Advice & Best Practices

Social media pros, let's lighten up the feed! And let us know  your thoughts on the below…

Hey everyone, I drive the community management strategy for a big brand and am looking for advice. Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions (like commenting on a trending TikTok) versus reactive interactions (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity. The thing I’m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders. Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.Cheers,Audrey

I’m looking to find social media gurus who are navigating the world of “vice” commodities such as Alcohol, Cigars (not cigarettes), Cannabis related products or news, etc. What are you doing to have effective strategies that drive conversion and reinforce support from stakeholders when you have to also post content within the community guidelines? I find that many of the proposed social strategies that exist in the mainstream are not spaces that those types of industries can really leverage. For example, we cannot advertise in most cases. Everything must be done organically. Social shopping is out of the question. Limiting Page visibility to 21 and up means that links to your platforms may show a broken link until the user logs into their account. Showing the product or using it can result in flagged or removed content. Community violations can wind up appearing arbitrary with little to no communication. Why did this post get taken down when there are 10 exactly like i

I have a customer who is looking to train their team, mostly sales and individual contributors, on how to use social media for events. If you’re attending a conference, what should you do before the event on social? Like posting that you are attending and following the event hashtag.  What should you do on social during the event? What should you do on social after the event?  What are some best practices you’ve seen?Would love to gather some insights from you all!

We've been posting our Tik Tok's through Sprout vs. natively, and one difference I've noticed is the decline in our views. When we were posting natively, we were able to add as many hashtags as we wanted in the post copy, which I think helped drive our views. Since posting through Sprout, I've noticed there is a character limit on the video description due to an API limitation. Because of this, we haven't been able to add in as many hashtags as before. My guess would be the decline in our views is a result of the lack of hashtags we've been using on our Tik Toks. Any other similar experiences?

Calling all science industry social media managers!What has been your followership goal for overall social media? What’s the average for an industry that is less “social” considering our audiences? I’ve been gaining about 1,000 a month but want some more insight into what is the common industry standard. 

Hello everyone! I wanted to get a quick gut check on sharing UGC Reels. It’s probably no surprise that most of the UGC Reels I find are also ones that use well known, trending music. I’ve searched high and low but cannot find any information online about resharing these and what the protocol is. What’s your process? Reshare? Share only to IG Stories? Pass on by? Any insights would be much appreciated!

Hi everyone!  I’m social media manager at a large tech company (~700 people) and I’ll get social post requests from people in different departments all throughout the company on a consistent basis. So far, I’ve been trying to organize those on a monthly basis with shared Google sheets then adding them to Sprout. I’m wondering if anyone here has been able to find a way to establish a formalized process for gathering these requests/suggestions and fitting them into your social strategy while balancing not always posting everything everyone suggests if it’s not the right fit for your company’s social?  TIA!-Kayla 

Looking to get some industry insight from our invaluable Sprout Social Community for a Sprout customer. This customer works in the news/media space and has seen their journalist's Twitter followers decline in the last couple of months. We attribute some of this to Twitter bot clean up, but they are also curious if other news/media customers have seen something similar. They are also seeing a decline in potential Twitter impressions and are curious what other people in their space are experiencing.As a result of all of this, they are also looking for any tips specific to the news and media industry for growing followings on Instagram or Facebook - which, they say, has historically been difficult. Any recent news/media trends would be so appreciated!

We’re having major issues connecting to our clients’ business managers this past month. I’m not sure what the issue is, but we cannot get a couple of accounts to connect after going through all the steps we normally go through. AND when we tried a workaround so that I could connect my account directly instead of our manager account, I didn’t come up as someone who he could connect to neither with my name or email. Is anyone else having these troubles and how are you handling this? 

For my clients I normally schedule content on Facebook about a 1 - 1.5 weeks in advance and with the scheduled posts instead of boosting them I turn them into ads since we are trying to get engagement & eyeballs on my client’s Facebook page. Last week I tried using my scheduled posts in business suite as an “Existing Post” option, but they wouldn’t show up. I tried even using the Post ID given in business suite but it kept coming up as non-existent. I was able to speak on the phone with my marketing manager pro at Facebook, and they told me that they are no longer allowing you to use scheduled posts for an ad and that they have to be active on the page in order to be able to use them. Does anyone know when this was announced or when they made this change? Have you had a similar experience? I just feel like Facebook didn’t give any sort of heads up about this change and it’s making my job a little harder since I manage about 5 different Facebook Pages who all run ads for every po

Ran into a super weird problem and wondering if it’s happened to anyone else.Currently running a Facebook ad for a client. I went to check in this morning to see how it’s performing and noticed that it’s completely missing from the Campaign tab. After momentarily freaking out, I check the Ad Sets tab and my audience is still there - I check the Ads tab and both of my ad creatives are still there as well. Additionally, I filtered ad performance to yesterday and today and the ad is still active and delivering. When I inspect the ad, I can still see the campaign level, and then my ad sets/ads beneath it.It seems like somehow only the campaign portion of the ad completely disappeared from the campaign tab. Has this happened to anyone else? I’ve reached out to Facebook support but to the surprise of literally nobody they gave me information that wasn’t relevant or what I was asking at all and then acted like they solved the issue and ended the chat.To potentially pai

Hi All - I work for a global company and have recently come across a “Facebook Market Page” for a country that I want removed. I have been researching for hours but have come up with nothing! Does anyone know how to permanently delete a Facebook market Page? TIA!!

I’ve been battling an issue where each side says is on the other’s and curious if anyone else experiencing? My calendar view is showing that I posted on one profile on LinkedIn 76 times last week… not true!When I click through… it shows a current publishing timebut these aren’t coming from organic… they’re old (12-24 months ago) campaigns that our paid team swears are turned off. Whatever Sprout is grabbing, it’s clogging up my calendar views and muddling up my metrics. Would love any help on ideas to test out in an effort to resolve. 

Hey everyone! I send weekly reports to department heads over at my company that include the following…News page likesGrowthImpressionsTop performing posts w/ metricsscreenshots of those postsIn that report, I also include our weekly e-mail stats + website metrics from GA.I’m basically assembling this report in another document because I find the reports on Sprout aren’t easy for someone who doesn’t know much about marketing to read and understand.Does anyone have advice on the best template/format to use? Thank you!

Hi all!Facebook randomly unpublished our Business page and suspended our ad account over the weekend for “continued Community Standards violations.” The thing is, we have never gotten a notice or review of any violations, and our Page Quality says “Good News, no violations to show.” We are a fintech/insurance broker, so our content is nothing particularly controversial either.It is adversely affecting advertising, as they won’t run ads without the page being republished. I have reached out to support through the Business Center via chat and phone and have been stuck in a “we’ll investigate” status for 3+ days.Has anyone experienced this? Why was your page affected? What did you do to remedy?

Can I track instagram storys for tags? Our business has requirements for influencers how often they need to tag us but some of them only do in instagram stories. Is it still possible to keep track of these kind of mentions?

Are any organizations out there exploring Hive Social as an alternative to Twitter?