Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

300 Topics

Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Social Networks

Instagram is launching a physical store! Are you going?

As you all know there has been a major focus on social commerce and Instagram has been leading the way for years. Their platform is the perfect place to mix inspiration and your credit card together. I recently heard of them hosting a physical shop pop up this weekend in NYC. Curious on people’s thoughts? Is it more publicity or are they testing out a new way to extend their commerce approach?

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Jonathan Zuluaga
Community Manager
1 year ago
jackie.dunham
jackie.dunhamSprout Team
posted in Social Networks

TikTok's new Insights tool

Has anyone else seen/used this yet? Yesterday TikTok released a new insights experience dedicated to stats and data around community behavior, interests, and how they connect and feel about brands.Personally, I love TikTok’s transparency with their data and how users are using the tool. Combining these available insights with owned will really help drive a solid content strategy. What stats + insights stand out to you the most? 

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Jonathan Zuluaga
Community Manager
1 year ago
J
New User
jackie.singleyNew User
asked in Social Networks

Sharing to stories

My client is having a problem resharing from other accounts to their Stories. Is anyone else having issues. I’m assuming it’s an IG glitch but unsure. Thanks!Jackie

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Laura Porcincula
Community Manager
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
asked in Latest Talks & Trends

Brand Health & KPIs?

Building your brand starts with a strong strategy and developing KPIs that align to that strategy. There are tons of KPIs to report on, but here are some that are important to us at Sprout.Q: What are the KPIs that are most important to your organization?

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Jonathan Zuluaga
Community Manager
2 years ago
Joy.Fernandez
Joy.FernandezSprout Team
posted in Social Networks

TikTok Challenges

TikTok challenges are some of the most memorable and popular videos on the platform. Have you been exploring TikTok challenges as part of your social strategy?If not, I highly recommend reading TikTok challenges: what they are and why they’re great for brands. This article breaks down the different types of challenges, its benefits, and some best practices for brands. What are your favorite TikTok challenges?

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S
New User
2 years ago
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New User
tyler.kingNew User
posted in Latest Talks & Trends

B2B Social Media Strategies

B2B social media is constantly changing. Social Media platforms no longer want you to drive traffic from their channels to your site, which means engagement and reach have gone down. What are you doing in the B2B space to engage your audience? What content is working? Is there a company that is doing a great job? 

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talissa.beall
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Social Networks

Whatsapp is growing & changing!

If you’re like me, you’ve likely been tracking many of the changes Whatsapp has been making in the last couple of months. Their newest additions include reactions, 2GB file sharing and the announcement of over 512 groups! Read the full article: https://blog.whatsapp.com/Another source of inspiration is this recent article our team wrote an article listing out everything you need to know about Whatsapp Marketing. 

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Laura Porcincula
Community Manager
2 years ago
Joy.Fernandez
Joy.FernandezSprout Team
posted in Latest Talks & Trends

Social Media Challenges

Our team here at Sprout recently published this article summarizing some of the toughest social media marketing challenges and ways to solve for them. I would love to hear how this article resonates with folks. Is there a challenge that stands out to you and your team? Are there any solutions, either provided in the article or not, that you’ve tried and have made a noticeable impact?8 of the toughest social media marketing challenges (and how to overcome them)

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Joy.Fernandez
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Latest Talks & Trends

Video: 8 Trends to watch for in 2022 📈

 

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Jonathan Zuluaga
Community Manager
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Social Networks

Today’s top TikTok influencers: Inspiration for your brand’s evolving social strategy

I’m sure many of you out there are facing constant questioning from clients or colleagues about TikTok and its importance on the business. As you all know, influencers are a HUGE part of what make TikTok a growing and top performing channel. I wanted to share this new article from our blog that talks about the top influencers and how your brand can be inspired by them! https://sproutsocial.com/insights/tiktok-influencers/

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Jonathan Zuluaga
Community Manager
2 years ago
Genevieve
New User
GenevieveNew User
asked in Latest Talks & Trends

What's trending in aged care and health care?

I want to know what the latest social trends are in the aged care and health care sectors. What are your followers engaging with the most? Have you had something go viral recently? Bonus points for Australian trends. We are on YouTube, Instagram, LinkedIn and Facebook. Looking in to TikTok, too.

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Laura Porcincula
Community Manager
2 years ago
C
New User
carly.bayfordNew User
asked in Social Networks

Instagram 'story tap back'

Does this metric account for ‘unique users’ or not? 

1
Jonathan Zuluaga
Community Manager
2 years ago
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New User
shelby.williamsNew User
asked in Latest Talks & Trends

Best video transfering service?

I work for a car dealership and constantly have tons of videos on my phone that I need to transfer to my dell computer daily. What’s an easy and free video transferring service? I tried Wetransfer and they are so slow and unreliable. 

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NateG
Frequent User
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
asked in Latest Talks & Trends

What's your go-to for short-form video platform? Why?

 

1
Laura Porcincula
Community Manager
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Latest Talks & Trends

e.l.f. & Dunkin Collaboration - An unlike pair

I wanted to share this recent blog article about e.l.f.’s and Dunkin’s collab. What really stood out to me was the unlikely partnership here and how they build such a strong campaign around it.Take a read: https://sproutsocial.com/insights/brand-collaborations-101/Are there other collabs you’ve seen that we’re a unlikely pairing?

1
Laura Porcincula
Community Manager
2 years ago
anna_lewis77
Frequent User
anna_lewis77Frequent User
posted in Latest Talks & Trends

Ambassador Program Performance

How are you proving that your ambassador program is worth a budget?  What KPIs and metrics are you tracking to ensure that you are getting an ROI?  My other question is, how are you determining the goals of your KPIs and metrics for your ambassador program?EX: John Doe has 1.4 million followers on Instagram - we want him to reach XXX amount of people, have XXX amount of interactions, and XXX amount of users convert to XXX amount of revenue. 

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Laura Porcincula
Community Manager
2 years ago
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Frequent User
jamie.jacobsFrequent User
asked in Social Networks

Facebook Organic Carousels

Is anyone else experiencing issues with organic carousels on Facebook? When we create an organic carousel through the Page Posts feature on Business Manager, images from the website link pulls through into the carousel once it is published instead of the images which we uploaded. It is very odd because this only happens when we use our website links, but when we use external links the carousel publishes perfectly. We’ve reached out to Facebook Support but they have no managed to resolved this issue. 

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S
New User
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Latest Talks & Trends

Your chance to be quoted in a Sprout Insights' Article

Hi Community, we need your help! Our content team has put together the below survey asking for advice and predictions about your viewpoints on the future of social messaging.https://docs.google.com/forms/d/e/1FAIpQLSfDwJ3riro9425_GNsiULjiHc-TXSBtzqFmmsdX0D7xzlbeyw/viewformParticipate in the survey for your chance to be quoted in the article!   

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Jonathan Zuluaga
Community Manager
2 years ago
jessie.brown
Engaged User
jessie.brownEngaged User
asked in Social Networks

Facebook New Pages Experience and Sprout Integration

For months now, after moving our Facebook page to the New Pages Experience, Sprout’s super customer service team has been trying to figure out why we can’t reply to Facebook private messages via Sprout. Of course, now we’re all at the mercy of Facebook’s support team figuring things out on their end, so it’s been a long-term holding pattern (Sprout does a great job of checking back in with me as we wait).I’m mostly wondering if anyone else has run into this brick wall and if you’ve seen a resolution to it? I can reply to private messages with no issue within native Facebook platforms. I can reply to Facebook comments and Instagram comments and DMs via Sprout, too. It’s just Facebook PMs that are the problem.

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Laura Porcincula
Community Manager
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
asked in Social Networks

Thoughts on Twitter testing a status update?

So Twitter is bringing back the testing of its status project! This feature allows you to share with your followers what you’re currently doing or working on. It certainly gives me OG Facebook vibes. Would people use this? So curious on your thoughts!  

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Laura Porcincula
Community Manager
2 years ago
L
New User
luke.fitzpatrickNew User
posted in Latest Talks & Trends

Do hashtags actually matter?

The age old question that no one ever seems to have the answer to. It’s great that Sprout have the first comment feature but is it even worth it?On Instagram does putting them in the comments versus the post actually matter?My hunch on hashtags on platforms like Twitter and LinkedIn is, are you just giving the user a reason to leave your content and go engage with someone else’s content? Or are people actually coming to your content from a hashtag?What are people’s thoughts?

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Jonathan Zuluaga
Community Manager
2 years ago
C
New User
calliemartinNew User
posted in Social Networks

LinkedIn Events / LinkedIn Live

Does anyone have experience hosting events for your org on LinkedIn? How about using the live video functionality? Would love to hear about others’ experiences and any pros/cons. Thanks! 

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Jonathan Zuluaga
Community Manager
2 years ago
talissa.beall
talissa.beallSprout Team
asked in Latest Talks & Trends

B2B Influencer Tips?

Howdy!I work for an agency that focuses on B2B tech, and we’ve dabbled influencer work from time to time, but it has always been more along the lines of a B2C program AKA a traditional influencer program. Does anyone have tips and tricks they can share for running a successful B2B influencer program? So far, we’ve researched and recommended SMEs and trade publications for our clients to tap into, but we haven’t got to actually manage that program. Are B2B influencer fees similar to traditional influencers? Is there ever an opportunity to negotiate exclusive relationships?Do you have to do more coaching with B2B influencers?Do B2B influencers even really exist? Is it weird to ask industry leaders to partner? Thanks in advance for the help.

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Gayatri Shukla
Community Manager
2 years ago
joe.huber
Advanced User
joe.huberFormer Moderator
posted in Latest Talks & Trends

Who won on social in 2021?!

The Drum put out an article of Brands that won on social in 2021.They talked about Weetabix, Dove, Aldi, Reddit, and Specsavers Euro 2020.My question to you all: Who won on social in 2021?!

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T
New User
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Social Networks

TikTok Adds a GIPHY Option

 Tiktok announced new ways to make your videos more creative by adding a GIPHY library option to videos. I’m so curious to see how creators and brands will use the new options.Read the update here: https://newsroom.tiktok.com/en-us/tiktok-libraryQ: Any ideas on how you would use it? 

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Jonathan Zuluaga
Community Manager
2 years ago
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