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Advice & Best Practices

Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

316 Topics

Laura PorcinculaCommunity Manager

published in Content Creation

🎙 Inclusive Social - The Power of Accessible Content

UPDATE: If you missed this session, you can scroll down for the recording! Drop your questions in the thread!Join us tomorrow, May 18th for an exclusive event featuring @AlexaHeinrich in honor of Global Accessibility Awareness Day (GAAD). In this session Alexa will share her invaluable insights and practical tips to make our social media content more inclusive and accessible for everyone.Additionally, five lucky attendees will receive a free copy of her book Accessible Social, a beginner's guide to creating inclusive social media content. Image description: A headshot of Alexa Heinrich, a person with brown hair, wearing a black shirt. There is a text box introducing her as a speaker, stating her name and profession as a social media strategist and Director of Accessible Social. The text also highlights her leadership in the accessibility advocacy field and her experience presenting to content creators at prestigious organizations around the world. If you missed the session, here is the

dominick.ramFrequent User

asked in Social Data

Business Manager — Personal Profile for Business

Hi all! As you may know, Facebook requires users to use their personal profiles in order to manage, create, and execute tasks within the business manager and business pages. Do you have any recommendations on how businesses/agencies can set up a personal account that can function as a business admin? We often find that our external integrations from Facebook like Sprout and other reporting software need to be connect via personal profiles that are admins in our business manager, however, it would be nice if we had an account (personal profile) that we could use across the business in order to establish those connections. Please let me know your thoughts and best practices! Thanks in advance :)

stevie.raFrequent User

posted in Content Creation

Content Creation - What's working for you?

Hi, fellow social media friends,I’m Stevie, the Social Media Director at College Essay Guy. We’ve been posting on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn for a few years now.We’ve been looking into diversifying our content creators because as of right now, only a couple folks are recording video content for our SM platforms. I’m curious: how do you all incentivize your content creators to consistently produce video content? Of course, money is a great motivator, and I pay all my content creators, but I’m curious if there are other incentives you offer to your teams?Excited to hear from you, community!

AlexaHeinrichAdvanced User

posted in Content Creation

Accessible Social website updated

My Sprout Social webinar last week must have really invigorated me because I spent the weekend refreshing the Accessible Social website. It involved a new font, an updated homepage, a new navigational feature, and added resources. There’s still more I’d like to do, but for now I'm pretty happy with the refresh. I hope everyone else is too.Be sure to check the site out if you want to learn more about accessible best practices for social media and content creation. Feedback is also totally welcome! Blue graphic featuring a pattern of different yellow emoji faces. In the center is the smiling camel mascot for Accessible Social.

jeff.macdonaldNew User

posted in Content Creation

TikTok and Adding Location Tags

Super curious if anyone is seeing a difference in views for TikToks when they add a location tag?Last week I was uploading for a brand and a popup told me, “Get more views by adding a location to this video”.I was curious if this was true and if anyone is trying this out to bring in more views from a specific region. I could see this being useful in strategies that need to drive store traffic.

ashley.manivongAdvanced User

posted in Social Data

Follower Growth Industry Averages

Hi! Curious as to what anyone has seen as “industry average” of social media follower growth for a tracking KPI. I know this varies by type of company size. Example, my company is 5,000-10,000 employees.

chris.longSprout Team

asked in Content Creation

Employee participation in videos

Could use some help! Any advice when recruiting or casting vision for non-marketing employees to be involved in social media campaigns or on-camera for videos? How would you motivate employees to be excited to help out?

clayton_normanEngaged User

posted in Content Creation

Employee Advocacy Inspiration

I’m getting ready to launch a new employee advocacy program at my company and am looking for inspo. We’ve gone with Sprout’s employee advocacy platform for organizing/tracking, but I’d love to hear your best ideas on what you’ve seen work.Incentives for participating Types of content employees are most likely to share widely What kind of guidelines have you used for employee-suggested content? What else should I be thinking about?

Laura PorcinculaCommunity Manager

published in Social Data

📣 Tell us your thoughts on the potential of Artificial Intelligence in social

Let us know want you think on the question below…

NycoleAdvanced User

posted in Social Data

Measurement Beyond fhe Basics

Hello all! I'm always looking for new ways to prove out the value of social and influencer content long term. Both qual and quant that goes beyond all the basic measurements, consumer behavior dives, SOV, etc.I'm currently thinking through measurement methodology for two things 1. that could assess value of eyes on content, with the idea that seeing content will create top of mind recall when someone actually needs the service they saw in content. And then 2. That could look at the value of content in driving WOMM. Has anyone explore either of the above before? If so, did you find something that worked for your company. I'll definitely keep everyone updated as I work through this.

ronnie.gomezSprout Team

published in Social Customer Care

How to make customer service efficient & the metrics to measure

The growing challenge of balancing quality and speed in customer service as consumer expectations continue to rise.With social media now playing a major role in customer interactions, it's more important than ever to deliver efficient, high-quality service to build a strong brand reputation. The article offers insights on how to achieve this balance and exceed expectations without overloading your team's resources. Metrics to measure customer service efficiencyTo track support efficiency, consider measuring:Average first reply time: The time it takes for your team to send out the first reply to an inbound customer message within business hours. Average reply wait time: How long customers wait in between responses until their issues are resolved. Total received messages: How many total customer messages landed in your inbox. Reply or response rate: The rate that brands respond to messages or comments they receive on a daily basis. Resolution rate: The percentage of customer inquiries t

kelli.morrellSprout Team

posted in Content Creation

Employee Advocacy Participation

For those of you who have launched an employee advocacy program at your company, I’d love to hear success stories or tips on how to drive engagement from departments.

Laura PorcinculaCommunity Manager

published in Content Creation

🚀 Poll: What do you think makes the biggest impact in content creation?

Vote for which of the following you think has the biggest impact on the success of a social media campaigns in the poll below. Tell us why in the thread below.

ahaynesFrequent User

asked in Content Creation

Hashtag organizing feature in FB Groups gone?

One of the moderators for our organization’s Facebook group told me that they used to have the ability to add hashtags to posts in the group to organize them (e.g., look under a specific hashtag for all posts containing it within a group) but that it no longer works. I’m not well-versed in groups… does anyone know whether this can still be done or what changed?

violeta.venegasSprout Team

published in Content Creation

🎥 Recording: Unveiling the Magic: Secrets to Successful Content CreationRecording

Thank you everyone who joined me and the Arboretum for a chat all about content creation, influencers and your set up to make content even more professional! Incase you missed my chat, you can watch below! And while I answered a lot of questions during the event, I’m happy to answer more, so please thread your questions below!

Jonathan ZuluagaCommunity Manager

published in Content Creation

📆 Unveiling the Magic: Secrets to Successful Content CreationRSVP

Join us for an exclusive fireside chat featuring Violeta Venegas! Violeta will share her unique personal journey and creative process, offering valuable insights and tips on developing a successful content strategy.You'll get a chance to discuss: Effective techniques to brainstorm ideas Translating ideas into engaging videos Practical advice and real-world examples Ask questions and get feedback Don't miss out on this chance to learn from a true expert in the field. Register now to secure your spot!RSVP: Also, don’t forget to Subscribe to this post below for the latest updates, discussions, and recaps for this event.

Jonathan ZuluagaCommunity Manager

posted in Social Data

📣 Social Speak Out: Let's talk 'viral' content and insights!

Social media pros, let's lighten up the feed! And let us know your thoughts on the below…

caaaatSprout Team

published in Content Creation

🎧 Workfluencer Marketing: Where personal meets the professionalPodcast

Sitting somewhere between an employee and an influencer, workfluencers are on the rise. Rather than just curating articles on professional milestones and triumphs, workfluencers are known for being more open and honest about day-to-day work life, and consequently are favoured because they provide an authentic look at professional life.The home of the workfluencer is undoubtedly LinkedIn, and so we’re delighted to be joined by LinkedIn’s Head of Community, North America, Katie Carroll. We get her insight on where this new role has come from, why workfluencer marketing is so successful, and crucially, why this type of content is important for the professional world. 🎧 Listen to the podcast, here.

ronnie.gomezSprout Team

published in Social Data

Organic vs. paid social media: A hybrid strategy that works

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media.As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead.Read the full article: https://sproutsocial.com/insights/organic-vs-paid-social-media/

audrey.willisFrequent User

asked in Social Data

How Does Your Social Team Measure Success for Community Management?

Hey everyone, I drive the community management strategy for a big brand and am looking for advice. Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions (like commenting on a trending TikTok) versus reactive interactions (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity. The thing I’m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders. Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.Cheers,Audrey

ben.marcusAdvanced User

posted in Content Creation

Social Media Marketing for "Vice" Industries?

I’m looking to find social media gurus who are navigating the world of “vice” commodities such as Alcohol, Cigars (not cigarettes), Cannabis related products or news, etc. What are you doing to have effective strategies that drive conversion and reinforce support from stakeholders when you have to also post content within the community guidelines? I find that many of the proposed social strategies that exist in the mainstream are not spaces that those types of industries can really leverage. For example, we cannot advertise in most cases. Everything must be done organically. Social shopping is out of the question. Limiting Page visibility to 21 and up means that links to your platforms may show a broken link until the user logs into their account. Showing the product or using it can result in flagged or removed content. Community violations can wind up appearing arbitrary with little to no communication. Why did this post get taken down when there are 10 exactly like it? Is it the copy

steph.hermansonSprout Team

asked in Content Creation

Social Best Practices during Events

I have a customer who is looking to train their team, mostly sales and individual contributors, on how to use social media for events. If you’re attending a conference, what should you do before the event on social? Like posting that you are attending and following the event hashtag. What should you do on social during the event? What should you do on social after the event? What are some best practices you’ve seen?Would love to gather some insights from you all!

jocelynalvFrequent User

asked in Social Data

Engagement on TikTok posted through Sprout vs. natively

We've been posting our Tik Tok's through Sprout vs. natively, and one difference I've noticed is the decline in our views. When we were posting natively, we were able to add as many hashtags as we wanted in the post copy, which I think helped drive our views. Since posting through Sprout, I've noticed there is a character limit on the video description due to an API limitation. Because of this, we haven't been able to add in as many hashtags as before. My guess would be the decline in our views is a result of the lack of hashtags we've been using on our Tik Toks. Any other similar experiences?

amyn99Frequent User

posted in Social Data

Follower KPI for Sciences Industry

Calling all science industry social media managers!What has been your followership goal for overall social media? What’s the average for an industry that is less “social” considering our audiences? I’ve been gaining about 1,000 a month but want some more insight into what is the common industry standard.

chelsea.kunstFrequent User

asked in Content Creation

Experience with Inflact Hashtag Generator?

For a client, I’m wanting to expand their (relevant) reach on Instagram. I know search keywords are highly impactful but I still like to use hashtags for additional reach, too! I’ve come across Inflact’s Hashtag Generator and am interested to see if anyone has used this as well? Do you believe the platform is safe?

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