended. In order to submit a ticket to Google for any type of help or reconsideration, you must include the profile URL. However, the profile URL is unavailable on suspended accounts. So I’m stuck, unable to get any help on this. Has anyone experienced this before or have any advice? Thanks!

john.venenFrequent User

posted in Content Creation

3 key models to consider when creating content

“You can assemble your brand’s content creation force in multiple ways. Each offers a distinct complement of pros, cons, and practical considerations. To determine the best contributor model – and decide whether to use it in combination with other approaches – weigh factors like the nature of your business, your content competition, expertise your content requires, and team and budget resources.” -- Content Marketing InstituteClick here to view models.

Jonathan ZuluagaCommunity Manager

published in Content Creation

Checklist: 6 Steps to Launching an Employee Advocacy Program Your Team Wants to Participate In

An employee advocacy program can deliver major benefits for organizations of all sizes, including greater brand trust, shorter sales cycles and more opportunities for earned media. But it’s not a set-it-and-forget-it endeavor. Get the checklist: https://sproutsocial.com/insights/templates/employee-advocacy-launch-checklist/

mike.blightSprout Team

published in Content Creation

New Report: The Creator Economy: Making Dollars and Sense Out of Social PartnershipsNews

“Successful creators don’t just churn out content, they inspire communities. They bring people together around shared interests, hobbies and identities. Those ready-built communities are extremely valuable and major brands are starting to recognize what they bring to the table.”Read the newest report from our team: https://sproutsocial.com/insights/data/creator-economy/

lyndsay.nielsenFrequent User

asked in Content Creation

Strategy/tactic when people tag friends in comments?

Hi everyone!For those who are actively social monitoring, when a commenter tags another in their comment, do you respond to those comments? I’m fairly new in the monitoring realm of social (previously was working heavily in content creation, not monitoring) so I’d love to hear some insights. Part of me doesn’t want to interject two (or three) commenter’s conversations amongst our post, but I also want to acknowledge their comment. TIA!

Jonathan ZuluagaCommunity Manager

published in Content Creation

🎥 3 Minute Webinar: Customer CareVideo

Exceed your customers’ expectations and deliver responsive, tailored experiences on their communication channel of choice: social media.

Laura PorcinculaCommunity Manager

posted in Content Creation

Hi all,Our blog team is working on a TikTok Story featured article and would love to hear from you!What are your unique use cases? What value are you seeing out of the story feature on TikTok?Thread your feedback here!

raven.gillAgency Partner

asked in Content Creation

Biotech - Medical Equipment Manufacturing and Social Media

Hi everyone, looking to pick someone's brain. I'm in the process of getting a new client in the Biotech industry specifically in Medical Equipment Manufacturing. I work at an agency so I have no control over who my agency takes on as new clients. I would love to discuss with someone who has worked in this industry before about LinkedIn. Thanks in advance. Or if you have any articles about this industry and social media, I'll accept any and all links. Thank you!

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