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Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 195 Topics
  • 644 Replies
195 Topics
keala.widdifield
keala.widdifieldLevel 1
posted in Content Creation
Strategy, Creation or Both? When Hiring For Social Media Roles

I was hired as a Digital Marketing Coordinator many years ago, but that really just meant that I was the one managing social accounts, responding to comments, writing captions, and planning content calendars. I was not a content creator, more of a social strategist. But with how things have shifted I have tried both hiring a social media manager and a content creator and unfortunately neither of them lasted. When hiring for social media roles in 2023 are you seeing a greater trend toward hiring a content creator or someone more strategic?

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msannagrace
Agency Partner
Katy4Riskonnect
Katy4RiskonnectLevel 2
asked in Content Creation
What types of static image posts are working to create hype for in-person events?

Hi there, fellow SMM - I manage social for an SaaS in the risk management space called Riskonnect and we’re wondering what type of out-of-the-box static image posts that are working well for your brand to promote upcoming in-person events and virtual webinar type events. We have no trouble getting engagement on in-person event posts when we’re live at an event, but it’s pretty challenging to get quality engagement on posts leading up to an event (not posting about events is not an option). Thanks in advance for your ideas/suggestions! -Katy

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Katy4Riskonnect
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mirandaLevel 2
asked in Content Creation
Employee Advocacy: ELT Interviews

Happy Friday, Arb! I’m building our EA program and will begin interviewing our ELT and thought leaders in the next two weeks. Does anyone have a list of questions they’ve asked during these meetings that have proven valuable when working to craft each leader’s narrative and positioning? We want them to be champions of our brand, yes, but also champions of their respective fields and how that ties into our brand. Thanks!

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marissa.mirandaLevel 1
asked in Content Creation
Employee Advocacy Tags - How can 'Reader' roles utilize Tags?

Hello Everyone, I helped launch our Employee Advocacy program to our team about a year ago and it’s been doing well. I am currently working on providing a refresher on the platform, including functionality’s some may not have been aware of. I plan to review the various Topic (10) and Tag (17) categories available, but when I view the platform through my ‘Reader’ test account I don’t see Tags available. My Questions: How do you utilize/ categorize Topics and Tags?As an Admin, would you suggest listing all “Tags” I want ‘Readers’ to explore as a Topic?

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Content Creation
Community Question: How do you strike a balance between leveraging AI-powered automation in content creation and maintaining the human touch?

Community! Let’s talk AI and content creation. Here’s this week’s question: How do you strike a balance between leveraging AI-powered automation in content creation and maintaining the human touch? What aspects of content creation do you think should always remain in the hands of human creators? We want to hear your thoughts in the thread below! 🧵

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jono.smith
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alexandra.whiteLevel 1
asked in Content Creation
Content Creation Vendors

Hi All, I am just curious about which agencies you work with to help you create blog articles and video content, or if your team does it all. If your team creates all the content, how many people are on your team and how many branches does your financial institution have? What are all the positions on your Marketing team? Sorry for all the questions! We are in the process of evaluating new agencies to work with, or if we should stick with the agencies we already have. We are also in the process of re-organizing our team, and we will be growing after we officially acquire another bank later this year. At that time, we will have 81 branches and around 10 employees on our team.

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viohletta
viohlettaLevel 1
posted in Content Creation
Fake it til you make it? Learning the Content Creator Language

When you think of a ‘creator” or “influencer” you probably have some idea in your head of some colorful video with a charismatic human with bright clothing doing something in front of a camera. And even with all that blitz and glitz, these people are quite relatable to their audiences. And that is what brands should channel. As brands, you want your video to look nice, BUT NOT TOO NICE! You want it to be done in an ingenious way, BUT NOT TOO INGENIOUS. Confused yet? Yes, me too. But it’s all about the community. Let’s break it down. 1. Each social media platform has its own look and feel (and audiences), just like your brand - It is important that each video is made and then tweaked in a way that it becomes tailored to each specific platform you are posting it at. Creators excel at this. They create a master video and then they use in-app tools depending on the social media platform to rank up points in the ever-changing algorithms. 2. The creator look is recognizable - Brands cannot r

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viohletta
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mirandaLevel 2
asked in Content Creation
Employee Advocacy - Thought Leadership

Hey everyone! We’ll be launching Advocacy soon and I’m incredibly excited to bring this to our company. One of the ways we plan to use the tool is to position relevant team members as thought leaders in our industry by providing them individualized comms they can more easily and readily share with their networks. As I’m prepping my deck for the C-suite/Exec team, I wanted to see if anyone had any examples or stats of having done this successfully they wouldn’t mind sharing. Redacted info is fine! I don’t need to know names/companies/industries. I just want to be able to provide examples of orgs who have successfully segmented their Ambassadors.

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
Using Photoshop's Newest AI Capabilities

I am completely mind blown by the new Generative Fill in Photoshop! I recently watched @jeff.macdonald’s Photoshop Generative AI For Marketers - A Live Workshop on Linkedin and it got me excited about all the capabilities for social media marketers! Here’s something I created for my small business. I took a product photo and made it more robust. So, I’m curious are you using it or considering using it for social? Thread below with your answers or examples of things you’ve created!

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jeff.macdonald
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎙 Inclusive Social - The Power of Accessible Content

UPDATE: If you missed this session, you can scroll down for the recording! Drop your questions in the thread! Join us tomorrow, May 18th for an exclusive event featuring @AlexaHeinrich in honor of Global Accessibility Awareness Day (GAAD). In this session Alexa will share her invaluable insights and practical tips to make our social media content more inclusive and accessible for everyone. Additionally, five lucky attendees will receive a free copy of her book Accessible Social, a beginner's guide to creating inclusive social media content. Image description: A headshot of Alexa Heinrich, a person with brown hair, wearing a black shirt. There is a text box introducing her as a speaker, stating her name and profession as a social media strategist and Director of Accessible Social. The text also highlights her leadership in the accessibility advocacy field and her experience presenting to content creators at prestigious organizations around the world. If you missed the session, here is t

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AlexaHeinrich
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stevie.raLevel 1
posted in Content Creation
Content Creation - What's working for you?

Hi, fellow social media friends, I’m Stevie, the Social Media Director at College Essay Guy. We’ve been posting on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn for a few years now. We’ve been looking into diversifying our content creators because as of right now, only a couple folks are recording video content for our SM platforms. I’m curious: how do you all incentivize your content creators to consistently produce video content? Of course, money is a great motivator, and I pay all my content creators, but I’m curious if there are other incentives you offer to your teams? Excited to hear from you, community!

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AlexaHeinrich
AlexaHeinrichLevel 2
posted in Content Creation
Accessible Social website updated

My Sprout Social webinar last week must have really invigorated me because I spent the weekend refreshing the Accessible Social website . It involved a new font, an updated homepage, a new navigational feature, and added resources. There’s still more I’d like to do, but for now I'm pretty happy with the refresh. I hope everyone else is too. Be sure to check the site out if you want to learn more about accessible best practices for social media and content creation. Feedback is also totally welcome! Blue graphic featuring a pattern of different yellow emoji faces. In the center is the smiling camel mascot for Accessible Social.

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jeff.macdonald
jeff.macdonaldLevel 2
posted in Content Creation
TikTok and Adding Location Tags

Super curious if anyone is seeing a difference in views for TikToks when they add a location tag? Last week I was uploading for a brand and a popup told me, “Get more views by adding a location to this video”.I was curious if this was true and if anyone is trying this out to bring in more views from a specific region. I could see this being useful in strategies that need to drive store traffic.

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chris.long
chris.longSprout Team
asked in Content Creation
Employee participation in videos

Could use some help! Any advice when recruiting or casting vision for non-marketing employees to be involved in social media campaigns or on-camera for videos? How would you motivate employees to be excited to help out?

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clayton_normanLevel 2
posted in Content Creation
Employee Advocacy Inspiration

I’m getting ready to launch a new employee advocacy program at my company and am looking for inspo. We’ve gone with Sprout’s employee advocacy platform for organizing/tracking, but I’d love to hear your best ideas on what you’ve seen work. Incentives for participating Types of content employees are most likely to share widely What kind of guidelines have you used for employee-suggested content? What else should I be thinking about?

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lisa.rodrigo
kelli.morrell
kelli.morrellSprout Team
posted in Content Creation
Employee Advocacy Participation

For those of you who have launched an employee advocacy program at your company, I’d love to hear success stories or tips on how to drive engagement from departments.

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🚀 Poll: What do you think makes the biggest impact in content creation?

Vote for which of the following you think has the biggest impact on the success of a social media campaigns in the poll below. Tell us why in the thread below.

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Laura Porcincula
Community Manager
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ahaynesLevel 2
asked in Content Creation
Hashtag organizing feature in FB Groups gone?

One of the moderators for our organization’s Facebook group told me that they used to have the ability to add hashtags to posts in the group to organize them (e.g., look under a specific hashtag for all posts containing it within a group) but that it no longer works. I’m not well-versed in groups… does anyone know whether this can still be done or what changed?

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violeta.venegas
violeta.venegasSprout Team
published in Content Creation
🎥 Recording: Unveiling the Magic: Secrets to Successful Content CreationRecording

Thank you everyone who joined me and the Arboretum for a chat all about content creation, influencers and your set up to make content even more professional! Incase you missed my chat, you can watch below! And while I answered a lot of questions during the event, I’m happy to answer more, so please thread your questions below!

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
📆 Unveiling the Magic: Secrets to Successful Content CreationRSVP

Join us for an exclusive fireside chat featuring Violeta Venegas! Violeta will share her unique personal journey and creative process, offering valuable insights and tips on developing a successful content strategy. You'll get a chance to discuss: Effective techniques to brainstorm ideas Translating ideas into engaging videos Practical advice and real-world examples Ask questions and get feedback Don't miss out on this chance to learn from a true expert in the field. Register now to secure your spot! RSVP: Also, don’t forget to Subscribe to this post below for the latest updates, discussions, and recaps for this event.

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viohletta
caaaat
caaaatSprout Team
published in Content Creation
🎧 Workfluencer Marketing: Where personal meets the professionalPodcast

Sitting somewhere between an employee and an influencer, workfluencers are on the rise. Rather than just curating articles on professional milestones and triumphs, workfluencers are known for being more open and honest about day-to-day work life, and consequently are favoured because they provide an authentic look at professional life. The home of the workfluencer is undoubtedly LinkedIn, and so we’re delighted to be joined by LinkedIn’s Head of Community, North America, Katie Carroll. We get her insight on where this new role has come from, why workfluencer marketing is so successful, and crucially, why this type of content is important for the professional world. 🎧 Listen to the podcast, here.

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Gayatri Shukla
Community Manager
ben.marcus
ben.marcusLevel 4
posted in Content Creation
Social Media Marketing for "Vice" Industries?

I’m looking to find social media gurus who are navigating the world of “vice” commodities such as Alcohol, Cigars (not cigarettes), Cannabis related products or news, etc. What are you doing to have effective strategies that drive conversion and reinforce support from stakeholders when you have to also post content within the community guidelines? I find that many of the proposed social strategies that exist in the mainstream are not spaces that those types of industries can really leverage. For example, we cannot advertise in most cases. Everything must be done organically. Social shopping is out of the question. Limiting Page visibility to 21 and up means that links to your platforms may show a broken link until the user logs into their account. Showing the product or using it can result in flagged or removed content. Community violations can wind up appearing arbitrary with little to no communication. Why did this post get taken down when there are 10 exactly like it? Is it the copy

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Nycole
steph.hermanson
steph.hermansonSprout Team
asked in Content Creation
Social Best Practices during Events

I have a customer who is looking to train their team, mostly sales and individual contributors, on how to use social media for events. If you’re attending a conference, what should you do before the event on social? Like posting that you are attending and following the event hashtag. What should you do on social during the event? What should you do on social after the event? What are some best practices you’ve seen? Would love to gather some insights from you all!

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chelsea.kunstLevel 1
asked in Content Creation
Experience with Inflact Hashtag Generator?

For a client, I’m wanting to expand their (relevant) reach on Instagram. I know search keywords are highly impactful but I still like to use hashtags for additional reach, too! I’ve come across Inflact’s Hashtag Generator and am interested to see if anyone has used this as well? Do you believe the platform is safe?

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
Q: Best tools for content creation? 🧵Community Question

Happy Tuesday! Let’s help each other out and share our go-to tools, tips, tricks for content creation! We know working in social requires flexing those creative muscles, so we’re wondering: 🖍 What’s your go-to tools or approach for content creation? Would love to hear your thoughts @raven.gill @ashley.zolot @esther.nadim @amanda.hoffmann @jessica.carreras @stacyk @AlexaHeinrich @courtney.o'banion @gabriella.blauert @amie.newsome @lsvdesign @sheridan.powell @bailey.ashida @Recklessthor4 @john.venen @rebecca.plomero @jolie.gorman!

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Laura Porcincula
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26 days ago

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