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Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

347 Topics
Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
published in Latest Talks & Trends
Community Giveaway Q 🎁: Which brands are leveraging AI well? ✨

 Whether it’s visual enhancements, copywriting assistance, or customer experiences and more - AI is truly everywhere around us - there’s no denying it.Q: What brands do you believe are truly harnessing the power of AI in remarkable ways, and have caught your eye with their mesmerizing AI magic tricks? 🎩✨Chime in the thread below to share the ones that have left you going 'Wow!' 🤩 for a chance to win! 🎁  The Promotion begins at 10:00 a.m. Central Time (“CT”) on April 5, 2024, and ends at 11:59 p.m. CT on April 10, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include an Arboretum notebook, Water bottle, sticker, power bank and a 2-pack Professional Wireless Lavalier Microphone, AND be featured on Sprout’s Insights blog. Three prizes will be awarded. No purchase necessary. Open to legal residents of (i) the 50 United States excluding Hawaii, (ii) the District of Columbia (“D.C.”), (iii) Puer

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K
Engaged User
6 months ago
dan.levey
New User
dan.leveyNew User
asked in Social Networks
Instagram Again

Hello, I know there was a Meta outage last week. Is anyone still having issues with Instagram? I manage 10 accounts, and when I toggle to 1 of the accounts, the account, the page starts flickering and the account looks incomplete. I tried logging into the account from my computer and it did not work, I tried both Chrome and Safari and nothing worked. I tried logging out of all Instagram accounts, I un-installed and re-installed the app, and I restarted my phone. None of that worked, the account is showing the same thing. I attached screenshots of what the account looks like and of what happens when I switch over. Any help is appreciated. Thanks, Dan 

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dan.levey
New User
6 months ago
A
New User
ashtonyoungNew User
posted in Social Networks
What's your strategy for posting reels with community sounds?

Hey everyone, I was hoping you all would have some tips to share for scheduling or creating reels on Facebook and Instagram with community sounds.Our client has a low following, so we have been relying on using trending sounds on Facebook, Instagram and TikTok to get engagement. Meta does not have scheduling sophisticated enough to meet our needs and posts with community sounds cannot get scheduled ahead of time through the business suite. However, uploading and posting each reel on the day we’ve planned for takes up a ton of time and we’re looking for alternative options.As of now, we’ve been creating the posts through the Facebook and Instagram mobile apps (Meta business suite does not show any of our saved sounds, so we need to post each individually) and then saving the reels as drafts and coming back on the calendar date and posting. There has to be a more efficient way, right? We bill our clients by the hour, so we’re extremely conscious of our time usage and this just simply isn

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P
Engaged User
6 months ago
alyssa.martelli
Engaged User
alyssa.martelliEngaged User
asked in Social Networks
Fake "Permanent Deletion" Messages

Hello, our Facebook page has been receiving an influx of spam private messages stating our profile is “of permanent deletion. We have received a report indicating that your page violates copyright.” We keep reporting the spam to Facebook, but we keep receiving them. Has anyone else experienced this and how have you managed it?

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Flynn
Frequent User
6 months ago
Anna Laura McGranahan
Agency Partner
Anna Laura McGranahanAgency Partner
posted in Social Networks
What is Nostr?

I saw a TikTok last night talking about Nostr, a “decentralized, censorship-resistant social media protocol.”It was new to me so I wondered if anyone was familiar with it! I found a CNN article from this year and Forbes from last year, it looks like it gained popularity with crypto/tech as early adopters.Do we think it’s worth looking into? Is anyone already using it?

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annarangos
New User
6 months ago
dan.levey
New User
dan.leveyNew User
asked in Social Networks
Instagram Issues

Is anyone having issues toggling back and forth between Instagram accounts? I see that all the accounts I am running are available, but when I go to switch to another account, I am unable to switch. The only way I am able to switch is if I logout and login to the other accounts. Is anyone else having this problem? Any advice would appreciated.  Thanks, Dan

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dan.levey
New User
7 months ago
L
Frequent User
liannaFrequent User
asked in Social Networks
Using Reddit for B2B?

Does anyone have any experience using Reddit to build up subject matter experts in specific communities and potentially find leads? The strict rules on the platform and within subreddits make me uncertain if it would be worth the effort. 

1184
K
New User
7 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - March 22, 20242-Minute Video

Happy Friday Arb! We’re back!Tune in for the freshest updates in the social sphere! Join us as we delve into the latest enhancements to Google My Business, YouTube, and unveil the newest release from the Arb. Don't wait! Catch it all here:Read more:Threads is rolling out trending topics to all users in the US YouTube adds new AI-generated content labeling tool Manage social media links on Google The Arboretum Launches The Arboretum Mentorship Network

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Jonathan Zuluaga
Community Manager
7 months ago
mmellander
Advanced User
mmellanderAdvanced User
asked in Social Networks
Posting Reels Without Sharing It To Your Feed

It appears that this is no longer possible to do, and it doesn’t matter if you check the box for (Share Reel to your profile feed) in Sprout - it posts to your feed regardless.  Can anyone confirm that this is the case? If so, it’s unfortunate because I just had my first instance of needing to post a reel but not wanting it in my main feed. 

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Nycole
Advanced User
7 months ago
sj.thomson
Frequent User
sj.thomsonFrequent User
asked in Social Networks
Reel Cover Images

Does anyone else’s cover image for Instagram Reels not download on the mobile app, or is it just me? 

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sj.thomson
Frequent User
7 months ago
gregrokisky
gregrokiskySprout Team
published in Social Networks
Unraveling Meta Threads: What we learned from our first 30 days on the network

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta.The launch of a new social network is typically met with equal doses of curiosity and concern. The response to Threads was different. Brands and the social media managers that run them took to the platform with enthusiasm. Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform.Threads has generated a lot of discussion since then. What role will it play in existing social media strategies? What do consumers think about it? Does it have staying power?Read the rest of my article, here on the Sprout Social Insights blog.

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kyle.skinner21
Frequent User
7 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
This Week in Social - March 1st, 2024

This week, @Jonathan Zuluaga and I discuss Google, Threads, Creators, and GAP’s latest campaign.Watch now: Read more:Google and Reddit Partnership Making it Easier for Brands and Creators to Collaborate on Instagram Threads widens the gap with X, with triple the daily downloads on iOS Gap reworks Jungle’s TikTok hit to show off spring linen collectionUpcoming Event:Trending Conversations: 

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Laura Porcincula
Community Manager
7 months ago
T
Engaged User
tiffany.cookeEngaged User
posted in Social Networks
New Social Post Sizes on Facebook and X

Hello!My team noticed that the Always Up-To-Date Guide for social post sizes was updated yesterday, and X and Facebook have changed drastically from the norm (at least from the last time we checked). Does anyone know what sparked this change? Is anyone using these sizes yet? The recommended size for a graphic on Facebook and X is now 1080x1350.

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Engaged User
7 months ago
Anna Laura McGranahan
Agency Partner
Anna Laura McGranahanAgency Partner
posted in Latest Talks & Trends
Threads vs. Meta/X

Screenshot of a Sprout Social graphic reads “Threads scheduling and publishing is now in Sprout”Hi SMM friends! Now that Sprout offers a Threads integration (yay!), how are we feeling about ongoing efforts for Twitter/X?When Threads was new and buzzy, we had a few clients asking about it. Ultimately, we decided to create accounts for everyone but not actively post until we had a scheduling integration.Now that we have it, I’m wondering if it’s worth evaluating underperforming Twitter/X accounts and making the transition to Threads. Has anyone made the switch already?

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hannah.jean
Engaged User
7 months ago
S
Frequent User
sophie.edwardsFrequent User
posted in Latest Talks & Trends
Meta 'Threads'

We’ve just joined Meta’s new ‘Threads’ and wanted to know if we will be able to moderate replies etc. through the Sprout inbox? Thanks!

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cj.avande
7 months ago
Nycole
Advanced User
NycoleAdvanced User
posted in Latest Talks & Trends
Threads hit 100M users. How are you feeling about it so far?

Starting a conversation about Threads that is not tied into Sprouts capabilities/managing. Hey all! I’m sure most of you are on Threads by now. Excited to hear how everyone is feeling about it? The good, bad and ugly. Are you excited about the new platform? Have you started your brands account? Too early for baked strategies, but never too early to test and learn 🤓I personally jumped on right away, and am loving it. It’s a breath of fresh air compared to Twitter. Seeing all sorts topics, people trying to figure out their lane, etc. Its great. The only thing I’m not loving is how much Meta put into getting influencers and celebs on there to talk it up. I see the value to get their audiences but I was muting dozens of people who just weren’t people I cared to follow. It’s also interesting to see people with such big online video personalities not knowing how to navigate short text in an engaging way.Regarding professionally, we started our brand account last week but will kick off our t

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Laura Porcincula
Community Manager
7 months ago
K
Frequent User
kaleb_brown17Frequent User
asked in Social Networks
Threads & Data Collection

Hello! My organization is considering joining Threads in the near future but one thing we’ve seen a lot of is the data and privacy policy is a lot more abrasive than other platforms and Meta’s own FB & IG policies, collecting a lot more data. The org I work for handles a lot of donor data and financial information. Has anyone had a conversation with their team on the pros and cons of the new platform? I’m trying to find the actual policy to see if I can sift through it myself but not having great luck. Any thoughts would be appreciated!

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Laura Porcincula
Community Manager
7 months ago
reid.zura
Frequent User
reid.zuraFrequent User
asked in Social Networks
Instagram Broadcast Channels .. What are you doing?

My personal account continues to get invites from brand accounts to join their broadcast channels on Instagram. I haven’t actually joined or created any yet, but they seem like they could potentially be useful tool to get in touch with followers. So, I am asking what everyone else’s experience with this feature is.Are you a part of any with brands you follow? Have you created any for a brand you manage? What has been your experience? What is the ‘discussion’ like? How easy/ difficult is it to manage? What’s the business case? If you’re not using them, why not? I wanna know the tea!

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reid.zura
Frequent User
8 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - February 16, 2024

Ready for your weekly dose of all things trending in the digital universe? Get comfy and join us for another exciting episode of 'This Week in Social' as we uncover the latest buzz and hottest topics lighting up your feeds!This week, dive into TikTok's new AI tool, Meta's Facebook iOS glitch fix, Instagram's DM filter update, and the latest on Bluesky's open invitation – all packed with insights to keep you ahead of the curve! Read these articles:Meta Promises Fix for Annoying 'Chirping' Glitch on Facebook iOS App  Bluesky officially opens to everyone, no invite code needed  Introducing TikTok Creative Assistant  Instagram Adds ‘People You Follow’ Filter for DMs In honor of Black History Month, join us in recognizing the achievements of Black social marketers and creators: 

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Katy4Riskonnect
Advanced User
8 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Advocacy - How are you driving adoption and engagement?

I have a few questions for anyone running a successful advocacy program.How do you drive internal Advocacy adoption? What are your favorite metrics to measure success? How do you recognize top performers?

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T
New User
8 months ago
reid.zura
Frequent User
reid.zuraFrequent User
posted in Social Networks
Social Media and Legal

Hey, everyone! I am interested to learn about how your org works cross-functionally with legal. To be blunt, I’m at a startup, and legal and social live pretty far away when it comes to internal structure. There’s no true ‘legal approval process’ for posts -- usually the ‘big posts’ or if there is something in my gut where I’d like to have checked get extra eyes from legal. (Yeah, I know that comes with its own list of pros and cons, each miles long)But what does it look like for you? Is anyone similar? Or are you reading this in horror? Also, does anyone have favorite resources like courses, articles, certifications, etc. about social media and legal? Would love to hear it all, thanks! 

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reid.zura
Frequent User
8 months ago
aubree.smith
aubree.smithSprout Team
published in Latest Talks & Trends
Sprout Article: Navigating social media in an election yearGet Your Quote Published

Hi social marketers! My name is Aubree, and I’m a Content Strategist on the Sprout team. I’m working on an article about navigating/managing social media during the 2024 US presidential election. We know the election will pose timely challenges for brand marketers, including (but not limited to): Ensuring brand messages and content stand out in flood of political posts  Determining whether your brand will get political in its own content  Finding the right influencers to partner with (on political and non-political content)   Let us know in the comments: How are you adjusting your strategy for the election? What tools are helping you fortify your brand?If you’d like to be featured in the article, let me know! I can use the quotes you provide in the comments, you can answer questions via email or we can meet for a brief 15-minute call.

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aubree.smith
8 months ago
J
jamia.kenanSprout Team
published in Latest Talks & Trends
Celebrating Black History Month: Best practices for celebrating on social media and beyond

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands. But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically?In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long.What is the purpose of Black History Month? DEI as a business best practice 3 best practices for celebrating Black History

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Jonathan Zuluaga
Community Manager
8 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - February 2, 2024 🎥

Happy Friday Arb Members! 🌟Join us for this week's episode where we dive into the latest in social media. Unlock detailed playlist analytics with YouTube, witness BeReal's authentic expansion for celebrities and brands, and explore TikTok's musical landscape shift. Plus, gain insights from LinkedIn's deep dive into what’s next for B2B video marketing.Catch the full scoop on our latest episode: Want to read more?Will Celebrities Be Real on BeReal?  What’s Next for B2B Video Marketing in 2024?  Youtube announces Top Community Clips, Schedule Members-Only Videos, Improved Playlist Analytics and Research Tab!  Why So Many TikTok Videos Have No Sound Anymore

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Gayatri Shukla
Community Manager
8 months ago
D
Frequent User
debbie.gacutanFrequent User
asked in Social Networks
Changing LinkedIn Page Name

Hi Everyone! Our parent company has acquired multiple brands. I’ve been tasked to look at potential brand consolidation of some brands - some will just be inactive and others will potentially occupy new roles. Has anyone experienced changing the name of the company’s LinkedIn page? If so, what happens to the existing content? Also, does this affect paid media in any way? Are there other things I need to be considering here? 

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Anna Laura McGranahan
Agency Partner
8 months ago
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