Social Trends & News

Curious if anyone has seen a new platform emerge as a replacement for X, formerly Twitter, specifically among the science, research and healthcare community. I’m a social media manager for a cancer treatment and research institution and X is a big part of our social strategy. As Bluesky and Mastadon are growing in popularity, I would love to know if any healthcare or research organizations have made the switch and if you are seeing a growing community of users interested in science or medical content. 

Does anyone have any recommendations for ways to easily check for hashtag popularity on LinkedIn? I’ve seen some Chrome extensions but most of them haven’t worked for me. I want to make sure my posts are increasing reach and relevance with the hashtags I’m using. Any advice?

CapCut quietly updated their terms and it gives them all the rights to your content including the ability to use, modify, and profit from it!! 👀 I’ve seen a lot of buzz about this on LinkedIn and Reddit. What are your thoughts on this? What other alternative editing apps are you using?

Hi Arboretum Community,I’m using Sprout Social to track social media campaigns for an e-commerce store (~500 weekly orders). Analytics are set up, but I’m struggling to isolate campaign-specific conversions.Setup: Sprout Social Premium, Shopify integration, Instagram/Facebook campaigns.Steps Tried:Tagged posts for campaigns in Sprout. Linked Shopify analytics; conversion data unclear. Used UTM parameters, but reports seem incomplete.Questions:How do you optimize Sprout Social analytics for e-commerce conversions? Any tips for aligning Shopify data with Sprout reports? Best practices for tracking campaign-specific ROI?Thanks for your insights!

I posted content in multiple languages on Facebook so that it shows up in the language people have their account set for, however I can only see the English post in my Sprout reports. I also can’t see all the versions once it has published. Does anyone know how I can see the versions in each language? 

hey there! I run the pages for Bell Bank on social and one thing I’ve noticed against other financial institutions is that we aren’t verified on Meta or Pinterest.As far as Pinterest goes, I’m pretty unfamiliar with the platform on the business end, so if anybody has insight on how I can verify my business and get our preferred username?I know a few years back Meta had changed up their policies for verification which required payment, but do you think for banks there’s a workaround? let alone, do you think it’s important or matters that a company is verified?

Hi, I’m interested in understanding more about what features are enabled as TikTok followers grow.The main 2 are, the opportunity to have a link in bio and also the ability to send/accept collabs. Any other features that will appear as followers grow?https://tiktok.com/@bankofengland

Has anyone got experience with getting their work profile business registered when the profile represents something that isn’t registered as a business (such as gov department)?I’ve tried submitting a range of documents but they have rejected them all and ultimately I can’t provide a business reg for an org that won’t have one!https://tiktok.com/@bankofengland

Hi does anyone have any advice about getting more followers, likes, etc on Blue Sky? I’ve been following trending topics, commenting on other account’s posts and sharing daily posts but haven’t seen much of a response. Would appreciate some advice!

Hi, one of my Facebook ad accounts was disabled a while back with no warning. I am not able to request a review. I spoke with Meta “support,” they opened a case for me, but it was determined that nothing could be done to restore the ad account. They said I violated terms, which never happened. My account was hacked last year, but the hackers were removed and I was able to advertise on other ad accounts. Business Manager will not let me add or create another ad account? I spoke to someone who can help with Facebook account restoration, but he wants $3,000 to get the account restored. Should I create a new business manager account? Please advise, any help will be greatly appreciated. Thanks,Dan

Hi everyone! Does anyone have tips for being locked out of an Instagram account due to not receiving the access code to login?We do not have access to the Authenticator app linked to the account and have tried the following steps to regain access, but have failed:• Password reset link worked, but we’re still blocked by 2FA• Unable to turn off 2FA or add a secondary phone number for authentication• Backup codes download as a blank file• We also tried registering a trusted device — nothing has worked• We have not had native access for over a year and had been posting via Sprout, but are now locked out of that platform as well and have been prompted to log in natively to reconnect the account• We had reached out to Meta support previously ( and were advised someone would get back to us, but did not receive a resolution• The account is connected to our main English account (this is the French account), but we are still unable to access i

 I can’t get a single business page to load this morning on LinkedIn. Is anyone else having this issue? 

Hi, now that YouTube Communities is rolling out to everyone, is Sprout Social planning on integrating any of the features/comments into the platform? Seems like a good opportunity that we would be excited to take advantage of for our clients!

I've been hearing mixed perspectives within the industry when it comes to hashtags. While the common advice is to include them in content, I've noticed a disconnect in practice. Whenever I ask someone, “When was the last time you actually clicked on a hashtag to explore similar content?” the response is usually a blank stare or something along the lines of, “Honestly, I can't remember.”So, from a user perspective rather than a content creator's—when was the last time you actively clicked on a hashtag to discover related content?

Lately, I’ve been thinking about how a lot of people — both in the social media world and outside of it — have set Duolingo as a kind of gold standard for brand social. Personally, anytime I talk to people outside the industry about who they think is doing it right, Duolingo is almost always the first name they mention.But after their recent AI scandal and the hostage-style skit videos that followed, I’m noticing the sentiment shift online. It feels like the goodwill they built is starting to crack.I’m curious how others working in social are feeling about it — do you think this marks a turning point for how brands approach social media? Is the era of chaotic, self-aware brand voice winding down? Or is this just a bump in the road?Would love to hear your thoughts.PS: slight shameless plug….I have written about it

Hi! I need some advice on how to deactivate a long-standing page. I’m a one-man band at the University I work for and our Admission Instagram page has fallen into my lap. For the past year, I’ve been managing it along with our main page and have seen a ton of overlap in the audience. Overlap in the audience kind of defeats the point of having two separate pages. In order to be more intentional with our content, we’ve decided to delete the admission page.  My question for everyone: what is the best way to delete the page? I don’t want to lose anybody who is only following that page, I want them to come follow the main page. Should we make an announcement stating the future removal of the page? How long should that post stay up?I haven’t had to do this before so I’m looking for some advice. Thank you!  

Has anyone had much success with the “Prompt” option when posting an Instagram Reel?If anything it seems to have the exact opposite effect with content I’ve shared with comments just becoming none existent. Was wondering if anyone had examples of it being used really well?

TikTok announced this month they’re adding enhanced accessibility to to boost inclusivity for all users. Key updates include:Alternative Text for Photos: Creators can add alt text manually or use AI-generated descriptions for screen readers. Increased Color Contrast: Users can adjust text and UI contrast for better visibility. Bold Text Support: TikTok now retains device settings for bold text to improve readability. Auto-Generated Captions & Text-to-Speech: Enhances video accessibility Dark Mode & Animated Thumbnail Controls: Customizable viewing options for greater accessibilityDo these added accessibility features make you more or less likely to want to use Tiktok for your employer or clients (or yourself)? As I get older, I begin to appreciate the visual accessibility features a bit more myself, so I do feel the3se featur

Hi, I’d love to get insights from others on Facebook Videos vs Facebook Reels. For a long time, our audience was more interested in traditional videos and almost shunned reels entirely, but I tried one recently and have since noticed a change. We’re seeing some additional reach outside of our followers with the reels format as well. Let me know what you’ve observed with your own audiences!

As we approach Pride Month and our posts on June 1, I’ve been asked, as the Moderator of our social channels, if I’m prepared to have comments left on. Last year we posted with comments turned off. However, in 2023, I moderated for several hours hiding comments and blocking trolls before we shut comments off. In short, it was very ugly. I’m curious how you and/or your organization makes this decision? Obviously there are a ton of factors to consider and I’m curious what those factors are for you as well.  🌈 Thank you! 

AI-powered content and personas have claimed real estate in one domain after another, and influencers are certainly no exception. There’s plenty of good reading and podcasts out there about this topic (ex. good summary about this topic on Metricool).From your own perspective, what’s the calculus in creating a brand-targeted virtual influencer balanced against the desire for authenticity that may seem more, well, authentic in a human influencer?Personally, I don’t have a fixed stance either way, as I feel some brands may benefit from their own custom-made digital persona while, in many other cases, the unique personalities and idiosyncrasies of an authentic human influencer is what’s needed.