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Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

283 Topics
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Frequent User
amanda.hoffmannFrequent User
asked in Content Creation
Facebook Ad Campaign Randomly Missing but only from Campaign Tab

Ran into a super weird problem and wondering if it’s happened to anyone else.Currently running a Facebook ad for a client. I went to check in this morning to see how it’s performing and noticed that it’s completely missing from the Campaign tab. After momentarily freaking out, I check the Ad Sets tab and my audience is still there - I check the Ads tab and both of my ad creatives are still there as well. Additionally, I filtered ad performance to yesterday and today and the ad is still active and delivering. When I inspect the ad, I can still see the campaign level, and then my ad sets/ads beneath it.It seems like somehow only the campaign portion of the ad completely disappeared from the campaign tab. Has this happened to anyone else? I’ve reached out to Facebook support but to the surprise of literally nobody they gave me information that wasn’t relevant or what I was asking at all and then acted like they solved the issue and ended the chat.To potentially paint a better picture - I

3822
Jonathan Zuluaga
Community Manager
1 year ago
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Frequent User
lyndsay.nielsenFrequent User
asked in Content Creation
Removing Facebook Market Page

Hi All - I work for a global company and have recently come across a “Facebook Market Page” for a country that I want removed. I have been researching for hours but have come up with nothing! Does anyone know how to permanently delete a Facebook market Page? TIA!!

201
Jonathan Zuluaga
Community Manager
1 year ago
lisa.rodrigo
Advanced User
lisa.rodrigoAdvanced User
asked in Content Creation
old LinkedIn ads showing up on Sprout

I’ve been battling an issue where each side says is on the other’s and curious if anyone else experiencing? My calendar view is showing that I posted on one profile on LinkedIn 76 times last week… not true!When I click through… it shows a current publishing timebut these aren’t coming from organic… they’re old (12-24 months ago) campaigns that our paid team swears are turned off. Whatever Sprout is grabbing, it’s clogging up my calendar views and muddling up my metrics. Would love any help on ideas to test out in an effort to resolve. 

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lisa.rodrigo
Advanced User
1 year ago
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Frequent User
stefanie.mayFrequent User
asked in Social Data
Best looking/easiest to understand weekly social report for internal use?

Hey everyone! I send weekly reports to department heads over at my company that include the following…News page likesGrowthImpressionsTop performing posts w/ metricsscreenshots of those postsIn that report, I also include our weekly e-mail stats + website metrics from GA.I’m basically assembling this report in another document because I find the reports on Sprout aren’t easy for someone who doesn’t know much about marketing to read and understand.Does anyone have advice on the best template/format to use? Thank you!

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S
Frequent User
1 year ago
B
Frequent User
brittany.bellamyFrequent User
asked in Content Creation
Facebook Unpublished Page Without Notice

Hi all!Facebook randomly unpublished our Business page and suspended our ad account over the weekend for “continued Community Standards violations.” The thing is, we have never gotten a notice or review of any violations, and our Page Quality says “Good News, no violations to show.” We are a fintech/insurance broker, so our content is nothing particularly controversial either.It is adversely affecting advertising, as they won’t run ads without the page being republished. I have reached out to support through the Business Center via chat and phone and have been stuck in a “we’ll investigate” status for 3+ days.Has anyone experienced this? Why was your page affected? What did you do to remedy?

3961
Jonathan Zuluaga
Community Manager
1 year ago
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New User
NupafeedUSANew User
asked in Content Creation
Can I track business mentions in instagram posts?

Can I track instagram storys for tags? Our business has requirements for influencers how often they need to tag us but some of them only do in instagram stories. Is it still possible to keep track of these kind of mentions?

251
sarah.melton
New User
1 year ago
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Frequent User
amber.johnsonFrequent User
asked in Content Creation
Hive Social

Are any organizations out there exploring Hive Social as an alternative to Twitter?

441
Jonathan Zuluaga
Community Manager
1 year ago
kelsey.martin
kelsey.martinSprout Team
asked in Content Creation
Instagram Server Error

Hi Sprout Agency Partners! I’m currently working alongside an agency navigating a bizarre Instagram Server Error. Has anyone successfully navigated or resolved Instagram Profile Errors like this? When publishing to Instagram, this profile will have multiple failed posts. Sometimes the post error will respond as a media code error meaning that the media is the wrong specs. But, when we run this through other environments, the media publishes fine and follows all of the spec guides from Sprout and Meta Sometimes Meta flags profiles and posts as spam posts, which Sprout recommends adjusting publishing times when posting. The agency has done this and is still experiencing the same barriers. This is one of those scenarios where Sprout is limited on what we can mitigate as a third party and Meta is blaming the use of third-party publishing for the error on their end. Has anyone been able to get out of this vicious cycle for Instagram?

202
kelsey.martin
1 year ago
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New User
lisa.albertaNew User
asked in Content Creation
Fitness Industry

Hello! My name is Lisa Alberta. I’m the marketing director for a local health club and I’m looking for tips on how to build out our Listening Topics. Hoping to connect with others in the industry that can help with keywords, themes etc.  Right now when we look at the data, there is a lot of “noise” and we’re trying to customize our topic so that we are aware of the conversations going on in our town in and around fitness. Any help is greatly appreciated!

211
Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
27 essential social media manager interview questions (and answers)

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers.When it’s time to hire a social media manager, a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level.Get all the questions and answers: https://sproutsocial.com/insights/social-media-manager-interview-questions/ 

470
Jonathan Zuluaga
Community Manager
2 years ago
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Frequent User
kyle.skinnerFrequent User
asked in Content Creation
How to manage a toxic social community

Hi everyone!I’ve been managing the social accounts of different brands for the last decade, and I’m coming across a situation I’ve never encountered before.TL;DR: our company was merged with another, completely changing our product roadmap, much to the disdain of current users (who the product is no longer geared towards). It has resulted in quite the backlash onto our social channels. Every post is met with comments about how awful our product is, how we don’t listen to the customer base, etc.What are some successful community management tactics you’ve employed when company changes disrupt the community?

1022
K
Frequent User
2 years ago
K
Frequent User
kristi.tucker.dobsonFrequent User
asked in Content Creation
Connecting LinkedIn Profile to Sprout - super admin privilages?

Hey Sprout Community! My team has several clients connected to our Sprout and we have recently had issues reconnecting the LinkedIn company pages back to Sprout after the connection expires. We heard through the grapevine that this is due to LinkedIn updating their API to requiring a Super Admin privilege to connect to Sprout. Has anyone else had this problem within the last week or so? 

371
sarah.melton
New User
2 years ago
L
Frequent User
lyndsay.nielsenFrequent User
asked in Content Creation
Error scheduling TikToks

Hi all - I’m trying to schedule my TikToks and am getting the following error: Uploading a custom thumbnail is not supported by TikTok.” How do I remove the custom thumbnail? I am not intentionally adding it nor need it. I’m uploading my .mov and it’s automatically creating a thumbnail in Publisher. Is there any way around this?  TIA!

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Jonathan Zuluaga
Community Manager
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Customer Care
📆 Surviving the Holidays: Data, Strategies and Customer Care TipsEvent

The holiday shopping season is the busiest time for retailers and consumers. With an increased focus on social media usage for e-commerce in the past few years, we expect a considerable increase across the market. From customer care to traffic, businesses should be ready to see 18% more social messages during the holidays according to the newest data from Sprout Social. In this pre-holiday event, we will speak with Sprout Social’s Aubree Smith to discuss some of the newest data, strategies and predictions for brands. The goal of this event is to give our community members tangible ways to prep and provide the data to inform their strategies.Attendees will walk away with: The newest research and data for the 2022 holiday season  Ideas to ramp up strategies and customer care team for holidays Real-world examples of how brands/retailers are prepping for the end of year and the steps to  execute on your campaigns RSVP NOW:  

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Jonathan Zuluaga
Community Manager
2 years ago
C
New User
caitlin.wiedenheftNew User
posted in Content Creation
Instagram Takeover - permission setup in Sprout.

Hey SproutSocial Community!I work at a school district and want to have a HS student ‘takeover’ the district’s Instagram account to share ‘a day in the life at from a HS student perspective’.  My question is - has anyone done a Instagram takeover yet through sprout?If so, what recommendations do you have for permissions?  I was thinking I would set him up in Sprout but would give him ‘needs approval’ access for the Instagram account.  That way I don’t share the password, and he still gets access to post, and I get to see it first before it’s LIVE.  Any suggestions? Anything I’m missing?  - Caitlin 

251
sarah.melton
New User
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
Overwhelmed at work? Here’s how to talk to your boss about burnout

According to Sprout Social data, 40% of social pros say they experienced burnout recently. Which isn’t surprising for folks who spend the majority of their roles being the frontline for the brands they work on. It’s important to not suffer in silence and speak to your manager before you completely burnout. Check out the newest article from the Sprout Social blog on various approaches and strategies: https://sproutsocial.com/insights/talking-to-your-boss-about-burnout/ 

250
Jonathan Zuluaga
Community Manager
2 years ago
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stephanie.clarkSprout Team
asked in Content Creation
LATAM Social Media Usage

Hi friends! Stephanie from the Sprout team here. 👋🏻I’m reaching out with a question on behalf of one of our customers and hoping the community may have some insight: they work with an agricultural company and are putting together a social strategy for launching a social media presence in LATAM (Mexico, Argentina and Colombia specifically). For this project, we’re looking for recent research on social media usage among farmers, ideally within the LATAM region. We’ve found some decent starting research that’s more generalized around social media platform usage in LATAM, but are curious for more focused research on behavior/usage trends among farming/agriculture so we know where to prioritize our efforts. Appreciate your help in advance!

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S
2 years ago
T
Agency Partner
tritabaughAgency Partner
asked in Content Creation
Setting up new Meta account after old one was disabled

A handful of months ago, one of our clients ad accounts was disabled for unknown reasons. They took the usual steps to try and get it back up and running without any success. They even had one of their admins setup a new ad account and it worked for a bit to run ads through the new ad account, but that was disabled as well. And finally, we at the agency used one of our employee’s accounts that hadn’t ever been added to the client’s account to setup ads through yet another ad account which was also disabled. All of this to say… it seems that we’ve hit a dead end and need to explore other options.One of our options is to start a new FB page, new IG profile, and new ad account. Curious if anyone here has done this and has any things to think through before doing this? We obviously recognize that we would lose all of our current fans/followers, but right now paid is outweighing organic. 

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T
Agency Partner
2 years ago
mike.blight
mike.blightSprout Team
published in Social Data
📊 The Power of Employees: Predicting the Best Outcomes for Brand AdvocacyData Report

The newest Sprout Social Report highlights the importance of employee advocacy and how employees have the power to help grow it. Check out the latest report: 

580
mike.blight
2 years ago
raven.gill
Agency Partner
raven.gillAgency Partner
asked in Content Creation
Customer-to-social media follower ratio

I have a client who is a dentist's office and they want to know if they have a good customer-to-social media follower ratio. They have 7500 clients and based on their follower count 17.83% of their customer base is following. I can't find any data about the actual number of customers to social media followers ratios. And what is considered a good or bad benchmark? Has anyone heard of this ratio before or have a source or data I could reference. Thank you in advance.

572
raven.gill
Agency Partner
2 years ago
E
Frequent User
emma.goodwinFrequent User
asked in Content Creation
Facebook impressions down

Hi everyone! Recently I’ve been noticing a downturn in impressions across several FB pages I’m an admin for - some more major than others. It seems that Facebook has changed its algorithm again, so I’m wondering if anyone has found success with the new algorithm? Is there a certain post type or types that seems to be performing well?Thank you!

451
Jonathan Zuluaga
Community Manager
2 years ago
aubree.smith
aubree.smithSprout Team
published in Social Customer Care
Season’s greetings: Retailers can expect 18% more social messages during the holidays

According to Sprout's listening data, retailers can expect a 18% increase in social media messages this holiday season—yet, brand response rates are on the decline.Although experts expect to see a 7.5% increase in sales in brick-and-mortar stores and ecommerce channels alike, high inflation rates will force consumers to tighten their budgets. Start planning for a more competitive holiday season by developing a foolproof customer care strategy on social.Get the full details of the report: https://sproutsocial.com/insights/holiday-retail-data/  

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aubree.smith
2 years ago
A
Engaged User
ashley.zolotEngaged User
asked in Content Creation
Is TikTok labor intensive?

Hello! I’m a one person marketing team and I handle the content creation and scheduling for all social media platforms (Facebook, Twitter, LinkedIn, and Instagram). I’m wondering what content creation is like for TikTok - is it labor intensive? I’ve been nervous to start one in fear that I won’t be able to keep up with it.

411
Jonathan Zuluaga
Community Manager
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
Social media manager job description: Tips and templates for 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos.And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued.Read the full article on the Sprout Blog: https://sproutsocial.com/insights/social-media-manager-job-description/

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Jonathan Zuluaga
Community Manager
2 years ago
A
Frequent User
amanda.hoffmannFrequent User
asked in Content Creation
Instagram Reels Low Performance

Hello everyone! I was wondering if anyone has seen a recent dip in performance for any Reels they’ve been publishing.Within the last couple of days, I’ve published two different IG Reels for two different clients:Scheduled and published straight from Sprout. Uses the client’s own sound. Usually their Reels get around 10,000 - 20,000 views and this one doesn’t even have 1,000. Created and published in IG. Uses a popular sound. Usually these Reels get 1,000 - 3,000 views and this one only has 150.I just find it odd that both of these are underperforming, especially after IG working so hard to push Reels. Anyone else seeing anything odd? Thank you in advance!

1244
cj.avande
2 years ago
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