Skip to main content

Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

395 Topics
S
ssosa12Level 1
asked in Social Networks
TikTok Collaboration

Has anyone figured out how to use the collaboration feature on TikTok? Still not seeing it on my end.

280
S
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - August 30, 20243-Minute Video

Looking to stay updated on what's happening in the social media world? Don't miss this week's edition of "This Week In Social"! We'll cover Instagram's newest updates, YouTube's expansion of QR codes, and everything you need to know about Meta's new AI Studio. Catch the latest insights and trends to keep your social game strong – watch now! Learn more about these stories: Instagram Chief Flags Coming Changes to Profile Grid Displays Youtube Launches Creator QR Codes to All Creators! Create and discover AIs in AI Studio Instagram Adds Stories Comments To Encourage Interaction

7162
Laura Porcincula
Community Manager
E
Elida S.Level 1
posted in Social Networks
Limiting business social channels next year? Which ones are you discontinuing?

I keep reading that the trend will be that companies will hyperfocus their channels and not be “everywhere”. My hunch is that the easy one to discontinue is Twitter/X, but will you stop others? Have you left already? How has your experience been @sarah.root after leaving (posted on @sara.costello’s feed about X)? Has it improved your brand’s efforts, after losing potential exposure?

805
E
kelly.bean
kelly.beanLevel 2
asked in Social Networks
LinkedIn Live Advice

Hi everyone, I’m looking to run my very first LinkedIn Live for the business I work for, and would love to hear from this community on best practice or any learnings from running LinkedIn Lives? Thanks! Kelly

632
C
M
Mary Ellen ShoupLevel 1
asked in Social Networks
How do you handle excessive troll behavior?

Hello! I’m curious how your different organizations deal with trolls and hostile comments, specifically on X where the environment has become more volatile. I’m referring less to the one-off negative comment that we’ve just ignored and not engaged with and more to the pile-on behavior of dozens of accounts. We had a situation recently where one of our posts (which we’ve shared before) got picked up and retweeted by an account that caused a slew of 100+ negative comments, retweets, and just general misinformation. We typically don’t engage with these accounts and very rarely do we block accounts because of how it might reflect on us as an organization to silence comments or limit access to our account (and not to mention ignite more hostility). But this recent example of troll behavior has us rethinking our approach and if it’s worth exploring more proactive strategies to limit the toxicity and prevent future troll behavior directed at our account. Has anyone had similar experiences of

2094
A
L
lisa.barnettLevel 1
asked in Social Networks
Help with Facebook Verification

Hello can someone help to get my Facebook Page verified? We have tried 3 times but have been rejected without any reason. We've had a number of fake accounts set up in our name so we want to get verified asap as our customers are being asked to share their personal details. The issue I think is that we were set up by the UK government and do not have any articles of incorporation, only the Order and Rules that were issued in the Pensions Act 2008, which we have supplied. Any thoughts how we can get verified? And we don’t have a FB Account Manager as we don’t advertise enough. Thanks Lisa

110
L
T
tiffany.cookeLevel 1
posted in Social Networks
Instagram forcing portrait photos

Hello! Just checked my Instagram DMs for the umpteenth time today to discover that our grid suddenly no longer features squares and that all photos have been converted to portrait size. Has anyone else experienced this yet, or could I just be in testing? I feel like I would’ve seen that this change was coming…

1893
tcsandoval
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
[Watch Now] This Week In Social: August 9, 20243-minute Video

The latest in social now... Catch this week’s episode of *This Week in Social*! We’re bringing you the freshest updates and trends to keep you on top of the social media game. Tune in for the latest on Meta, YouTube, TikTok, and more! Read these stories: Meta AI Is Now Multilingual, More Creative and Smarter Bending Reality: TikTok What's Next 2024 Shopping Trend Report YouTube Tests AI Idea Prompts From Google Gemini to Assist Creators Snapchat+: 11 Million Subscribers

6460
Jonathan Zuluaga
Community Manager
vshankar
vshankarLevel 1
posted in Social Networks
Which Social Media channel according to you is popular among life sciences/biotech/pharma audiences, esp. VCs? (Please comment references)

In a presentation today, I heard an opinion that Twitter/X remains popular among life science/biotech/pharma news consumption/discussion (esp. VCs focus on X!). I'm curious to know what the hive here thinks!

652
vshankar
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week in Social - July 26th, 20243-Minute Video

This week @Jonathan Zuluaga and I talk Google Chrome cookies, TikTok partnerships, new Meta Threads API changes and much more! It’s the best way to stay ahead of the news and it’s ready for you to enjoy NOW! Read more: Google scraps plan to remove cookies from Chrome TikTok partners with Eventbrite to simplify event promotion and creation for the global TikTok Community New Tools Added to Meta’s Threads API to Boost Engagement YouTube Adds Option To Save Music From Shorts

3381
S
rebecca.taylor
rebecca.taylorLevel 2
asked in Latest Talks & Trends
B2B Influencer Marketing Approach

We’ve been building our influencer management campaigns and approaches as we launch them (building the plane while we fly it, etc etc). I would love to pick someone’s brain who’s been here, maybe a little further along in the process, get tips and lessons learned - and I would totally virtually buy you a coffee! I’m specifically in SaaS, so that would be a bonus.

220
rebecca.taylor
reid.zura
reid.zuraLevel 1
asked in Social Networks
A huge increase in spam on Facebook and X - any tips on how to reduce?

Okay, I hope I don’t sound crazy and this is a good place, but, over the past few weeks, I have noticed a lot of extra spam coming into the social media channels for my company. It’s mostly in two forms. On Facebook: I either get something in Messenger or a wall post from an account posing to be some sort of Meta authority figure claiming the page will be permanently deleted for violating some sort of guidelines and I can request a review by clicking their sketchy link (Obviously I know it is a scam) Here is an example: On X: I get MULTIPLE tags for these spamming crypto bots somehow. They don’t seem to end and come in a lot. They’re also tagged with a bunch of other random accounts, so I’m simply not sure how my company’s account is picked. Here is what those look like: Now obviously, social media has and always will have scammers and spam. I have a decent radar and digital literacy to know where not to click and what to ignore, but it seems like these have gotten worse -- sometimes g

1080121
G
R
rebecca.spearsLevel 1
asked in Social Networks
Having trouble connecting Instagram account in account center

One of my employees is having trouble getting logged in to one of our Instagram pages. She keeps getting this error message: She can not find it in the Account Center. Any advice?

170
R
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - July 12, 20243-Minute Video

The latest news in social, now. Join @Laura Porcincula and I this week's episode of This Week in Social! We’re breaking down TikTok’s latest ad restrictions and YouTube’s exciting new features to help you stay ahead in the social media world. And much much more, don’t miss out: Read these stories: TikTok Implements Restrictions on Ads Targeted at Teens, New AI Disclosure Requirements Youtube broadens @Handles to 75 languages Threads announces 175 Million monthly active users Instagram Chief Reiterates That Sends Are Now a Key Focus Learn more about how you can create more inclusive content with alt text

880
Jonathan Zuluaga
Community Manager
E
emily.harrisLevel 1
asked in Social Networks
Instagram 2024 Algorithm

Instagram recently made changes to the algorithm. The one that we’re curious about is asking for engagement and downgrading reach. Does anyone know if you get downgraded for just “Comment below”, or will questions like “What is your favorite book?” or “What are you reading today?” also downgrade reach?

230
E
B
boe.fordLevel 1
asked in Social Networks
Instagram Business Account Login Issues

Hi All! Looking for some help / guidance- Currently our agency manages 300+ client Instagram accounts. A crucial part of our business is posting Stories and Reels on a regular basis. However, the biggest hurdles we’re facing is trying to login to multiple IG accounts daily. The same person can't always log in to every single client account to post, plus when a new client onboards we need to login. We have always run into issues but have been able to navigate the issues. Recently, a large number of us have been blocked when trying to login to accounts we have logged into before / when we get new accounts. I'm hoping someone here has experience managing a large number of social media accounts, particularly on Instagram to see how you’ve been combatting the login issues. Any info is appreciated! :)

340
B
M
michelle.polandLevel 1
asked in Social Networks
Linkedin For Parent Companies

Hi All - I have a client who is wondering what the best practices are for having/using a parent company LinkedIn when the bigger brand is part of the parent company. Does any one have any strategy resources on something like this? Which should be prioritized, are there structural recommendations to be made (should employees be employees the parent company or the bigger brand page?) Thank you!

2083
raven.gill
Agency Partner
raven.gill
Agency Partner
raven.gillAgency Partner
asked in Social Networks
Donor Posts on LinkedIn?

Good Morning, My agency just took on a non-profit client. I’ve been asked in donation request posts perform well on LinkedIn. This is my first time doing full service for a non-profit so I don’t have any personal experience to answer this question. I’m also not finding much feedback on this online from reliable sources. Therefore, for my peers in the non-profit industry. Have you ever made donation requests on LinkedIn and what were your results. My thought process would be to design a corporate sponsorship program with them and create a landing page with the different tiers. Then post about about this program on LinkedIn. But I don’t think posting a “Donate Today” post would perform well. I could be mistaken though.

320
raven.gill
Agency Partner
alyssa.martelli
alyssa.martelliLevel 2
asked in Latest Talks & Trends
Media Monitoring Tool

Hi all! I’m researching media monitoring tools to capture mentions of our company on websites, news stations, etc. We currently use Mention, but it is limited in what it pools. Would anyone have a suggestion/recommendation? OR is anyone a Mention expert who could assist in analyzing my company’s account for feedback?

432
S
J
jordandvdsn7Level 1
asked in Social Networks
Question about setting up new company FB account

Hey everyone! This is my first post through the Arb so hopefully I do this right :) My company is in the process of deleting our current Facebook account and starting a new one (long story.) Ideally, we would have each person with admin permissions set up an individual page for themselves using their “@upgrade” email address, and then that page would be the one with admin permissions (as opposed to giving admin permissions to each person’s everyday page that they already use frequently.) We mainly want to do this for cybersecurity reasons. Has anyone tried this method before? Did it work? Did you run into any problems with Facebook, getting flagged, or anything of that nature? We’ve gone the rounds with Facebook a few times over a few different issues and their support team has been less than helpful, so we want to avoid doing anything that could get our page compromised or restricted in any way since we’re not confident in Facebook’s ability to fix problems.

738
S
alyssa.martelli
alyssa.martelliLevel 2
asked in Latest Talks & Trends
Managing Map Listings

Hello all! Does anyone have any platforms or recommendations on process to manage online map listings (Google, Bing, Apple, Waze)? My company is opening training centers in specific regions, but they aren’t staffed like our corporate office is. I’m having trouble getting the listings approved since there isn’t a dedicated phone number and all the mail forwards to one address.

161
S
Anna Laura McGranahan
Agency Partner
Anna Laura McGranahanAgency Partner
asked in Social Networks
Agency/Freelancers: Do You Have Two LinkedIn Accounts?

Hi agency & freelancer folks, curious if anyone has multiple accounts to help manage LinkedIn. I’m finding that all of my client-related notifications are going to my personal email instead of my company email. I was hoping setting up a LinkedIn Business Manager for my agency would help solve this, but it unfortunately has not. If you manage multiple clients, how do you handle LinkedIn accounts?

943
S
corrine.dorrian
corrine.dorrianLevel 3
asked in Social Networks
Messaging Users from Business Page

Hi all, I just ran a giveaway contest on one of the business pages I manage but I can't message any of the participants. There was one only person who I could send a message to from the business page. What am I doing wrong? Thanks for your help!

111
S
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week in Social - June 28, 20243-Minute Video

This week @Jonathan Zuluaga and I share updates to Google Analytics, Pinterest board sharing, TikTok trends, and more! Get caught up now! Read more on these stories: Four ways Google Analytics delivers actionable insights for your business Introducing a new way to share Pinterest boards on social media Meta’s Rolling out Broadcast Channels to Pages With Over 10K Followers TikTok Shares Updated Trend Insights for Marketers The Arboretum community team is out of the office next week, July 1st through July 5th while we observe a Rest and Recharge week. If you’re around, please continue to support your peers while the community team is away. We'll be back in the office on July 8. Take care of yourselves and see you soon! Participate in our giveaway until Friday, June 28 at 11:59pm

5923
Laura Porcincula
Community Manager
kate.meyers emery
kate.meyers emeryLevel 4
posted in Latest Talks & Trends
Meet Candid insights: a fresh perspective on the social sector

We're excited to introduce you all to Candid insights: a new platform that offers data-driven analysis alongside real-world experiences and practical advice from thought leaders. Dig in to get all the information you need to do good. Learn more about how we're changing our platform to deliver what our readers tell us they need most: https://blog.candid.org/post/announcing-candid-insights-nonprofit-sector-articles-data-stories/ Here are some related posts that nonprofit comms/social folks will love: Spring cleaning: How to do a social media audit Rethink, reuse, and repurpose: How to create more social media content with less wor Turning the comms toolkit upside down

270
kate.meyers emery

Quick Links

About the Community
Advice & Best Practices
Social Trends & News
Social Networks
Latest Talks & Trends
Connect & Discuss
Career Talk & Job Board

How does your content strategy stack up?

Laura Porcincula
Community Manager
6 days ago

Recently Answered

Popular discussion tags

The Arboretum Terms of UseCookie settings

Cookie policy

We use cookies to enhance and personalize your experience. If you accept you agree to our full cookie policy. Learn more about our cookies.

 
Cookie settings