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Hi fellow healthcare marketers! 👋When it comes to providing patient care/answers on social media, what’s your protocol for minimizing PHI?The agency I work at specializes in healthcare marketing and we’re all HIPAA-certified. We get DMs and public comments of people sharing their medical history and it can be tough to navigate. We typically hide comments and respond offline, but I’ve seen some wild stuff shared in DMs. I’m wondering if it’s worth disabling Facebook/social messages entirely for healthcare orgs and directing people to a patient portal/HIPAA-compliant contact form instead.Would love to hear from anyone who’s dealt with this!

Historically at Riskonnect, we have always had a monthly meeting where I run down the list of analytics for our Global Social Media program for the prior month, but at the last few meetings, there’s not much feedback/response.  I’m wondering if we should continue to do analytics this way. But I’m also nervous that moving it to a static report will mean that nobody actually reads them and we aren’t able to leverage takeaways in the same manner.  I definitely don’t want people to have to attend *one more meeting* if there’s a better way to collect feedback and share monthly analytics.  How do you share social media analytics in your organization?! I’m curious to hear. 

I'm looking for some advice on handling departmental Instagram profiles for a college within a university setting. We've had a few departments express interest in creating their own Instagram profiles, separate from our main college account.While we understand their desire for targeted communication, we're concerned about maintaining a cohesive brand, managing content effectively, and ensuring consistent engagement. What do you do in similar situations? Do you allow departments to create their own profiles? If yes, how do you ensure they align with the overall college brand and messaging? If no, how do you manage their specific needs and requests through the main college account?Any best practices or guidelines you can share?Thanks!

How are people “presenting” their social listening findings/reports? I know Sprout gives you a few different options for exporting and you can take screen grabs but is anyone taking the social listening data and making it into a PPT or something? I would love details for inspiration!  I work at an ad agency and often times the way the social listening report presents itself isn’t enough. What are you doing to make it more into a report and/or present it to your client / others in the agency? 

Hi,Especially for the people using Sprout Social Listening…I’m very interested in knowing how you use the Sprout Social Listening. What sort of topics you have set up, how you fine tuned them etc, and what sort of outcomes you are getting.Just FYI: I’m quite familiar with Sprout, we, quite extensively, use Publishing, Reports and InBox - we use tags and inbox rules etc and we’ve been using Sprout for more than ten years (2009 if I recall) And, although we are a small consultancy we work for some fairly large companies from Media to Insurance for whom we assist with social media management, moderation and forensics. We are beginning to see some possibilities for us using Listening.

Has anyone else had a team push for year over year comps when looking at engagements within organic social (IG specifically)? The biggest issue is YOY often looks down as the data continues to compound, so we can't get a true look of what last year at months end looked like compared to this year. With engagements becoming the top channel priority and having a push for not just MOM but YOY, I haven’t been able to find an accurate way to report that without making it appear as if the channel is down. Any ideas?  

Hello fellow social media warriors. I’ve bene noticing a trend for the last several months when I pull my monthly metrics: when my impressions are up, my engagement is down; when my impressions are down, my engagement is up. I can COUNT on it. And this is for all networks, to included when I pull cross-network reports, too.  Anyone else? And….whhhhy? 😅

Hello, our Facebook page has been receiving an influx of spam private messages stating our profile is “of permanent deletion. We have received a report indicating that your page violates copyright.” We keep reporting the spam to Facebook, but we keep receiving them. Has anyone else experienced this and how have you managed it?

Is anyone having issues toggling back and forth between Instagram accounts? I see that all the accounts I am running are available, but when I go to switch to another account, I am unable to switch. The only way I am able to switch is if I logout and login to the other accounts. Is anyone else having this problem? Any advice would appreciated.  Thanks, Dan

Does anyone have any experience using Reddit to build up subject matter experts in specific communities and potentially find leads? The strict rules on the platform and within subreddits make me uncertain if it would be worth the effort. 

Hi all - new to the Arb. Glad to be here.Unique question for the community:What is the legality of posting content captured by a social media team member with their personal device who is no longer part of the company if they did not sign a clause releasing all their work to company ownership while they were an employee? Would this former employee be able to sue a company that uses their work without permission?Obviously publishing rights are always obtained when using UGC, but this scenario is a bit different. Eager to hear the group’s thoughts.

I love reviewing all the data that comes with social media. However, I am spending way too much time building my monthly report that I share with management. I’ve been tweaking a powerpoint presentation for the past year that I enter all the data from SproutSocial into. Granted, I get way too into the weeds when it comes to making my reports look fancy (I’m a designer..what do you expect?) but I am curious what others are doing to present all this great data in a “pretty” way.  

Does anyone know what is going on with Facebook right now. All Meta platforms have been forced logged off and I can’t sign back in anywhere. 

Hello! My organization is considering joining Threads in the near future but one thing we’ve seen a lot of is the data and privacy policy is a lot more abrasive than other platforms and Meta’s own FB & IG policies, collecting a lot more data. The org I work for handles a lot of donor data and financial information. Has anyone had a conversation with their team on the pros and cons of the new platform? I’m trying to find the actual policy to see if I can sift through it myself but not having great luck. Any thoughts would be appreciated!

Hello!  I am working to build out a community management document with FAQs for a client. Keen to hear from other community managers/ SMMs if you have found a template or a ‘best practice’ for this type of thing. Conscious it will contain many strands, i.e product queries, warranty questions, lifestyle questions etc, I am keen to keep it practical and organized.  Any tips, ideas, or templates welcome! 

On the profile page, when I try to change my avatar, it says “Upload an image that is exactly 90x90 pixels and no larger than 5 MB.”I’m using a Mac and when I adjust the size, I can make it fewer than 5 MB, but it only gives options that are more than 90X90 pixels. Help?

Hello! I hope you're all doing well. I'm reaching out to seek some insights regarding our YouTube channel strategy, and I'd love to hear your thoughts. To give you a bit of context, we recently created and published several product videos on our YouTube channel. These videos explain the features and applications of our autonomous robots and currently live in an "About Starship Robots" playlist. While these videos were initially in English, we've expanded their accessibility by adding versions with Audio Descriptions and ASL overlay (separated into a playlist called, ‘Audio Description: About Starship Robots’), and, now, we’re starting translations for new markets. Here's where I'm facing a dilemma. With multiple versions of the same video, organizing them into playlists has become a bit challenging. The idea of having 3+ different versions in language-specific playlists would make navigation on the channel too tricky, especially given its current scattered state. While unlisted version

Our social media accounts are brand new and I have five questions:How do I grow my social media accounts? Especially twitter (X) and Instagram? Any step by step guides or tips will be helpful. How can I decide what topics to create content on? How can I get customers from social media? How can SproutSocial help as a software?Many thanks for you time and advice.

Hi everyone,Right now I lead the social program for a global company. Our strategy and focus is mostly North America focused, but we have some content sprinkled throughout for other regions in Latin America and EMEA. The content comes from team members in those regions and geotargeted to those specific regions in their language. But those regions also see the English version of our content that goes out globally.We’ve been getting requests to create pages dedicated to each of the regions (ex: ABC Company - Europe, ABC Company - Italy, ABC Company - Brazil) vs. using a global profile. I’ve seen this done before but haven’t done it myself, and I’m not sure what the pros/cons are.Does anybody manage a global social program? If so, what’s your approach and what have been the benefits and challenges of that approach?Thanks!Hannah Jeanhttps://www.linkedin.com/in/hannahajean/

I am hoping to learn about the possibility of Sprout and Zapier working together. It would super helpful for me to create automations around social activity that Sprout does. 

I am hoping to learn about the possibility of Sprout and Zapier working together. It would super helpful for me to create automations around social activity that Sprout does. 

Hi Everyone! Our parent company has acquired multiple brands. I’ve been tasked to look at potential brand consolidation of some brands - some will just be inactive and others will potentially occupy new roles. Has anyone experienced changing the name of the company’s LinkedIn page? If so, what happens to the existing content? Also, does this affect paid media in any way? Are there other things I need to be considering here? 

Hi social friends! I have a Restaurant client who is dead-set on understanding his return on investing in organic social/ social at all. I’ve talked about EMV equations or leveraging influencers to look at their EMV or using affiliate codes that can be redeemed in-store. Any other ideas to get him to invest? I’ve tried all the ways in of educating and the necessity for this more top of funnel tactic which leads to consideration > loyalty > advocacy, but if it doesn’t equate to sales he just doesn’t get it. Any help is appreciated!M

Do you organize your top posts based on ER or by total engagements? 

My company acquired another company last year and its future is as a product brand. I’m tasked with strategizing if their social profiles stay or if we fold them into ours. I have what I think is a pretty good skeleton of a framework of considerations. I’m auditing the content and followers right now to inform the plan. As this is my first rodeo, asking if others have been through this dance before and if so, have any advice to spare my sanity?