Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

293 Topics

Nycole
Advanced User
NycoleAdvanced User
posted in Latest Talks & Trends

Threads hit 100M users. How are you feeling about it so far?

Starting a conversation about Threads that is not tied into Sprouts capabilities/managing. Hey all! I’m sure most of you are on Threads by now. Excited to hear how everyone is feeling about it? The good, bad and ugly. Are you excited about the new platform? Have you started your brands account? Too early for baked strategies, but never too early to test and learn 🤓I personally jumped on right away, and am loving it. It’s a breath of fresh air compared to Twitter. Seeing all sorts topics, people trying to figure out their lane, etc. Its great. The only thing I’m not loving is how much Meta put into getting influencers and celebs on there to talk it up. I see the value to get their audiences but I was muting dozens of people who just weren’t people I cared to follow. It’s also interesting to see people with such big online video personalities not knowing how to navigate short text in an engaging way.Regarding professionally, we started our brand account last week but will kick off our t

6
Laura Porcincula
Community Manager
1 month ago
K
Frequent User
kaleb_brown17Frequent User
asked in Social Networks

Threads & Data Collection

Hello! My organization is considering joining Threads in the near future but one thing we’ve seen a lot of is the data and privacy policy is a lot more abrasive than other platforms and Meta’s own FB & IG policies, collecting a lot more data. The org I work for handles a lot of donor data and financial information. Has anyone had a conversation with their team on the pros and cons of the new platform? I’m trying to find the actual policy to see if I can sift through it myself but not having great luck. Any thoughts would be appreciated!

2
Laura Porcincula
Community Manager
1 month ago
reid.zura
Frequent User
reid.zuraFrequent User
asked in Social Networks

Instagram Broadcast Channels .. What are you doing?

My personal account continues to get invites from brand accounts to join their broadcast channels on Instagram. I haven’t actually joined or created any yet, but they seem like they could potentially be useful tool to get in touch with followers. So, I am asking what everyone else’s experience with this feature is.Are you a part of any with brands you follow? Have you created any for a brand you manage? What has been your experience? What is the ‘discussion’ like? How easy/ difficult is it to manage? What’s the business case? If you’re not using them, why not? I wanna know the tea!

0
reid.zura
Frequent User
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

This Week In Social - February 16, 2024

Ready for your weekly dose of all things trending in the digital universe? Get comfy and join us for another exciting episode of 'This Week in Social' as we uncover the latest buzz and hottest topics lighting up your feeds!This week, dive into TikTok's new AI tool, Meta's Facebook iOS glitch fix, Instagram's DM filter update, and the latest on Bluesky's open invitation – all packed with insights to keep you ahead of the curve! Read these articles:Meta Promises Fix for Annoying 'Chirping' Glitch on Facebook iOS App  Bluesky officially opens to everyone, no invite code needed  Introducing TikTok Creative Assistant  Instagram Adds ‘People You Follow’ Filter for DMs In honor of Black History Month, join us in recognizing the achievements of Black social marketers and creators: 

3991
Katy4Riskonnect
Advanced User
2 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends

Advocacy - How are you driving adoption and engagement?

I have a few questions for anyone running a successful advocacy program.How do you drive internal Advocacy adoption? What are your favorite metrics to measure success? How do you recognize top performers?

2248
T
Frequent User
2 months ago
reid.zura
Frequent User
reid.zuraFrequent User
posted in Social Networks

Social Media and Legal

Hey, everyone! I am interested to learn about how your org works cross-functionally with legal. To be blunt, I’m at a startup, and legal and social live pretty far away when it comes to internal structure. There’s no true ‘legal approval process’ for posts -- usually the ‘big posts’ or if there is something in my gut where I’d like to have checked get extra eyes from legal. (Yeah, I know that comes with its own list of pros and cons, each miles long)But what does it look like for you? Is anyone similar? Or are you reading this in horror? Also, does anyone have favorite resources like courses, articles, certifications, etc. about social media and legal? Would love to hear it all, thanks! 

0
reid.zura
Frequent User
2 months ago
aubree.smith
aubree.smithSprout Team
published in Latest Talks & Trends

Sprout Article: Navigating social media in an election yearGet Your Quote Published

Hi social marketers! My name is Aubree, and I’m a Content Strategist on the Sprout team. I’m working on an article about navigating/managing social media during the 2024 US presidential election. We know the election will pose timely challenges for brand marketers, including (but not limited to): Ensuring brand messages and content stand out in flood of political posts  Determining whether your brand will get political in its own content  Finding the right influencers to partner with (on political and non-political content)   Let us know in the comments: How are you adjusting your strategy for the election? What tools are helping you fortify your brand?If you’d like to be featured in the article, let me know! I can use the quotes you provide in the comments, you can answer questions via email or we can meet for a brief 15-minute call.

250
aubree.smith
2 months ago
J
jamia.kenanSprout Team
published in Latest Talks & Trends

Celebrating Black History Month: Best practices for celebrating on social media and beyond

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands. But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically?In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long.What is the purpose of Black History Month? DEI as a business best practice 3 best practices for celebrating Black History

441
Jonathan Zuluaga
Community Manager
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

Watch Now: This Week In Social - February 2, 2024 🎥

Happy Friday Arb Members! 🌟Join us for this week's episode where we dive into the latest in social media. Unlock detailed playlist analytics with YouTube, witness BeReal's authentic expansion for celebrities and brands, and explore TikTok's musical landscape shift. Plus, gain insights from LinkedIn's deep dive into what’s next for B2B video marketing.Catch the full scoop on our latest episode: Want to read more?Will Celebrities Be Real on BeReal?  What’s Next for B2B Video Marketing in 2024?  Youtube announces Top Community Clips, Schedule Members-Only Videos, Improved Playlist Analytics and Research Tab!  Why So Many TikTok Videos Have No Sound Anymore

2602
Gayatri Shukla
Community Manager
2 months ago
D
Frequent User
debbie.gacutanFrequent User
asked in Social Networks

Changing LinkedIn Page Name

Hi Everyone! Our parent company has acquired multiple brands. I’ve been tasked to look at potential brand consolidation of some brands - some will just be inactive and others will potentially occupy new roles. Has anyone experienced changing the name of the company’s LinkedIn page? If so, what happens to the existing content? Also, does this affect paid media in any way? Are there other things I need to be considering here? 

1
Anna Laura McGranahan
Agency Partner
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

This Week In Social: January 12, 2024

Guess what? It's time for the first episode of the year!In 2024, we're back with all the juicy details on the latest happenings. This week's lineup includes AR adventures, the grand opening of the GPT Store, TikTok Chromecasting, and a whole lot more fun! So, grab your snacks, get comfy, and let's dive into this week's blast of exciting news! Want to learn more? Read the following stories:Next Stage of AR Is Coming as Functional Glasses Near Consumer Launch  CES 2024: You Can Now Watch TikTok on Your TV  X Announces New, Exclusive Shows With Former TV Identities  Introducing the GPT Store  🏆 While you’re here, enter our Community Giveaway, ending January 12, 2023 at 12 p.m. CT: 

9951
E
New User
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

Watch Now: This Week In Social - January 26, 2024

Join @Laura Porcincula and I on "This Week In Social" as we explore the cutting-edge developments:This episode covers Chrome's groundbreaking AI features, TikTok advertising essentials, the evolving landscape of LinkedIn lookalike audiences, and TikTok's foray into longer content with 30-minute uploads. Don't miss out on the insights that could redefine your social media strategy!Watch now: Read more:Chrome is getting 3 new generative AI features  TikTok Fundamentals: Unlock the full potential of TikTok advertising Changes to LinkedIn lookalike audiences TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory Celebrate your accomplishments over the last year with your peers in The Arboretum’s Year in Social Hub with our upcoming webinar, peer groups, and discussions. 

4792
A
2 months ago
sarah.rowe
Engaged User
sarah.roweEngaged User
posted in Social Networks

What makes a good LinkedIn influencer profile?

Hello all! I’ve been asked to lead a “how to” kind of presentation to employees about making their LinkedIn profiles better. The goal is to give these folks some social media confidence and build up their online presence so they can (if they desire) become mini influencers in our very niche industry. All of my expertise comes from knowing how to craft a LinkedIn profile when job searching, so I wanted to hear from the smm side of what makes a good LinkedIn influencer profile.Thoughts?

3
J
New User
2 months ago
C
Frequent User
chandler.zellerFrequent User
asked in Social Networks

Does X have customer representatives/client solutions managers?

Our organization had a rep from Twitter until last year. Now that they have re-branded, we’re needing an X rep to support our business needs/social strategy. We have had an X “rep” contact us via email - does anyone know the process for X offering that support so we can confirm this person is legitimate? 

1
Nycole
Advanced User
2 months ago
mary
Advanced User
maryAdvanced User
posted in Social Networks

Meta Updating Business Terms Again

Leave it to Meta to like to keep people nice and confused! They are gradually re-branding Business Accounts or Business Manager accounts to “Business Portfolios.” This info was a bit buried on their site, so I thought I’d share here! “Meta Business Accounts, sometimes known as Business Manager accounts, are now called business portfolios. This change will appear gradually across Meta technologies.” Meta

2
mary
Advanced User
2 months ago
V
Frequent User
Victoria NechiforFrequent User
asked in Social Networks

New ad format on LinkedIn?

Hi there, I spotted this ad on LinkedIn. It seems to be an organic post that’s been boosted by a company page. Have you tried this in the past? What are your thoughts? I don’t think it’s available through Campaign Manager, so I’m wondering if there’s a different feature you need access to in order to run these.Many thanks! :) 

0
V
Frequent User
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

Trends Community Question - Get quoted in a Sprout Social article!Community Question

What "big-picture" trends do you see starting, continuing or rising in 2024 for social marketers? (Your answer may be featured on the Sprout blog!)Social trends are bigger than just what sound or song is trending. The influence of AI as a tool, short-form video mixed with diversifying content, providing personalized and more surprise-and-delight customer care—these are the trends of the social landscape that social marketers need to watch.What trends do you think will show up, or continue, in the big-picture, 2024 social landscape?  Let us know, and your response may be featured on Sprout's blog!

270
Jonathan Zuluaga
Community Manager
2 months ago
alyssa.martelli
Engaged User
alyssa.martelliEngaged User
asked in Latest Talks & Trends

Managing Map Listings

Hello all! Does anyone have any platforms or recommendations on process to manage online map listings (Google, Bing, Apple, Waze)? My company is opening training centers in specific regions, but they aren’t staffed like our corporate office is. I’m having trouble getting the listings approved since there isn’t a dedicated phone number and all the mail forwards to one address.

0
alyssa.martelli
Engaged User
2 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends

This Week In Social: January 19, 2024

Welcome back and happy Friday! This week we’re talking about some of the latest updates coming to Instagram, Threads and Youtube. We’re also highlighting some of our community spotlight and trending conversations in the Arb. What are you waiting for? Jump right in!  Read more on these top stories here:You Can Now Cancel In-Progress Stories Uploads on Instagram YouTube - Easily change the layout of your content for Shorts Hide Both Like and Share Counts on Your Threads Posts Instagram Unleashes Creative Potential: Users Can Now Craft Personalized Stickers from Still Image Posts Community Spotlight: Katy Severance Trending conversation: Reducing Spam on Facebook and X  

6110
Laura Porcincula
Community Manager
3 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends

Discussion: How are you planning to work with influencers or creators this year?

Share in the thread below, how you are planning to work with influencers or creators in the year ahead!    

270
Laura Porcincula
Community Manager
3 months ago
Ryan Swindall
New User
Ryan SwindallNew User
asked in Latest Talks & Trends

Adding job tabs to Twitter Profile.

Does anyone know how to add the “We’re hiring” tabs to Twitter?  

1
G
New User
3 months ago
M
Engaged User
mirandaEngaged User
asked in Social Networks

LinkedIn - Posts Showing as "Edited"

Happy 2024!Has anyone noticed that posts published to LinkedIn from Sprout are showing as “edited” as soon as they hit the platform? (This is a screenshot from this morning. Originally, the post said edited within 6 minutes of hitting LI.)I’ve reached out to the admins on our page internally and no one has edited the posts. LinkedIn’s help center is not helpful. I opened a ticket with Sprout Support, but LinkedIn’s editing change logs aren’t accessible. Any thoughts?

3
samiaaly 0
New User
3 months ago
M
Frequent User
maggie.durlingFrequent User
asked in Social Networks

Facebook Account Ownership

I started at my company almost a year ago but started after the Marketing Manager left the company. We still have access to the Facebook account with a few admins who have full control but trying to get her off as the account owner has been impossible to this point. I have made the requests, which say they have gone to her but she must not have used her work email because our IT doesn’t see it. She also claims that she doesn’t see it either when we have reached out. I have tried to email support (you can probably guess how that went!) and am stuck on what to do next! If anyone has had similar experiences and can advise on what I should try next that would be appreciated!  

0
M
Frequent User
3 months ago
Nycole
Advanced User
NycoleAdvanced User
posted in Latest Talks & Trends

2024: What do you want to leave behind + what do you want to see more of?

This is one of my favorite questions to cap off a year. 👎🏻 What do you want to leave behind in 2023? AND 👍🏻 What are you excited to do more of/start in 2024? These can be personal to your situation or the industry as a whole.Ok I’ll go first to get everyone going….👎🏻 What I want to leave behind is more broadly for the industry as a whole - I want to see social break out of it’s silo and I don’t want people to think of it as an after thought. Also, companies need to invest in experienced social experts! If you want to leverage social in a major way for your brand you can’t expect one person with a few years experience to come in and conquer the world on their own - it isn’t fair to them. 👍🏻 I want to see more social first content being used beyond just organic social. Use it in paid (not just paid social), newsletters, emails, etc. The sky is the limit. If constructed well, your social team may be the most connected to your customers so the content they have the ability to creat

1
hannah.jean
Engaged User
3 months ago
alyssa.martelli
Engaged User
alyssa.martelliEngaged User
asked in Latest Talks & Trends

Media Monitoring Tool

Hi all! I’m researching media monitoring tools to capture mentions of our company on websites, news stations, etc. We currently use Mention, but it is limited in what it pools. Would anyone have a suggestion/recommendation? OR is anyone a Mention expert who could assist in analyzing my company’s account for feedback? 

0
alyssa.martelli
Engaged User
3 months ago
The Arboretum Terms of UseCookie settings