Content Creation

Hi all! The new year is fast approaching! What have you learned from last year and what goals are you developing for your channels in the new year? Also, what metrics do you use to define success and achieving your goals?I do have a lot of goals in mind, but worry whether they are practical or not. Thanks!

We are trying to get our reels from Instagram to be seen also on FB. Anyone have luck with that? Even when we post them separately, it doesn’t seem like they get good interaction.

Has anyone had issues with boosted posts not delivering at all? The ad is approved and active, but no engagement or budget spent. This has happened with the last three posts I tried boosting. FB support provided no help - they directed me to an article that was not useful. Below is a screenshot.   

Have you had a professional business client (law, medical, etc) where you wanted to introduce UGC into their social media marketing efforts? Were you successful? If so, any tips or advice? 

I was introduced to the kanban project management method yesterday, and I was wondering if anyone is using it and if they would be willing to share some examples for community management work.

Title should read: Trending Music and Memes: Is copyright a concern for you? * What is your social team and company’s approvals process when working with possibly copyrighted material, i.e. trending music and memes?Tagging accessibility queens: @perkins.webmaster @AlexaHeinrich 

@craig.cordell, @Jonathan Zuluaga What are some great ways to get school parents to engage on social media especially to get them to comment on posts?

Hello!Our website was recently flagged for accessibility issues, and now my managers are putting a lot of pressure to make social media more accessible as well. I agree that it is important, but without being able to schedule alt text for Instagram via Sprout, how is everyone doing this?I am a team of one, and I manage multiple channels and post multiple times a day. Do I need to manually add the alt text every single time a post goes out? That seems unsustainable, especially if I am busy in meetings or traveling. 

I am struggling with our engagement numbers on Instagram! We’re a trucking company, so the posts that do really well for us are cool truck photos. I started posting 3 days per week vs 5 days when I noticed the numbers dipping, but it didn't do anything. If anything, I think it just messed up our algorithm. I try to do a mix of educational/awareness content and engaging content.  Which content is best for Instagram - educational or engaging? What are some fun captions or CTAs I could utilize to get more likes and comments? 

We are limited by our internal web development, but marketing wants to do a better job of connecting social content to website content, and our temporary solution is to build more robust landing pages.MailChimp offers landing page builders, which work well with our email, but I personally find the design capability of MailChimp limiting (but that was a few months ago; things may have changed since then). I’ve done some quick searching and found recommendations for Unbounce, ConvertKit, and a few other landing page platforms, but I’d love to ask fellow experts what they’ve found works! Any and all advice appreciated, and thanks in advance!

How will you overcome LinkedIn sunsetting their carousel post feature effective 12/14/23?I'm so frustrated with this change...I've never seen a content style that receives a CTR as high as carousels. They've been a winning tool in my social media playbook and I'm at a loss. 👉 LinkedIn on carousels disappearing eff. 12/14/23: https://lnkd.in/eggyqNzBI spoke with our brand's LinkedIn rep on 11/15 - she confirmed it's true.

Hello Marketers! I read and hear a lot about TikTok, LinkedIn, Instagram, Facebook, YouTube but except the buzz around Elon Musk’s takeover of the platform, Twitter doesn’t seem to garner much interest anymore.  I agree it’s a great tool to follow # trends, events, and news, for listening but other than that? I do B2B marketing and we poorly perform on Twitter, even ads don’t do much. Our growth is on YouTube and LinkedIn.  5+ years ago, Twitter got much greater returns organically (at another B2B company). I’d love to hear your thoughts.  Thanks!

Our marketing department is reworking our presence on social, and one thing we are trying to do is increase organic engagement. One item currently being discussed is how improve our copy, specifically, copy CTAs on Instagram. What is working for you? What isn’t working? I’d love to hear success stories as well as ‘failures!’ Thanks in advance!-Amanda

My nonprofit has been experimenting with ways to use popular music on Instagram reels. One thing we’ve tried is downloading the song from TikTok and then uploading to IG. Does anyone else have good ideas for how to go about this? I’ve seen some pretty major accounts using popular music and can’t imagine they’re not using a business account (for example, the City of Detroit) because they definitely run ads. Wondering if there is a better way, or a training anyone is aware of for reels? Just to note: These are not ads or things where we’re trying to get donations or action, just engagement. Not trying to circumvent copyright law for business gain!

Hi all! I am exploring a few design needs. I want someone who specializes in fun social first infographics. This person would also need to be able to animate. Social designer who can create fun out of the box graphics. Illustrator who creates for social. These can be different people or a mix. Let me know if you have any good recommendations. The need is a bit higher level skillset NOT Canva. I have someone who already helps with Canva basics. 

Hi everyone! Does anyone have an app they use that highlights phone taps when showing a screen recording of your iPhone? I would like to create social media tutorials from my phone that show users where to tap on the phone. I’ve seen these used before but have no idea how it is being accomplished. I don’t even know what to search for in the app store or Google! YouTube will show how to use Assistive Touch on iPhone, but that does not work for my needs. Any advice is appreciated! 

Hi Sprout community,Stephanie from the Sprout Success team here. 👋🏻 I’m hoping the community may be able to help one of my teams who’s running into a challenge boosting organic Instagram posts via Meta/Ads Manager.In short, they have an evergreen boosting budget to promote top-performing organic posts for engagement, but when boosting posts that @mention/tag Instagram profiles with large followings (i.e. 100K+ followers), they noticed that Meta/Ads Manager has started enforcing the Partnership ad toggle and will not let them successfully launch the campaign until the @mentions/tags are removed from the post copy. This is an agency who manages organic social for a number of clients, but this particular issue is only impacting one at the moment. Ideally, they’d be able to boost/promote these posts and keep in the partner profile @mention, so we’re hoping there’s a workaround. Does anyone know if this is due to

Hello Arboretum! My division is in the process of cleaning up our social profiles, which has led to a discussion of what to do about our three YouTube channels. We have a division-wide channel that hasn’t had new content for at least a year; a brand-specific channel (let’s call this channel A) that we use mainly to have our educational content be seen by YT’s search engine; and, a second brand-specific channel (we’ll call this channel B) that hasn’t had new content for at least a year AND much of that content is now out of date and should be retired/archived. All of this is to say: Would it be a mistake to completely archive the divisional and channel B profiles? We use Vidyard to manage our videos but that isn’t visible to the public/search engines. As it stands, I foresee maybe 1-2 new videos max being posted each year for the divisional or channel B, which is too low of a generation for it to make sense to have these profiles, in my mind.TLD

Hi! Is anyone using any AI tools that take long form content/blog posts and turns them into social graphics like infographics or carousels?

I was hired as a Digital Marketing Coordinator many years ago, but that really just meant that I was the one managing social accounts, responding to comments, writing captions, and planning content calendars. I was not a content creator, more of a social strategist. But with how things have shifted I have tried both hiring a social media manager and a content creator and unfortunately neither of them lasted. When hiring for social media roles in 2023 are you seeing a greater trend toward hiring a content creator or someone more strategic? 

Hi there, fellow SMM - I manage social for an SaaS in the risk management space called Riskonnect and we’re wondering what type of out-of-the-box static image posts that are working well for your brand to promote upcoming in-person events and virtual webinar type events. We have no trouble getting engagement on in-person event posts when we’re live at an event, but it’s pretty challenging to get quality engagement on posts leading up to an event (not posting about events is not an option). Thanks in advance for your ideas/suggestions! -Katy