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Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

404 Topics
corrine.dorrian
corrine.dorrianLevel 3
asked in Social Networks
Facebook Page - Acquisition

One of our businesses was recently acquired and I’m not sure what to do with the Facebook page since we do not own the name, customers or products anymore. The page has less than 100 followers, but the content/graphics have our logo and links to our website, contact info, etc. First thought was to just close the page down, but please comment if there is a better strategy.

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melissa.macgregor
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Networks
Recap & Recording - The Power of Instagram Reels: Publishing & Boosting with Meta

This event has concluded. Catch up on-demand by watching the recording below! On Wednesday, September 25th, we're partnering with Meta for a can't-miss event, The Power of Instagram Reels: Publishing & Boosting with Meta . This session is designed to equip you with practical knowledge to maximize your impact with Reels and Boosted content. Get insider tips on crafting compelling Reels, boosting your content for greater reach, and effectively measuring your results. Join us as we discuss Reel strategies, expert insight into boosting your content, and tips for measuring your success. By attending, you’ll walk away with: Key strategies for creating engaging Instagram Reels Best practices for boosting your content How to track ROI and measure your success Meet the Speakers: Joana Rocha - Senior Technical Partner Manager, Reel Ads, Video & Threads at Meta Devin Marsh - Director, Partnerships at Sprout Social Laura Porcincula - Community Strategist at The Arboretum by Sprout Social Catch up

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
This Week In Social: October 11, 2024

Happy Friday!! This week @Jonathan Zuluaga and I cover LinkedIn's “Top Voice” badges, a recap from Meta on Ad Week, What’s App stickers and more. Catch the latest social updates now! Read more on these stories: Meta's AI chatbot to be available in new markets including Brazil, UK Instagram Tests WhatsApp Sticker To Facilitate DM Connection Advertising Week 2024: Unlock Video Performance with GenAI and Creator Marketing LinkedIn Removes Its Top Voice Badges for Collaborative Articles

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Laura Porcincula
Community Manager
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jamie.hamptonLevel 2
asked in Social Networks
Platforms penalizing scheduled posts

I have a client who is of the believe that if you create content and post it in Instagram it will get better reach / impressions / engagement. I know this has been debunked through the years but I cannot find any sold research / where platforms say they don’t do this, etc. Does anyone have suggestions or resources where I can justify the reason that we schedule content vs. having a manual process?

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Nycole
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Networks
✨ Giveaway: Share what most surprised you in our latest data report

If you’re wondering what kind of content your team should prioritize with limited budgets and bandwidth, and how to deliver the greatest return on investment from your efforts, The 2024 Social Media Content Strategy Report by Sprout Social has got you covered. In this report you’ll find answers to questions like: How many and which platforms do users have profiles on? What actions can you take on social to compel consumers to buy? Is there a certain content type that is more successful by platform? How can I be sure to share the right content on the right platform for my audience? ➡️ Download The 2024 Social Media Content Strategy Report Which network or demographic insight surprised you the most and why? We want to hear from you! Share your answer in the thread below for a chance to win 1 of 3 swag packages. *The promotion begins at 10 am Central Time on October 3rd, 2024 and ends at 11:59 pm Central Time on October 7th, 2024. To participate in the promotion, answer and reply to the d

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Laura Porcincula
Community Manager
kelsey.martin
kelsey.martinSprout Team
asked in Latest Talks & Trends
Regulations Training Recommendations for Highly Regulated Industries

Hey Team - One of my favorite agency customers is looking for recommendations on keeping your teams in the loop on the latest advertising regulations with the FDA, FTC, etc. Are there any online courses or resources you’re subscribed to that make you feel more confident when navigating highly-regulated industries? Compliance recommendations for existing and upcoming regulations from the FTC, FTC, HIPAA, FD&C, HHS, etc. Resources for navigating highly regulated industries like healthcare, alcohol, CBD/marijuana, gambling, tobacco, cryptocurrency, Pharma, Banking.

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kelsey.martin
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Mentorship + Social Media Trends = Your September Opportunity!

Curious about the latest trends in social media? Want to connect with others who are keeping their finger on the pulse? 🌐 The Arboretum by Sprout Social’s mentorship program is back for September, and it’s your chance to tap into a network of social media professionals who are navigating the evolving landscape. Whether you're exploring trends in social or working to master a new platform, our mentors and peers are here to help you stay ahead of the curve. CONNECT WITH LIKEMINDED INDIVIDUALS THIS MONTH Sign up by Friday, September 20th and be part of this month's round! 🌟 Interested in learning more or other networking opportunities? Learn more about The Arboretum Mentorship Network, here.

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social: September 13, 2024Watch Now

It’s time for the latest happenings in social. Join @Laura Porcincula and I in a brand new episode of This Week in Social out now! Dive into the latest news, trends, and platform changes that are shaping the social media landscape. Whether you’re a creator, marketer, or just love staying up-to-date, you won’t want to miss it! Watch now and join the conversation! Read more on these stories: Brazilians flock to Bluesky and Threads after X suspension New Report Highlights Key 2024 Video Content Trends Instagram is testing vertical profile grids The Best New Ways to Measure Marketing Performance

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Jonathan Zuluaga
Community Manager
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sarah.evans86Level 1
asked in Social Networks
Instagram engagement is significantly down - anyone else finding this?

Over the last few months our Instagram engagement has considerably lowered and I am wondering if other brands are experiencing the same thing? And equally wondering if you have any theories on why. I know algorithm shifts have had an impact, but think there’s likely more to it than just that- i.e. is the election also a contributing factor?

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mvasquezLevel 1
asked in Social Networks
Acquiring Company LinkedIn Page

Has anyone had experience with “sunsetting” a company page that was acquired?My firm acquired another firm last year. We have posted about the acquisition on both pages and kept up regular posting but their brand will officially be under our name. So I will be running a campaign reminding people to follow the parent company. If you have experience in this, what is your best advice and/or what was your process?

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meg.purdumLevel 1
asked in Social Networks
Disappearing Instagram Captions

Has anyone else experienced Instagram captions disappearing from published or scheduled posts recently? And/or not being able to add captions on those posts? Have tried updating the app, logging out and back in, etc. I submitted a support request to IG, but am not expecting to hear anything.

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ssosa12Level 1
asked in Social Networks
TikTok Collaboration

Has anyone figured out how to use the collaboration feature on TikTok? Still not seeing it on my end.

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - August 30, 20243-Minute Video

Looking to stay updated on what's happening in the social media world? Don't miss this week's edition of "This Week In Social"! We'll cover Instagram's newest updates, YouTube's expansion of QR codes, and everything you need to know about Meta's new AI Studio. Catch the latest insights and trends to keep your social game strong – watch now! Learn more about these stories: Instagram Chief Flags Coming Changes to Profile Grid Displays Youtube Launches Creator QR Codes to All Creators! Create and discover AIs in AI Studio Instagram Adds Stories Comments To Encourage Interaction

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Laura Porcincula
Community Manager
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Elida S.Level 1
posted in Social Networks
Limiting business social channels next year? Which ones are you discontinuing?

I keep reading that the trend will be that companies will hyperfocus their channels and not be “everywhere”. My hunch is that the easy one to discontinue is Twitter/X, but will you stop others? Have you left already? How has your experience been @sarah.root after leaving (posted on @sara.costello’s feed about X)? Has it improved your brand’s efforts, after losing potential exposure?

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kelly.bean
kelly.beanLevel 2
asked in Social Networks
LinkedIn Live Advice

Hi everyone, I’m looking to run my very first LinkedIn Live for the business I work for, and would love to hear from this community on best practice or any learnings from running LinkedIn Lives? Thanks! Kelly

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Mary Ellen ShoupLevel 1
asked in Social Networks
How do you handle excessive troll behavior?

Hello! I’m curious how your different organizations deal with trolls and hostile comments, specifically on X where the environment has become more volatile. I’m referring less to the one-off negative comment that we’ve just ignored and not engaged with and more to the pile-on behavior of dozens of accounts. We had a situation recently where one of our posts (which we’ve shared before) got picked up and retweeted by an account that caused a slew of 100+ negative comments, retweets, and just general misinformation. We typically don’t engage with these accounts and very rarely do we block accounts because of how it might reflect on us as an organization to silence comments or limit access to our account (and not to mention ignite more hostility). But this recent example of troll behavior has us rethinking our approach and if it’s worth exploring more proactive strategies to limit the toxicity and prevent future troll behavior directed at our account. Has anyone had similar experiences of

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lisa.barnettLevel 1
asked in Social Networks
Help with Facebook Verification

Hello can someone help to get my Facebook Page verified? We have tried 3 times but have been rejected without any reason. We've had a number of fake accounts set up in our name so we want to get verified asap as our customers are being asked to share their personal details. The issue I think is that we were set up by the UK government and do not have any articles of incorporation, only the Order and Rules that were issued in the Pensions Act 2008, which we have supplied. Any thoughts how we can get verified? And we don’t have a FB Account Manager as we don’t advertise enough. Thanks Lisa

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tiffany.cookeLevel 1
posted in Social Networks
Instagram forcing portrait photos

Hello! Just checked my Instagram DMs for the umpteenth time today to discover that our grid suddenly no longer features squares and that all photos have been converted to portrait size. Has anyone else experienced this yet, or could I just be in testing? I feel like I would’ve seen that this change was coming…

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tcsandoval
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
[Watch Now] This Week In Social: August 9, 20243-minute Video

The latest in social now... Catch this week’s episode of *This Week in Social*! We’re bringing you the freshest updates and trends to keep you on top of the social media game. Tune in for the latest on Meta, YouTube, TikTok, and more! Read these stories: Meta AI Is Now Multilingual, More Creative and Smarter Bending Reality: TikTok What's Next 2024 Shopping Trend Report YouTube Tests AI Idea Prompts From Google Gemini to Assist Creators Snapchat+: 11 Million Subscribers

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Jonathan Zuluaga
Community Manager
vshankar
vshankarLevel 1
posted in Social Networks
Which Social Media channel according to you is popular among life sciences/biotech/pharma audiences, esp. VCs? (Please comment references)

In a presentation today, I heard an opinion that Twitter/X remains popular among life science/biotech/pharma news consumption/discussion (esp. VCs focus on X!). I'm curious to know what the hive here thinks!

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vshankar
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week in Social - July 26th, 20243-Minute Video

This week @Jonathan Zuluaga and I talk Google Chrome cookies, TikTok partnerships, new Meta Threads API changes and much more! It’s the best way to stay ahead of the news and it’s ready for you to enjoy NOW! Read more: Google scraps plan to remove cookies from Chrome TikTok partners with Eventbrite to simplify event promotion and creation for the global TikTok Community New Tools Added to Meta’s Threads API to Boost Engagement YouTube Adds Option To Save Music From Shorts

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rebecca.taylor
rebecca.taylorLevel 2
asked in Latest Talks & Trends
B2B Influencer Marketing Approach

We’ve been building our influencer management campaigns and approaches as we launch them (building the plane while we fly it, etc etc). I would love to pick someone’s brain who’s been here, maybe a little further along in the process, get tips and lessons learned - and I would totally virtually buy you a coffee! I’m specifically in SaaS, so that would be a bonus.

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rebecca.taylor
reid.zura
reid.zuraLevel 1
asked in Social Networks
A huge increase in spam on Facebook and X - any tips on how to reduce?

Okay, I hope I don’t sound crazy and this is a good place, but, over the past few weeks, I have noticed a lot of extra spam coming into the social media channels for my company. It’s mostly in two forms. On Facebook: I either get something in Messenger or a wall post from an account posing to be some sort of Meta authority figure claiming the page will be permanently deleted for violating some sort of guidelines and I can request a review by clicking their sketchy link (Obviously I know it is a scam) Here is an example: On X: I get MULTIPLE tags for these spamming crypto bots somehow. They don’t seem to end and come in a lot. They’re also tagged with a bunch of other random accounts, so I’m simply not sure how my company’s account is picked. Here is what those look like: Now obviously, social media has and always will have scammers and spam. I have a decent radar and digital literacy to know where not to click and what to ignore, but it seems like these have gotten worse -- sometimes g

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rebecca.spearsLevel 1
asked in Social Networks
Having trouble connecting Instagram account in account center

One of my employees is having trouble getting logged in to one of our Instagram pages. She keeps getting this error message: She can not find it in the Account Center. Any advice?

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - July 12, 20243-Minute Video

The latest news in social, now. Join @Laura Porcincula and I this week's episode of This Week in Social! We’re breaking down TikTok’s latest ad restrictions and YouTube’s exciting new features to help you stay ahead in the social media world. And much much more, don’t miss out: Read these stories: TikTok Implements Restrictions on Ads Targeted at Teens, New AI Disclosure Requirements Youtube broadens @Handles to 75 languages Threads announces 175 Million monthly active users Instagram Chief Reiterates That Sends Are Now a Key Focus Learn more about how you can create more inclusive content with alt text

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Jonathan Zuluaga
Community Manager

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