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Hello & happy holidays! I’ve done some research and haven’t found an answer to this question - is there any reason to delete old sale posts from social networks like FB and IG? The posts are unpinned when the sale ends, and do not dominate our feed. Sometimes we have flash or special sales that do come back-to-back, but if there is an expiration date that’s noted in the image/copy.TIA!Stacy

Happy 2024!Has anyone noticed that posts published to LinkedIn from Sprout are showing as “edited” as soon as they hit the platform? (This is a screenshot from this morning. Originally, the post said edited within 6 minutes of hitting LI.)I’ve reached out to the admins on our page internally and no one has edited the posts. LinkedIn’s help center is not helpful. I opened a ticket with Sprout Support, but LinkedIn’s editing change logs aren’t accessible. Any thoughts?

What reports do you recommend pulling at the end of the year to gain insight and see trends that occurred throughout the year on your socials?

Planning for 2024, I would like to hear from you all what events your will be attending in-person or virtual for professional development! 

For engagement rate, do you include video views as an engagement metric for total engagements? If not, why? 

With the holidays upon us, this topic is top of mind. I manage the social media strategy and content for a veterinary brand in the emergency and specialty medicine space. Because veterinary medicine is a service industry, we don’t have the usual needs of holiday-specific content that a product marketing team would have on social media. So, though we do post content like holiday hazards for pets during the various holidays, we struggle with whether it is relevant for our business to post general holiday messages (i.e., Warm wishes for the holiday season.) either at this time or throughout the year.I’ve always felt that if we post about some holidays but not all holidays throughout the year (i.e. Posting about Christmas, Hanukkah and Veterans Day, but then not posting on Easter, Ramadan or Presidents Day), that opens our company up to criticism that we obviously didn’t intend for, so we’ve erred on the side of caution. But I’d love to hear your thoughts on why you do/don’t post holiday-s

Hi everyone, please could you assist. Does anyone still encourage Facebook Lives for their clients? If so, how successful is it? I only have experience with Instagram Lives. 

So often, we are constantly adding things to the task list as SMM.  What tasks will you either hand off to a Social Team member, or remove from your program for 2024?  I will be handing off Hiring posts, writing emails, and creating LinkedIn events for our program in 2024 to another member of our social team in order to make space for the new tasks I’m taking on. 

Do LinkedIn Articles perform well for your B2B company? Trying to keep people on LinkedIn and publishing blog content natively, but seeing dismal views on articles. Anyone else? Suggestions welcome.

We are trying to get our reels from Instagram to be seen also on FB. Anyone have luck with that? Even when we post them separately, it doesn’t seem like they get good interaction.

Have you had a professional business client (law, medical, etc) where you wanted to introduce UGC into their social media marketing efforts? Were you successful? If so, any tips or advice? 

I was introduced to the kanban project management method yesterday, and I was wondering if anyone is using it and if they would be willing to share some examples for community management work.

Wondering about how other social media managers have successfully made an impact with non-social/marketing leadership?I’m often working with leaders who have ZERO marketing experience, are very academic, and are not regular users of social media themselves.We get great feedback from peers outside our organization and our boards, but we’re frequently an afterthought internally. 😔Our team frequently deals with a “communication-on-demand” environment - how have you advocated for marketing/social to be involved earlier in other team’s planning processes? @craig.cordell @Katy4Riskonnect 

One of the primary goals of our B2B company’s presence on social is to attract new talent. A triumph from the year was increased job applicants due to our social media presence, which was previously nonexistent. Since I was brought on just a year ago, seeing this direct impact has helped validate my efforts (and my job!).The challenge in 2024 will be to keep this up. Our small team is discussing how to make job posts more engaging than just a simple description of the role. We would like to create a series of video shorts where we interview current employees about their experiences.How do others creatively promote job openings?

Title should read: Trending Music and Memes: Is copyright a concern for you? * What is your social team and company’s approvals process when working with possibly copyrighted material, i.e. trending music and memes?Tagging accessibility queens: @perkins.webmaster @AlexaHeinrich 

Our travel/education budget may be hit for 2024. What are your favorite (inexpensive and accessible) ways to stay current in this ever-evolving industry?

I work at a non-profit and the engagement is in a rough spot. The things we post get between 1-10 likes on a post. We have over 4000 Likes and 5000 Followers on Facebook. We’re supposed to be educational, informative, and helpful. Corporate tried encouraging more “fun” videos but their views are getting the same as ours - between 50-250 views per video.  What’s the first steps you guys would take to switch things up? @craig.cordell @amanda.coe 

A few days ago I noticed the link preview on LinkedIn has a new format when a post is published. In Sprout the draft show as the original formatting, so I’m wondering if this is a LinkedIn update. Is anyone else seeing this? It’s not just with our posts but I’m noticing it across the platform. Screenshot of an example I found.  

I think most people recognize how useful Canva is as a social marketing tool. However, my employer blocks access to it, stating it is a known network security risk.Is anyone else experiencing this? We are a financial institution, so they can be pretty strict when it comes to website and software access. It can make life frustrating for the marketing department, since we are not actually involved in any “banking business”. I’d love to make a case for it being safe, so I thought I would start by polling the group to see if anyone else is experiencing this issue, or if there is anyone here from other financial institutions who are in fact using it.  

I have just started a new position with an agency. It is my first agency gig and I am the sole SMM at the company. There is limited info on our clients social media metrics to date (>1yr), I would like to set some KPIs for client accounts as we move into 2024. Aside from reviewing what little historical info we do have, are there any other recommendations or platforms  that I should look at to help set these numbers/ targets? 

Good Morning,  My boss’s personal Facebook profile was apparently hacked, and deactivated because of fraud. And now his profile names says Meta Copyright Infringement. The email on the account was changed so he has no way to get in and change the account back to him. Has anyone had this happen to them before? Or have any advice on how to fix this for him. Thank you in advance. 

I am struggling with our engagement numbers on Instagram! We’re a trucking company, so the posts that do really well for us are cool truck photos. I started posting 3 days per week vs 5 days when I noticed the numbers dipping, but it didn't do anything. If anything, I think it just messed up our algorithm. I try to do a mix of educational/awareness content and engaging content.  Which content is best for Instagram - educational or engaging? What are some fun captions or CTAs I could utilize to get more likes and comments? 

Hi all, I’m having some trouble getting an employee access to our Facebook page. I’ve set them up through our business account with their email, they received the invite to join the page and they got through. However, the page isn't showing up when they log into their personal page under Profile or Pages. They have full control of the page, so I’m not sure what else I need to do to get the page to show up. They even went back to the email invite and it says they have already accepted it and redirects them back to Facebook. Any advice? Thanks!

Our marketing department is reworking our presence on social, and one thing we are trying to do is increase organic engagement. One item currently being discussed is how improve our copy, specifically, copy CTAs on Instagram. What is working for you? What isn’t working? I’d love to hear success stories as well as ‘failures!’ Thanks in advance!-Amanda

Our company is undergoing a massive split meaning our 2 primary FB/Meta pages need to be on 2 different business accounts. Is there a way I can transfer/move a FB page to a new business account? I am not finding a lot out there on this! Or getting support help from Meta.